论坛 › 天津 › Google 宣传投放怎么做？怎么才可加强宣传效果？

219mze 发表于 2024-7-30 17:10:55

Google 宣传投放怎么做？怎么才可加强宣传效果？

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d4b5f1caa66d4c8588d48524d7694033~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722915967&amp;x-signature=OxslVO8i9Gnsux7fTsiR5bWHJvs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要Google<span style="color: black;">宣传</span>的投放效果好、询盘多，除了要<span style="color: black;">选取</span>适合的关键字跟<span style="color: black;">宣传</span>创意外，<span style="color: black;">必定</span>离不开一个重点<span style="color: black;">明显</span>，层次清晰的账户结构！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻，你们心目中有一万个<span style="color: black;">为何</span>？以下来<span style="color: black;">一块</span>来层层解析，拨云见日！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1: <span style="color: black;">认识</span>账户结构</span></strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4a0387a4ffc64ce98656f8d4d4fafb6a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722915967&amp;x-signature=av4GvE3DYgC%2B6of4EcTpfnPitB0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2:定义</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【账户】</span></strong><span style="color: black;"><span style="color: black;">每一个</span><span style="color: black;">宣传</span><span style="color: black;">重点</span>做Google推广，<span style="color: black;">第1</span><span style="color: black;">要求</span><span style="color: black;">便是</span>要先<span style="color: black;">持有</span>一个Google Ads账户！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【<span style="color: black;">宣传</span>系列】</span></strong><span style="color: black;">除了账户，<span style="color: black;">宣传</span>系列享有最高优先级，是<span style="color: black;">咱们</span>所说的优秀账户层级里面的大哥大！<span style="color: black;">亦</span><span style="color: black;">便是</span>思路清晰的<span style="color: black;">宣传</span>系列，基本等同于一个清晰的账户结构。他的功能可参考截图，重点要<span style="color: black;">重视</span>的功能见红色箭头。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">换句话说，<span style="color: black;">便是</span>用什么<span style="color: black;">宣传</span>形式，要花多少钱，投放<span style="color: black;">那些</span>市场，用什么语言，结合什么出价策略，一一在<span style="color: black;">这儿</span>实现，聪明的你肯定<span style="color: black;">已然</span><span style="color: black;">发掘</span>其中的奥妙。这些不<span style="color: black;">便是</span><span style="color: black;">咱们</span>在做推广时，最要紧的大方向吗？</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/651e8429b71b4808b31e7214e4e1b18d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722915967&amp;x-signature=yx9wBrc%2Fbxz5oXOA%2BlVeWbt3AvU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【<span style="color: black;">宣传</span>组】</span></strong><span style="color: black;"><span style="color: black;">宣传</span>组层级<span style="color: black;">包括</span>了关键字跟<span style="color: black;">宣传</span>创意。如下图解释，<span style="color: black;">认识</span><span style="color: black;">就可</span>，本文不重点介绍；</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4e4d84fa7d214183bfcb1fb5099304a3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722915967&amp;x-signature=NEusjqzcZg9qHrItL9QO9vQRmFA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">​</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3:什么<span style="color: black;">状况</span>下需要区分<span style="color: black;">宣传</span>系列</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【重点市场的区分】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>有<span style="color: black;">优良</span>，询盘好的市场或国家，要单独分<span style="color: black;">宣传</span>系列！例如：重点市场在欧洲，<span style="color: black;">那样</span>建<span style="color: black;">宣传</span>系列时，最好不要跟美国，印度等放一个<span style="color: black;">宣传</span>系列。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>美国，印度是Google搜索的流量大国，欧洲跟其放在<span style="color: black;">一块</span>，80%的<span style="color: black;">宣传</span>预算可能都会被这两个市场抢占（<span style="color: black;">宣传</span>的日预算是有限的），<span style="color: black;">那样</span>就达不到让欧洲市场充分展现<span style="color: black;">宣传</span>从来重点推广的目的！自然就很难达到好的询盘效果</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【重点<span style="color: black;">制品</span>的区分】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同一家<span style="color: black;">机构</span>，多种<span style="color: black;">制品</span>，<span style="color: black;">尤其</span>适用于有些<span style="color: black;">制品</span>在Google上的搜索量非常大，<span style="color: black;">然则</span>客单价低（询盘质量差），有些<span style="color: black;">制品</span>搜索量不高，<span style="color: black;">然则</span>有非常好的询盘质量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">倘若</span>将两种<span style="color: black;">制品</span>混为一个<span style="color: black;">宣传</span>系列，显然，搜索量大，客单价低的<span style="color: black;">制品</span>会霸占了后一<span style="color: black;">制品</span>的<span style="color: black;">宣传</span>预算，<span style="color: black;">咱们</span>想要大力推广的<span style="color: black;">制品</span>得不到<span style="color: black;">宣传</span>展现，从而<span style="color: black;">亦</span>不会有好的<span style="color: black;">宣传</span>效果</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【重点关键字的区分</span></strong><span style="color: black;">】</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键字<span style="color: black;">背面</span><span style="color: black;">表率</span>了搜索者的搜索意图，<span style="color: black;">例如</span>说搜“蓝牙耳机”的用户量肯定比搜“蓝牙耳机厂商”的用户多<span style="color: black;">非常多</span>倍，而<span style="color: black;">针对</span>一个B2B厂家<span style="color: black;">来讲</span>，<span style="color: black;">显著</span>蓝牙耳机厂商的搜索意图更好，更有可能成就好的询盘以及订单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>将两者混在一个<span style="color: black;">宣传</span>系列，<span style="color: black;">那样</span>蓝牙耳机厂商这个词<span style="color: black;">每日</span>还<span style="color: black;">无</span><span style="color: black;">宣传</span>展现，所有预算就<span style="color: black;">已然</span>被蓝牙耳机花完了，<span style="color: black;">宣传</span>效果肯定<span style="color: black;">亦</span>就好不到哪里去了</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>形式的区分】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span><span style="color: black;">宣传</span>形式讲的是搜索文字<span style="color: black;">宣传</span>与展示<span style="color: black;">宣传</span>，搜索<span style="color: black;">宣传</span>是客户<span style="color: black;">已然</span>有<span style="color: black;">需要</span>了，主动去搜索引擎搜索，而展示<span style="color: black;">宣传</span><span style="color: black;">指的是</span><span style="color: black;">咱们</span>在刷抖音，逛<span style="color: black;">资讯</span>网站时，主动跳出来的<span style="color: black;">照片</span><span style="color: black;">或</span>视频类<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">显然，后者的流量是海量的。Goole在<span style="color: black;">全世界</span>有3百多万合作的网站，<span style="color: black;">针对</span>询盘效果<span style="color: black;">来讲</span>，肯定是主动找上门的搜索<span style="color: black;">宣传</span>询盘效果更好，<span style="color: black;">倘若</span>将两者混为一谈，可想而知效果不会太好！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4:总结</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区分<span style="color: black;">宣传</span>系列的思路还有非常多，结合企业<span style="color: black;">区别</span>的<span style="color: black;">目的</span>会有<span style="color: black;">区别</span>的打法，<span style="color: black;">不外</span>，以上几点<span style="color: black;">能够</span><span style="color: black;">做为</span>黄金法则，铭记于心会让你少走弯路，<span style="color: black;">加强</span><span style="color: black;">宣传</span>效率！</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8d41a62cd556423da45233db11977e39~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722915967&amp;x-signature=ti866%2BzdRdjslckidFWMEWN0Z6g%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">​</span></span></p>

听听海 发表于 2024-9-2 11:50:43

你的言辞如同繁星闪烁，点亮了我心中的夜空。

b1gc8v 发表于 2024-11-5 10:31:44

大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。

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