Google宣传怎么设置?手把手教公众搭建谷歌ads搜索竞价宣传
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当谈及谷歌竞价<span style="color: black;">宣传</span>时,<span style="color: black;">咱们</span><span style="color: black;">重点</span>关注搜索<span style="color: black;">宣传</span>系列,<span style="color: black;">由于</span>它是机械类<span style="color: black;">制品</span>快速获取询盘的<span style="color: black;">重点</span>营销<span style="color: black;">途径</span>。当然,展示广告、视频<span style="color: black;">宣传</span>和<span style="color: black;">发掘</span><span style="color: black;">宣传</span><span style="color: black;">亦</span>是有助于推广的辅助<span style="color: black;">途径</span>,但<span style="color: black;">倘若</span><span style="color: black;">机构</span>预算有限,最好先专注于搜索<span style="color: black;">宣传</span>,待预算充足时再尝试其他<span style="color: black;">途径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在谈到Google Ads搜索<span style="color: black;">宣传</span>的搭建时,核心结构<span style="color: black;">重点</span>由<span style="color: black;">宣传</span>系列和<span style="color: black;">宣传</span>组<span style="color: black;">形成</span>。<span style="color: black;">宣传</span>组是隶属于<span style="color: black;">宣传</span>系列的,<span style="color: black;">因此呢</span><span style="color: black;">首要</span>要关注<span style="color: black;">宣传</span>系列的设置,重点<span style="color: black;">包含</span>投放地理位置、语言、预算和出价策略等四个方面。接着,着重关注<span style="color: black;">宣传</span>组的设置,其中重点是<span style="color: black;">选择</span>关键词和制作<span style="color: black;">宣传</span>语这两个部分。<span style="color: black;">同期</span>,附加信息<span style="color: black;">亦</span>是需要关注的,它<span style="color: black;">能够</span><span style="color: black;">做为</span><span style="color: black;">宣传</span>语的<span style="color: black;">弥补</span>和加分项,<span style="color: black;">宣传</span>系列和<span style="color: black;">宣传</span>组都<span style="color: black;">能够</span>进行设置。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了更<span style="color: black;">快速</span>地搭建<span style="color: black;">宣传</span>系列,<span style="color: black;">意见</span>提前制作一个<span style="color: black;">仔细</span>的Excel表单。该表单的表头应<span style="color: black;">包括</span><span style="color: black;">宣传</span>系列、<span style="color: black;">宣传</span>组、触发<span style="color: black;">宣传</span>的关键词、投放<span style="color: black;">制品</span>的网址、<span style="color: black;">宣传</span>标题和<span style="color: black;">宣传</span>内容描述六项内容。<span style="color: black;">而后</span>将准备好的名<span style="color: black;">叫作</span>和<span style="color: black;">宣传</span>素材逐一填入对应的表格,<span style="color: black;">这般</span>搭建<span style="color: black;">宣传</span>系列将会事半功倍。养成做表单的习惯<span style="color: black;">针对</span>竞价<span style="color: black;">宣传</span>非常有<span style="color: black;">帮忙</span>,<span style="color: black;">由于</span>这有助于<span style="color: black;">将来</span>账户<span style="color: black;">调节</span>和重新<span style="color: black;">选取</span><span style="color: black;">宣传</span>语。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>让<span style="color: black;">咱们</span>看一下<span style="color: black;">怎样</span>创建<span style="color: black;">宣传</span>系列:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步是新建<span style="color: black;">宣传</span>系列。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接着<span style="color: black;">选取</span><span style="color: black;">宣传</span>类型和<span style="color: black;">宣传</span>要达到的<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">选取</span>投放网络类型。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">确定投放的国家和语言。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后设置预算和出价策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步,新建<span style="color: black;">宣传</span>系列</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6b27233dc6fa44c0aa235978f51f791c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926970&x-signature=mUn%2FmipAAVu2bbW84DX8CtJ3AYQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步,<span style="color: black;">选取</span><span style="color: black;">宣传</span>类型和<span style="color: black;">宣传</span>要达到的<span style="color: black;">目的</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cf41bf879a4740cab6868493f6bdd4f1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926970&x-signature=6Di%2BgoGUNK2E8B7XAOlZA51E014%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8217422190e5459e83847aa3681b1eaa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926970&x-signature=w%2BAkKYdoBvytjJv6BHsv67QdE0Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三步,<span style="color: black;">选取</span>投放网络类型。<span style="color: black;">由于</span><span style="color: black;">咱们</span>创建的是搜索<span style="color: black;">宣传</span>,<span style="color: black;">因此</span>需要把默认的展示<span style="color: black;">宣传</span>网络取消掉,<span style="color: black;">否则</span>会有不必要的开支。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c1ff932ecf7d4dedb37491fdc951d9a8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926970&x-signature=XtGVbH0sAeOS4ONyFS%2Fl%2Fv1Kl2w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四步,设置投放的国家和语言。要投放的地理位置先<span style="color: black;">选取</span>所有国家和地区,后期<span style="color: black;">能够</span>再设置里修改;<span style="color: black;">倘若</span>你的受众群体是说英语国家,<span style="color: black;">那样</span>语言就设置为英语,是其他语言就<span style="color: black;">选取</span>对应的语种。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/732532bcc7aa46fdb80bce7c28eb16ea~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926970&x-signature=oJyjyuTmL%2B0i57i8jtEs7PYjgWA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第五步,设置预算和出价策略。<span style="color: black;">刚才</span>学习搭建账户,为避免不必要的花费,预算先设置为30-50RMB,出价方式设置为每次点击<span style="color: black;">花费</span>人工出价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>一旦<span style="color: black;">经过</span><span style="color: black;">马上</span>就会展示,<span style="color: black;">因此</span><span style="color: black;">宣传</span><span style="color: black;">无</span>彻底搭建好的话预算设置要低一点。出价方式中的借助智能点击付费<span style="color: black;">得到</span><span style="color: black;">更加多</span>转化,数据不多的<span style="color: black;">状况</span>下点击成本会高于<span style="color: black;">咱们</span>设置的最高出价。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/179f64ce51a64d45b460eee10a8773e0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926970&x-signature=TVmwJEe%2BA1hiPbw4JiJeY1Set%2BY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">出价方式设置</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bdd46f510b4e43dcbe3eb9bb688d2b05~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926970&x-signature=t8bID%2FHnRfrHeCLvpQPUV71hs2g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>附加信息添加,<span style="color: black;">重点</span>是展示<span style="color: black;">机构</span><span style="color: black;">优良</span>的<span style="color: black;">有些</span>词组和短语。不<span style="color: black;">熟练</span><span style="color: black;">宣传</span>系列创建流程,这一步先跳过。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p6-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/50fc437970fc4ce5836fd3e2e3ea7442~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926970&x-signature=WmrUSCq3Z4cro3Wbq%2Fh1PTWWvIM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>创建<span style="color: black;">宣传</span>组?</span></strong></p><span style="color: black;"><span style="color: black;">第1</span>步,设置<span style="color: black;">宣传</span>组名<span style="color: black;">叫作</span>、默认出价及添加关键词。</span><span style="color: black;">第二步,设置广告标题和内容。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步,设置<span style="color: black;">宣传</span>组名<span style="color: black;">叫作</span>、默认出价及添加关键词。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ee32add6fb084bc19677b71f28624fd3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926970&x-signature=J4cund5MAHTRQmaRSM7M6xmlLK8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步,设置<span style="color: black;">宣传</span>语。<span style="color: black;">宣传</span>语<span style="color: black;">重点</span><span style="color: black;">包括</span><span style="color: black;">制品</span>网址、<span style="color: black;">宣传</span>标题和<span style="color: black;">宣传</span>内容描述。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cd342c0e77524a24a3dace896c318302~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926970&x-signature=6orkt7UtbTmGILZr0fWGPxC4T78%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c428da79e31e40a7857cf137a80867a1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926970&x-signature=eDynFhMpeX8WfcX%2FUPTVN06oXlk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后,<span style="color: black;">保留</span><span style="color: black;">宣传</span>并发布</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a038e78154654e35a619db01b95e3667~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926970&x-signature=mK%2ByurC9AKlFTGBEJMQ0OdXHZOY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">过程</span>的<span style="color: black;">指点</span>将<span style="color: black;">帮忙</span>您更好地搭建谷歌Ads搜索<span style="color: black;">宣传</span>系列,让您的竞价<span style="color: black;">宣传</span>计划更加成功!</p>
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