一份2500页的文档，让谷歌再次做为“大骗子”
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/4729a15c0aa34f06a39ccfbd4b5c3fd3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923597&x-signature=EQ7sbBLaN1MPayjqz2U3fvO8%2Fcg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">几日不见，<span style="color: black;">咱们</span>的老<span style="color: black;">伴侣</span>谷歌又双叒叕摊上事了——</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一名网站搜索引擎优化工作的从业者，向市场和受众<span style="color: black;">科研</span><span style="color: black;">机构</span> SparkToko 透露，他拿到了一份超过 2500 页的谷歌内部接口（ API ）<span style="color: black;">研发</span>文档，这份 API 文档里记录的信息，能够证明</span><strong style="color: blue;"><span style="color: black;">谷歌之前对自家搜索引擎的<span style="color: black;">有些</span>描述，是在撒谎。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d5fc463beddb4da186fd91c22e1b71b0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923597&x-signature=0CR1II2KZkgJKinjFo%2FKReZ5ip0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这名爆料者<span style="color: black;">期盼</span>谷歌能够解释一下，<span style="color: black;">为何</span>谷歌以前的宣传和这份文档里写的东西差<span style="color: black;">那样</span>多</span><strong style="color: blue;"><span style="color: black;">。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本着有热闹不看白不看的精神，我特地去做了下功课，<span style="color: black;">认识</span>下谷歌这次的塌房到底怎么回事。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>完整的 2500 页<span style="color: black;">泄密</span>文档负责爆料的 SparkToto 还在找人分析</span><strong style="color: blue;"><span style="color: black;">，<span style="color: black;">然则</span>他给<span style="color: black;">咱们</span> “ 超前点播 ” 了其中 5 个谷歌谷歌的 “ 谎言 ” 。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我完整看完之后只想说：</span><strong style="color: blue;"><span style="color: black;">就这点事，哥们你有啥好骗<span style="color: black;">大众</span>的？</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/220d2ebfc53e47c39d4b1bd9ebc82546~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923597&x-signature=%2Bq5amvivGS4Rib87thzyoKfq6HI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我挑一两件给<span style="color: black;">大众</span>解释一下，<span style="color: black;">大众</span>就懂<span style="color: black;">为何</span>我会有<span style="color: black;">这般</span>的感觉了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>先看个名字最短的——点击导向排名机制。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">光说名字，<span style="color: black;">大众</span>估计都能猜到他是干什么的了。其实<span style="color: black;">便是</span>搜索引擎<span style="color: black;">按照</span>用户点击<span style="color: black;">行径</span>，动态地给搜索结果排序。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但有一点可能要澄清一下，这个机制<span style="color: black;">不仅</span><span style="color: black;">思虑</span>搜索结果的点击次数</span><strong style="color: blue;"><span style="color: black;">（ <span style="color: black;">亦</span><span style="color: black;">便是</span>点击量 ）</span></strong><span style="color: black;">，还会<span style="color: black;">触及</span>用户点进搜索结果之后的<span style="color: black;">行径</span>，<span style="color: black;">包含</span>跳出率、停留时时长等等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>托尼深夜搜索了一个科学小问题，翻到了搜索结果的第二十页，找到了充满<span style="color: black;">各样</span>彩色横幅小<span style="color: black;">宣传</span>的网页，并且在里面停留了十几分钟才<span style="color: black;">满脸</span>疲惫地离开。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">我是说搜索霓虹灯灯的发光原理，想歪的自己检讨</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4ec1a3d78b464f9093002d5fb0204edd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923597&x-signature=dYqSATjfHD6ttLFxlVe5ebY5tzY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>恰好有好几个网友跟托尼进行了<span style="color: black;">一样</span>的操作，那搜索引擎就会认为这个结果对用户<span style="color: black;">来讲</span>是有用的，后面再有人搜索同一个问题的时候，浏览器就会把这个充满彩色小横幅的结果往前挪。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然而——铛铛铛！2017 年的时候，谷歌搜索关系团队（ Search Relations team ）的负责人 John Mueller 在一次采访中说，谷歌<span style="color: black;">无</span>直接在搜索排名算法中<span style="color: black;">运用</span>点击量数据和用户<span style="color: black;">行径</span>数据。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这不，被这次<span style="color: black;">泄密</span>的文档啪啪打脸。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e49aa213b0164b05a4bac34b3a6bdde1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923597&x-signature=1G9CdJgSiwfnbMjPVkwlnFM6FKs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但其实，严格来讲这个操作不见得是什么坏事，只能说是有利有<span style="color: black;">坏处</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">虽然说</span>新发布的高质量内容可能<span style="color: black;">由于</span>没人点被排到后面去，<span style="color: black;">亦</span>容易让<span style="color: black;">哪些</span>恶意刷点击量和留存时间的网页污染搜索结果。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>站体验的<span style="color: black;">方向</span><span style="color: black;">来讲</span>，依赖点击和停留时长的排序机制，能够<span style="color: black;">帮忙</span>用户更快速地找到<span style="color: black;">她们</span>感兴趣的信息，毕竟大部分人会点进去<span style="color: black;">长期</span>看的内容，<span style="color: black;">特别有</span>可能<span style="color: black;">亦</span>是我<span style="color: black;">爱好</span>的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌自己<span style="color: black;">亦</span>能靠这个机制动态<span style="color: black;">调节</span>搜索结果排名，让热门和时事内容更快出<span style="color: black;">此刻</span>前排。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">既然事情本身有好有坏，那为啥谷歌死活<span style="color: black;">不愿</span>承认自己做过呢，这就不得而知了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">可能是担心外国用户们过于注重自己的隐私吧。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文档里披露的<span style="color: black;">另一</span>一个<span style="color: black;">奥密</span><span style="color: black;">便是</span>，</span><strong style="color: blue;"><span style="color: black;">谷歌会在某些<span style="color: black;">行业</span>执行白名单机制，把它认为值得信任的内容放在更靠前更显眼的<span style="color: black;">地区</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">发掘</span>这件事情的过程<span style="color: black;">亦</span>有点意思，负责分析这次<span style="color: black;">泄密</span>的文档的工作人员<span style="color: black;">发掘</span>，文档里<span style="color: black;">说到</span>了一个叫做<span style="color: black;">优秀</span>旅游网站的模块。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/00e4e527785e494187fe0c08d79cc235~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923597&x-signature=aGZ1kM0t386kztZPqbzgLrKpIOs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这说明谷歌在旅游<span style="color: black;">行业</span>确实搞了一个白名单，把它认为值得<span style="color: black;">举荐</span>的旅游<span style="color: black;">关联</span>内容放到白名单里，用户在搜索的时候优先推白名单里的内容。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>还不<span style="color: black;">晓得</span>谷歌有<span style="color: black;">无</span>在别的<span style="color: black;">行业</span><span style="color: black;">亦</span>搞白名单。但<span style="color: black;">亦</span><span style="color: black;">不可</span>直接下结论，说谷歌在拿这个白名单机制干坏事，<span style="color: black;">由于</span>白名单机制本身是有<span style="color: black;">必定</span>积极<span style="color: black;">道理</span>的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SparkToko 就在爆料中<span style="color: black;">说到</span>， 2020 年某位美国总统候选人鼓励追随者冲击国会山的时候，谷歌的这个白名单机制就发挥了正向<span style="color: black;">功效</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">无</span>这个机制，搜索引擎<span style="color: black;">特别有</span>可能就会给用户推<span style="color: black;">无</span>经过核实的<span style="color: black;">报告</span>，没准会直接<span style="color: black;">引起</span><span style="color: black;">更加多</span>的争论、暴力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>，谷歌<span style="color: black;">始终</span>不愿意公开承认自己搞名单，反而让人不<span style="color: black;">安心</span>——你<span style="color: black;">此刻</span>是用它干了些正事，但谁<span style="color: black;">晓得</span>你会不会用它动什么坏心思。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还不如一<span style="color: black;">起始</span>就大大方方承认用了，并且老老实实交代自己是怎么用的。<span style="color: black;">这般</span>还省得<span style="color: black;">此刻</span>被锤了显得尴尬。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SparkToro 还分享的其他几件事，<span style="color: black;">包含</span><span style="color: black;">运用</span> Chrome 浏览器的点击流来驱动 Google 搜索、采用人工<span style="color: black;">评定</span>网站质量、在排名算法中<span style="color: black;">运用</span>用户交互数据。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/afbe43f48b5b44f2abed0103052bfe87~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923597&x-signature=Claw2Iwou9invnNWgK5V%2BXt0NAE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些事情本身有好有坏，真做了对普通用户而言<span style="color: black;">亦</span>说不上是很严重的<span style="color: black;">害处</span>。<span style="color: black;">然则</span>谷歌<span style="color: black;">便是</span>死活都<span style="color: black;">不愿</span>承认，最后还要被人打脸。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">始终</span><span style="color: black;">败兴</span>，谷歌都有被指责吹牛、立人设、言行不一致，<span style="color: black;">这般</span>的<span style="color: black;">资讯</span>真的不算什么<span style="color: black;">鲜嫩</span>事了。就连<span style="color: black;">揭发</span>这个事情的 SparkToko ，都在<span style="color: black;">报告</span>里总结了这个现象——谷歌似乎总在 “ 被塌房 ” 。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a3233dc641c94f7fa195c1d97088228d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923597&x-signature=kuRItXgXkEgqg90Xy0nO0Ackd3A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一两次还好，多了<span style="color: black;">不但</span>有损谷歌自己的形象，<span style="color: black;">亦</span>会让公众越来越不信任搜索引擎。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，谷歌，咱要不还是实诚点，干了啥先承认呗。大不了多弹几份隐私协议，多让用户点几次 “ 我同意 ” 。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">反正这么<span style="color: black;">数年</span>点下来，<span style="color: black;">大众</span>都<span style="color: black;">已然</span>麻木了。</span></span></p>
感谢你的精彩评论，为我的思绪打开了新的窗口。 祝福你、祝你幸福、早日实现等。 你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。 你的话语如春风拂面，让我心生暖意。
页:
[1]