Google宣传怎么设置？手把手教公众搭建谷歌ads搜索竞价宣传系列
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当谈及谷歌竞价<span style="color: black;">宣传</span>时，<span style="color: black;">咱们</span><span style="color: black;">重点</span>关注搜索<span style="color: black;">宣传</span>系列，<span style="color: black;">由于</span>它是机械类<span style="color: black;">制品</span>快速获取询盘的<span style="color: black;">重点</span>营销<span style="color: black;">途径</span>。当然，展示<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>和<span style="color: black;">发掘</span><span style="color: black;">宣传</span><span style="color: black;">亦</span>是有助于推广的辅助<span style="color: black;">途径</span>，但<span style="color: black;">倘若</span><span style="color: black;">机构</span>预算有限，最好先专注于搜索<span style="color: black;">宣传</span>，待预算充足时再尝试其他<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在谈到Google Ads搜索<span style="color: black;">宣传</span>的搭建时，核心结构<span style="color: black;">重点</span>由<span style="color: black;">宣传</span>系列和<span style="color: black;">宣传</span>组构成。<span style="color: black;">宣传</span>组是隶属于<span style="color: black;">宣传</span>系列的，<span style="color: black;">因此呢</span><span style="color: black;">首要</span>要关注<span style="color: black;">宣传</span>系列的设置，重点<span style="color: black;">包含</span>投放地理位置、语言、预算和出价策略等四个方面。接着，着重关注<span style="color: black;">宣传</span>组的设置，其中重点是<span style="color: black;">选择</span>关键词和制作<span style="color: black;">宣传</span>语这两个部分。<span style="color: black;">同期</span>，附加信息<span style="color: black;">亦</span>是需要关注的，它<span style="color: black;">能够</span><span style="color: black;">做为</span><span style="color: black;">宣传</span>语的<span style="color: black;">弥补</span>和加分项，<span style="color: black;">宣传</span>系列和<span style="color: black;">宣传</span>组都<span style="color: black;">能够</span>进行设置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了更<span style="color: black;">快速</span>地搭建<span style="color: black;">宣传</span>系列，<span style="color: black;">意见</span>提前制作一个<span style="color: black;">仔细</span>的Excel表单。该表单的表头应<span style="color: black;">包括</span><span style="color: black;">宣传</span>系列、<span style="color: black;">宣传</span>组、触发<span style="color: black;">宣传</span>的关键词、投放<span style="color: black;">制品</span>的网址、<span style="color: black;">宣传</span>标题和<span style="color: black;">宣传</span>内容描述六项内容。<span style="color: black;">而后</span>将准备好的名<span style="color: black;">叫作</span>和<span style="color: black;">宣传</span>素材逐一填入对应的表格，<span style="color: black;">这般</span>搭建<span style="color: black;">宣传</span>系列将会事半功倍。养成做表单的习惯<span style="color: black;">针对</span>竞价<span style="color: black;">宣传</span>非常有<span style="color: black;">帮忙</span>，<span style="color: black;">由于</span>这有助于<span style="color: black;">将来</span>账户<span style="color: black;">调节</span>和重新<span style="color: black;">选取</span>广告语。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>让<span style="color: black;">咱们</span>看一下<span style="color: black;">怎样</span>创建<span style="color: black;">宣传</span>系列：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>步是新建<span style="color: black;">宣传</span>系列。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接着<span style="color: black;">选取</span><span style="color: black;">宣传</span>类型和<span style="color: black;">宣传</span>要达到的<span style="color: black;">目的</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span><span style="color: black;">选取</span>投放网络类型。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确定投放的国家和语言。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后设置预算和出价策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>步，新建<span style="color: black;">宣传</span>系列</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/images01/20240507/60b318e24cc245448a82ff91012060fd.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二步，<span style="color: black;">选取</span><span style="color: black;">宣传</span>类型和<span style="color: black;">宣传</span>要达到的<span style="color: black;">目的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/images01/20240507/2d96381e6d7e4397858f73de6b2e68a7.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240507/9097f345103149a59eb80ae9f63226ed.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三步，<span style="color: black;">选取</span>投放网络类型。<span style="color: black;">由于</span><span style="color: black;">咱们</span>创建的是搜索<span style="color: black;">宣传</span>，<span style="color: black;">因此</span>需要把默认的展示<span style="color: black;">宣传</span>网络取消掉，<span style="color: black;">否则</span>会有不必要的开支。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240507/2484440b2292467fb108505b6558167e.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第四步，设置投放的国家和语言。要投放的地理位置先<span style="color: black;">选取</span>所有国家和地区，后期<span style="color: black;">能够</span>再设置里修改；<span style="color: black;">倘若</span>你的受众群体是说英语国家，<span style="color: black;">那样</span>语言就设置为英语，是其他语言就<span style="color: black;">选取</span>对应的语种。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240507/90e624749d044c6d829c33a420c1d5eb.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第五步，设置预算和出价策略。<span style="color: black;">刚才</span>学习搭建账户，为避免不必要的花费，预算先设置为30-50RMB，出价方式设置为每次点击<span style="color: black;">花费</span>人工出价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>一旦<span style="color: black;">经过</span><span style="color: black;">马上</span>就会展示，<span style="color: black;">因此</span><span style="color: black;">宣传</span><span style="color: black;">无</span>彻底搭建好的话预算设置要低一点。出价方式中的借助智能点击付费<span style="color: black;">得到</span><span style="color: black;">更加多</span>转化，数据不多的<span style="color: black;">状况</span>下点击成本会高于<span style="color: black;">咱们</span>设置的最高出价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240507/a0538b5253574c00b03ef8dee51d6e99.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">出价方式设置</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240507/ed4c485c9131455b82a6b72b0306b327.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>附加信息添加，<span style="color: black;">重点</span>是展示<span style="color: black;">机构</span><span style="color: black;">优良</span>的<span style="color: black;">有些</span>词组和短语。不<span style="color: black;">熟练</span><span style="color: black;">宣传</span>系列创建流程，这一步先跳过。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240507/276b2a57c1cd4520b1bbe0fa06c7e59e.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>创建<span style="color: black;">宣传</span>组？</strong></p><span style="color: black;">第1</span>步，设置<span style="color: black;">宣传</span>组名<span style="color: black;">叫作</span>、默认出价及添加关键词。第二步，设置<span style="color: black;">宣传</span>标题和内容。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>步，设置<span style="color: black;">宣传</span>组名<span style="color: black;">叫作</span>、默认出价及添加关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240507/2638132d681e483b9ee883883ccd1b3d.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二步，设置<span style="color: black;">宣传</span>语。<span style="color: black;">宣传</span>语<span style="color: black;">重点</span><span style="color: black;">包括</span><span style="color: black;">制品</span>网址、<span style="color: black;">宣传</span>标题和<span style="color: black;">宣传</span>内容描述。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/images01/20240507/923fc4494aea47b1ae2480d531e88292.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，<span style="color: black;">保留</span><span style="color: black;">宣传</span>并发布</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240507/12b6a117284443df8e53b0e3ba38031d.jpeg" style="width: 50%; margin-bottom: 20px;"><a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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