跨境自建站卖家怎么样加强谷歌宣传质量得分？
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/6415baea1afe49728127f63f187cec8c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914749&x-signature=IUsku6qIwB5wuyNMDh60pbexqFU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">质量得分是影响<span style="color: black;">宣传</span>排名、<span style="color: black;">宣传</span>出价的一个重要<span style="color: black;">原因</span>，质量得分越高，<span style="color: black;">宣传</span>投放的效果就越好，<span style="color: black;">同期</span>点击<span style="color: black;">花费</span><span style="color: black;">亦</span>越低。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但与此相反，<span style="color: black;">倘若</span>质量得分过低，那一方面<span style="color: black;">宣传</span>排名会很难靠前，另一方面点击成本<span style="color: black;">亦</span>会比较高。<span style="color: black;">那样</span>跨境自建站卖家在投放谷歌<span style="color: black;">宣传</span>时，该<span style="color: black;">怎样</span><span style="color: black;">加强</span>质量得分呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>质量得分查看</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境自建站卖家在对谷歌<span style="color: black;">宣传</span>优化前，首先要做的<span style="color: black;">便是</span>对<span style="color: black;">宣传</span>质量得分进行<span style="color: black;">检测</span>。<span style="color: black;">每一个</span>关键词都有质量得分，7分是平均水平，<span style="color: black;">倘若</span><span style="color: black;">小于</span>7分的话，你就需要对<span style="color: black;">宣传</span>进行<span style="color: black;">检测</span>和优化了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">影响质量得分的三大<span style="color: black;">原因</span></span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span><span style="color: black;">关联</span>性：</strong><span style="color: black;">宣传</span>文案与关键词的<span style="color: black;">关联</span>性，是影响<span style="color: black;">宣传</span>质量得分的关键<span style="color: black;">原因</span>之一。卖家在撰写谷歌<span style="color: black;">宣传</span>文案时，需要<span style="color: black;">保准</span>其与关键词是高度<span style="color: black;">关联</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家最好将关键词，直接添加到<span style="color: black;">宣传</span>文案中。<span style="color: black;">不外</span>需要<span style="color: black;">重视</span>的是，卖家要避免将<span style="color: black;">区别</span>类型的关键词，套用在同一个<span style="color: black;">宣传</span>文案上，那样会<span style="color: black;">引起</span>部分关键词的质量得分过低。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小tips：<span style="color: black;">不足</span><span style="color: black;">精细</span>的搜索词，卖家在<span style="color: black;">宣传</span>投放过程中，需要将其慢慢排除掉，<span style="color: black;">这般</span>效果才会越来越理想。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>点击率：</strong><span style="color: black;">宣传</span>点击率越高，<span style="color: black;">表率</span>着平台用户对你的<span style="color: black;">宣传</span>越感兴趣。<span style="color: black;">因此呢</span>除了让你的广告文案看起来更具吸引力以外，你<span style="color: black;">亦</span>需要在<span style="color: black;">宣传</span>文案中<span style="color: black;">增多</span>CTA，即能够引导用户行动的话术。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span>添加CTA的<span style="color: black;">宣传</span>，消费者在看完<span style="color: black;">宣传</span>后，除非是<span style="color: black;">尤其</span>感兴趣，否则<span style="color: black;">她们</span>是很难<span style="color: black;">根据</span>卖家期望的那样去点击<span style="color: black;">宣传</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小tips：添加折扣、倒计时、截止日期等信息到你的<span style="color: black;">宣传</span>文案中，<span style="color: black;">亦</span>是能够有效<span style="color: black;">加强</span><span style="color: black;">宣传</span>点击率的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">落地页质量：</strong><span style="color: black;">宣传</span>落地页质量<span style="color: black;">一样</span>会影响到谷歌对<span style="color: black;">宣传</span>的质量评分，<span style="color: black;">由于</span>这<span style="color: black;">亦</span>会影响到平台用户的浏览体验，<span style="color: black;">因此</span>你<span style="color: black;">亦</span>需要对你的<span style="color: black;">宣传</span>落地页进行以下优化：<span style="color: black;">保准</span>落地页有较强的吸引力;保持较快的页面打开速度;<span style="color: black;">保准</span>落地页与<span style="color: black;">宣传</span>文案一致；<span style="color: black;">保准</span>落地页内容简洁、操作简单等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上便是影响谷歌<span style="color: black;">宣传</span>质量得分的三大<span style="color: black;">原因</span>，<span style="color: black;">倘若</span>跨境自建站卖家在<span style="color: black;">发掘</span>自己的<span style="color: black;">宣传</span>质量得分过低时，就需要从这三个方向去一点点排查优化，直到质量分被<span style="color: black;">加强</span>平均水平以上。</span></p>
你的见解独到，让我受益匪浅，非常感谢。
页:
[1]