Google Ads怎么样制作吸引用户的宣传系列？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">重点</span>为还不太<span style="color: black;">认识</span>谷歌<span style="color: black;">宣传</span>的小伙伴们介绍<span style="color: black;">有些</span>关于谷歌<span style="color: black;">宣传</span>的<span style="color: black;">基本</span>知识点，<span style="color: black;">帮忙</span><span style="color: black;">大众</span>快速入门谷歌<span style="color: black;">宣传</span>。本期内容为<span style="color: black;">大众</span>介绍Google Ads的<span style="color: black;">宣传</span>应当<span style="color: black;">怎样</span>制作<span style="color: black;">才可</span>吸引用户。 <img src="https://p26-sign.toutiaoimg.com/tos-cn-i-axegupay5k/c622d539c9cd47e0a99f9d7984ece93f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722915791&x-signature=Qtispg%2F387pIhuoPgtfDtyQ0Kys%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">为<span style="color: black;">每一个</span><span style="color: black;">宣传</span>系列<span style="color: black;">选取</span>一个<span style="color: black;">目的</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span> Google Ads 会<span style="color: black;">按照</span>该<span style="color: black;">目的</span><span style="color: black;">指点</span><span style="color: black;">咱们</span>设置<span style="color: black;">宣传</span>系列，<span style="color: black;">因此呢</span><span style="color: black;">选取</span><span style="color: black;">目的</span>非常重要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>想实现 2 个<span style="color: black;">区别</span>的<span style="color: black;">目的</span>，请设置 2 个<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>系列，让它们分别具备<span style="color: black;">区别</span>的营销<span style="color: black;">目的</span>。例如，<span style="color: black;">倘若</span>想挖掘潜在客户和<span style="color: black;">加强</span>销量，请制作一个以“潜在客户”为<span style="color: black;">目的</span>的<span style="color: black;">宣传</span>系列和一个以“<span style="color: black;">营销</span>”为<span style="color: black;">目的</span>的<span style="color: black;">宣传</span>系列。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>商家<span style="color: black;">期盼</span><span style="color: black;">提高</span>在线销量，请<span style="color: black;">思虑</span><span style="color: black;">选取</span>“<span style="color: black;">营销</span>”<span style="color: black;">目的</span>。<span style="color: black;">倘若</span><span style="color: black;">选取</span>其他<span style="color: black;">目的</span>，<span style="color: black;">能够</span>设置旨在为吸引网站流量或潜在客户的<span style="color: black;">宣传</span>系列。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>商家仅<span style="color: black;">期盼</span><span style="color: black;">提高</span>来电次数，请设置来电专用<span style="color: black;">宣传</span>系列。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">设置出价策略和预算</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">借助自动出价功能，Google Ads 系统可<span style="color: black;">运用</span>其数据自动优化出价。预算决定了总支出<span style="color: black;">体积</span>。大<span style="color: black;">都数</span>新<span style="color: black;">宣传</span>客户会采用自动出价，<span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">发掘</span>该功能最有效。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">期盼</span>吸引转化操作，<span style="color: black;">能够</span><span style="color: black;">运用</span>“尽可能<span style="color: black;">加强</span>转化次数”策略。<span style="color: black;">倘若</span><span style="color: black;">期盼</span><span style="color: black;">宣传</span><span style="color: black;">得到</span>尽可能高的点击次数，<span style="color: black;">能够</span><span style="color: black;">运用</span>“尽可能争取<span style="color: black;">更加多</span>点击次数”策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span><span style="color: black;">能够</span>利用预算<span style="color: black;">掌控</span>支出，<span style="color: black;">因此呢</span>无需<span style="color: black;">经过</span>自动出价功能设置出价上限。<span style="color: black;">宣传</span>系列的平均每日预算会限制总支出。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">保证</span><span style="color: black;">宣传</span>得到展示</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创建<span style="color: black;">运用</span>一系列独特关键字的<span style="color: black;">详细</span><span style="color: black;">宣传</span>组，并且<span style="color: black;">每一个</span><span style="color: black;">宣传</span>组<span style="color: black;">最少</span><span style="color: black;">包括</span> 3 个<span style="color: black;">宣传</span>。<span style="color: black;">这般</span>，系统就<span style="color: black;">能够</span>优化<span style="color: black;">宣传</span>效果，并且<span style="color: black;">能够</span>查看效果数据，从而<span style="color: black;">认识</span>什么样的<span style="color: black;">宣传</span>内容最能打动<span style="color: black;">咱们</span>的受众群体。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>在<span style="color: black;">宣传</span>组中指定应向搜索特定字词的用户展示<span style="color: black;">那些</span><span style="color: black;">宣传</span>。搜索<span style="color: black;">宣传</span>系列应<span style="color: black;">包括</span>非常<span style="color: black;">详细</span>的<span style="color: black;">宣传</span>组，并且<span style="color: black;">每一个</span><span style="color: black;">宣传</span>组<span style="color: black;">最少</span><span style="color: black;">包括</span> 3 个<span style="color: black;">宣传</span>。请<span style="color: black;">按照</span><span style="color: black;">咱们</span>认为会触发<span style="color: black;">宣传</span>展示的用户搜索内容设立<span style="color: black;">宣传</span>组。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为<span style="color: black;">创立</span>良好的账号组织结构，请务必创建非常<span style="color: black;">详细</span>的<span style="color: black;">宣传</span>组：<span style="color: black;">每一个</span><span style="color: black;">宣传</span>组<span style="color: black;">包括</span>的系列关键字应彼此紧密<span style="color: black;">关联</span>，且<span style="color: black;">每一个</span>关键字系列对应的主题应<span style="color: black;">区别</span>于在其他<span style="color: black;">宣传</span>组中定位的主题。<span style="color: black;">查询</span>头盔的用户更有可能点击宣传头盔的<span style="color: black;">宣传</span>，而非<span style="color: black;">通常</span>的骑行用品<span style="color: black;">宣传</span>。<span style="color: black;">仔细</span><span style="color: black;">详细</span>会让<span style="color: black;">宣传</span>更具<span style="color: black;">关联</span>性。<span style="color: black;">宣传</span>的<span style="color: black;">关联</span>性越高，质量<span style="color: black;">一般</span><span style="color: black;">亦</span>会越高，在<span style="color: black;">宣传</span>竞价中的表现就越好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">制作<span style="color: black;">宣传</span>前先想一下用户的<span style="color: black;">需要</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在理想的<span style="color: black;">宣传</span>体验中，文字<span style="color: black;">宣传</span>与客户想要购买的<span style="color: black;">制品</span>或服务直接<span style="color: black;">关联</span>。以下是<span style="color: black;">相关</span>制作纯文字<span style="color: black;">宣传</span>的 6 个重要提示：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.务必想清楚要宣传的内容。应告诉客户点击<span style="color: black;">宣传</span>后会看到<span style="color: black;">那些</span>内容。在<span style="color: black;">宣传</span>标题中<span style="color: black;">最少</span><span style="color: black;">包括</span>一个关键字。<span style="color: black;">倘若</span>已将“数码相机”指定为关键字，则<span style="color: black;">能够</span>将“购买数码相机”<span style="color: black;">做为</span><span style="color: black;">宣传</span>标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.保持<span style="color: black;">关联</span>性。<span style="color: black;">保证</span>向客户<span style="color: black;">供给</span>答案或<span style="color: black;">处理</span><span style="color: black;">方法</span>。例如，<span style="color: black;">倘若</span><span style="color: black;">她们</span>正在寻找<span style="color: black;">周边</span>的<span style="color: black;">处理</span><span style="color: black;">方法</span>，则您的地理位置是最有用的信息，应将其添加到标题中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.使<span style="color: black;">宣传</span>内容描述与标题保持一致。<span style="color: black;">保证</span><span style="color: black;">宣传</span>内容整体一致。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">保证</span><span style="color: black;">宣传</span>内容与着陆页匹配。<span style="color: black;">检测</span><span style="color: black;">宣传</span>链接到的<span style="color: black;">目的</span>网页（即着陆页），并<span style="color: black;">保证</span>其中<span style="color: black;">包括</span><span style="color: black;">宣传</span>所宣传的内容或<span style="color: black;">制品</span>。<span style="color: black;">倘若</span>客户找不到<span style="color: black;">她们</span>所期望的信息，就会离开网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.<span style="color: black;">保证</span><span style="color: black;">宣传</span>已<span style="color: black;">得到</span>批准。为<span style="color: black;">保证</span>所有<span style="color: black;">宣传</span>的高质量，每一则<span style="color: black;">宣传</span>都必须达到较高的专业水准和编辑标准。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，<span style="color: black;">宣传</span>中不得<span style="color: black;">包括</span>多余的空格、奇怪的大写形式、感叹号或不清楚的网址等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.吸引移动客户。<span style="color: black;">思虑</span>为<span style="color: black;">运用</span>移动设备的客户制作专门的<span style="color: black;">宣传</span>、将移动版网站<span style="color: black;">做为</span>着陆页，并<span style="color: black;">供给</span>适合移动受众群体的<span style="color: black;">尤其</span>优惠。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">添加<span style="color: black;">宣传</span>素材资源</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大<span style="color: black;">都数</span><span style="color: black;">宣传</span>客户会使用多种素材资源，<span style="color: black;">况且</span>在制作搜索<span style="color: black;">宣传</span>时，素材资源必不可少。<span style="color: black;">那样</span><span style="color: black;">到底</span>什么是素材资源呢？在 Google 上搜索时可能看到过带有致电按钮、额外链接、<span style="color: black;">位置</span>或其他额外信息的<span style="color: black;">宣传</span>，这些都是<span style="color: black;">各样</span>类型的素材资源。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">素材资源丰富了<span style="color: black;">宣传</span>内容，使<span style="color: black;">宣传</span>更加出色，更有效地吸引用户直接<span style="color: black;">经过</span><span style="color: black;">宣传</span>执行操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">意见</span>添加以下 3 种素材资源：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.站内链接。将用户引导至网站上的<span style="color: black;">详细</span>网页，例如店铺营业时间页面、<span style="color: black;">详细</span><span style="color: black;">制品</span>页面等。当用户点击或点按链接时，便会直接<span style="color: black;">转</span>到<span style="color: black;">她们</span>想要<span style="color: black;">认识</span>或购买的<span style="color: black;">制品</span>所在网页。例如，<span style="color: black;">倘若</span>经营一家<span style="color: black;">自动</span>车商店，则会展示“城市<span style="color: black;">自动</span>车”链接并将该站内链接网址设为展示城市<span style="color: black;">自动</span>车的网页。为<span style="color: black;">加强</span>站内链接随<span style="color: black;">宣传</span>一同展示的几率，请<span style="color: black;">最少</span>添加 4 个站内链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.宣传信息。宣传信息为<span style="color: black;">供给</span>了<span style="color: black;">更加多</span>可供添加文字的空间。当客户看到带有宣传信息的<span style="color: black;">宣传</span>时，会<span style="color: black;">发掘</span><span style="color: black;">宣传</span>内容更加丰富，其中<span style="color: black;">包括</span><span style="color: black;">相关</span>业务、<span style="color: black;">制品</span>和服务的<span style="color: black;">更加多</span><span style="color: black;">仔细</span>信息。为<span style="color: black;">加强</span>宣传信息随<span style="color: black;">宣传</span>一同展示的几率，请<span style="color: black;">最少</span>添加 4 条宣传信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.结构化摘要。用于在<span style="color: black;">宣传</span>中<span style="color: black;">明显</span><span style="color: black;">制品</span>和服务的<span style="color: black;">详细</span>特点，以此吸引用户。结构化摘要会以标题和列表的形式<span style="color: black;">表示</span>在<span style="color: black;">宣传</span>文字下方。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">最后</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请<span style="color: black;">重视</span>，要使<span style="color: black;">宣传</span>系列取得成功，就<span style="color: black;">不可</span>止步于完成设置这一环节。<span style="color: black;">咱们</span>需要监控<span style="color: black;">宣传</span>系列的效果并进行<span style="color: black;">调节</span>。为取得更好的效果请执行以下操作：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置转化跟踪，以便查看客户在与<span style="color: black;">宣传</span>进行互动后所进行的操作：<span style="color: black;">她们</span>是购买了<span style="color: black;">制品</span>、注册了简报、给商家致电还是下载了应用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最少</span>每周查看一次<span style="color: black;">宣传</span>系列的效果。<span style="color: black;">保证</span>不会<span style="color: black;">错失</span>任何重要<span style="color: black;">通告</span>，并务必想方设法<span style="color: black;">经过</span>“<span style="color: black;">意见</span>”页面<span style="color: black;">得到</span><span style="color: black;">更加多</span>价值并扩大<span style="color: black;">宣传</span>影响。</p>
同意、说得对、没错、我也是这么想的等。 你的话语如春风拂面，温暖了我的心房，真的很感谢。 你的话语真是温暖如春，让我心生感激。
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