u1jodi1q 发表于 2024-7-30 16:55:29

谷歌宣传投放实操攻略！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/P93OM4oibgVEiaZ4OyrplfxibcYfhgvZAzjy7kftx1hZqzw7jU2afLrZZaZEFRb8SCrib9WJcNZjlsIc3ibYyDGxjpA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/P93OM4oibgVFZpdDRibg4KboO6feePZYKnr1r9kqwaslCAARtIthlz60ic5m2nIbMKjKrlh3sGrFhfDzGyOfDxzqA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">加入海外社媒交流群</strong><span style="color: black;">交流，互助，</span>分享，答疑<a style="color: black;"><span style="color: black;"><strong style="color: blue;">立即加入</strong></span></a>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">因公众号平台更改了推送规则，<span style="color: black;">倘若</span>不想<span style="color: black;">错失</span>外贸社媒课堂的<span style="color: black;">优秀</span>内容，记得文末点下</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“赞”</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">和</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“在看”</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">哦！</span></strong></span></p><span style="color: black;"><span style="color: black;">大众</span>都<span style="color: black;">晓得</span>，谷歌是<span style="color: black;">全世界</span>最大的搜索引擎，占据76%以上的<span style="color: black;">全世界</span>市场份额；<span style="color: black;">持有</span>132种国际语言，覆盖200多个国家和地区；<span style="color: black;">每日</span>超过10亿次搜索，覆盖<span style="color: black;">全世界</span>90%的互联网用户。</span><span style="color: black;"><span style="color: black;">因此呢</span>无论是大型出海企业还是中小型<span style="color: black;">宣传</span>主，<span style="color: black;">乃至</span>是个人跨境者，谷歌<span style="color: black;">宣传</span>都是一个<span style="color: black;">必须</span>的推广<span style="color: black;">办法</span>。今天<span style="color: black;">咱们</span>来<span style="color: black;">认识</span>下Google<span style="color: black;">宣传</span>是<span style="color: black;">怎么样</span>投放的。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>什么是谷歌Ads<span style="color: black;">宣传</span>？</strong></span><span style="color: black;">Google Ads<span style="color: black;">是由于</span>谷歌<span style="color: black;">供给</span>的一个在线的付费<span style="color: black;">宣传</span>平台。它原先叫做Google Adwords，后来在2018年改名为Google Ads。Ads<span style="color: black;">宣传</span>属于付费竞价的谷歌推广。</span><span style="color: black;">谷歌Ads的<span style="color: black;">宣传</span>，能够覆盖的范围非常广，除了谷歌自己的搜索结果，还<span style="color: black;">能够</span><span style="color: black;">选取</span>展示在<span style="color: black;">供给</span><span style="color: black;">宣传</span>位的各类网站中，这些网站会从谷歌那里分润到<span style="color: black;">宣传</span>费。</span><span style="color: black;"><span style="color: black;">倘若</span>你用Google搜索关键词，如3d printer，经常<span style="color: black;">能够</span><span style="color: black;">发掘</span>下图<span style="color: black;">这般</span>开头带了“Ad”标志的条目，这类信息就是做了Ads竞价推广。搜索结果页面中的Ads<span style="color: black;">宣传</span>位，<span style="color: black;">通常</span>在页面的最上方和最下方区域。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z9fvdhT9RibiaP3zPB3sibF5szcDeniazkILujMClPPJOTsujkbcsdEFLAVxwibFLOlsYR0Pdm2icx73TFYNCVRW3Hvg/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>Google<span style="color: black;">宣传</span>的工作原理</strong></span><span style="color: black;">谷歌<span style="color: black;">宣传</span>推广采用的是<strong style="color: blue;">点击付费（PPC）模式。</strong><span style="color: black;">倘若</span>你想要在某个关键词搜索结果页面上呈现你的<span style="color: black;">宣传</span>，你得和其他抱着相同<span style="color: black;">目的</span>的用户进行竞争。</span><span style="color: black;">相同<span style="color: black;">状况</span>下，谁给的<span style="color: black;">宣传</span><span style="color: black;">花费</span>高，谁就能<span style="color: black;">得到</span>更好的<span style="color: black;">宣传</span>位置。<span style="color: black;">倘若</span>你设定的<span style="color: black;">宣传</span><span style="color: black;">花费</span><span style="color: black;">小于</span>出线价格，你的<span style="color: black;">宣传</span><span style="color: black;">亦</span>将<span style="color: black;">没法</span>获取展示。</span><span style="color: black;"><span style="color: black;">同期</span>，你<span style="color: black;">能够</span>为你的<span style="color: black;">宣传</span>设定一个每日最高预算。<span style="color: black;">这般</span>，你<span style="color: black;">每日</span>花费的<span style="color: black;">宣传</span><span style="color: black;">花费</span>将被限定，有助于你更好地管理自己的推广活动。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>Google<span style="color: black;">宣传</span>投放流程</strong></span><span style="color: black;"><strong style="color: blue;">1、创建账户</strong></span><span style="color: black;"><span style="color: black;">第1</span>步是用Google AdWords创建一个账户。<span style="color: black;">全部</span>过程就像创建自己的电子邮件帐户<span style="color: black;">同样</span>简单。</span><span style="color: black;">你需要输入账单<span style="color: black;">位置</span>、时区和货币。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/85kxWobhyoJRt6zTBuPBdqItErNYozHsc1llpicI1Mh8ypgXN85ZrLTdJrpOk2ObwzjJesAfJObl1SdJuI8nenA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/85kxWobhyoJRt6zTBuPBdqItErNYozHshEl3U7qCQPyibgqrrTwiaMichqYe6q2AcybtiaHF0IuVPGkEpUIn93fUiaw/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/85kxWobhyoJRt6zTBuPBdqItErNYozHsMG0eLmNVx6GOQpkyFwkicOZhdt1fGMZiagZ1mb5aBXnDbgFIibL6ictKGA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">选取</span><span style="color: black;">宣传</span>系列<span style="color: black;">目的</span>之前，<strong style="color: blue;">请切换到“Expert”（专家）模式，</strong>千万不要选新手模式，</span><span style="color: black;">正确的模式就如下:</span></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/85kxWobhyoJRt6zTBuPBdqItErNYozHsJV4IWnnciaFADrBJCFFg2vlGzw7Q875UuTDlv6j1gkdQeThibfdltxhA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">2、确定你的<span style="color: black;">宣传</span>系列<span style="color: black;">目的</span></strong></span><span style="color: black;">当你在任何平台上<span style="color: black;">起始</span>投放新的在线<span style="color: black;">宣传</span>系列时，都需要确切地<span style="color: black;">晓得</span>要实现的<span style="color: black;">目的</span>。当你的心中有一个<span style="color: black;">知道</span>的<span style="color: black;">目的</span>时，<span style="color: black;">宣传</span>创作的过程就会更顺利。</span><span style="color: black;"><strong style="color: blue;">Google Adwords为用户<span style="color: black;">供给</span>了多种在线<span style="color: black;">宣传</span><span style="color: black;">选取</span>：</strong></span><span style="color: black;">搜索<span style="color: black;">宣传</span>、展示<span style="color: black;">宣传</span>、购物<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>和应用程序<span style="color: black;">宣传</span>。你<span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">区别</span>类型的<span style="color: black;">宣传</span>实现<span style="color: black;">区别</span>的<span style="color: black;">目的</span>，<span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">重点</span>讲搜索<span style="color: black;">宣传</span>。</span><span style="color: black;"><strong style="color: blue;">3、<span style="color: black;">选取</span>你的<span style="color: black;">宣传</span>系列类型</strong></span><span style="color: black;">确定<span style="color: black;">宣传</span>系列<span style="color: black;">目的</span>后，你就<span style="color: black;">能够</span>为Google Ads<span style="color: black;">选取</span><span style="color: black;">宣传</span>系列类型。你<span style="color: black;">选取</span>的<span style="color: black;">宣传</span>系列类型将决定<span style="color: black;">宣传</span>的显示位置。在下面的截图中，你<span style="color: black;">能够</span>看到Google Ads<span style="color: black;">供给</span>的选项：</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/85kxWobhyoJRt6zTBuPBdqItErNYozHsAUf1NibZUxQ9w2EiabFF3iaicEB0o1zTT4CSfLib8Xc9Myvhj3TtYmqicicZA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">针对</span>Google Ads上的<span style="color: black;">区别</span><span style="color: black;">宣传</span>类型，你<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">区别</span>的子选项。</span><span style="color: black;">例如，<span style="color: black;">倘若</span>你<span style="color: black;">选取</span>搜索“Search”，则需要激活该选项以<span style="color: black;">选取</span>你想要实现<span style="color: black;">目的</span>的<span style="color: black;">办法</span>。你<span style="color: black;">能够</span>从给定的选项中进行<span style="color: black;">选取</span>，<span style="color: black;">包含</span><span style="color: black;">tel</span>呼叫、网站<span style="color: black;">拜访</span>、商店<span style="color: black;">拜访</span>和应用程序下载。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span><span style="color: black;"><span style="color: black;">选取</span>“网站<span style="color: black;">拜访</span>次数”，输入你的独立站网址</span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>系列命名<span style="color: black;">能够</span>参考：投放国家&nbsp;-&nbsp;投放<span style="color: black;">制品</span> - 开启日期。</p>
    </span><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3SgdRMIgicOicpz9X7JRPSx6FkhQGPiaic4dMrSXLh1ChKFhrHvK7oLW34dC64GNqtIbMm6wcGiblu2PHqg/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span><span style="color: black;">输入每日预算</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3SgdRMIgicOicpz9X7JRPSx6FkSwBYbyNHVibibPp9hKmN634H9pkvcBZZAGQ1eibI3xBNC5eqEBhic2VGOA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>你的出价策略</p>
    </span><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3SgdRMIgicOicpz9X7JRPSx6Fk72ZkibVraGlkzTLib4eJrhedxtbfgswUl2Htg3j6iadOXpHBnY8bwnzjA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">6、</strong></span><strong style="color: blue;"><span style="color: black;">投放网络<span style="color: black;">这儿</span><span style="color: black;">咱们</span>都不需要勾选。</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQPMdPALqrOgH0MDHXibNVmB1qMicb12uiaNzzSFG9AmaW2qSdYtA4ePUyg/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">7、</strong></span><strong style="color: blue;"><span style="color: black;">输入你的<span style="color: black;">目的</span>地理位置</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3SgdRMIgicOicpz9X7JRPSx6FkDebhfia4ic99OYQaleQy2LukPtdibsCujrT3SpUFz4SOXV42fLD9vtUDA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">语言<span style="color: black;">选取</span>你<span style="color: black;">目的</span>国家<span style="color: black;">运用</span>的语言，<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">知道</span>的<span style="color: black;">目的</span>语言，便<span style="color: black;">选取</span>“所有语言”</p>
    </span><span style="color: black;">需要说明一下：<span style="color: black;">这儿</span>所<span style="color: black;">说到</span>的语言指的是用户设备浏览器的语言</span><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3SgdRMIgicOicpz9X7JRPSx6Fk5Q2XLJFibPoWePW60VvVXGrxPNcYWC8egr96ssecyqz2ZUT7iaI2PPow/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">8、</strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">选取</span><span style="color: black;">选取</span>受众群体</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQVNicEypeNdicQJeUKRSHqSFxibSvn5amibUOlCgZADicbM36lfyRbFIrRXQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">这儿</span>会<span style="color: black;">按照</span><span style="color: black;">咱们</span>输入的独立站域名<span style="color: black;">举荐</span>关键词，<span style="color: black;">倘若</span><span style="color: black;">无</span>生成，<span style="color: black;">亦</span><span style="color: black;">能够</span>点击获取关键词。</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，<span style="color: black;">这儿</span><span style="color: black;">能够</span>直接把<span style="color: black;">咱们</span><span style="color: black;">经过</span>“关键词规划师”筛选出来的关键词粘贴进去，<span style="color: black;">重视</span>格式。</p>
    </span><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQRJfQrjRnEFcKVGmY6nJIpGefeBpic3zdPDFHPl9LSxxkCsn38D5BE9w/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">9、</strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>你有现成的<span style="color: black;">宣传</span>文案，<span style="color: black;">能够</span>直接复制粘贴到<span style="color: black;">这儿</span>，<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">能够</span>先跳过。</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQkbc3NkG08bia0UXzMbbGBovOo1uB7kwF1Cc0XicYhKjzjuW40c6kAWZw/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">十、</span></strong></span><strong style="color: blue;"><span style="color: black;">附加信息<span style="color: black;">能够</span>先跳过，创建<span style="color: black;">宣传</span>系列之后再添加<span style="color: black;">就可</span>。</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQ4s3PibkFNpqOHcaHXBZTYayOevcqK3rrsvRPZSDjBfr0icw9CQibib3WLw/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">咱们</span>点击“发布<span style="color: black;">宣传</span>系列”。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQ9dI3zMTeovyicDnDicuCS3riccDlibnMrwIEk7E2qhnBibCpIRtpyMicLcQQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面这个<span style="color: black;">便是</span>创建成功的界面。</p>
    </span><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQlmO6oPukHibh7libwPBZIRlxrL4hMenT3lzBd9xJD9bZPZMj3D5cqrqA/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">11、<span style="color: black;">倘若</span><span style="color: black;">刚才</span><span style="color: black;">无</span>创建<span style="color: black;">宣传</span>，<span style="color: black;">那样</span>就在<span style="color: black;">这儿</span>制作<span style="color: black;">宣传</span>文案。</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/8NLqb4lI3ShaObHuGPQn2eOtYEvW60JQrleOFTwkIM1QMSzjdgrOpibL0jdfcqnykibFenYQyU3luGwEstFkkcqQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">以上<span style="color: black;">便是</span>谷歌投放<span style="color: black;">宣传</span>的全过程，还是比较简单，只要上手一次基本<span style="color: black;">亦</span>就能操作，需要<span style="color: black;">重视</span>的是在谷歌上<span style="color: black;">起步</span><span style="color: black;">宣传</span>系列之后，你应该<span style="color: black;">起始</span>对其进行监控。<span style="color: black;">检测</span>你的质量分数，并采取<span style="color: black;">办法</span>以<span style="color: black;">保证</span>其得到<span style="color: black;">加强</span>。得分越高<span style="color: black;">显示</span>关键词和PPC<span style="color: black;">宣传</span>的<span style="color: black;">关联</span>性越高。</span><span style="color: black;">谷歌还会<span style="color: black;">运用</span>质量评分确定每次点击的成本(CPC)。</span><span style="color: black;">Google<span style="color: black;">宣传</span>系列<span style="color: black;">起始</span>投放后，请跟踪<span style="color: black;">每一个</span>关键字的效果。找出得分较低的关键词，<span style="color: black;">瞧瞧</span>能否<span style="color: black;">加强</span>它们的<span style="color: black;">关联</span>性。<span style="color: black;">倘若</span>你找不到优化它们的<span style="color: black;">办法</span>，<span style="color: black;">那样</span>最好删除并尝试新的关键字。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">加入外贸分享群</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">与<span style="color: black;">更加多</span>外贸人<span style="color: black;">一块</span>学习进步</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">认识</span>谷歌、海外社媒推广代运营服务</strong></span></strong></span>
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maqg 发表于 2024-9-7 16:41:38

外贸论坛是我们的，责任是我们的，荣誉是我们的，成就是我们的，辉煌是我们的。

nykek5i 发表于 2024-9-26 11:37:50

你的话语如春风拂面，让我心生暖意。

nykek5i 发表于 2024-10-21 11:36:01

期待你更多的精彩评论，一起交流学习。

nqkk58 发表于 2024-11-5 15:57:18

百度seo优化论坛 http://www.fok120.com/
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