9个运用谷歌宣传在2023年获取高转化潜在客户的技巧
<img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在数字营销世界中，谷歌<span style="color: black;">宣传</span><span style="color: black;">始终</span>是一把锋利的工具，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>品牌和<span style="color: black;">机构</span>获取高质量的潜在客户。然而，<span style="color: black;">仅有</span><span style="color: black;">把握</span>正确的优化技巧，你<span style="color: black;">才可</span>充分利用这个平台的<span style="color: black;">潜能</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这篇<span style="color: black;">文案</span>中，<span style="color: black;">咱们</span>将探讨9个技巧，虽然有部份功能还<span style="color: black;">无</span>正式上线，<span style="color: black;">然则</span><span style="color: black;">认识</span>这部分内容<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你在2023年更有效地<span style="color: black;">运用</span>谷歌<span style="color: black;">宣传</span>，获取<span style="color: black;">更加多</span>获取高转化的潜在客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，为谷歌<span style="color: black;">宣传</span>将来的新功能上线做好准备，抢先竞争对手，更快发挥新功能的<span style="color: black;">功效</span>，<span style="color: black;">得到</span>更高的<span style="color: black;">宣传</span>ROI效果！</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>部分：<span style="color: black;">基本</span>优化技巧</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">技巧一：关键词策略</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词是谷歌<span style="color: black;">宣传</span>的基石。<strong style="color: blue;"><span style="color: black;">选取</span>正确的关键词<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你的<span style="color: black;">宣传</span>出<span style="color: black;">此刻</span>最<span style="color: black;">关联</span>的搜索结果中。</strong>例如，<span style="color: black;">倘若</span>你经营一个售卖手工皮鞋的在线商店，你可能会<span style="color: black;">选取</span>“手工皮鞋”、“高质量皮鞋”等关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">而关键词的匹配类型决定了你的<span style="color: black;">宣传</span>在何种搜索<span style="color: black;">查找</span>下展现。</strong>例如，精确匹配（Exact Match）关键词只会在用户<span style="color: black;">查找</span>与你的关键词完全一致时展现<span style="color: black;">宣传</span>，而广泛匹配（Broad Match）则会在<span style="color: black;">查找</span>与关键词广泛<span style="color: black;">关联</span>时展示<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">技巧二：<span style="color: black;">目的</span>定位策略</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">目的</span>定位<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你将<span style="color: black;">宣传</span>精确地展现给最可能对你的<span style="color: black;">制品</span>或服务感兴趣的人。</strong>例如，<span style="color: black;">倘若</span>你的皮鞋<span style="color: black;">重点</span>面向年龄在25-35岁的女性，<span style="color: black;">重点</span><span style="color: black;">营销</span>地区是在美国，<span style="color: black;">那样</span>你<span style="color: black;">能够</span>设置你的<span style="color: black;">目的</span>定位来<span style="color: black;">保证</span>你的<span style="color: black;">宣传</span><span style="color: black;">仅在</span>这个人群和国家中展现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">技巧三：创意<span style="color: black;">宣传</span>文案</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一个吸引人的<span style="color: black;">宣传</span>文案<span style="color: black;">能够</span>大大<span style="color: black;">加强</span>你的<span style="color: black;">宣传</span>点击率。</strong>例如，你<span style="color: black;">能够</span>在你的<span style="color: black;">宣传</span>中强调你的皮鞋的最大卖点，如“手工制作，<span style="color: black;">保准</span>质量”，<span style="color: black;">或</span><span style="color: black;">供给</span>一个吸引人的优惠，如“首单享受10%的折扣”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span><span style="color: black;">亦</span>推出了<strong style="color: blue;">自动生成的创意资产</strong>，<span style="color: black;">经过</span>AI技术，<span style="color: black;">帮忙</span>你更<span style="color: black;">有效</span>地创建<span style="color: black;">宣传</span>文案，为你的<span style="color: black;">宣传</span>优化<span style="color: black;">供给</span>新的可能性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二部分：2023年谷歌<span style="color: black;">宣传</span>新特性的优化技巧</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">技巧四：利用新的语音特性优化视频<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google的这项新功能让<span style="color: black;">宣传</span>商能够在<span style="color: black;">她们</span>现有的YouTube视频<span style="color: black;">宣传</span>中<strong style="color: blue;">添加语音配音</strong>，而<strong style="color: blue;">无需进行额外的编辑</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>商<span style="color: black;">能够</span><span style="color: black;">选取</span>八种<span style="color: black;">区别</span>的声音（四男四女），并<span style="color: black;">供给</span><span style="color: black;">她们</span>的脚本、预览，<strong style="color: blue;">直接在Google Ads中编辑<span style="color: black;">她们</span>的语音配音</strong>，无需任何额外的视频编辑软件或视频经验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">技巧五：运用音频<span style="color: black;">宣传</span>获取<span style="color: black;">更加多</span>受众</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Google新的音频<span style="color: black;">宣传</span>系列，<span style="color: black;">重点</span>目的是<span style="color: black;">帮忙</span><span style="color: black;">宣传</span>商将<span style="color: black;">她们</span>的<span style="color: black;">宣传</span>内容传播给在YouTube上听音乐或播客的的潜在客户。</strong>这种新的视频<span style="color: black;">宣传</span>子类型，是为<span style="color: black;">认识</span>决在听音乐或播客的场合下，直接<span style="color: black;">运用</span>视频<span style="color: black;">宣传</span>中的音频内容<span style="color: black;">做为</span><span style="color: black;">宣传</span>投放素材，而效果表现并<span style="color: black;">欠好</span>的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">协同</span>这种新的音频<span style="color: black;">宣传</span>形式，Google还推出了<strong style="color: blue;">针对YouTube上新内容位置的定向功能</strong>，例如音乐心情排行和播客排行，以便<span style="color: black;">宣传</span>商<span style="color: black;">能够</span>将<span style="color: black;">她们</span>的音频<span style="color: black;">宣传</span>定向到最有可能找到<span style="color: black;">目的</span>听众的位置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">技巧六：<span style="color: black;">运用</span>谷歌<span style="color: black;">宣传</span>的新的对话式界面进行<span style="color: black;">宣传</span>优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google Ads<span style="color: black;">此刻</span>有了新的对话式界面，AI会分析登陆页面和<span style="color: black;">宣传</span>，简化内容以生成<span style="color: black;">关联</span>的关键词、标题、描述、<span style="color: black;">照片</span>和其他创意资产，这些由AI驱动的<span style="color: black;">意见</span><span style="color: black;">能够</span>在发布前<span style="color: black;">容易</span>修改。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此外，<strong style="color: blue;">自动生成的资产（ACA）将<span style="color: black;">运用</span>生成性AI来<span style="color: black;">加强</span><span style="color: black;">宣传</span>的<span style="color: black;">关联</span>性</strong>，<span style="color: black;">经过</span>分析你的登陆页面和<span style="color: black;">宣传</span>，并将搜索<span style="color: black;">宣传</span>适应到用户搜索<span style="color: black;">查找</span>的上下文中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">技巧七：运用生成性人工智能在Performance Max中<span style="color: black;">提高</span><span style="color: black;">宣传</span>效果</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Google正在将生成性AI整合到Performance Max中，简化创建和扩展自定义资产的过程。</strong>Google AI会<span style="color: black;">起始</span><span style="color: black;">熟练</span>你的品牌，并为你的<span style="color: black;">宣传</span>系列填充<span style="color: black;">关联</span>的文本和其他资产。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>Performance Max的<span style="color: black;">宣传</span>商报告了在相同的每次行动成本下，转化率的<span style="color: black;">明显</span><span style="color: black;">提高</span>，从一年前的13%<span style="color: black;">加强</span>到<span style="color: black;">此刻</span>的18%以上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">技巧八：利用搜索生成体验（SGE）中的新<span style="color: black;">宣传</span>格式获取<span style="color: black;">更加多</span>点击</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">近期</span>的Google I/O活动中，Google宣布了即将<strong style="color: blue;">为搜索服务引入生成性AI能力，旨在使服务更加智能和用户友好</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">将来</span>的几个月里，Google将测试在AI驱动的快照和对话模式中直接集成的搜索和购物<span style="color: black;">宣传</span>。<span style="color: black;">同期</span>，实验<span style="color: black;">亦</span>将专注于SGE本地的新<span style="color: black;">宣传</span>格式，利用生成性AI为搜索旅程的每一步<span style="color: black;">供给</span><span style="color: black;">关联</span>的、高质量的<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">技巧九：利用产品工作室的生成性AI特性<span style="color: black;">提高</span><span style="color: black;">制品</span>展示效果</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google推出了<strong style="color: blue;">Product Studio</strong>，这是一种创新的工具，集<span style="color: black;">成为了</span>生成性AI功能，<strong style="color: blue;"><span style="color: black;">帮忙</span>商家创建独特的<span style="color: black;">制品</span><span style="color: black;">照片</span></strong>，这<span style="color: black;">能够</span><span style="color: black;">明显</span><span style="color: black;">加强</span><span style="color: black;">制品</span>列表的点击率和展示次数。基于Google的数据，<span style="color: black;">拥有</span>多张<span style="color: black;">照片</span>的<span style="color: black;">制品</span>列表的展示量<span style="color: black;">增多</span>了76%，点击量<span style="color: black;">增多</span>了32%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为<span style="color: black;">认识</span>决创建独特内容常常需要<span style="color: black;">海量</span>资源和时间的问题，Google引入了<span style="color: black;">拥有</span>生成性AI特性的<span style="color: black;">制品</span>工作室。<strong style="color: blue;">这个创新工具将生成性AI集成到Merchant Center Next中，<span style="color: black;">帮忙</span>商家制作独特的<span style="color: black;">制品</span>视觉效果，从而<span style="color: black;">作为</span>电子商务企业的强大工具。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 结论 </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>是数字营销的强大工具，关键在于<span style="color: black;">怎样</span>正确地优化和<span style="color: black;">运用</span>。<strong style="color: blue;"><span style="color: black;">基本</span>优化技巧<span style="color: black;">包含</span>有效的关键词策略，精确的<span style="color: black;">目的</span>定位和吸引人的<span style="color: black;">宣传</span>文案。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>2023年的新特性，<span style="color: black;">宣传</span>商<span style="color: black;">能够</span>利用语音和音频<span style="color: black;">宣传</span>优化视频<span style="color: black;">宣传</span>，利用对话式界面和生成性AI进行<span style="color: black;">宣传</span>优化，并利用搜索生成体验（SGE）和<span style="color: black;">制品</span>工作室的新<span style="color: black;">宣传</span>格式<span style="color: black;">提高</span><span style="color: black;">制品</span>展示效果。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/wx8kpEKYQibrxBSZarFJu55kHhNd0aBCGyO5RF7NcPTwliazUjrTRtp87haD6wuUjAs2UmUZukFYEFBQz6gt0Rwg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Oxygen<span style="color: black;">做为</span>专业的数字营销策划<span style="color: black;">机构</span>，<span style="color: black;">咱们</span>致力于<span style="color: black;">帮忙</span>你充分理解和利用谷歌<span style="color: black;">宣传</span>的最新特性和优化策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论你是初次尝试谷歌<span style="color: black;">宣传</span>还是<span style="color: black;">已然</span>有<span style="color: black;">必定</span>的<span style="color: black;">宣传</span>经验，<span style="color: black;">咱们</span>都<span style="color: black;">能够</span><span style="color: black;">供给</span>定制化的<span style="color: black;">处理</span><span style="color: black;">方法</span>，<span style="color: black;">帮忙</span>你<span style="color: black;">加强</span><span style="color: black;">宣传</span>效果和转化率，以在竞争激烈的市场中<span style="color: black;">得到</span><span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点击<span style="color: black;">【阅读原文】</span>联系<span style="color: black;">咱们</span>，让<span style="color: black;">咱们</span><span style="color: black;">一块</span><span style="color: black;">经过</span><span style="color: black;">持续</span>学习和适应，实现你的<span style="color: black;">宣传</span><span style="color: black;">目的</span>和业务增长！</strong></p><span style="color: black;">——</span><span style="color: black;">最后，如您还想要<span style="color: black;">认识</span><span style="color: black;">更加多</span>关于</span><span style="color: black;"><span style="color: black;">Hubspot平台</span><span style="color: black;">以及海外营销</span></span><span style="color: black;">的<span style="color: black;">关联</span>问题，请点击</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">[阅读原文]</span></strong></span><span style="color: black;">与<span style="color: black;">咱们</span>的营销专家聊聊！</span>
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