1fy07h 发表于 2024-7-31 00:03:03

Auto 11. 从国际主机厂的选取浅谈Google Built-in办法


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国际市场上,今年年中到年底<span style="color: black;">持续</span>有许多家国际主机厂官宣搭载Google built-in,暂且翻译其为“谷歌<span style="color: black;">整家</span>桶”。搭载的主机厂覆盖了:沃尔沃、本田、通用、福特,和保时捷等。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">1. 何为<span style="color: black;">整家</span>桶</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google<span style="color: black;">供给</span>了两套丰俭由人的<span style="color: black;">方法</span>。轻<span style="color: black;">方法</span>:<span style="color: black;">供给</span>手车互联的Android Auto,对标苹果CarPlay;前装<span style="color: black;">方法</span>:Google Built-in,前装车载娱乐<span style="color: black;">方法</span>,或“<span style="color: black;">整家</span>桶”。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/6402342d74d2451b94c882f803e3cd8e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722929190&amp;x-signature=AQsVN2fsRFNuhhAo9rxoPXFDDIw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下<span style="color: black;">按照</span>官方介绍拆解了一下<span style="color: black;">整家</span>桶<span style="color: black;">方法</span>的功能列表(Feature List)。其中Google<span style="color: black;">根据</span><span style="color: black;">运用</span>场景将功能分为五大类:Hit the road, Get comfortable, Enjoy entertainment, Keep in touch, 和Arrive home。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2a29103132154740b2f471b25c49e5d9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722929190&amp;x-signature=2aCUGZuku9XMNpmV964mi3AuQ6g%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从功能列表<span style="color: black;">能够</span>看出,由Google核心能力:导航、语音、和AI驱动,附加应用生态和物联网应用<span style="color: black;">一块</span>支撑起了“五大功能”。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0da2afdb29904b88b09526c8bd01a766~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722929190&amp;x-signature=GpKyvCWzaF9Vj62yn0u5D%2F4o%2FqQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个列表中我<span style="color: black;">增多</span>了APP生态,智能<span style="color: black;">举荐</span>。除此以外还有OTA功能。官方介绍<span style="color: black;">无</span>直接<span style="color: black;">说到</span>而是融入到了<span style="color: black;">制品</span>介绍中。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/460996fb21a04b13915028ec34e9fe79~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722929190&amp;x-signature=DOgeAKo7CRSAQy8rNz6riiluOXk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总体看下来,功能定义简洁、易用,<span style="color: black;">背面</span>有着强大的核心能力支撑。<span style="color: black;">日前</span>Google系的导航、语音和AI基本上都是行业头部<span style="color: black;">制品</span>和能力。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3a8f26d88e4449608812b30fc7d1d504~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722929190&amp;x-signature=nbnw9BgqBktrVocMhJCmYdKHsW4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种<span style="color: black;">制品</span><span style="color: black;">针对</span>用户我用三个关键词总结:简单、智能、够用。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>主机厂,回到Tier-1供应商模式,避免了既许多“<span style="color: black;">基本</span><span style="color: black;">设备</span>”上的重复劳动和资源浪费,又<span style="color: black;">能够</span>快速搭载上车。<span style="color: black;">有效</span>产出较中庸的座舱<span style="color: black;">方法</span>。可能主机厂在<span style="color: black;">这儿</span>面的角色只剩下:UI/UX和适配。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6e473c3e6b49441bbbeac77b46473929~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722929190&amp;x-signature=oQjI43iqL9BPgGEXn2Fjaobqags%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然<span style="color: black;">做为</span>主机厂自研的APP却<span style="color: black;">做为</span>第二层应用,集成到了Google系统中。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至于<span style="color: black;">豪气</span>应用,如:语音的情感对话,声纹识别,全湿免唤醒;导航的高级辅助驾驶等。<span style="color: black;">能够</span>同步<span style="color: black;">研发</span>并搭载高阶车型。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e92bfaee720e4d6984d69e965a07d6a0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722929190&amp;x-signature=ruOT0HfBLh87F6qP1a0WQwRWo1o%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>想起了我在前文中<span style="color: black;">说到</span>的国内Tier-1供应商<span style="color: black;">整家</span>桶<span style="color: black;">方法</span>。对比中西<span style="color: black;">方法</span>,基本雷同。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/fc8d44f857804100a482f9ce364060ce~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722929190&amp;x-signature=ZptZVp79xk1fhaPkB85tpwtaCzU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">2. 主机厂的灵魂</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">运用</span>Google Built-in<span style="color: black;">制品</span>后,主机厂和TIer-1又回到了<span style="color: black;">或</span>说止步于供应商模式。关于几种模式参考上文<a style="color: black;">Auto6. 图商的生意经,从华为智选车模式想到的“<span style="color: black;">基本</span><span style="color: black;">设备</span>”(一)</a>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">采用这种模式的好处很显然:领先的核心能力支撑,成熟稳定的软件,支持个性化定制<span style="color: black;">研发</span>,和最重要的<span style="color: black;">开发</span>效率。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b3120ed487b745dc8388938cdeb7df83~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722929190&amp;x-signature=sFAWh%2Fhk%2FDCL6YsOChjwcJnrD8I%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说到</span>效率,<span style="color: black;">公众</span>软件<span style="color: black;">机构</span>Cariad的操作系统平台迟迟<span style="color: black;">没法</span>交付曾影响奥迪新车型上市,这一次保时捷不等集团的系统了,直接上谷歌<span style="color: black;">整家</span>桶。要是<span style="color: black;">始终</span>等不<span style="color: black;">晓得</span>要损失多少销量,并且有可能承担系统不稳定的客诉<span style="color: black;">危害</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cf0e4b1b645c42e7ad686115e6637a14~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722929190&amp;x-signature=K33zmdAlpxXHiqmpwk%2Fr3udfVnE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种模式下主机厂的“灵魂”<span style="color: black;">亦</span>许是<span style="color: black;">豪气</span>功能,<span style="color: black;">亦</span>许是“万里挑一”的UI/UX设计。但离特斯拉的全栈自研却渐行渐远。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3dc767e1814b4289a3acf279e74f1826~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722929190&amp;x-signature=oR7X%2Fnt48kO%2Frg87hKr%2FbvhZVbQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google<span style="color: black;">颁布</span>的主机厂里没<span style="color: black;">说到</span>奔驰、宝马,丰田等。<span style="color: black;">亦</span>许它们会释放部分车型与Google合作,<span style="color: black;">亦</span>许不会。毕竟奔驰在搞MB.OS,宝马有iDrive,丰田不是又提出了Arene系统?这些主机厂的灵魂<span style="color: black;">日前</span>还在自己手里。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d46fa68f58a84fcb96be3c6a9d58629b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722929190&amp;x-signature=4wjBfcP%2B2nH5Ysyvi%2FpVqj69NQY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">3. 自研之路</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自研之路漫漫,这条路上需要生产关系的颠覆,需要从零<span style="color: black;">起始</span>的决心,更需要巨量投入。相信每家主机厂都会结合<span style="color: black;">自己</span><span style="color: black;">要求</span>去平衡自研与供应商模式的利<span style="color: black;">坏处</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3bf657f07fbf4653a05857c88e76fc95~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722929190&amp;x-signature=BJF%2FOh%2BaeEAtLme1mEmyRpvYpaY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有的短期采用供应商<span style="color: black;">方法</span>,<span style="color: black;">长时间</span>准备自研;有的两者并行;有的<span style="color: black;">保持</span>自研,壮士断腕。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">浅谈谷歌<span style="color: black;">整家</span>桶<span style="color: black;">方法</span>后,更相信车载座舱<span style="color: black;">方法</span>的多元能<span style="color: black;">能够</span>繁荣行业,更相信“<span style="color: black;">基本</span><span style="color: black;">设备</span>”的集约利用<span style="color: black;">能够</span>避免内耗,提<span style="color: black;">有效</span>能。<span style="color: black;">亦</span><span style="color: black;">期盼</span>这种模式<span style="color: black;">能够</span>借鉴到国内市场,互相取长补短。</p>




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