wloe2gf 发表于 2024-7-30 16:44:24

干货|Google ads谷歌宣传投放仔细过程与技巧


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>跨境电商、独立站运营的卖家<span style="color: black;">来讲</span>，谷歌<span style="color: black;">宣传</span>投放是<span style="color: black;">必须</span>的流量拓展<span style="color: black;">源自</span>，<span style="color: black;">然则</span>在投入运营之前，你需要完整<span style="color: black;">认识</span>谷歌<span style="color: black;">宣传</span>投放<span style="color: black;">仔细</span><span style="color: black;">过程</span>，以为你丝滑地进行有效投放做好<span style="color: black;">基本</span>，下面为<span style="color: black;">大众</span>整理<span style="color: black;">详细</span>的谷歌投放技巧与<span style="color: black;">过程</span>，感兴趣的话请看下去！</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/1b2e3a04876343048de7578f33baa465~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722915072&amp;x-signature=sRgcp%2FLO1CVXJEzuwre8GV%2BgJ2w%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">1、</span>投放<span style="color: black;">仔细</span><span style="color: black;">过程</span></strong></h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">1. 开设 Google Ads 帐户</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开设 Google Ads 帐户并<span style="color: black;">无</span>想象中的<span style="color: black;">那样</span>难，<span style="color: black;">然则</span>养好一个好账号比较有难度。你<span style="color: black;">能够</span>打开Maskfog指纹浏览器，模拟全新的<span style="color: black;">独一</span>的指纹环境与独享IP以运营你的谷歌账号，适合<span style="color: black;">长时间</span>稳定地进行投放，防止<span style="color: black;">由于</span>设备问题<span style="color: black;">引起</span>封号。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cd58ab6409c2490bb792d65193a6f92d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722915072&amp;x-signature=jnz02oNdoDhFYizhuRj7uc8MhP0%3D" style="width: 50%; margin-bottom: 20px;"></p>输入您的<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>和网站 URL<span style="color: black;">相关</span>任何现有的 Google <span style="color: black;">持有</span>的帐户，例如 YouTube 频道和/或“Google 我的商家个人资料填写账单和付款信息<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">2. 创建<span style="color: black;">宣传</span>系列</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击Google Ads 主仪表板顶部的“新<span style="color: black;">宣传</span>系列” 。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/981367c0a00f48a69bb10ea6248552c7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722915072&amp;x-signature=jmikgZCyEl%2Bu%2B%2BL3D%2Fd4lCm1by4%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为您的营销活动<span style="color: black;">选取</span>一个<span style="color: black;">目的</span>，<span style="color: black;">而后</span>点击“继续”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a51e0ef45acd4021994002b93722bd8b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722915072&amp;x-signature=C4KXQ5Fzb0Rai%2F9O%2FxmDE02fY2s%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在本例中，<span style="color: black;">针对</span>网络流量<span style="color: black;">目的</span>，我<span style="color: black;">能够</span>从以下 Google Ads 格式中进行<span style="color: black;">选取</span>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5116029629dc49f0948dce3fc3dde668~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722915072&amp;x-signature=tGiY9Mc6Kx%2BOGj0vlPlIiMZIU%2Bc%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">3.设定出价策略</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确定<span style="color: black;">目的</span>和<span style="color: black;">宣传</span>格式后，需要设置出价，您想要花费多少以及您想要优化<span style="color: black;">那些</span>预算（例如转化次数、潜在客户、流量等）。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4150eaf168ce4cc08f39c253d7470a05~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722915072&amp;x-signature=d%2F5hStYoJu6nPnD%2FamO0IXbWiwE%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您<span style="color: black;">能够</span>指定每次操作的<span style="color: black;">目的</span>成本，但我<span style="color: black;">意见</span>新用户不要选中此选项，让 Google 尽可能优化您的出价。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">4. 瞄准你的受众</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您<span style="color: black;">能够</span>在设置在哪里<span style="color: black;">能够</span>找到您的<span style="color: black;">目的</span>用户。<span style="color: black;">选取</span><span style="color: black;">目的</span>所在的位置和/或语言，以及可选的其他兴趣类别。高级用户<span style="color: black;">能够</span>上传自定义受众、微调人口统计数据等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cd6baa351a4347d4b08862f0d85899fa~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722915072&amp;x-signature=rokmDFPKJta5gDChPBTV54deud8%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">5. 制作<span style="color: black;">宣传</span></strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>创作需要<span style="color: black;">长时间</span>的探索，很大程度上取决于您的行业、<span style="color: black;">目的</span>、现有资产等等。但您<span style="color: black;">最少</span>需要几个<span style="color: black;">宣传</span>组才<span style="color: black;">能够</span>得到<span style="color: black;">报告</span>。Google 会引导您完成此过程，询问您的网址和<span style="color: black;">关联</span>关键字：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1569c0b7290b4b3484981b3f22d0810c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722915072&amp;x-signature=%2FStGfc2Gd2%2BmHKFMPHZl2WTlBJI%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>，Google Ads 会<span style="color: black;">需求</span>您撰写<span style="color: black;">有些</span><span style="color: black;">宣传</span>。当您制作<span style="color: black;">宣传</span>时，您会在右侧看到它的预览。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您需要<span style="color: black;">包含</span>：</p>一个网址最多 15 个标题选项最多 4 条描述<span style="color: black;">照片</span>附加链接：<span style="color: black;">宣传</span>下方<span style="color: black;">表示</span>的 4 个或<span style="color: black;">更加多</span>附加特定链接。标注：简短的属性，例如卖点词等。<span style="color: black;">另一</span>，任何可选的<span style="color: black;">仔细</span>信息，例如<span style="color: black;">tel</span>号码、您的应用商店链接等。<h1 style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e8fa96f3615a4cce95395a6f1672594a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722915072&amp;x-signature=rK6VKlPxtvGNCk7rX%2FvcxJc6tOY%3D" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">2、</span>制作成功的 Google <span style="color: black;">宣传</span>的 4 个技巧</strong></h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">1. 关注热门<span style="color: black;">资讯</span></strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span><span style="color: black;">宣传</span>最多<span style="color: black;">能够</span><span style="color: black;">包括</span> 15 个标题，<span style="color: black;">因此呢</span><span style="color: black;">能够</span>结合热门，最大限度地发挥<span style="color: black;">宣传</span>的<span style="color: black;">潜能</span>。<span style="color: black;">按照</span>您的<span style="color: black;">宣传</span>格式，Google 会将它们混合起来以<span style="color: black;">表示</span>最有可能转化的<span style="color: black;">宣传</span>格式，<span style="color: black;">每一个</span><span style="color: black;">宣传</span>格式之间用破折号分隔。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">2. 测试与实验</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即使效果最好的<span style="color: black;">宣传</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>测试新的变体来改进。经常进行A/B 测试，不要害怕尝试新的<span style="color: black;">宣传</span>文案、视觉效果等。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">3. 有<span style="color: black;">知道</span>的号召性用语</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>以转化为重点的按点击付费 (PPC) <span style="color: black;">宣传</span>系列，请保持号召性用语简单且<span style="color: black;">拥有</span>描述性，准确描述您的指引操作。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">4. <span style="color: black;">运用</span>所有可用的<span style="color: black;">宣传</span>属性</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span><span style="color: black;">宣传</span>属性是可选的，但<span style="color: black;">包括</span>标注和附加链接等附加字段，<span style="color: black;">能够</span>更有机会使您的<span style="color: black;">宣传</span>脱颖而出，吸引了人们的<span style="color: black;">重视</span>。</p>




nqkk58 发表于 2024-11-10 15:40:43

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