Google宣传投放策略，google研发外国客户谷歌宣传代投
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google<span style="color: black;">宣传</span>是想进行跨境电商迈<span style="color: black;">不外</span>的一关，<span style="color: black;">然则</span><span style="color: black;">非常多</span>小伙伴Google投放<span style="color: black;">宣传</span>以后觉得效果<span style="color: black;">欠好</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">这儿</span>咱们<span style="color: black;">一块</span>来聊聊Google<span style="color: black;">宣传</span>投放策略。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f5b0d3ded2214ac4803a9211da07a6ee~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926981&x-signature=2YYhiDNM1JUGaq0OKP%2FXUfY6%2FE0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Google<span style="color: black;">宣传</span>是要设置关键词的，潜在用户在进行搜索的时候输入Google关键词就能够找到<span style="color: black;">咱们</span></span>。</strong><span style="color: black;">例如</span>说女鞋，这个是一个大类，匹配的时候是一种比较广的匹配。虽然<span style="color: black;">更加多</span>的用户都能够看见<span style="color: black;">咱们</span>，<span style="color: black;">然则</span>可能<span style="color: black;">咱们</span>所推广的商品和她们并<span style="color: black;">无</span><span style="color: black;">那样</span>高的匹配度，<span style="color: black;">亦</span>会<span style="color: black;">导致</span><span style="color: black;">咱们</span>的Google<span style="color: black;">宣传</span><span style="color: black;">花费</span>的<span style="color: black;">提升</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">咱们</span>在进行Google<span style="color: black;">宣传</span>关键词设置的时候最好是<span style="color: black;">精细</span>，<span style="color: black;">然则</span><span style="color: black;">亦</span>需要<span style="color: black;">有些</span>广泛性匹配的关键词。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a332e494acf144828d28ceb28bb3b758~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926981&x-signature=cmylFxrqWu1NkXgVqVn1EGqVKRM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>在Google上进行<span style="color: black;">宣传</span>推广，用户搜索到以后会点击<span style="color: black;">转</span>到<span style="color: black;">咱们</span>的落地页。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>需要<span style="color: black;">按照</span><span style="color: black;">目的</span>市场的特点、<span style="color: black;">目的</span>用户的<span style="color: black;">运用</span>习惯等等进行Google<span style="color: black;">宣传</span>落地页的优化。用户的<span style="color: black;">需要</span>，<span style="color: black;">咱们</span>针对<span style="color: black;">需要</span>做的<span style="color: black;">明显</span>等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另一</span>，<span style="color: black;">此刻</span>用Google移动端进行搜索的用户非常多，<span style="color: black;">咱们</span><span style="color: black;">亦</span>需要做好Google移动端的匹配。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/79ce44c30a4b41bb9acb1e3115cf668d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926981&x-signature=ba%2F9twkUiXcT3FTQyW5YLmdFk8Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google<span style="color: black;">目的</span>用户在进行搜索的时候，会<span style="color: black;">显现</span><span style="color: black;">咱们</span>和竞争对手等等<span style="color: black;">非常多</span>的Google<span style="color: black;">宣传</span>。有时候，<span style="color: black;">咱们</span>的Google<span style="color: black;">宣传</span>可能会出<span style="color: black;">此刻</span>靠后<span style="color: black;">有些</span>的位置。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">咱们</span>应该怎么样去吸引用户点击<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>呢？Google<span style="color: black;">宣传</span>文案的重要性就在这个时候凸显出来了。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>需要跳出卖家的身份，把自己转化为用户视角，<span style="color: black;">此时</span>候，我想看到什么内容？什么样子的Google<span style="color: black;">宣传</span>文案能够吸引到<span style="color: black;">咱们</span>，<span style="color: black;">咱们</span>就要博采众长去进行Google<span style="color: black;">宣传</span>文案的撰写。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还有，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>有什么活动<span style="color: black;">或</span>优惠能够吸引到用户的时候，<span style="color: black;">必定</span>要把它凸显在Google<span style="color: black;">宣传</span>标题<span style="color: black;">或</span>文案中。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/41bcdbd4f7414b6d9af7a35a1920222b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926981&x-signature=TEAoe5Qc8n%2B5MPJPYW9GMi2n3lQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>小伙伴在进行Google<span style="color: black;">宣传</span>设置的时候，为了能够节省预算，<span style="color: black;">或</span>是不清楚，在<span style="color: black;">每一个</span>Google<span style="color: black;">宣传</span>组中就设置了一个Google<span style="color: black;">宣传</span>。<span style="color: black;">那样</span>，在进行Google<span style="color: black;">宣传</span>投放的时候，Google系统就只能推送这一个Google<span style="color: black;">宣传</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">为何</span>Google<span style="color: black;">宣传</span>组能够设置多个<span style="color: black;">宣传</span>，这<span style="color: black;">便是</span>Google厉害的一个<span style="color: black;">地区</span>。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">咱们</span>有多个<span style="color: black;">宣传</span>，Google在进行推送的时候就能尽可能的将<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>都展示出去。</span></strong><span style="color: black;">这般</span>，<span style="color: black;">咱们</span>就能够多测试<span style="color: black;">有些</span>Google<span style="color: black;">宣传</span>，投放一段时间以后，<span style="color: black;">咱们</span>就能够<span style="color: black;">按照</span>Google<span style="color: black;">宣传</span>数据进行优化<span style="color: black;">调节</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/df3ee520025447ccb0e8b92a2b5e0d1f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926981&x-signature=fZMkgHQn6p0KlnKygiK1UVLBU%2B0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>在设置Google<span style="color: black;">宣传</span>投放地区的时候，<span style="color: black;">必定</span>要<span style="color: black;">选取</span>清楚，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">否则</span>Google默认的范围是全世界。除非<span style="color: black;">咱们</span>能够达到<span style="color: black;">全世界</span>达，<span style="color: black;">否则</span><span style="color: black;">非常多</span>Google<span style="color: black;">宣传</span><span style="color: black;">花费</span>的支出是无效的。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google的投放<span style="color: black;">选取</span>是能够精确到周边多少距离的，<span style="color: black;">咱们</span><span style="color: black;">选取</span>清楚就能够节约<span style="color: black;">非常多</span>支出。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2eff381b5714468f8e066d1f60e34542~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926981&x-signature=4XgYY8FFEfiFRvAlyQ5FoHT8Lg0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">必定</span>要设置附加信息，这是为了<span style="color: black;">提高</span><span style="color: black;">咱们</span>能投放的搜索<span style="color: black;">宣传</span>的转化效果。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>在投放Google<span style="color: black;">宣传</span>的时候<span style="color: black;">能够</span>进行附加信息设置，<span style="color: black;">例如</span>链接，价格、宣传等等。附加信息是<span style="color: black;">能够</span>有效的扩展<span style="color: black;">咱们</span>的Google<span style="color: black;">宣传</span>，让<span style="color: black;">目的</span>用户能够有更大的可能性<span style="color: black;">选取</span><span style="color: black;">咱们</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有的小伙伴可能会有担忧，这些信息会不会<span style="color: black;">增多</span><span style="color: black;">咱们</span>的Google<span style="color: black;">宣传</span>支出，其实<span style="color: black;">大众</span>不需要有这个担忧。<span style="color: black;">咱们</span>向Google广告中添加附加信息是不需要任何<span style="color: black;">花费</span>的，<span style="color: black;">咱们</span>只需要支付正常的Google<span style="color: black;">宣传</span><span style="color: black;">花费</span>就行。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">目的</span>用户<span style="color: black;">经过</span>附加信息联系<span style="color: black;">咱们</span><span style="color: black;">或</span>下载<span style="color: black;">咱们</span>的应用软件，<span style="color: black;">那样</span><span style="color: black;">咱们</span>才会针对这次点击支付<span style="color: black;">花费</span>。<span style="color: black;">针对</span><span style="color: black;">每一个</span>Google<span style="color: black;">宣传</span>及其附加信息，Google最多只会收取两次点击的<span style="color: black;">花费</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/08ad495072e644b1b64825859b27823b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926981&x-signature=Jwzs4sCiZpsrBWYaD%2B6rwuYfa7w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>Google<span style="color: black;">宣传</span>投放是为了能够让<span style="color: black;">咱们</span>的<span style="color: black;">制品</span><span style="color: black;">更加多</span>的展示到<span style="color: black;">目的</span>用户眼前，<span style="color: black;">而后</span>形成转化<span style="color: black;">营销</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>说，</span><strong style="color: blue;"><span style="color: black;">一切的一切最后都会落到<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>上</span>。</strong>选品就非常的重要了，有些小伙伴，<span style="color: black;">便是</span>广撒网的模式，大批量的上<span style="color: black;">制品</span>，<span style="color: black;">而后</span>在进行<span style="color: black;">调节</span>，<span style="color: black;">这般</span>其实是<span style="color: black;">欠好</span>的。虽然<span style="color: black;">这般</span>能让<span style="color: black;">咱们</span><span style="color: black;">更加多</span>的拿到爆品，<span style="color: black;">然则</span><span style="color: black;">更加多</span>的<span style="color: black;">制品</span>会败坏<span style="color: black;">咱们</span>的声誉。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">咱们</span>应该<span style="color: black;">选取</span>适合<span style="color: black;">目的</span>市场、<span style="color: black;">目的</span>用户的<span style="color: black;">制品</span>。<span style="color: black;">同期</span>在质量上有<span style="color: black;">必定</span>的<span style="color: black;">保准</span>，<span style="color: black;">这般</span>能够有效的减少售后问题。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">虽然<span style="color: black;">这般</span>做会消耗<span style="color: black;">咱们</span><span style="color: black;">更加多</span>的精力，<span style="color: black;">然则</span>，能够让<span style="color: black;">咱们</span><span style="color: black;">循序渐进</span>稳扎稳打的走下去。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/877bd5840f164cccbc27cdc55d6624c7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926981&x-signature=J23q079MI2LlcM%2Byb6T58Tlv0vM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Google是需要时间进行学习的，频繁的更改<span style="color: black;">有害</span>于Google学习。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>在Google投放<span style="color: black;">宣传</span>以后，确实需要<span style="color: black;">按照</span><span style="color: black;">宣传</span>数据进行优化修改。<span style="color: black;">然则</span>要在<span style="color: black;">必定</span>的时间以后再去修改。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我个人<span style="color: black;">意见</span>这个时间在<span style="color: black;">1星期</span>以上，我曾经就有Google投放<span style="color: black;">宣传</span>以后，前五天的效果都很<span style="color: black;">通常</span>。<span style="color: black;">然则</span>第五天过后，一下子就爆了，各项数据飞<span style="color: black;">通常</span>的<span style="color: black;">增多</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此时</span>候，就有小伙伴会问了，这个<span style="color: black;">1星期</span>是绝对的吗？我的答案是不。这个时间只是一个参考。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>需要进行几次Google<span style="color: black;">宣传</span>投放测试以后<span style="color: black;">才可</span>得到一个适合<span style="color: black;">咱们</span>自己的时间。<span style="color: black;">区别</span>的<span style="color: black;">制品</span>、<span style="color: black;">区别</span>的市场、<span style="color: black;">区别</span>的消费群体都会对这个时间<span style="color: black;">导致</span>影响。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b1c326bf703347b68cc0af908e6b15d0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926981&x-signature=FiV7NSkl8k%2F9QN0HTG3bVo%2B2Yn8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这个特殊时间点就指的是“黑五”这种购物节的时候。这个时候<span style="color: black;">咱们</span>需要进行一个Google<span style="color: black;">宣传</span>的全面覆盖</span>。</strong>搜索<span style="color: black;">宣传</span>、展示<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>等等在预算<span style="color: black;">准许</span>的<span style="color: black;">状况</span>下，<span style="color: black;">所有</span>都进行Google<span style="color: black;">宣传</span>投放。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">投放Google<span style="color: black;">宣传</span>以后，<span style="color: black;">短期</span>内拉高Google<span style="color: black;">宣传</span>预算，这个时间点上，<span style="color: black;">目的</span>用户的购物热情<span style="color: black;">亦</span>会更加高涨。拉高Google<span style="color: black;">宣传</span>预算，让Google<span style="color: black;">更加多</span>的进行<span style="color: black;">宣传</span>推送，一方面能够让<span style="color: black;">咱们</span><span style="color: black;">快速</span>收集数据，进行<span style="color: black;">宣传</span>优化。另一方面，这个时候收集的数据，<span style="color: black;">亦</span>能够应用到<span style="color: black;">咱们</span>平时的Google<span style="color: black;">宣传</span>设置，让<span style="color: black;">咱们</span>更加的有的放矢。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/92d0748290ca48caaa46d353ab43e2a8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926981&x-signature=l6Wk9Nl1ViNujGjGD4vIZIzPCNU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Google<span style="color: black;">供给</span>了几个归因模型，<span style="color: black;">这儿</span>拿时间衰减归因模型进行距离。</span></strong>这个模型的<span style="color: black;">道理</span>是Google<span style="color: black;">宣传</span>投放时间越长，Google<span style="color: black;">宣传</span>转化效果就越差。<span style="color: black;">通常</span><span style="color: black;">来讲</span>，七天是一个节点。七天以后Google<span style="color: black;">宣传</span>转化大概衰减到50%<span style="color: black;">上下</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">需要再次说明，这个只是一个参考</span>，</strong>有些<span style="color: black;">制品</span>可能需要<span style="color: black;">更加多</span>的时间<span style="color: black;">才可</span>形成有效的转化。<span style="color: black;">咱们</span>需要<span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">实质</span>分析。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上，<span style="color: black;">便是</span>我的<span style="color: black;">有些</span>经验，<span style="color: black;">倘若</span><span style="color: black;">大众</span>有什么<span style="color: black;">区别</span>看法<span style="color: black;">能够</span><span style="color: black;">一块</span>讨论。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">后续，<span style="color: black;">咱们</span>还会聊Google<span style="color: black;">宣传</span>投放的其他内容，<span style="color: black;">期盼</span>能给你们带来<span style="color: black;">有些</span>新的想法。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7795660099594b07ab2d75abebb9ce83~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722926981&x-signature=rWMwQFKjwbO8RxYPeLlyLrwe1iQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
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