奉上谷歌宣传说明指南！投放前必看
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/1GtlpSXtltlHetv6pxM6XeO5OWTicjzhbSFyjhNx27tjDe7GEeVAMicicEhF2IFLib4veWm3kLYQB1lkAIdOFvI35w/640?wx_fmt=gif&wxfrom=5&wx_lazy=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">近几年，随着<span style="color: black;">全世界</span>数字化的快速发展，数字化<span style="color: black;">宣传</span>的投入正在快速上涨，<span style="color: black;">逐步</span>取代了大部分的传统<span style="color: black;">宣传</span>投入。</span><span style="color: black;">而谷歌<span style="color: black;">做为</span><span style="color: black;">全世界</span>最大的搜索引擎，在<span style="color: black;">宣传</span>营销方面<span style="color: black;">拥有</span><span style="color: black;">不问可知</span>的重要性。<span style="color: black;">经过</span>在谷歌投放<span style="color: black;">宣传</span>推广，中小企业能够吸引更加<span style="color: black;">精细</span>的客户，以及更好地发展线下<span style="color: black;">营销</span>。</span><span style="color: black;"><span style="color: black;">倘若</span>您想<span style="color: black;">认识</span><span style="color: black;">怎样</span>更好地利用谷歌平台为自己的企业进行<span style="color: black;">宣传</span>推广、吸引流量，本篇推文将为你带来全面的介绍。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NO.1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌<span style="color: black;">宣传</span>的优</strong><strong style="color: blue;">势</strong></p><span style="color: black;">在世界主流互联网付费<span style="color: black;">宣传</span>阵营中，谷歌<span style="color: black;">宣传</span>占有最大的<span style="color: black;">宣传</span>市场份额。<span style="color: black;">经过</span>为商家<span style="color: black;">供给</span>点击付费<span style="color: black;">宣传</span>，谷歌将在其搜索引擎上在恰当的<span style="color: black;">机会</span>向用户展示商家投放的<span style="color: black;">宣传</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">做为</span>效果最<span style="color: black;">明显</span>的<span style="color: black;">宣传</span>，谷歌<span style="color: black;">宣传</span><span style="color: black;">拥有</span>下列<span style="color: black;">优良</span>：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">精细</span>定位<span style="color: black;">目的</span>人群：</span></strong></span><span style="color: black;"><span style="color: black;">经过</span>对用户搜索的关键词、<span style="color: black;">运用</span>的设备、所在地区、语言、年龄进行<span style="color: black;">精细</span>分析来锁定<span style="color: black;">目的</span>人群。企业<span style="color: black;">因此呢</span><span style="color: black;">能够</span><span style="color: black;">得到</span>更加<span style="color: black;">精细</span>的<span style="color: black;">宣传</span>投放范围，减少不必要的成本。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span><span style="color: black;">花费</span>可控性强：</span></strong></span><span style="color: black;"><span style="color: black;">按照</span>市场的<span style="color: black;">需要</span>和业务的季节性变动，企业在谷歌<span style="color: black;">宣传</span>的投入<span style="color: black;">能够</span>随时<span style="color: black;">调节</span>，非常灵活。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">得到</span>即时流量和<span style="color: black;">营销</span>：</span></strong></span><span style="color: black;">谷歌<span style="color: black;">宣传</span>具备见效快，精确定位的<span style="color: black;">优良</span>。尤其是<span style="color: black;">针对</span>部分竞争激烈，且<span style="color: black;">经过</span>搜索引擎优化<span style="color: black;">没法</span>有效<span style="color: black;">提高</span>排名的关键词，谷歌<span style="color: black;">宣传</span>能够在战役上线后<span style="color: black;">火速</span>就会在搜索结果页<span style="color: black;">表示</span>，<span style="color: black;">因此呢</span>，谷歌<span style="color: black;">宣传</span>比<span style="color: black;">通常</span>的<span style="color: black;">宣传</span><span style="color: black;">途径</span>更快看到效果，带来<span style="color: black;">精细</span>流量和<span style="color: black;">营销</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">大数据分析真实<span style="color: black;">有效</span>：</span></strong></span><span style="color: black;"><span style="color: black;">区别</span>于传统<span style="color: black;">宣传</span>，谷歌<span style="color: black;">宣传</span>能够为您<span style="color: black;">供给</span><span style="color: black;">宣传</span>点击数、<span style="color: black;">制品</span>购买人数的真实数据，让您更好地<span style="color: black;">评定</span><span style="color: black;">宣传</span>的有效性、<span style="color: black;">报答</span>率，并对其进行优化。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">流量扩展性强：</span></strong></span><span style="color: black;">谷歌是<span style="color: black;">全世界</span>最大的流量库，企业<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">自己</span>的<span style="color: black;">需要</span>制定<span style="color: black;">宣传</span>投放策略，<span style="color: black;">经过</span><span style="color: black;">加强</span>投放预算便能<span style="color: black;">得到</span>更高的点击率和<span style="color: black;">揭发</span>率。</span><span style="color: black;">企业的<span style="color: black;">宣传</span>投放将不会受制于某个平台的流量限制，并且<span style="color: black;">能够</span><span style="color: black;">经过</span>谷歌平台将<span style="color: black;">宣传</span>投放到有谷歌运营的世界各地。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NO.2</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌<span style="color: black;">宣传</span>的类别和<span style="color: black;">功效</span></strong></p><span style="color: black;">下面为<span style="color: black;">大众</span>介绍谷歌<span style="color: black;">宣传</span>的几种投放方式类型。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌搜索广告：</span></strong></span><span style="color: black;">当用户在谷歌上搜索时，谷歌会在搜索结果中以标题和描述的形式为用户呈现和搜索<span style="color: black;">关联</span>的付费<span style="color: black;">宣传</span>，并将用户带向商家投放的<span style="color: black;">宣传</span>页或着陆页。</span><span style="color: black;"><span style="color: black;">宣传</span>评级值越高，排名就越靠前。<span style="color: black;">宣传</span>评级=出价x质量得分+其他<span style="color: black;">原因</span>。<span style="color: black;">因此</span>，即便你出价高，但质量得分低，<span style="color: black;">宣传</span>评级值比其他出价低的企业还少，那排名就得靠后。</span><span style="color: black;">总之，谷歌搜索<span style="color: black;">宣传</span>具备倾向性强，<span style="color: black;">精细</span><span style="color: black;">捉捕</span><span style="color: black;">目的</span>用户，转化率高的<span style="color: black;">优良</span>，是中小型企业<span style="color: black;">经过</span>谷歌推广的福音，但相对<span style="color: black;">来讲</span>，<span style="color: black;">宣传</span>的点击成本较高。</span><strong style="color: blue;"><span style="color: black;">谷歌展示<span style="color: black;">宣传</span>：</span></strong><span style="color: black;"><span style="color: black;">谷歌</span><span style="color: black;">展示<span style="color: black;">宣传</span>与搜索<span style="color: black;">宣传</span>最大的<span style="color: black;">区别</span>在于，搜索<span style="color: black;">宣传</span>是被动等待客户的搜索，而展示<span style="color: black;">宣传</span>是主动出击，主动展示在用户面前。</span></span><span style="color: black;">谷歌的展示<span style="color: black;">宣传</span><span style="color: black;">重点</span><span style="color: black;">包含</span>三种类型：智能型展示<span style="color: black;">宣传</span>、标准展示<span style="color: black;">宣传</span>和Gmail<span style="color: black;">宣传</span>。</span><span style="color: black;">智能型展示<span style="color: black;">宣传</span>系列在展示<span style="color: black;">宣传</span>网络上投放的是自适应<span style="color: black;">宣传</span>。谷歌的<span style="color: black;">设备</span>学习技术会<span style="color: black;">按照</span>历史效果记录得出的预测数据，自动<span style="color: black;">调节</span>尺寸、外观和格式，最后生成符合品牌形象、适合<span style="color: black;">区别</span><span style="color: black;">宣传</span>版位的最佳展示素材组合。</span><span style="color: black;">标准展示<span style="color: black;">宣传</span><span style="color: black;">能够</span>手动定位多种类型的用户，<span style="color: black;">例如</span>你<span style="color: black;">能够</span><span style="color: black;">按照</span>兴趣<span style="color: black;">兴趣</span>、特定的展示位置、受众特征等多个维度去设定<span style="color: black;">宣传</span>投放的范围。</span><span style="color: black;">Gmail<span style="color: black;">宣传</span><span style="color: black;">重点</span>以<span style="color: black;">照片</span>、文字、视频<span style="color: black;">或</span>嵌入式表单的方式把<span style="color: black;">宣传</span><span style="color: black;">重点</span>宣传的内容以邮件的方式推送到Gmail邮箱里“推广”和“社交”的标签页里。</span><span style="color: black;"><span style="color: black;">谷歌</span><span style="color: black;">展示<span style="color: black;">宣传</span>的巨大用户覆盖面，很适合于企业在前期引流量，<span style="color: black;">提高</span>品牌知名度，<span style="color: black;">增多</span>展示<span style="color: black;">揭发</span>，让越来越多的用户<span style="color: black;">晓得</span>你的存在。</span></span><strong style="color: blue;"><span style="color: black;">谷歌<span style="color: black;">发掘</span><span style="color: black;">宣传</span>：</span></strong><span style="color: black;">谷歌发现<span style="color: black;">宣传</span>是专注移动端和可视化的<span style="color: black;">宣传</span>，专为谷歌旗下的<span style="color: black;">制品</span>（</span><span style="color: black;">谷歌探索、Youtube和Gmail</span><span style="color: black;">）<span style="color: black;">中<span style="color: black;">运用</span>。</span></span><span style="color: black;"><span style="color: black;">因为</span><span style="color: black;">发掘</span><span style="color: black;">宣传</span>的展现位置在谷歌自有资源平台，<span style="color: black;">因此呢</span>借助几乎<span style="color: black;">每一个</span>国外用户都有的谷歌账号，<span style="color: black;">发掘</span><span style="color: black;">宣传</span>可<span style="color: black;">经过</span>分析用户在谷歌体系内的搜索<span style="color: black;">行径</span>，更加智能地<span style="color: black;">按照</span>用户兴趣，推送最适合的<span style="color: black;">发掘</span><span style="color: black;">宣传</span>素材内容。</span><strong style="color: blue;"><span style="color: black;">谷歌视频<span style="color: black;">宣传</span>：</span></strong><span style="color: black;"><span style="color: black;">谷歌视频<span style="color: black;">宣传</span><span style="color: black;">能够</span>在</span><span style="color: black;">YouTube的搜索结果旁边展示；<span style="color: black;">亦</span><span style="color: black;">能够</span>在YouTube 视频、频道页和首页上展示。</span></span><span style="color: black;">YouTube<span style="color: black;">宣传</span><span style="color: black;">做为</span>当今主流的视频营销方式，需要企业<span style="color: black;">供给</span>极具创意的视屏内容，<span style="color: black;">才可</span>够在几秒钟的时间内为用户留下深刻印象。</span><span style="color: black;"><span style="color: black;">区别</span>于大企业斥巨资利用电视<span style="color: black;">宣传</span>进行推广，中小企业<span style="color: black;">能够</span>利用YouTube视频<span style="color: black;">宣传</span>以小搏大，用更低的成本达到<span style="color: black;">一样</span>的效果。</span><strong style="color: blue;"><span style="color: black;">谷歌购物<span style="color: black;">宣传</span>：</span></strong><span style="color: black;">谷歌购物<span style="color: black;">宣传</span><span style="color: black;">针对</span>经营电商网站的企业<span style="color: black;">来讲</span>是必不可少的。</span><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>以图文的形式在相应的搜索关键词页面以及谷歌<span style="color: black;">表示</span>网络上向潜在客户展示<span style="color: black;">制品</span>，谷歌购物<span style="color: black;">宣传</span>能够吸引<span style="color: black;">海量</span>的消费者，</span><span style="color: black;"><span style="color: black;">拥有</span>较高的转化率。</span><span style="color: black;"><span style="color: black;">况且</span>购物<span style="color: black;">宣传</span>排在搜索<span style="color: black;">宣传</span>前面，<span style="color: black;">揭发</span>率更大。</span></span><span style="color: black;"><span style="color: black;">另外</span>，</span><strong style="color: blue;"><span style="color: black;">谷歌</span></strong><strong style="color: blue;"><span style="color: black;">再营销<span style="color: black;">宣传</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span>是一种非常重要的获客<span style="color: black;">途径</span>。</span><span style="color: black;">再营销顾名思义<span style="color: black;">便是</span>对顾客进行二次<span style="color: black;">或</span>再次营销。</span></span><span style="color: black;">谷歌再营销<span style="color: black;">宣传</span>是基于cookie的定位技术。设置再营销<span style="color: black;">宣传</span>后，当用户<span style="color: black;">拜访</span>Google展示<span style="color: black;">宣传</span>网络中的其他网站，或是在Google上<span style="color: black;">运用</span>你的关键词进行搜索时，你的<span style="color: black;">宣传</span>就能展示给<span style="color: black;">她们</span>进行再次营销。</span><strong style="color: blue;"><span style="color: black;">再营销<span style="color: black;">宣传</span>类型</span></strong><strong style="color: blue;"><span style="color: black;">标准再营销：</span></strong><span style="color: black;"><span style="color: black;">针对</span>曾经<span style="color: black;">拜访</span>过你网站的用户，当<span style="color: black;">她们</span>浏览展示<span style="color: black;">宣传</span>网络中的网站以及<span style="color: black;">运用</span>展示<span style="color: black;">宣传</span>网络中的应用时，向其展示<span style="color: black;">关联</span><span style="color: black;">宣传</span>。</span><strong style="color: blue;"><span style="color: black;">动态再营销：</span></strong><span style="color: black;">动态再营销比标准再营销更胜一筹，它<span style="color: black;">经过</span>在<span style="color: black;">宣传</span>中展示用户曾经在你的网站上查看过的<span style="color: black;">制品</span>或服务，进一步<span style="color: black;">提高</span><span style="color: black;">宣传</span>效果。</span><strong style="color: blue;"><span style="color: black;">视频再营销：</span></strong><span style="color: black;"><span style="color: black;">针对</span>与你的视频或YouTube频道有过互动的用户，当<span style="color: black;">她们</span><span style="color: black;">运用</span>YouTube以及浏览展示<span style="color: black;">宣传</span>网络中的视频、网站和应用时，向其展示<span style="color: black;">关联</span><span style="color: black;">宣传</span>。</span><strong style="color: blue;"><span style="color: black;">客户列表再营销：</span></strong><span style="color: black;">利用<span style="color: black;">目的</span>客户匹配功能，你<span style="color: black;">能够</span>上传客户<span style="color: black;">供给</span>的联系信息列表。在这些客户登录到Google时，你<span style="color: black;">能够</span>在<span style="color: black;">区别</span>的Google<span style="color: black;">制品</span>中向<span style="color: black;">她们</span>展示<span style="color: black;">宣传</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NO.3</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">疑问与解答</strong></p><span style="color: black;">最后，不<span style="color: black;">晓得</span>您<span style="color: black;">是不是</span>会有“谷歌<span style="color: black;">宣传</span>的有效性<span style="color: black;">怎样</span>”“线下<span style="color: black;">营销</span><span style="color: black;">是不是</span>需要谷歌广告”等疑问，下文归纳了六个<span style="color: black;">平常</span>的疑问及其答案。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">人们会点<span style="color: black;">宣传</span>吗？</span></strong></span><span style="color: black;">事实上，<span style="color: black;">因为</span>分不清<span style="color: black;">宣传</span>和自然搜索结果，大部分用户会在搜索时点击最上面的<span style="color: black;">宣传</span>。<span style="color: black;">按照</span>调查<span style="color: black;">表示</span>，75%的用户认为谷歌搜索<span style="color: black;">宣传</span>有助于<span style="color: black;">她们</span>找到有用的信息。</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在谷歌上做<span style="color: black;">宣传</span>的<span style="color: black;">花费</span>很贵吗？</span></strong></span></span><span style="color: black;">谷歌<span style="color: black;">宣传</span>的投入和产出是成正比的，投入越高，<span style="color: black;">得到</span><span style="color: black;">报答</span>的机会越大。比较其他<span style="color: black;">宣传</span><span style="color: black;">途径</span>，谷歌<span style="color: black;">宣传</span><span style="color: black;">拥有</span>可控性更强，效果<span style="color: black;">亦</span>更直观，定位更<span style="color: black;">精细</span>的<span style="color: black;">优良</span>。</span><span style="color: black;"><span style="color: black;">另外</span>，相比<span style="color: black;">宣传</span>带来的<span style="color: black;">精细</span>客户和<span style="color: black;">营销</span>，企业的获客成本是<span style="color: black;">小于</span>雇佣<span style="color: black;">营销</span>人员地推的成本。</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">做了搜索引擎优化还需要做谷歌<span style="color: black;">宣传</span>吗？</span></strong></span></span><span style="color: black;">事实上，有41%的点击都被谷歌<span style="color: black;">宣传</span>的前三名获取。<span style="color: black;">因此呢</span>，就算您的网站排在谷歌搜索页面的<span style="color: black;">第1</span>名，用户<span style="color: black;">亦</span>将<span style="color: black;">首要</span>点击谷歌广告，这将<span style="color: black;">导致</span>您的客户流量的损失。</span><span style="color: black;"><span style="color: black;">另外</span>，相较于谷歌搜索<span style="color: black;">宣传</span>，搜索引擎优化并<span style="color: black;">不可</span>覆盖<span style="color: black;">海量</span>的关键词。</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">线下<span style="color: black;">营销</span><span style="color: black;">是不是</span>需要谷歌<span style="color: black;">宣传</span>呢？</span></strong></span></span><span style="color: black;">答案当然是肯定的。线上推广<span style="color: black;">不仅</span>能够让电商企业在线上<span style="color: black;">得到</span><span style="color: black;">营销</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>让线下<span style="color: black;">营销</span>的企业<span style="color: black;">经过</span>线上<span style="color: black;">途径</span><span style="color: black;">得到</span>潜在客户，并和潜在客户联系将其转化为客户。</span><span style="color: black;">从移民法律，教育留学，地产家装，金融保险，各类服务行业，旅游饭店，到B2B专业<span style="color: black;">行业</span>，几乎<span style="color: black;">因此</span>的行业都<span style="color: black;">能够</span>利用谷歌<span style="color: black;">宣传</span>投放<span style="color: black;">得到</span>潜在客户。</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">自己<span style="color: black;">能够</span>独立运营谷歌<span style="color: black;">宣传</span>吗？</span></strong></span></span><span style="color: black;"><span style="color: black;">区别</span>其他<span style="color: black;">宣传</span>平台，谷歌<span style="color: black;">宣传</span>并<span style="color: black;">无</span>看上去<span style="color: black;">那样</span>简单，它是一个非常<span style="color: black;">精细</span>而庞大的系统，需要丰富的实战经验<span style="color: black;">才可</span>处理<span style="color: black;">区别</span>的<span style="color: black;">状况</span>和问题。</span><span style="color: black;">如网站<span style="color: black;">无</span>优化，<span style="color: black;">宣传</span>战役构架不<span style="color: black;">恰当</span>，战役设置错误，使用错误的关键词匹配类型，谷歌战役<span style="color: black;">无</span>优化管理等等。</span><span style="color: black;">有些客户为了节省<span style="color: black;">花费</span>，不请专业团队做，自己还不是很明白就<span style="color: black;">起始</span>投放<span style="color: black;">宣传</span>，结果浪费的<span style="color: black;">宣传</span><span style="color: black;">花费</span>比节省的服务费多几十倍。</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">保准</span>有多少点击和浏览吗？</span></strong></span></span><span style="color: black;">关注的重点应该是顾客转化率、<span style="color: black;">精细</span>流量以及获客成本，而非简单的点击和浏览量。</span><span style="color: black;"><span style="color: black;">倘若</span>不是<span style="color: black;">精细</span>的点击和展示，再多<span style="color: black;">亦</span><span style="color: black;">无</span>用。<span style="color: black;">因此</span>企业应将重点放在<span style="color: black;">宣传</span>投入带来的潜在客户和<span style="color: black;">营销</span>以及获客成本。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NO.4</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">外贸牛助企推广专业化</strong></p><span style="color: black;">谷歌<span style="color: black;">宣传</span>有着精确定位，见效快，拓展性强的<span style="color: black;">优良</span>，无疑是最适合中小企业的<span style="color: black;">宣传</span><span style="color: black;">途径</span>。</span><span style="color: black;">然而要做好谷歌<span style="color: black;">宣传</span>投放，离不开丰富的实战经验以及<span style="color: black;">关联</span>的专业技术。术业有专攻，<span style="color: black;">倘若</span>担心自己做<span style="color: black;">欠好</span>，就找专业的人来做比较好。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">做为</span>谷歌的合作伙伴--外贸牛</span></strong><span style="color: black;"><span style="color: black;">深耕谷歌推广营销十余年，致力于打造中国B端、C端相结合的<span style="color: black;">全世界</span>数字化整合营销SaaS服务平台。</span><span style="color: black;"><span style="color: black;">日前</span>已有成熟的强势营销矩阵，<span style="color: black;">包含</span>牛客云、牛贸通、牛视通等。</span></span><span style="color: black;"><span style="color: black;">外贸牛技术团队<span style="color: black;">非常</span>成熟，<span style="color: black;">持有</span>非常丰富的优化推广经验，<span style="color: black;">此刻</span>已<span style="color: black;">累积</span>了各行业上千个客户案例，</span><span style="color: black;">是<span style="color: black;">全世界</span>化采购资源、全<span style="color: black;">途径</span><span style="color: black;">揭发</span>引流、全整合流量转化的海外智能化营销专家。</span></span>
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