m5k1umn 发表于 2024-7-31 15:58:28

谷歌宣传收费模式，你认识多少？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>是跨境电商最为常用的一种引流推广工具，巨大的流量池和<span style="color: black;">运用</span>的<span style="color: black;">方便</span>性都深受商家<span style="color: black;">喜爱</span>，谷歌<span style="color: black;">宣传</span>类型众多，基本<span style="color: black;">能够</span>满足<span style="color: black;">区别</span>商家的<span style="color: black;">各样</span><span style="color: black;">宣传</span><span style="color: black;">需要</span>。<span style="color: black;">况且</span>谷歌<span style="color: black;">宣传</span>收费模式<span style="color: black;">亦</span><span style="color: black;">非常</span>多样，<span style="color: black;">有些</span>卖家对此还<span style="color: black;">非常</span>困惑，今天<span style="color: black;">咱们</span>就来<span style="color: black;">仔细</span>讲解一下谷歌的收费模式。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/05158563cd124aeba3e1ec2233322eda~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722912280&amp;x-signature=Lw0G9W8PNZwc8M163f2KadpxPpQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>收费模式</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、点击付费（CPC）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">CPC是<span style="color: black;">根据</span>点击收费的模式，<span style="color: black;">宣传</span>主只需要在用户点击<span style="color: black;">宣传</span>时付费，<span style="color: black;">宣传</span>展示无需付费，这<span style="color: black;">亦</span>是Google<span style="color: black;">宣传</span>中最常用的一种收费方式。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、千展收费（CPM）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">CPM指的是按千次<span style="color: black;">揭发</span>收费，以<span style="color: black;">宣传</span>展示1000次为计量单位，每展示1000次，无论<span style="color: black;">是不是</span>有<span style="color: black;">诱发</span>点击，卖家都要付费，<span style="color: black;">通常</span>在展示<span style="color: black;">宣传</span>和youtobe<span style="color: black;">宣传</span>中较常<span style="color: black;">运用</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、按转化付费(CPA)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">CPA指的是按用户的<span style="color: black;">行径</span>转化进行付费，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">仅有</span>当用户产生的特定的<span style="color: black;">行径</span>（注册、购买）时才要进行付费。CPA需要<span style="color: black;">宣传</span>主设置跟踪转化，<span style="color: black;">才可</span>进行<span style="color: black;">花费</span>结算。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>竞价模式</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌单次点击或千展的价格<span style="color: black;">重点</span>是<span style="color: black;">经过</span>竞价决定的，谷歌竞价有两种方式：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、手动竞价；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">手动竞价需要<span style="color: black;">宣传</span>主去<span style="color: black;">认识</span><span style="color: black;">关联</span>关键词的出价<span style="color: black;">状况</span>，并<span style="color: black;">按照</span>这些出价，设置一个心理能够接受的最高价格，这个价格不宜过高，以避免，排名过低，<span style="color: black;">宣传</span>跑不出去，<span style="color: black;">亦</span>不宜设置得过高，<span style="color: black;">以避免</span>超出<span style="color: black;">宣传</span>预算。可见，手动定价是需要<span style="color: black;">必定</span>的时间精力和专业性，<span style="color: black;">才可</span>更好地把控<span style="color: black;">宣传</span>效果。<span style="color: black;">不外</span>，手动竞价灵活、可控性强，能够全面优化管理。不<span style="color: black;">熟练</span>谷歌<span style="color: black;">宣传</span>的卖家<span style="color: black;">亦</span><span style="color: black;">能够</span>借助专业的谷歌<span style="color: black;">宣传</span>代理<span style="color: black;">机构</span>进行投放广告，例如福建米多多，能够更好的<span style="color: black;">保证</span>投放效果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、智能竞价：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">智能竞价是<span style="color: black;">经过</span>谷歌人工智能和<span style="color: black;">设备</span>人学习，以卖家设置的“<span style="color: black;">目的</span>排名”、“最大化点击数”“最大化转化量”等为<span style="color: black;">目的</span>，进行智能出价。智能竞价有谷歌的算法技术做支撑，以卖家给出的<span style="color: black;">目的</span>为导向，能够<span style="color: black;">按照</span>历史的转化数据来预测<span style="color: black;">将来</span>的转化，<span style="color: black;">不外</span>这一方式并<span style="color: black;">不可</span><span style="color: black;">保证</span>结果，还有很大可能投不出效果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>谷歌<span style="color: black;">宣传</span>的收费方式</p>预付（手动付款）：<span style="color: black;">宣传</span>主需提前充值至谷歌<span style="color: black;">宣传</span>账户，系统会在<span style="color: black;">宣传</span><span style="color: black;">花费</span>产生时从账户余额中扣除。当余额不足时，<span style="color: black;">宣传</span>将暂停投放。预付费方式适合对预算有严格<span style="color: black;">掌控</span><span style="color: black;">需要</span>的<span style="color: black;">宣传</span>主。后付（自动付款）：谷歌<span style="color: black;">宣传</span>系统会在<span style="color: black;">宣传</span>产生<span style="color: black;">花费</span>后自动从<span style="color: black;">宣传</span>主的付款方式中扣款。扣款周期为每30天或达到账户设定的信用额度时。后付费方式适合对资金流动性<span style="color: black;">需求</span>较高的<span style="color: black;">宣传</span>主。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>类型多样，收费方式<span style="color: black;">亦</span>较为多样，<span style="color: black;">宣传</span><span style="color: black;">重点</span>清晰<span style="color: black;">认识</span>，<span style="color: black;">才可</span>在自己的预算内投出最大的效果。当然，<span style="color: black;">针对</span>小白卖家<span style="color: black;">来讲</span>，交由代理商代投，<span style="color: black;">亦</span>不失为一个省时省力的<span style="color: black;">选取</span>。</p>




流星的美 发表于 2024-9-10 02:49:30

感谢楼主的分享！我学到了很多。

nqkk58 发表于 2024-10-9 10:40:18

这篇文章真的让我受益匪浅，外链发布感谢分享！

7wu1wm0 发表于 2024-11-9 12:31:02

感谢楼主分享，祝愿外链论坛越办越好！
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