双剑合璧：Google搜索宣传与效果最大化宣传结合，打破营销瓶颈！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在投放<span style="color: black;">宣传</span>时，你<span style="color: black;">是不是</span>曾为高点击成本而<span style="color: black;">懊恼</span>？<span style="color: black;">是不是</span>曾在茫茫<span style="color: black;">宣传</span>位中想要寻找适合自己<span style="color: black;">制品</span>的那一个？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>，<strong style="color: blue;"><span style="color: black;">让<span style="color: black;">咱们</span><span style="color: black;">一块</span>探索一个全新的<span style="color: black;">宣传</span>协同效应——搜索<span style="color: black;">宣传</span>与效果最大化<span style="color: black;">宣传</span>的“双剑合璧”！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<strong style="color: blue;">2023年Google Marketing Live最新发布的Power Pair</strong><span style="color: black;">表示</span>，搜索<span style="color: black;">宣传</span>和效果最大化<span style="color: black;">宣传</span>的结合将带来前所未有的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，这两种<span style="color: black;">宣传</span>形式是<span style="color: black;">怎样</span>相辅相成，达到协同效应的呢？接下来让<span style="color: black;">咱们</span>一探<span style="color: black;">到底</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">01</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">为么</span>搜索和效果最大化<span style="color: black;">宣传</span>不可或缺</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">▍性价比</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">随着搜索<span style="color: black;">宣传</span>点击成本的逐年攀升，效果最大化<span style="color: black;">宣传</span>有利于维持健康的成本结构。</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/7e89185c757a44ec9fb1644f1cdd3332~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722931296&x-signature=5wQWFpxOwzVSdCFYCDSVIKLSSa4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其高性价比的<span style="color: black;">原由</span>在于：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">◆ </span></span><span style="color: black;"><strong style="color: blue;">共享预算：</strong>系列内<span style="color: black;">设备</span><span style="color: black;">持有</span><span style="color: black;">更加多</span><span style="color: black;">宣传</span>版位、受众、关键词、设备、各个形式素材的<span style="color: black;">摆列</span>组合和腾挪空间，从而产生<span style="color: black;">更加多</span>满足出价<span style="color: black;">目的</span>的呈现<span style="color: black;">宣传</span>的可能性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">◆ </span></span><span style="color: black;"><strong style="color: blue;">动态搜索<span style="color: black;">宣传</span>升级：<span style="color: black;">将动态搜索<span style="color: black;">宣传</span>系列升级为效果最大化<span style="color: black;">宣传</span>系列后，每次转化<span style="color: black;">花费</span>(CPA)/<span style="color: black;">宣传</span>支出<span style="color: black;">报答</span>率(ROAS)与原来大致相当的<span style="color: black;">状况</span>下，<span style="color: black;">宣传</span>主<span style="color: black;">得到</span>的转化次数/转化价值平均增长了15%以上。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/91f9192996a647b2a0bc5a1bdea9f512~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722931296&x-signature=IZGwIY9rTvqO32IxpC2svbNccYE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">◆ </span></span><span style="color: black;"><strong style="color: blue;">相对蓝海：</strong>相比于营销人<span style="color: black;">广泛</span>运用的其他谷歌<span style="color: black;">宣传</span>形式，<span style="color: black;">营销</span>线索类效果最大化<span style="color: black;">宣传</span>的竞价和版位竞争相对没<span style="color: black;">那样</span>激烈。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">▍覆盖面</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">效果最大化<span style="color: black;">宣传</span><span style="color: black;">有效</span><span style="color: black;">捕捉</span>额外的搜索商机，<strong style="color: blue;"><span style="color: black;">Google Search搜索引擎效果最大化<span style="color: black;">宣传</span>还能够触及多种搜索版位。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如: YouTube Search, GDN Search。从而一键突破增长瓶颈。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5d48971e8965430aa0de704da31d7e2a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722931296&x-signature=EjMeGohy7fKwUuQiJ%2BDwQNBxFJA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了更丰富的<span style="color: black;">宣传</span>位，效果最大化<span style="color: black;">宣传</span>呈现方式<span style="color: black;">亦</span>更加多元，从而<span style="color: black;">增多</span>点击率、缩短转化路径。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">02</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">拆解搜索和效果最大化<span style="color: black;">宣传</span>协同效应的原理</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">传统的定位<span style="color: black;">掌控</span>方式难兼得潜在客戶的质与量，而<span style="color: black;">此刻</span>AI赋能的<span style="color: black;">处理</span>方式大大改变了甄别潜在客戶的方式。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">▍无关键字<span style="color: black;">宣传</span>系列<span style="color: black;">怎样</span>与采用关键字定位的搜索<span style="color: black;">宣传</span>系列协同运作？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>用戶的搜索字词与账号中任意匹配类型的搜索<span style="color: black;">宣传</span>关键字完全匹配（不<span style="color: black;">包含</span>错拼），</span><strong style="color: blue;"><span style="color: black;">搜索<span style="color: black;">宣传</span>系列的优先级将高于效果最大化<span style="color: black;">宣传</span>系列和/或动态搜索<span style="color: black;">宣传</span>。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a748a2e38ed442c8bf504167e005ba9b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722931296&x-signature=rdNRh8cpeJtf26sHWjFt%2F6csUg8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">▍DSA和效果最大化<span style="color: black;">宣传</span>系列的搜索部分<span style="color: black;">怎样</span>运作？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">效果最大化<span style="color: black;">宣传</span>系列和DSA采用相同的技术，但效果最大化<span style="color: black;">宣传</span>系列可<span style="color: black;">加强</span>回想度，<span style="color: black;">同期</span>利用<span style="color: black;">宣传</span>素材中的其他信号，让<span style="color: black;">宣传</span>主有<span style="color: black;">更加多</span>机会获取效果出色的转化。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">03</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎样</span>放大搜索和效果最大化<span style="color: black;">宣传</span>协同效应</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想要</span>充分发挥搜索<span style="color: black;">宣传</span>和效果最大化<span style="color: black;">宣传</span>的协同效应，<span style="color: black;">咱们</span>需要采取以下策略：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/18a770432f66457f87e9317d510e5c7b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722931296&x-signature=jmD1K2UR2%2Bt2kWoAUVkcj7Gbt88%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，在“<span style="color: black;">意见</span>”标签页中找到将DSA升级为效果最大化<span style="color: black;">宣传</span>系列的<span style="color: black;">意见</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">系统会<span style="color: black;">按照</span>原<span style="color: black;">宣传</span>系列填充素材资源，但您需要<span style="color: black;">弥补</span>缺少的部分，<span style="color: black;">而后</span><span style="color: black;">才可</span>发布<span style="color: black;">宣传</span>系列，效果最大化<span style="color: black;">宣传</span>系列需要比动态搜索<span style="color: black;">宣传</span><span style="color: black;">更加多</span>的素材。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目前，效果最大化<span style="color: black;">宣传</span>的Search Term Insights全新升级，支持<span style="color: black;">更加多</span>分析维度，更全面洞悉用戶搜索<span style="color: black;">行径</span>，⽀持报告下载。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1e16f036256a4035866ca1696f4944d8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722931296&x-signature=ZPxo7fFh8ATd6QmWrToHTJF4sAA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">经过</span>分析效果最大化<span style="color: black;">宣传</span>的搜索字词报告，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您对<span style="color: black;">日前</span>搜索<span style="color: black;">宣传</span>的关键词进行查缺补漏，将转化<span style="color: black;">潜能</span>较高的但尚未添加‘漏⽹之鱼’关键词找出并添加，赋能搜索<span style="color: black;">宣传</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基于搜索字词分析定向放大变现优秀的关键词效果。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/70f7db4bb81440dfbf61e613d9bb36ef~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722931296&x-signature=OIYaYBTvgXFFEo%2BTRVmeFH7yhOc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⼴告主<span style="color: black;">倘若</span>不想受⽆效询盘的影响，<span style="color: black;">第1</span>步<span style="color: black;">便是</span>设置有效的潜在客⼾表单设置甄别问题但只<span style="color: black;">需求</span>⽤⼾<span style="color: black;">供给</span>绝对必要的信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">选取</span>合适的排除⽅式，如地区排除、展示位置排除、设置否定关键词，<span style="color: black;">能够</span><span style="color: black;">有效</span><span style="color: black;">提高</span>流量<span style="color: black;">精细</span>度。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，还<span style="color: black;">能够</span>使⽤⻚⾯ Feed 进⾏⾼级定位或排除，<span style="color: black;">或</span><span style="color: black;">经过</span>回传线下转化<span style="color: black;">状况</span>来优化⼴告<span style="color: black;">精细</span>度。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bdfc2d804c984d51a6da89ae65e2d2ab~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722931296&x-signature=9xBhyURkW8%2F%2FbzqLrCPwSnhpnUY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>，<span style="color: black;">加强</span>型潜在客⼾转化EC for Lead简化了回传操作流程，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您<span style="color: black;">有效</span>挖掘潜在客户。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总之，搜索<span style="color: black;">宣传</span>和效果最大化<span style="color: black;">宣传</span>的结合是一种非常灵活和<span style="color: black;">有效</span>的<span style="color: black;">宣传</span>形式，<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">宣传</span>主实现最大的<span style="color: black;">宣传</span>效果和投资<span style="color: black;">报答</span>率。</span></p>
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