怎么样处理这些问题-宣传投放微X加粉客户不精细转化率低、放没消耗跑不起量？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>商家在进行<span style="color: black;">宣传</span>投放时常遇到的挑战。总是会遇到这些问题.</p>添加的客户不<span style="color: black;">精细</span>，加粉后不开口<span style="color: black;">亦</span>没转化；<span style="color: black;">宣传</span>跑步起量，<span style="color: black;">宣传</span>计划没消耗；客户质量低，光花钱最后没转化；客单价高，成本高于行业平均水平。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240514/06e84a8fba5e497d96d8f0c108e07845.png" style="width: 50%; margin-bottom: 20px;"></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>客户不<span style="color: black;">精细</span><span style="color: black;">怎样</span><span style="color: black;">处理</span>？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以抖音为例，<span style="color: black;">倘若</span>在推广过程中<span style="color: black;">显现</span>客户不<span style="color: black;">精细</span>、加粉后<span style="color: black;">无</span>转化<span style="color: black;">亦</span><span style="color: black;">无</span>开口的<span style="color: black;">状况</span>，可能是推广模型有问题。<span style="color: black;">平常</span>的问题可能有：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、<span style="color: black;">宣传</span>投放<span style="color: black;">途径</span>有问题：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如<span style="color: black;">无</span>屏蔽（抖音极速版，火山版，<span style="color: black;">宣传</span>联盟）等等，<span style="color: black;">那样</span><span style="color: black;">怎样</span>判断呢？您<span style="color: black;">能够</span>查看落地页<span style="color: black;">拜访</span>记录，<span style="color: black;">倘若</span>不是抖音APP<span style="color: black;">拜访</span>，<span style="color: black;">那样</span>就需要<span style="color: black;">重视</span>这个问题了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240514/dada92263a274c33a0f633420b4169e8.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个问题您<span style="color: black;">能够</span><span style="color: black;">经过</span>在<span style="color: black;">咱们</span>系统回传配置中指定回传环境，从而做到优化模型；<span style="color: black;">处理</span>这个问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/images01/20240514/6cc718e07ea6442a9177da4d9c1bf0d4.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>：配置后要跑一段时间<span style="color: black;">才可</span>把模型跑正确。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、<span style="color: black;">增多</span>加粉前筛选链路，<span style="color: black;">提高</span>客户<span style="color: black;">精细</span>度：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">第1</span>个<span style="color: black;">处理</span><span style="color: black;">方法</span><span style="color: black;">无</span>效率，落地页中<span style="color: black;">增多</span>对话表单是一个很好的策略，<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">加强</span>客户转化率和改善推广模型效果。<span style="color: black;">经过</span>对话表单，您<span style="color: black;">能够</span>更<span style="color: black;">精细</span>地<span style="color: black;">认识</span>客户<span style="color: black;">需要</span>和意向，<span style="color: black;">从而</span>优化后续的跟进和营销策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240514/f89c1ac456d649c088c94a947fdf37ed.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、<span style="color: black;">宣传</span>回传方式改为手动：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>上面两个办法均无效，手动回传是一个<span style="color: black;">能够</span>尝试的策略，<span style="color: black;">经过</span>在客户成功转化后手动进行回传，<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">加强</span>推广模型的<span style="color: black;">精细</span>度。这种方式<span style="color: black;">能够</span><span style="color: black;">保证</span><span style="color: black;">仅有</span>真正的转化事件被记录，从而优化模型的学习和预测效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、<span style="color: black;">检测</span>您的<span style="color: black;">宣传</span>创意和投放环境：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>上面两个<span style="color: black;">办法</span>均无效，<span style="color: black;">那样</span>您就需要<span style="color: black;">检测</span>一下您的<span style="color: black;">宣传</span>创意和投放环境了，环境好说您自己改一下<span style="color: black;">就可</span>（如信息流，开屏等<span style="color: black;">调节</span>）；<span style="color: black;">宣传</span>创意您<span style="color: black;">能够</span>借鉴同行进行<span style="color: black;">调节</span>。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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