wrjc1hod 发表于 2024-7-31 00:53:04

Google Ads – 谷歌在线宣传平台


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8d9a84099ba047e69be7e590d803c043~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722930934&amp;x-signature=a%2BOgCoPIRJTJPmvsMYXrLn9QUtA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Google Ads</span></strong><span style="color: black;">是一个付费投放平台，您<span style="color: black;">能够</span><span style="color: black;">选取</span>您的付费模式是<span style="color: black;">根据</span>点击还是<span style="color: black;">宣传</span>的展示次数。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>什么是Google Ads</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Google Ads</span></strong><span style="color: black;">是Google<span style="color: black;">持有</span>和运营的在线<span style="color: black;">宣传</span>平台。Ads<span style="color: black;">亦</span>是<span style="color: black;">全世界</span>规模最大，<span style="color: black;">运用</span>最广泛的在线<span style="color: black;">宣传</span>网络，数百万家企业<span style="color: black;">运用</span>AdWords在线投放<span style="color: black;">宣传</span>，以吸引新客户并发展业务。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span><span style="color: black;">运用</span>Google Ads的<span style="color: black;">宣传</span>客户<span style="color: black;">能够</span><span style="color: black;">经过</span>两个<span style="color: black;">重点</span>网络（搜索网络和展示<span style="color: black;">宣传</span>网络）定位用户。搜索网络<span style="color: black;">指的是</span>按点击付费<span style="color: black;">宣传</span>，其中<span style="color: black;">宣传</span>客户对与其业务<span style="color: black;">关联</span>的关键字出价，并且有机会将这些<span style="color: black;">宣传</span><span style="color: black;">表示</span>给将这些关键字输入Google的用户<span style="color: black;">做为</span>搜索<span style="color: black;">查找</span>的一部分。按点击付费<span style="color: black;">宣传</span><span style="color: black;">亦</span><span style="color: black;">叫作</span>为付费搜索。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展示<span style="color: black;">宣传</span>网络为<span style="color: black;">宣传</span>商<span style="color: black;">供给</span>了在<span style="color: black;">做为</span>展示<span style="color: black;">宣传</span>网络一部分的网站上<span style="color: black;">安置</span>可视横幅<span style="color: black;">宣传</span>的选项。Google展示<span style="color: black;">宣传</span>网络覆盖<span style="color: black;">全世界</span>约90％的互联网用户，<span style="color: black;">持有</span>广泛的潜在受众群体。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>Google Ads<span style="color: black;">重点</span>有<span style="color: black;">那些</span>推广形式？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、文字<span style="color: black;">宣传</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是<span style="color: black;">咱们</span>撰写的<span style="color: black;">宣传</span>语，出<span style="color: black;">此刻</span>搜索引擎搜索结果<span style="color: black;">或</span>Adwords搜索联盟网站上，以吸引用户点击。</p>计费方式是按你和竞争对手的出价来竞价来计算，你<span style="color: black;">能够</span>设置一个最高出价<span style="color: black;">例如</span>0.5元，<strong style="color: blue;"><span style="color: black;">Google Ads推广</span></strong><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">会<span style="color: black;">按照</span>你的出价和你账户的质量得分来决定一个<span style="color: black;">最后</span>的价格，<span style="color: black;">倘若</span>你账户质量得分高过对手，<span style="color: black;">能够</span>以比他出价还低的价格获取最好的排名。</p><span style="color: black;">因此</span>优化账户<span style="color: black;">亦</span>是Google推广投放的重要技能之一。
    </span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、 <span style="color: black;">照片</span><span style="color: black;">宣传</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">指的是</span>在Google推广联盟的展示网络里<span style="color: black;">显现</span>的一种投放方式，按千次展示CPM<span style="color: black;">或</span>按点击CPC的收费模式为主。</p>站长在申请获取Google推广联盟的代码<span style="color: black;">安置</span>网站，谷歌会<span style="color: black;">按照</span>网站内容展示出相应的<span style="color: black;">制品</span><span style="color: black;">宣传</span>，而你的<span style="color: black;">照片</span><span style="color: black;">宣传</span><span style="color: black;">亦</span>会直接投入到<span style="color: black;">她们</span>的网站，<span style="color: black;">这般</span>只需要展示1000次或点击<span style="color: black;">宣传</span>才会收取<span style="color: black;">花费</span>，<span style="color: black;">最少</span>减少了80%以上的成本。

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、 其他<span style="color: black;">宣传</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了上面两种常用的<span style="color: black;">宣传</span>形式外，Adwords还有视频<span style="color: black;">宣传</span>、Gmail<span style="color: black;">宣传</span>、再营销<span style="color: black;">宣传</span>、网盟<span style="color: black;">宣传</span>等等富<span style="color: black;">媒介</span><span style="color: black;">宣传</span>形式。</p>Google Ads推广的再营销等技能都是<span style="color: black;">能够</span>大大<span style="color: black;">增多</span><span style="color: black;">咱们</span>英文网站的转换率, <span style="color: black;">加强</span><span style="color: black;">营销</span>额的方式。

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fa9638c7d60342608757829ddb41c6b6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722930934&amp;x-signature=n0ttTFQjcVboXhU1B641kcdW39c%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span><span style="color: black;">为何</span>要做Google Ads推广?</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">有些</span><span style="color: black;">没法</span>在短期<span style="color: black;">经过</span>Google SEO优化<span style="color: black;">提高</span>的关键词, 但又<span style="color: black;">能够</span>给<span style="color: black;">咱们</span>带来高质量流量，询盘<span style="color: black;">或</span>订单的关键词，<span style="color: black;">咱们</span>必须<span style="color: black;">运用</span>Google Ads来投放关键词，在<span style="color: black;">协同</span>相应的登陆页和外贸网站营销通道的<span style="color: black;">状况</span>下，Google推广的投放效果会非常的<span style="color: black;">明显</span>，<span style="color: black;">咱们</span>前期<span style="color: black;">能够</span><span style="color: black;">意见</span>用户进行3个月<span style="color: black;">上下</span>付费推广，而SEO<span style="color: black;">通常</span>需要3个月<span style="color: black;">上下</span><span style="color: black;">才可</span>带来少许效果，但随着SEO的数据<span style="color: black;">提高</span>，<span style="color: black;">能够</span>续步减少Google Ads推广。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ceb49946ebf94fa1831371a2872ded78~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722930934&amp;x-signature=%2FAW9JbZHcOHSOREO%2F78JIJiuarE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span>Google Ads专业术语</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下文这些常用谷歌<span style="color: black;">宣传</span>术语将<span style="color: black;">帮忙</span>你设置、管理和优化Google Ads，其中<span style="color: black;">有些</span>特定于Google Ads。<span style="color: black;">认识</span>这些信息，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你更有效地运行<span style="color: black;">宣传</span>系列。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6374c40dc69a43979bb3f966b81fdde8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722930934&amp;x-signature=A6s9Ak2dZ1er54xS8Rd6t%2FE%2B6iM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、AdRank</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你的AdRank决定<span style="color: black;">宣传</span>展示位置。AdRank的值越高，排名就越高，用户点击<span style="color: black;">宣传</span>的可能性<span style="color: black;">亦</span>就越大。AdRank由最高出价乘以质量得分而得到。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、投标（Bidding）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Google Ads</span></strong><span style="color: black;">基于竞价系统，即<span style="color: black;">宣传</span>客户<span style="color: black;">选取</span>愿意为<span style="color: black;">宣传</span>点击支付的最高出价金额。出价越高，展示位置就越好。你<span style="color: black;">能够</span><span style="color: black;">运用</span>以下三种出价方式：CPC、CPM或CPE。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CPC：Cost Per Click即每次点击<span style="color: black;">花费</span>，<span style="color: black;">指的是</span>为<span style="color: black;">宣传</span>的每次点击所支付的<span style="color: black;">花费</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CPM：Cost Per Mille即每千次展示<span style="color: black;">花费</span>，当<span style="color: black;">宣传</span>向一千人展示时需要支付的<span style="color: black;">花费</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CPE：Cost Per Engagement即每次互动<span style="color: black;">花费</span>，当用户对<span style="color: black;">宣传</span>采取预定操作时需要支付的<span style="color: black;">花费</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">宣传</span>活动类型</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在Google Ads上开启付费<span style="color: black;">宣传</span>系列之前，你有三种<span style="color: black;">宣传</span>系列类型可选：搜索<span style="color: black;">宣传</span>、展示<span style="color: black;">宣传</span>或视频<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索<span style="color: black;">宣传</span><span style="color: black;">指的是</span><span style="color: black;">表示</span>在Google搜索结果页上的文本<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展示<span style="color: black;">宣传</span><span style="color: black;">一般</span>基于<span style="color: black;">照片</span>，并<span style="color: black;">表示</span>在Google展示<span style="color: black;">宣传</span>网络的网页上。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频<span style="color: black;">宣传</span>的播放时间<span style="color: black;">一般</span>介于6秒到15秒之间，并<span style="color: black;">表示</span>在YouTube上。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、点击率（CTR：Click-Through Rate）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CTR<span style="color: black;">指的是</span><span style="color: black;">宣传</span><span style="color: black;">得到</span>的点击次数占观看次数的比例。点击率越高，<span style="color: black;">暗示</span><span style="color: black;">宣传</span>质量越高，该<span style="color: black;">宣传</span>就<span style="color: black;">能够</span>匹配搜索意图并定位<span style="color: black;">关联</span>的关键字。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、转换率（CVR：Conversion Rate）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CVR<span style="color: black;">指的是</span>表单提交量占着陆页总<span style="color: black;">拜访</span>量的比例。高CVR<span style="color: black;">寓意</span>着登录页面呈现了与<span style="color: black;">宣传</span>承诺相匹配的无缝用户体验。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、展示<span style="color: black;">宣传</span>网络（Display Network）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Google<span style="color: black;">宣传</span></span></strong><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">表示</span>在搜索结果页面或Google展示<span style="color: black;">宣传</span>网络（GDN）内的网页上。GDN（Google’s Display Network）是一个网站网络，其<span style="color: black;">准许</span>在网页上<span style="color: black;">安置</span>谷歌<span style="color: black;">宣传</span>，<span style="color: black;">能够</span>是基于文本或图像的<span style="color: black;">宣传</span>，并<span style="color: black;">表示</span>与<span style="color: black;">目的</span>关键字<span style="color: black;">关联</span>的内容。较受欢迎的展示<span style="color: black;">宣传</span>选项是Google Shopping和应用<span style="color: black;">宣传</span>系列。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、<span style="color: black;">宣传</span>附加信息（Extensions）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>附加信息<span style="color: black;">能够</span>让你<span style="color: black;">经过</span>附加信息<span style="color: black;">弥补</span><span style="color: black;">宣传</span>，无需支付额外<span style="color: black;">花费</span>。<span style="color: black;">宣传</span>附加信息有5种类型：站点链接（Sitelink）、联系方式（Call）、位置（Location）、报价（Offer）、应用程序（App）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、关键词</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当Google用户在搜索框中输入关键字<span style="color: black;">查找</span>时，Google会<span style="color: black;">表示</span>与搜索者意图相符的一系列结果。关键字是与搜索者的<span style="color: black;">需要</span>相符并能满足其<span style="color: black;">查找</span><span style="color: black;">要求</span>的词或短语。你<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">表示</span><span style="color: black;">宣传</span>的<span style="color: black;">查找</span><span style="color: black;">选取</span>关键字。例如，输入“<span style="color: black;">怎样</span>清除鞋上的口香糖”后，将看到“鞋上的口香糖”和“清洁鞋”等搜索结果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">否定关键字（Negative Keywords）<span style="color: black;">指的是</span>你不想为其排名的关键字词的列表。 Google会将这些关键字从你的出价中撤出。<span style="color: black;">一般</span><span style="color: black;">状况</span>下，这些关键词与你想要的关键词还是有<span style="color: black;">必定</span>联系的，但却超出了你所能<span style="color: black;">供给</span>或想要的排名范围。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9、PPC</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按点击付费(PPC：Pay Per Click)是一种<span style="color: black;">宣传</span>客户按点击付费的<span style="color: black;">宣传</span>类型。PPC并非特定于Google Ads，而是较<span style="color: black;">平常</span>的付费<span style="color: black;">宣传</span>系列。在<span style="color: black;">起始</span>你的<span style="color: black;">第1</span>个Google Ads<span style="color: black;">宣传</span>系列之前，<span style="color: black;">意见</span>你<span style="color: black;">必定</span>要<span style="color: black;">认识</span>PPC的来龙去脉。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">十、</span>质量得分（QS：Quality Score）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你的质量得分将<span style="color: black;">经过</span>点击率(CTR)、关键词的<span style="color: black;">关联</span>性、着陆页的质量和过去SERP的表现进行综合衡量。QS是AdRank的决定性<span style="color: black;">原因</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7f391f3bbb2a4611b8489562f5f40912~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722930934&amp;x-signature=yEfvRzRMPTtF5n0ySpsIQE758cY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ab3a0ae7f4754dbc9a05b00b097c091d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722930934&amp;x-signature=o4nou%2FJJDslv%2FJELNhfrDAJg4jI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/beacb8384bf74fa0866d9bd8f84a1182~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722930934&amp;x-signature=e5SRj9QE2KJjfe8hrwaqLjKHKy4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d4c375e6bdc64df987d12f01cd69806e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722930934&amp;x-signature=UCF1Uyj8xgUjPkLPVLgDq7cJJNI%3D" style="width: 50%; margin-bottom: 20px;"></div>




1fy07h 发表于 2024-10-5 00:18:13

i免费外链发布平台 http://www.fok120.com/

4lqedz 发表于 2024-10-8 18:14:44

外链发布论坛学习网络优化SEO。

4zhvml8 发表于 2024-11-2 17:03:19

你的话语如春风拂面，温暖了我的心房，真的很感谢。
页: [1]
查看完整版本: Google Ads – 谷歌在线宣传平台