论坛 › 辽宁 › 干货 | Google ads谷歌宣传投放仔细过程

b1gc8v 发表于 2024-7-30 16:48:54

干货 | Google ads谷歌宣传投放仔细过程

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>都<span style="color: black;">晓得</span>，谷歌是<span style="color: black;">全世界</span>最大的搜索引擎，占据76%以上的<span style="color: black;">全世界</span>市场份额；<span style="color: black;">持有</span>132种国际语言，覆盖200多个国家和地区；<span style="color: black;">每日</span>超过10亿次搜索，覆盖<span style="color: black;">全世界</span>90%的互联网用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>无论是大型出海企业还是中小卖家，<span style="color: black;">乃至</span>是个人跨境者，谷歌<span style="color: black;">宣传</span>都是一个<span style="color: black;">必须</span>的推广<span style="color: black;">办法</span>。今天<span style="color: black;">咱们</span>来<span style="color: black;">认识</span>下Google<span style="color: black;">宣传</span>是<span style="color: black;">怎么样</span>投放的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、创建账户</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>步是用</span><span style="color: black;">Google AdWords</span><span style="color: black;">创建一个账户。<span style="color: black;">全部</span>过程就像创建自己的电子邮件帐户<span style="color: black;">同样</span>简单。<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>国内代理商去申请谷歌<span style="color: black;">宣传</span>账户！！！有需要<span style="color: black;">能够</span>联系下方客服<span style="color: black;">微X</span>！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/aPXd0wibLl064oeRibExalj9sT0mTyukAqQdtaO9sd9RhoGo1BWAwY3KafrbaA68K5w9CcjNZO9picAAo26KXXJicQ/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你需要输入<strong style="color: blue;">账单<span style="color: black;">位置</span>、时区和货币。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/85kxWobhyoJRt6zTBuPBdqItErNYozHsc1llpicI1Mh8ypgXN85ZrLTdJrpOk2ObwzjJesAfJObl1SdJuI8nenA/640?wx_fmt=png&amp;wxfrom=5&amp;tp=webp&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/85kxWobhyoJRt6zTBuPBdqItErNYozHshEl3U7qCQPyibgqrrTwiaMichqYe6q2AcybtiaHF0IuVPGkEpUIn93fUiaw/640?wx_fmt=png&amp;wxfrom=5&amp;tp=webp&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/85kxWobhyoJRt6zTBuPBdqItErNYozHsMG0eLmNVx6GOQpkyFwkicOZhdt1fGMZiagZ1mb5aBXnDbgFIibL6ictKGA/640?wx_fmt=other&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">选取</span><span style="color: black;">宣传</span>系列<span style="color: black;">目的</span>之前，请<strong style="color: blue;">切换到“Expert”（专家）模式，</strong>千万不要选新手模式，正确的模式就如下:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/85kxWobhyoJRt6zTBuPBdqItErNYozHsJV4IWnnciaFADrBJCFFg2vlGzw7Q875UuTDlv6j1gkdQeThibfdltxhA/640?wx_fmt=other&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、确定你的<span style="color: black;">宣传</span>系列<span style="color: black;">目的</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你在任何平台上<span style="color: black;">起始</span>投放新的在线<span style="color: black;">宣传</span>系列时，都需要确切地<span style="color: black;">晓得</span>要实现的<span style="color: black;">目的</span>。当你的心中有一个<span style="color: black;">知道</span>的<span style="color: black;">目的</span>时，<span style="color: black;">宣传</span>创作的过程就会更顺利。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Adwords为用户<span style="color: black;">供给</span>了多种在线<span style="color: black;">宣传</span><span style="color: black;">选取</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">搜索<span style="color: black;">宣传</span>、展示<span style="color: black;">宣传</span>、购物<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>和应用程序<span style="color: black;">宣传</span>。</span></strong><span style="color: black;">你<span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">区别</span>类型的<span style="color: black;">宣传</span>实现<span style="color: black;">区别</span>的<span style="color: black;">目的</span>，<span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">重点</span>讲搜索<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">选取</span>你的<span style="color: black;">宣传</span>系列类型</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">确定<span style="color: black;">宣传</span>系列<span style="color: black;">目的</span>后，你就<span style="color: black;">能够</span>为Google Ads<span style="color: black;">选取</span><span style="color: black;">宣传</span>系列类型。你<span style="color: black;">选取</span>的<span style="color: black;">宣传</span>系列类型将决定<span style="color: black;">宣传</span>的<span style="color: black;">表示</span>位置。在下面的截图中，你<span style="color: black;">能够</span>看到Google Ads<span style="color: black;">供给</span>的选项：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/85kxWobhyoJRt6zTBuPBdqItErNYozHsAUf1NibZUxQ9w2EiabFF3iaicEB0o1zTT4CSfLib8Xc9Myvhj3TtYmqicicZA/640?wx_fmt=other&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>Google Ads上的<span style="color: black;">区别</span><span style="color: black;">宣传</span>类型，你<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">区别</span>的子选项。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，<span style="color: black;">倘若</span>你<span style="color: black;">选取</span>搜索“Search”，则需要激活该选项以<span style="color: black;">选取</span>你想要实现<span style="color: black;">目的</span>的<span style="color: black;">办法</span>。你<span style="color: black;">能够</span>从给定的选项中进行<span style="color: black;">选取</span>，<span style="color: black;">包含</span><span style="color: black;">tel</span>呼叫、网站<span style="color: black;">拜访</span>、商店<span style="color: black;">拜访</span>和应用程序下载。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">选取</span>“网站<span style="color: black;">拜访</span>次数”，输入你的独立站网址</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>系列命名<span style="color: black;">能够</span>参考：<strong style="color: blue;">投放国家&nbsp;-&nbsp;投放<span style="color: black;">制品</span> - 开启日期。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3SgdRMIgicOicpz9X7JRPSx6FkhQGPiaic4dMrSXLh1ChKFhrHvK7oLW34dC64GNqtIbMm6wcGiblu2PHqg/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、输入每日预算</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3SgdRMIgicOicpz9X7JRPSx6FkSwBYbyNHVibibPp9hKmN634H9pkvcBZZAGQ1eibI3xBNC5eqEBhic2VGOA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>你的出价策略</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3SgdRMIgicOicpz9X7JRPSx6Fk72ZkibVraGlkzTLib4eJrhedxtbfgswUl2Htg3j6iadOXpHBnY8bwnzjA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、投放网络<span style="color: black;">这儿</span><span style="color: black;">咱们</span>都不需要勾选。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQPMdPALqrOgH0MDHXibNVmB1qMicb12uiaNzzSFG9AmaW2qSdYtA4ePUyg/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、输入你的<span style="color: black;">目的</span>地理位置</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3SgdRMIgicOicpz9X7JRPSx6FkDebhfia4ic99OYQaleQy2LukPtdibsCujrT3SpUFz4SOXV42fLD9vtUDA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">语言<span style="color: black;">选取</span>你<span style="color: black;">目的</span>国家<span style="color: black;">运用</span>的语言，<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">知道</span>的<span style="color: black;">目的</span>语言，便<span style="color: black;">选取</span>“所有语言”</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">需要说明一下：</span></strong><span style="color: black;"><span style="color: black;">这儿</span>所<span style="color: black;">说到</span>的语言指的是<span style="color: black;">用户设备浏览器的语言。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3SgdRMIgicOicpz9X7JRPSx6Fk5Q2XLJFibPoWePW60VvVXGrxPNcYWC8egr96ssecyqz2ZUT7iaI2PPow/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8、<span style="color: black;">选取</span><span style="color: black;">选取</span>受众群体</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQVNicEypeNdicQJeUKRSHqSFxibSvn5amibUOlCgZADicbM36lfyRbFIrRXQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>会<span style="color: black;">按照</span><span style="color: black;">咱们</span><strong style="color: blue;">输入的独立站域名<span style="color: black;">举荐</span>关键词</strong>，<span style="color: black;">倘若</span><span style="color: black;">无</span>生成，<span style="color: black;">亦</span><span style="color: black;">能够</span>点击获取关键词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，<span style="color: black;">这儿</span><span style="color: black;">能够</span>直接把<span style="color: black;">咱们</span><span style="color: black;">经过</span>“关键词规划师”筛选出来的关键词粘贴进去，<span style="color: black;">重视</span>格式。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQRJfQrjRnEFcKVGmY6nJIpGefeBpic3zdPDFHPl9LSxxkCsn38D5BE9w/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">9、<span style="color: black;">倘若</span>你有现成的<span style="color: black;">宣传</span>文案，<span style="color: black;">能够</span>直接复制粘贴到<span style="color: black;">这儿</span>，<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">能够</span>先跳过。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQkbc3NkG08bia0UXzMbbGBovOo1uB7kwF1Cc0XicYhKjzjuW40c6kAWZw/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">十、</span>附加信息<span style="color: black;">能够</span>先跳过，创建<span style="color: black;">宣传</span>系列之后再添加<span style="color: black;">就可</span>。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQ4s3PibkFNpqOHcaHXBZTYayOevcqK3rrsvRPZSDjBfr0icw9CQibib3WLw/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>点击“发布<span style="color: black;">宣传</span>系列”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQ9dI3zMTeovyicDnDicuCS3riccDlibnMrwIEk7E2qhnBibCpIRtpyMicLcQQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面这个<span style="color: black;">便是</span>创建成功的界面。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQlmO6oPukHibh7libwPBZIRlxrL4hMenT3lzBd9xJD9bZPZMj3D5cqrqA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">11、<span style="color: black;">倘若</span><span style="color: black;">刚才</span><span style="color: black;">无</span>创建<span style="color: black;">宣传</span>，<span style="color: black;">那样</span>就在<span style="color: black;">这儿</span>制作<span style="color: black;">宣传</span>文案。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQrleOFTwkIM1QMSzjdgrOpibL0jdfcqnykibFenYQyU3luGwEstFkkcqQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上就是谷歌投放<span style="color: black;">宣传</span>的全过程，还是比较简单，只要上手一次基本<span style="color: black;">亦</span>就能操作，需要<span style="color: black;">重视</span>的是在谷歌上<span style="color: black;">起步</span><span style="color: black;">宣传</span>系列之后，你应该<span style="color: black;">起始</span>对其进行监控。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">检测</span>你的质量分数，并采取<span style="color: black;">办法</span>以<span style="color: black;">保证</span>其得到<span style="color: black;">加强</span>。得分越高<span style="color: black;">显示</span>关键词和</span><span style="color: black;">PPC<span style="color: black;">宣传</span></span><span style="color: black;">的<span style="color: black;">关联</span>性越高。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌还会<strong style="color: blue;"><span style="color: black;">运用</span>质量评分确定每次点击的成本(CPC)。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google<span style="color: black;">宣传</span>系列<span style="color: black;">起始</span>投放后，记得跟踪<span style="color: black;">每一个</span>关键字的效果。找出得分较低的关键词，<span style="color: black;">瞧瞧</span>能否<span style="color: black;">加强</span>它们的<span style="color: black;">关联</span>性。<span style="color: black;">倘若</span>你找不到优化它们的<span style="color: black;">办法</span>，<span style="color: black;">那样</span><strong style="color: blue;">最好删除并尝试新的关键字。</strong></span></p>

星☆雨 发表于 2024-9-10 02:10:01

系统提示我验证码错误1500次 ＼~゛，

nykek5i 发表于 2024-10-11 16:03:41

我完全赞同你的观点，思考很有深度。

1fy07h 发表于 2024-11-10 10:18:51

我完全同意你的观点，说得太对了。

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