教你谷歌趋势的几种用法，做海外市场的赶快学起来
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">晓得</span>谷歌趋势（Google trends）吗？<span style="color: black;">倘若</span>是做海外业务的应该多少有所耳闻，<span style="color: black;">经过</span>谷歌趋势<span style="color: black;">能够</span>很好地<span style="color: black;">帮忙</span>你分析竞争对手、<span style="color: black;">认识</span>时下各个国家的热点<span style="color: black;">资讯</span>、分析细分市场等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌是<span style="color: black;">全世界</span>最大的搜索引擎，<span style="color: black;">每日</span><span style="color: black;">经过</span>谷歌搜索的信息数据都有超过数十亿条，谷歌趋势是其旗下的<span style="color: black;">制品</span>，<span style="color: black;">经过</span>谷歌趋势，<span style="color: black;">能够</span>得到来自世界各地相关的关键词热度和趋势等等。下面就告诉你谷歌趋势的几种用法，做海外市场的赶紧学起来。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">1. 查看最新热门搜索</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打开谷歌趋势网站，<span style="color: black;">能够</span>看到左上角有一个时下流行版块，这个版块<span style="color: black;">便是</span><span style="color: black;">每一个</span>国家当下最热门的<span style="color: black;">专题</span>，按热度最高从上往下<span style="color: black;">摆列</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">定位<span style="color: black;">区别</span>的国家，<span style="color: black;">专题</span><span style="color: black;">亦</span>不<span style="color: black;">同样</span>，你<span style="color: black;">能够</span><span style="color: black;">按照</span>你所做的市场<span style="color: black;">选取</span>相对应的国家查看热门<span style="color: black;">专题</span>。结合热门<span style="color: black;">专题</span><span style="color: black;">能够</span>帮你<span style="color: black;">认识</span>时下用户都在关心什么内容，再加以结合，为你的社媒更新<span style="color: black;">供给</span>思路。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，这个版块更适合<span style="color: black;">哪些</span>输出<span style="color: black;">文案</span>的博客论坛或科技网站参考，<span style="color: black;">由于</span>写<span style="color: black;">文案</span>必须要紧跟时事。当然，<span style="color: black;">倘若</span>你是卖家，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>热门搜索关注时下<span style="color: black;">是不是</span>有受欢迎的<span style="color: black;">制品</span>，例如<span style="color: black;">显现</span>了骑行季的热门<span style="color: black;">专题</span>，而你是卖<span style="color: black;">自动</span>车的，那你就<span style="color: black;">能够</span><span style="color: black;">思虑</span><span style="color: black;">是不是</span>要增大推广力度。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/e5865e6197cf4a5ab05e12dd5199bd0e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722920491&x-signature=DSbQvI0ZVM3aCTqEZCyu9uM6rNM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">2. 分析竞争对手</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌趋势<span style="color: black;">能够</span><span style="color: black;">经过</span>搜索关键词，例如品牌名或<span style="color: black;">制品</span>型号等，自定义时间范围查看其热度趋势。你<span style="color: black;">能够</span><span style="color: black;">经过</span>输入竞争对手的品牌名或竞品查看其热度趋势，<span style="color: black;">倘若</span>其中某个时间段对手的热度<span style="color: black;">忽然</span>有了一个飙升或是<span style="color: black;">连续</span>超过你的<span style="color: black;">状况</span>，那你就要分析一下那段时间<span style="color: black;">出现</span>了什么，<span style="color: black;">是不是</span>对手做了策略的<span style="color: black;">调节</span>等等，你要<span style="color: black;">怎样</span>针对这点进行<span style="color: black;">自己</span>的<span style="color: black;">调节</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以小米SU7为例，2024年3月34日小米SU7召<span style="color: black;">研发</span>布会，4月3日正式交付。<span style="color: black;">咱们</span>在谷歌趋势上输入小米SU7，<span style="color: black;">能够</span>看到其热度在2024年3月17日到4月6日<span style="color: black;">时期</span>有了一个飞速增长的趋势。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8136e8a9cd8041b78344d51a515452a6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722920491&x-signature=ia77SkDAkkqzKyVDFN2YzllYaqA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个<span style="color: black;">显著</span>峰值的<span style="color: black;">显现</span>，<span style="color: black;">原由</span>肯定<span style="color: black;">便是</span>来自新车的发布上市及交付，当时小米SU7确实<span style="color: black;">导致</span>了一阵非常热烈的讨论，网络上关于SU7的搜索<span style="color: black;">亦</span><span style="color: black;">显著</span><span style="color: black;">增多</span>了不少，同理，<span style="color: black;">倘若</span>你想搜索其他竞品，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>这种方式去搜索。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了直接搜索竞争对手的关键词之外，你还<span style="color: black;">能够</span><span style="color: black;">同期</span>输入你自己的品牌或<span style="color: black;">制品</span>进行对比，谷歌趋势会同步给出两个竞品的热度对比图，<span style="color: black;">能够</span>非常直观地看出二者在<span style="color: black;">每一个</span>时间段的竞争<span style="color: black;">状况</span>是<span style="color: black;">怎样</span>的，<span style="color: black;">亦</span>有利于卖家去针对性地分析自己的营销策略<span style="color: black;">是不是</span><span style="color: black;">显现</span>问题。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b3aa8a24f2b2480fbf13236763047826~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722920491&x-signature=1CcS6yMZ15YkZPB1MaJ62UIIJZw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">3. 判断<span style="color: black;">是不是</span>为季节性<span style="color: black;">制品</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些带有特殊性质的<span style="color: black;">制品</span>都属于季节性<span style="color: black;">制品</span>，例如母亲节礼物、圣诞节礼物、暖手宝等等，都因其独特的属性让其<span style="color: black;">不可</span><span style="color: black;">作为</span>“常驻型”<span style="color: black;">制品</span>，运用谷歌趋势<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>来对这些<span style="color: black;">制品</span>进行判断。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如搜索圣诞节礼物，<span style="color: black;">能够</span>看到趋势上<span style="color: black;">仅有</span>12月中到圣诞节前夕这段<span style="color: black;">时期</span>有<span style="color: black;">显著</span>峰值，其余时间的搜索量几乎为0，这<span style="color: black;">便是</span>非常<span style="color: black;">显著</span>的季节性趋势。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有<span style="color: black;">有些</span>季节性不是<span style="color: black;">尤其</span><span style="color: black;">显著</span>的<span style="color: black;">制品</span>就需要<span style="color: black;">咱们</span><span style="color: black;">经过</span>谷歌趋势来搜索判断，例如墨镜，大<span style="color: black;">都数</span>人会认为夏天阳光<span style="color: black;">剧烈</span>更需要用到墨镜，但其实<span style="color: black;">经过</span>搜索<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，墨镜在全年大部分时间段都<span style="color: black;">显现</span>过峰值，这就方便了墨镜卖家找准<span style="color: black;">机会</span>加大推广力度。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cefc8b1d2bab4e43bed337ebde88bb7d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722920491&x-signature=R7dX7OB42x3k22mJbeax0JHIaGs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">4. 分析细分市场</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>分析细分市场，有助于卖家更<span style="color: black;">精细</span>地找到<span style="color: black;">目的</span>市场，针对<span style="color: black;">目的</span>市场展开营销策划，我<span style="color: black;">能够</span>用laptop为关键词在谷歌趋势上举个例子。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在美国区域过去90天内的记录搜索laptop，按搜索热度排名前五依次是纽约州、华盛顿、弗吉尼亚州、哥伦比亚区、德克萨斯州。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">经过</span>对<span style="color: black;">每一个</span>区域的<span style="color: black;">查找</span>，<span style="color: black;">能够</span>看到纽约州提及联想品牌较多，弗吉尼亚州提及惠普较多。这就有利于商家<span style="color: black;">按照</span><span style="color: black;">每一个</span>州对品牌的<span style="color: black;">爱好</span>程度去做针对性的营销策略，用户市场更加<span style="color: black;">精细</span>，<span style="color: black;">针对</span><span style="color: black;">营销</span>非常有利。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/68081be96c5c4ffe9b30f51bd9beb652~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722920491&x-signature=emsn9dqcaQFd5KPP2wP0T%2BoSCTQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p6-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0af116a56fe3449f9d05ffbbbafd83ba~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722920491&x-signature=COSn3bvdI2PR8NVcCJZBjtj7c80%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">5. <span style="color: black;">查询</span>准确的关键词</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像亚马逊这些电商平台<span style="color: black;">同样</span>，<span style="color: black;">制品</span>的关键词<span style="color: black;">针对</span>你在搜索引擎中的排名至关重要，用对了关键词排名才有机会在前面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网上有<span style="color: black;">非常多</span>付费的关键词<span style="color: black;">科研</span>工具，但<span style="color: black;">咱们</span><span style="color: black;">能够</span>利用谷歌趋势这个免费的工具进行关键词<span style="color: black;">查找</span>，从而确定什么关键词才是更加准确的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还是以laptop为例，<span style="color: black;">咱们</span><span style="color: black;">同期</span>搜索laptop和laptop computer，<span style="color: black;">能够</span>看到laptop的兴趣指数是远远高于laptop computer的，这就说明laptop这个词的<span style="color: black;">精细</span>度更高。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a12bd1548c8f46a7b21fa8651b92a750~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722920491&x-signature=KxZi2Nw9QodtRgVF1jHD3O1lkoo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>看到下方的<span style="color: black;">关联</span><span style="color: black;">查找</span>版块，<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到跟所查关键词<span style="color: black;">关联</span>的热门<span style="color: black;">专题</span>，例如laptop一词下的<span style="color: black;">关联</span><span style="color: black;">专题</span>有“shop luggage”、“snapdragon x elite laptop”等，这有助于商家从中<span style="color: black;">发掘</span><span style="color: black;">有些</span>潜在的客户<span style="color: black;">需要</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">6. 优化Google shopping策略</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌购物<span style="color: black;">宣传</span><span style="color: black;">针对</span>做出海品牌的商家<span style="color: black;">来讲</span><span style="color: black;">亦</span>是非常重要的一个推广策略，谷歌趋势除了<span style="color: black;">能够</span>搜索以上说的<span style="color: black;">哪些</span>功能，<span style="color: black;">亦</span><span style="color: black;">能够</span>搜索谷歌购物数据，只需要切换一下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>以glove为关键词搜索一下，<span style="color: black;">能够</span>看到在过去五年里，每年的6月份glove的销量都有<span style="color: black;">显著</span><span style="color: black;">提升</span>，随后便呈下降趋势。<span style="color: black;">针对</span>商家<span style="color: black;">来讲</span>，<span style="color: black;">能够</span><span style="color: black;">按照</span>谷歌趋势给出的数据，在旺季即将到来之际先提前做好准备，<span style="color: black;">以避免</span>在活动期手忙脚乱赶不上进度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>今天要介绍的关于谷歌趋势的六种用法，还有没介绍的欢迎在评论区<span style="color: black;">一块</span>探讨。<span style="color: black;">倘若</span>你在海外推广方面需要<span style="color: black;">帮忙</span>的，<span style="color: black;">亦</span><span style="color: black;">能够</span>联系我：kaixin_666-88</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cfb90de866064c99aefd717efacc4c14~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722920491&x-signature=wpLSl0tqiNoeYs%2BOFl30Odz8jYw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>是一支从事站外推广服务的专业队伍，<span style="color: black;">持有</span>百万<span style="color: black;">媒介</span>资源，涵盖<span style="color: black;">全世界</span>200多个国家，<span style="color: black;">包括</span>了15大行业品类，在<span style="color: black;">全世界</span>有30多亿的受众群体，<span style="color: black;">咱们</span><span style="color: black;">期盼</span><span style="color: black;">作为</span>中国一流的海外推广服务商，以成就客户、品质至上、创新<span style="color: black;">有效</span>、诚信求实为企业价值观。</span></p>
你字句如珍珠，我珍藏这份情。
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