跨境电商POD定制品类出海指南，外贸出口哪种定制化类目更热门？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">消费者<span style="color: black;">按照</span>自己的<span style="color: black;">需要</span>和<span style="color: black;">爱好</span>定制个性化商品，<span style="color: black;">已然</span>越来越<span style="color: black;">作为</span>当下热门的购物<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01<strong style="color: blue;">POD品类表现及消费者画像</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">POD定制满足情感和个性化表达的多元化消费趋势，即使要支付更高的价格、等待更长的时间，消费者对购买个性化定制<span style="color: black;">制品</span>的意向<span style="color: black;">亦</span>只增不减。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">POD品类表现：服装配饰<span style="color: black;">连续</span><span style="color: black;">火热</span>，家居装饰高增速发展</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在当前市场上，<strong style="color: blue;">POD品类的热门之选<span style="color: black;">包含</span>服装、家居装饰、杯具和配饰等。</strong>其中，服装配饰以39.6%份额占比位居榜首，<span style="color: black;">连续</span>领跑市场。紧随其后的家居装饰品类不仅占据第二大市场份额，并预计将实现最快的复合年增长率，达27.5%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/images01/20240624/05c6a54ce7524a2e90caeed2d206a931.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">消费者画像：Z世代引领POD定制消费</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">消费者对<span style="color: black;">公众</span>化<span style="color: black;">制品</span>已<span style="color: black;">再也不</span>满足，更追求<span style="color: black;">制品</span>的独特性，<span style="color: black;">尤其</span>以Z世代为主导的青年群体中有36.3%的消费者<span style="color: black;">暗示</span>愿意为个性化<span style="color: black;">制品</span>与服务买单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02<strong style="color: blue;">POD定制的<span style="color: black;">重点</span>品类及消费者偏好</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">①·服装配饰</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在POD市场中，服装配饰凭借39.6%的高份额占据主导地位。</strong>据Accenture数据<span style="color: black;">表示</span>，84%欧美消费者对购买个性化时尚<span style="color: black;">制品</span>感兴趣，在高消费时尚<span style="color: black;">兴趣</span>者中这一比例高达94%，<span style="color: black;">重点</span>分布在美国、英国、德国和瑞典。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从<span style="color: black;">制品</span>细分来看，41%的消费者<strong style="color: blue;">期待个性化的<span style="color: black;">平常</span>服装，例如T恤、袜子、内衣等印上有趣语录彰显个性；</strong>31%对季节性时尚用品感兴趣；还有26%消费者<span style="color: black;">期盼</span>能有<span style="color: black;">更加多</span>个性化选项，如有前卫廓形或花哨图案的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240624/f51f289234e144b7b71569557706b076.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/images01/20240624/372056c154ac4623b38ca8a5c4b967b2.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">男士150g高清精品短袖T恤</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">②·宠物<span style="color: black;">关联</span>用品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不少养宠家庭会为爱宠购买专属定制<span style="color: black;">制品</span>，<span style="color: black;">亦</span>有不少消费者<span style="color: black;">选取</span>定制宠物<span style="color: black;">制品</span><span style="color: black;">做为</span>送礼<span style="color: black;">选取</span>。除了宠物用品以外，面向宠物主的定制<span style="color: black;">制品</span><span style="color: black;">亦</span><span style="color: black;">一样</span>深受欢迎。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——宠物用定制<span style="color: black;">制品</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.定制宠物服饰</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定制图案或印花的宠物服装和头巾、帽子等配饰，和主人配套的套装<span style="color: black;">亦</span>是流行趋势。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240624/214e60ac46cb422eb38f307160cd9c8a.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240624/4a10538644734787b686d4cb702d007b.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">宠物衬衫LM027</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.定制宠物项圈&铭牌</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">印上宠物名字或趣味图案，既能彰显宠物个性，还能让宠物在走失时更易被找回。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.定制宠物玩具</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定制宠物玩具增长飞速，定制玩具收纳箱<span style="color: black;">亦</span>随之热度高涨，<span style="color: black;">通常</span>印刷宠物名字，<span style="color: black;">亦</span>有部分宠物主<span style="color: black;">选取</span>印刷自己的形象<span style="color: black;">做为</span>宠物的<span style="color: black;">陪同</span>玩偶。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.定制宠物窝床</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>耐用舒适的宠物床，可爱、有趣的印花如美食图案、卡通形象是热门定制趋势。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.定制宠物餐具</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多养宠家庭会在宠物碗印宠物名字，餐垫印刷宠物头像或<span style="color: black;">喜欢</span>的图案，打造宠物专属餐具。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——宠物主用定制<span style="color: black;">制品</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">宠物主在这个品类的消费以宠物形象为原型的定制纪念品为主，<span style="color: black;">一般</span>会<span style="color: black;">选取</span><span style="color: black;">拥有</span><span style="color: black;">必定</span>装饰<span style="color: black;">功效</span>和实用价值的<span style="color: black;">制品</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240624/381fe31f506943feae48e46234c3b807.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">宠物头像戒指（铜）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/images01/20240624/57c3eed809764057bf39e73ee9b9732b.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">宠物骨灰盒项链</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在Etsy平台中，<strong style="color: blue;">宠物肖像挂画、钥匙扣、平面枕头等</strong>轻量定制<span style="color: black;">制品</span>最受消费者<span style="color: black;">喜欢</span>，价格在几十美元到几百美元不等；<strong style="color: blue;">在亚马逊平台，宠物定制挂画<span style="color: black;">非常</span>受欢迎，</strong>如下图的一款立体墙面挂画月<span style="color: black;">营销</span>额高达5.7万美元，<span style="color: black;">日前</span>已累计过万好评。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有<span style="color: black;">有些</span>基于宠物形象再创作定制<span style="color: black;">制品</span>的独立站，如品牌crownand paw基于宠物头像搭配各式服装创作新奇造型，<strong style="color: blue;"><span style="color: black;">制品</span>覆盖海报、帆布袋、毯子等。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">③·家具家居</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定制住宅家具的消费者以千禧一代为主导，<span style="color: black;">通常</span>购买单品，个性化程度更强，平均单品价格<span style="color: black;">亦</span>更高，<span style="color: black;">制品</span>以轻量的床单、抱枕、毯子、桌布、折叠椅为主。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">细分品类上，<strong style="color: blue;">定制沙发</strong>在2023年占据<span style="color: black;">重点</span>市场份额。<strong style="color: blue;">桌椅</strong><span style="color: black;">做为</span>轻量级但高频<span style="color: black;">运用</span>的家具，近几年稳居市场份额第二。在卧室和浴室等私密空间，<strong style="color: blue;">定制墙壁装饰、床及床品</strong>的销量连年攀升。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">家居装饰品是按需印刷市场中增长最快的子类别，墙壁装饰、蜡烛、毯子、抱枕、杯具和豆袋沙发等都是热门的定制家居<span style="color: black;">制品</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——定制装饰性灯饰</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多为定制小型桌面灯饰，以装饰性、纪念性为主，用户<span style="color: black;">能够</span>上传图案或照片，自定义灯光色彩和灯台材质，亚马逊上此类<span style="color: black;">制品</span>均价不超过20美元。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240624/110d9ec526134f47aaeb3b64a7898992.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240624/38f3b86fa3594f5a826e353780f87ec1.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚克力小夜灯</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——定制收纳</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不少家庭会定制儿童或宠物专用品收纳，或专属储物、存钱罐、首饰盒等，<span style="color: black;">一般</span>以尺寸和<span style="color: black;">制品</span>材质为<span style="color: black;">重点</span>定制选项。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240624/2fb66577931d48b7987abc0b9ae016f9.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240624/34ac7d9b9b184362a4ccd40ce7c0138c.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">全印首饰盒</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">④·珠宝配饰</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定制珠宝<span style="color: black;">重点</span>出于结婚、送礼、个性展示等<span style="color: black;">需要</span>，<span style="color: black;">通常</span>采用金、银、不锈钢、钛合金、皮料等材质，<span style="color: black;">经过</span>3D打印、激光雕刻、混搭材质等工艺打造出独一无二的珠宝。近年来备受欢迎的珠宝定制趋势<span style="color: black;">包含</span><span style="color: black;">区别</span>材质混搭、复古超大尺寸、丰富色彩的童趣风和无性别设计。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——定制戒指</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span>消费群体为情侣或<span style="color: black;">夫妇</span>，<span style="color: black;">常常</span>会刻上姓名、纪念日等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">心形诞生石戒指J0005</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——定制项链</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>定制珠宝市场中占比最大的类目，消费者常<span style="color: black;">选取</span><span style="color: black;">表率</span>性字母、符号、特定图案照片定制吊坠，<span style="color: black;">通常</span>用于礼物赠送或个人<span style="color: black;">保藏</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">草书姓名项链X0005</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——定制手镯手链</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">女性消费者占比<span style="color: black;">很强</span>，可根据兴趣<span style="color: black;">兴趣</span>、重要日期或个人标志添加吊饰。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">·数码配件</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">消费电子配件市场竞争激烈、更新迭代快，许多消费者会<span style="color: black;">按照</span><span style="color: black;">爱好</span>和<span style="color: black;">需要</span>购买个性化的数码配件，尤其是千禧一代的<span style="color: black;">青年</span>人，<span style="color: black;">经过</span>定制配件彰显自己的独特个性和品位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——定制手机壳</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最受欢迎的定制数码配件之一，亚马逊上的热销<span style="color: black;">制品</span>价格<span style="color: black;">通常</span>在5-10美元<span style="color: black;">上下</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">iPhone15纤维皮手机壳</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——定制手机支架</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>分为手机吸附和桌面立式<span style="color: black;">运用</span>两种，可<span style="color: black;">选择</span>金属、亚克力或混搭皮质等多种材料印刷个性图案和<span style="color: black;">照片</span>，在亚马逊上的售价在10-30美元之间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——定制表带</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多智能手表<span style="color: black;">青年</span>用户不满足于原装表带，会<span style="color: black;">选取</span><span style="color: black;">各样</span>材质(硅胶、皮质、金属等)和图案(印花或刻字)定制表带，亚马逊上的热销<span style="color: black;">制品</span>价格<span style="color: black;">通常</span>在20美元上下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高品质皮革苹果表带</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——定制鼠标垫</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">消费者定制的鼠标垫<span style="color: black;">通常</span>是上传个人照片、<span style="color: black;">爱好</span>的IP形象、字句等<span style="color: black;">占多数</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——定制电子手柄</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多游戏玩家会定制专属手柄，印刷<span style="color: black;">喜欢</span>的图案、色彩、按钮闪光颜色等，价格<span style="color: black;">通常</span>随适配游戏机而有所差异。</p>
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