论坛 › 辽宁 › 谷歌搜索宣传怎么样助力B端企业降本增效？智能化工具“神助攻”！

lbk60ox 发表于 2024-7-30 17:43:21

谷歌搜索宣传怎么样助力B端企业降本增效？智能化工具“神助攻”！

<img src="https://mmbiz.qpic.cn/mmbiz_gif/lqbVylql6ndS32zk3jQGmhtFhDia6k1iaeYicvL8tTPfx2WvoHPweeSSaMoLEicgVrAsjsO9PncwYJNIaCllhOXsZw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/DzOD4V2LKAQ95Xa6Vv0T1FgmbzAKGicq1UhnwAAK1wtUiaXrH6sKHzzfufvq1GVjE993cic4Wlwds65T30MuL5yjg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">△&nbsp;</span><span style="color: black;">点击收听音频课程&nbsp;</span><span style="color: black;">△</span></strong></strong></span></strong></span><span style="color: black;">谷歌搜索<span style="color: black;">宣传</span>是B2B企业出海推广首选的<span style="color: black;">宣传</span>形式，<span style="color: black;">由于</span>海外用户<span style="color: black;">能够</span><span style="color: black;">经过</span>在谷歌搜索关键字看到<span style="color: black;">关联</span>的<span style="color: black;">宣传</span>。<span style="color: black;">同期</span>，谷歌搜索的用户会更有购买和采购的意向，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>B2B企业获取<span style="color: black;">精细</span>有效的海外用户流量。<span style="color: black;">那样</span>B2B出海企业应该<span style="color: black;">怎样</span>优化谷歌搜索<span style="color: black;">宣传</span>？今天，<span style="color: black;">博主</span>会和<span style="color: black;">大众</span>分享B2B企业谷歌搜索<span style="color: black;">宣传</span>出海利器—<strong style="color: blue;">丝路赞智能工具</strong>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌搜索<span style="color: black;">宣传</span>的搭建<span style="color: black;">规律</span></span></strong></span><strong style="color: blue;"><span style="color: black;">1.推广关键字<span style="color: black;">归类</span>+文案创意撰写</span></strong><span style="color: black;">谷歌搜索<span style="color: black;">宣传</span>系列的搭建重点是推广有效的关键字，<span style="color: black;">咱们</span>需要将关键字进行<span style="color: black;">归类</span>，<span style="color: black;">能够</span><span style="color: black;">根据</span><strong style="color: blue;">品牌词</strong>、<strong style="color: blue;">竞品词</strong>、<strong style="color: blue;"><span style="color: black;">制品</span>词</strong>、<strong style="color: blue;">B2B专用词</strong>来进行区分推广。针对B2B专用词推广，下面有<span style="color: black;">详细</span>的<span style="color: black;">归类</span>，在<span style="color: black;">详细</span>添加时可参考<span style="color: black;">运用</span>。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/lqbVylql6ne8c3PttV0lZ5DpviboWJbdt7jMiawhf4N0DfBjZBuGxZKdNzquReHEXUrrbicU1D5DC6jU1qeFgDwRw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：自制图</span><span style="color: black;"><span style="color: black;">区别</span>的关键字对应的<span style="color: black;">宣传</span>创意<span style="color: black;">区别</span>，可针对性的进行<span style="color: black;">宣传</span>创意的撰写，<span style="color: black;">意见</span>每类关键字对应3条自适应搜索<span style="color: black;">宣传</span>，关注后期推广后的<span style="color: black;">宣传</span>点击率，进行针对性的优化<span style="color: black;">调节</span>。搜索<span style="color: black;">宣传</span><span style="color: black;">精细</span>的特性，<span style="color: black;">需求</span><span style="color: black;">咱们</span>的<span style="color: black;">宣传</span><span style="color: black;">首要</span>要尽可能做的和用户<span style="color: black;">关联</span>。以下是针对热门行业总结的<span style="color: black;">宣传</span>创意撰写的总结：</span><strong style="color: blue;"><span style="color: black;">①<span style="color: black;">宣传</span>和关键字的<span style="color: black;">关联</span>性</span></strong><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">运用</span>关键字<span style="color: black;">插进</span>工具(Keyword Insertion )<span style="color: black;">加强</span><span style="color: black;">宣传</span>与搜索此<span style="color: black;">制品</span>的用户之间的<span style="color: black;">关联</span>性。<span style="color: black;">运用</span>时需<span style="color: black;">重视</span><span style="color: black;">插进</span>的关键字<span style="color: black;">是不是</span>通顺，以及文案<span style="color: black;">是不是</span>过长<span style="color: black;">引起</span><span style="color: black;">没法</span><span style="color: black;">插进</span>。</span><strong style="color: blue;"><span style="color: black;">②关键字本身的<span style="color: black;">关联</span>性</span></strong><span style="color: black;">词组匹配和广泛匹配<span style="color: black;">一般</span>会带来<span style="color: black;">非常多</span><span style="color: black;">关联</span>度低的搜索流量，<span style="color: black;">因此呢</span>善于利用搜索字词报告(Search Term Report)是关键。<span style="color: black;">意见</span>在账户上线初期就用关键字规划师 (Keyword Planner) 先找到<span style="color: black;">第1</span>批否定关键字。</span><strong style="color: blue;"><span style="color: black;">③<span style="color: black;">宣传</span>本身的质量</span></strong><span style="color: black;"><span style="color: black;">经过</span>与客户沟通，确定<span style="color: black;">制品</span>最重要的几个卖点，分别撰写文案测试。文案应该<span style="color: black;">尽可能</span>避免直白的<span style="color: black;">描述</span>，最好<span style="color: black;">能够</span>直接指出用户的痛点。</span><strong style="color: blue;"><span style="color: black;">2.<span style="color: black;">宣传</span>附加信息设置</span></strong><span style="color: black;"><span style="color: black;">同期</span>，在搜索<span style="color: black;">宣传</span>系列的设置中还需要进行<span style="color: black;">更加多</span>的设置来遵循最佳实践，其中包括完善<span style="color: black;">宣传</span>附加信息来完善<span style="color: black;">宣传</span>展示内容，<span style="color: black;">增多</span><span style="color: black;">更加多</span>的<span style="color: black;">制品</span><span style="color: black;">优良</span>、<span style="color: black;">机构</span><span style="color: black;">优良</span>等内容，<span style="color: black;">博主</span><span style="color: black;">意见</span>添加<span style="color: black;">最少</span>三种附加信息，<span style="color: black;">包含</span>附加宣传信息、附加结构化摘要、<span style="color: black;">tel</span>信息等，<span style="color: black;">同期</span>可添加附加链接<span style="color: black;">表示</span><span style="color: black;">重点</span><span style="color: black;">营销</span><span style="color: black;">制品</span>，便于用户在看到<span style="color: black;">宣传</span>的时候就<span style="color: black;">能够</span>直接点击想要<span style="color: black;">认识</span>的<span style="color: black;">制品</span>链接来获取<span style="color: black;">更加多</span>网站<span style="color: black;">制品</span>信息。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/lqbVylql6ne8c3PttV0lZ5DpviboWJbdtic7oX4aXkkTftsZflYOvuTPuG5bX8RhPoIYb9Q3oniaP21FRAaOgaspg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：Google截图</span><strong style="color: blue;"><span style="color: black;">3.出价方式<span style="color: black;">选取</span></span></strong><span style="color: black;">B2B出海用户进行谷歌推广的<span style="color: black;">重点</span>目的是<span style="color: black;">加强</span>网站的转化率，获取有效的用户线索，<span style="color: black;">因此呢</span><span style="color: black;">宣传</span>系列的出价<span style="color: black;">意见</span>采用“尽可能<span style="color: black;">提高</span>转化次数”或“<span style="color: black;">目的</span>每次转化<span style="color: black;">花费</span>(tCPA)”。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/lqbVylql6ne8c3PttV0lZ5DpviboWJbdtYKpULl5kecczoJicIr10BfsX4GH4yTrzKBy2qVR7ZlqbIQBLhKI0VDA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：Google截图</span>
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    </div> <span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">△&nbsp;</span><span style="color: black;">点击收看视频课程&nbsp;</span><span style="color: black;">△</span></span></strong></span></strong></span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">B2B企业</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span></span></strong></span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">连续</span>优化</span></strong><strong style="color: blue;"><span style="color: black;">谷歌搜索<span style="color: black;">宣传</span>？</span></strong><strong style="color: blue;"><span style="color: black;">1.丝路赞助力B2B出海企业<span style="color: black;">提高</span><span style="color: black;">宣传</span>效果</span></strong><span style="color: black;">从<span style="color: black;">博主</span><span style="color: black;">认识</span>到的，<span style="color: black;">非常多</span>B2B出海企业在谷歌<span style="color: black;">宣传</span>投放中都<span style="color: black;">无</span>自己专业的优化师，<span style="color: black;">因此呢</span>，在<span style="color: black;">宣传</span>过程中会遇到<span style="color: black;">非常多</span>的问题不知<span style="color: black;">怎样</span><span style="color: black;">处理</span>，<span style="color: black;">例如</span><span style="color: black;">宣传</span>账户搭建、推广关键字拓展、账户关键指标的分析和优化等，<span style="color: black;">因此呢</span>，推广一段时间会<span style="color: black;">发掘</span>并<span style="color: black;">无</span>达到预期的推广效果。</span><span style="color: black;">针对出海企业谷歌推广难的<span style="color: black;">状况</span>，<strong style="color: blue;">丝路赞</strong>—中国版“谷歌在线”打通谷歌账号API，结合B2B企业出海难<span style="color: black;">研发</span>了多种功能，从开户到<span style="color: black;">宣传</span>上线后的优化，一应俱全，<span style="color: black;">帮忙</span>B2B企业更好的实现效果最大化，节省人员成本。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/lqbVylql6ne8c3PttV0lZ5DpviboWJbdt88yGOmTDDJ9sichEqB4I2nt9JZQwsYJ4qJT3KzZTFNPklFFFay61WIg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：自制图</span><strong style="color: blue;"><span style="color: black;">2.谷歌搜索<span style="color: black;">宣传</span>上线前搭建黄金账户</span></strong><span style="color: black;">谷歌<span style="color: black;">宣传</span>AI智能投放<span style="color: black;">日前</span><span style="color: black;">已然</span>正式上线<span style="color: black;">运用</span>，只要输入网址和所属行业，<span style="color: black;">就可</span>一键生成谷歌黄金账户结构。在生成的智能<span style="color: black;">方法</span>中会<span style="color: black;">包含</span><span style="color: black;">举荐</span>关键字（品牌词+竞品词+<span style="color: black;">制品</span>词+B2B专有词）等，以及所属行业主推的国家，否词列表等。<span style="color: black;">同期</span>还会<span style="color: black;">经过</span>小赞AI智能生成<span style="color: black;">宣传</span>语和<span style="color: black;">宣传</span>附加信息，并且<span style="color: black;">保证</span><span style="color: black;">宣传</span>语<span style="color: black;">宣传</span>效力在平均水平以上，真正的实现了一键搭建账户。</span><span style="color: black;">只要<span style="color: black;">宣传</span>账户上线，就<span style="color: black;">能够</span>进行<span style="color: black;">即时</span>推广，您只需要<span style="color: black;">即时</span>关注推广的数据来进行后期的优化。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/lqbVylql6ne8c3PttV0lZ5DpviboWJbdtxC2cP1ae67W0ELDQlZOtLiccH3BXicLRLQhHYV3icp5yj2ibn2ib6LLqz2w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：丝路赞平台截图</span><strong style="color: blue;"><span style="color: black;">3.谷歌搜索<span style="color: black;">宣传</span>重点关注指标</span></strong><span style="color: black;">谷歌<span style="color: black;">宣传</span>上线7天以后，<span style="color: black;">咱们</span>需要<span style="color: black;">即时</span>关注账户的<span style="color: black;">宣传</span>指标质量以及落地页的转化效果，从而进行针对性的优化。丝路赞<span style="color: black;">宣传</span>诊断报告只需绑定账号，一分钟<span style="color: black;">就可</span>获取<span style="color: black;">宣传</span>近期投</span><span style="color: black;">放</span><span style="color: black;">的诊断效果，<span style="color: black;">帮忙</span>您多维度的进行<span style="color: black;">宣传</span>账户分析。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/lqbVylql6ne8c3PttV0lZ5DpviboWJbdtEpmib8anTb8TNXOuareyUOC9lTW2icWAZia2OhN0LWNAmLgpNPdnLbcIQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：丝路赞平台截图</span><span style="color: black;">在账户诊断报告中，<span style="color: black;">咱们</span>重点关注的谷歌<span style="color: black;">宣传</span>投放数据会从下面这些维度来进行分析，<span style="color: black;">包含</span><span style="color: black;">宣传</span>投放<span style="color: black;">运用</span>的谷歌<span style="color: black;">制品</span>，<span style="color: black;">每一个</span><span style="color: black;">宣传</span>系列数据分析和设备分析以及地理位置分析等，更重点的是谷歌搜索<span style="color: black;">宣传</span>的搜索词报告和关键字匹配类型分析等。</span><span style="color: black;"><span style="color: black;">经过</span>各个维度的数据分析，<span style="color: black;">咱们</span><span style="color: black;">能够</span>很好的<span style="color: black;">认识</span>到<span style="color: black;">关联</span>维度的<span style="color: black;">宣传</span>投放数据以及针对<span style="color: black;">宣传</span>的分析<span style="color: black;">意见</span>，<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>更有针对性的去优化<span style="color: black;">宣传</span>。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/lqbVylql6ne8c3PttV0lZ5DpviboWJbdtmvcpGAODy0RNT70ic3bQuDlUcYCybOaIWIO9veiaA306BITtVUZPr4Wg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：丝路赞截图</span><strong style="color: blue;"><span style="color: black;">4.谷歌搜索<span style="color: black;">宣传</span>智能谷歌关键字<span style="color: black;">举荐</span></span></strong><span style="color: black;">谷歌搜索<span style="color: black;">宣传</span>的关键字是达成谷歌推广效果的重中之重，<span style="color: black;">因此呢</span>B2B企业选对符合海外用户搜索习惯以及B2B行业关键字很重要。丝路赞的智能关键字<span style="color: black;">举荐</span>打通谷歌API（关键字规划师）以及整合内部行业的关键字投放数据<span style="color: black;">能够</span><span style="color: black;">帮忙</span>B2B出海企业<span style="color: black;">查询</span>新关键字，<span style="color: black;">认识</span>和<span style="color: black;">科研</span>关键字投放的数量，从而<span style="color: black;">帮忙</span>改善谷歌搜索<span style="color: black;">宣传</span>的效果。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/lqbVylql6ne8c3PttV0lZ5DpviboWJbdtwEBbbjYoIlgHxkGGHkfxbFQD4KetEU1m9hMCt8fkibYoAh3Kiaibu2z4w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：丝路赞平台截图</span><span style="color: black;">在智能关键词<span style="color: black;">举荐</span>工具中，<span style="color: black;">咱们</span><span style="color: black;">能够</span>获取<span style="color: black;">制品</span><span style="color: black;">关联</span>的关键字，并且获取关键字在谷歌的出价（CPC）、月搜索量以及在谷歌的竞争程度，<span style="color: black;">咱们</span><span style="color: black;">能够</span>参考<span style="color: black;">关联</span>数据来进行关键字筛选，<span style="color: black;">知道</span>重点投放的关键字。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/lqbVylql6ne8c3PttV0lZ5DpviboWJbdtmt5LkRibibSvNYlcKXKCYIiaqImTzoibDWO9uib1DPtickAJDfXeG6P095SA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：丝路赞平台截图</span><span style="color: black;">借助丝路赞智能工具<span style="color: black;">能够</span><span style="color: black;">帮忙</span>B2B企业大大<span style="color: black;">提高</span><span style="color: black;">宣传</span>投放的效率以及<span style="color: black;">宣传</span>效果，让谷歌<span style="color: black;">宣传</span>投放更加<span style="color: black;">有效</span>。<span style="color: black;">倘若</span>您还<span style="color: black;">无</span><span style="color: black;">运用</span>丝路赞工具，<span style="color: black;">此刻</span>就<span style="color: black;">能够</span>立即免费注册（https://www.siluzan.com/），获取<span style="color: black;">更加多</span>智能工具的<span style="color: black;">运用</span>特权，助您谷歌出海一帆风顺！</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">EN</strong></span><span style="color: black;"><strong style="color: blue;">D</strong></span></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;">今日作者</strong></strong></strong></span><strong style="color: blue;"><span style="color: black;">刘蓓</span></strong><span style="color: black;"><strong style="color: blue;">北京成功易</strong></span><span style="color: black;">审核人 | 韩会欣</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/lqbVylql6ndS32zk3jQGmhtFhDia6k1iaejur5TCnjdeyNK49hd6jM8PiaHuh7fwiaK1yAHYicfWPEe3g9vLRMreCiaA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">精彩<span style="color: black;">举荐</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">小白<span style="color: black;">亦</span>能一眼看懂的谷歌搜索<span style="color: black;">宣传</span></span></a></p><a style="color: black;"><span style="color: black;">跨境电商利用谷歌<span style="color: black;">怎样</span>在关键前60天打<span style="color: black;">基本</span>，快速出单</span></a><a style="color: black;"><span style="color: black;">B2B出海企业看过来：谷歌<span style="color: black;">宣传</span>展会打法干货分享</span></a><a style="color: black;"><span style="color: black;">10个做谷歌<span style="color: black;">宣传</span>的企业，7个在用丝路赞做增效！</span></a><a style="color: black;"><span style="color: black;">开启Google Search 之旅的<span style="color: black;">制品</span>说明书</span></a>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&nbsp; 觉得有用，给个在看</span></strong></span></p>

wrjc1hod 发表于 2024-9-26 19:00:53

谷歌外贸网站优化技术。

wrjc1hod 发表于 2024-10-3 16:39:14

我完全赞同你的观点，思考很有深度。

4zhvml8 发表于 2024-11-6 04:43:12

一看到楼主的气势，我就觉得楼主同在社区里灌水。

查看完整版本: 谷歌搜索宣传怎么样助力B端企业降本增效？智能化工具“神助攻”！