论坛 › 安徽 › 阿里国际站整体运营思路梳理

j8typz 发表于 2024-8-1 10:39:08

阿里国际站整体运营思路梳理

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">电商运营的本质：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从整体来看，电商运营，实质<span style="color: black;">便是</span>为了实现盈利<span style="color: black;">目的</span>，<span style="color: black;">经过</span>对线上平台的一系列资源运作售卖商品，关键是<span style="color: black;">怎样</span>更好的调动资源、<span style="color: black;">怎样</span>更有效的触达消费者和用户，<span style="color: black;">促进</span>消费者完成购买，<span style="color: black;">倘若</span><span style="color: black;">提升</span>到更高的层次，在消费者完成购买后，会形成对商品<span style="color: black;">背面</span>的品牌认知。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运营思维：一是数据化思维，一切以数据为<span style="color: black;">基本</span>分析业务；二是用户思维，从消费者视角看待运营内容，<span style="color: black;">提高</span>用户体验；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/xZpeW71JjonhC9gaCj9ic1bMaxjNNTAfH4n2g41RXAWbtzI3pcMAwkdl4l0TkcqyJYeQFQdKM7AOQjIXVvb3PNw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">针对阿里国际站运营的几个方面：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01<span style="color: black;">市场分析：行业洞察、市场分析、行业竞争对手分析</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02<span style="color: black;">策略制定：制定主推<span style="color: black;">制品</span>、受众分析、<span style="color: black;">目的</span>客户</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">03<span style="color: black;">品牌形象设计：旺铺设计、<span style="color: black;">制品</span>详情页设计、</span><span style="color: black;">Bannner</span><span style="color: black;">设计</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">04<span style="color: black;">运营推广：橱窗管理优化、</span><span style="color: black;">P4P</span><span style="color: black;">推广、关键词优化、<span style="color: black;">制品</span>发布</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">05<span style="color: black;">深度优化：点击率、询盘转化率、客户<span style="color: black;">爱好</span>度优化<span style="color: black;">提高</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">06<span style="color: black;">数据监控与优化：店铺运营与监控，网络推广效果监控</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">下面以投影仪这类<span style="color: black;">制品</span>为例进行各方面的实操展示</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">01<span style="color: black;">市场分析：行业洞察、市场分析、行业竞争对手分析</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/xZpeW71JjonhC9gaCj9ic1bMaxjNNTAfHE9DQZYhZic2MIRfoeoNmfm8s0LoUB1G46kglsx2d507ic7J38Q717FAg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Projector<span style="color: black;"><span style="color: black;">关联</span>搜索量前十的关键词</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/xZpeW71JjonhC9gaCj9ic1bMaxjNNTAfHXNfFJLDib5hZicvmGN424t1BfSLZiciaUALSUtX5m43mcgVoMicbO62mYsA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">02<span style="color: black;">策略制定：制定主推<span style="color: black;">制品</span>、受众分析、<span style="color: black;">目的</span>客户</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>数据管家里的访客详情，<span style="color: black;">认识</span><span style="color: black;">目的</span>客户市场，常用搜索词，<span style="color: black;">那些</span><span style="color: black;">制品</span>点击率，询盘率高，把流量集中在这一类<span style="color: black;">制品</span>上打造爆款</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/xZpeW71JjonhC9gaCj9ic1bMaxjNNTAfHOOGya2WoY9L97fEol2y5aHf7hJwrLOaSORiaqU3sljoibGIYtOnDfTrA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">03<span style="color: black;">品牌形象设计：</span>旺铺设计、<span style="color: black;">制品</span>详情页设计、Bannner<span style="color: black;">设计</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">l&nbsp;</span><span style="color: black;">店铺首页的<span style="color: black;">机构</span>创建历程介绍，<span style="color: black;">机构</span>实景视频，<span style="color: black;">制品</span>认证证书展示</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">l&nbsp;</span><span style="color: black;"><span style="color: black;">制品</span>详情页的设计<span style="color: black;">明显</span><span style="color: black;">制品</span>的价格<span style="color: black;">优良</span>，质量，售后，服务</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">l&nbsp;</span><span style="color: black;">Banner<span style="color: black;"><span style="color: black;">明显</span><span style="color: black;">优良</span><span style="color: black;">制品</span>，差异化<span style="color: black;">制品</span>，<span style="color: black;">机构</span>动态，热点事件</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">04<span style="color: black;">运营推广：</span>橱窗管理优化、P4P<span style="color: black;">推广、关键词优化、<span style="color: black;">制品</span>发布</span></span></strong></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">制品</span>发布：</strong></span><span style="color: black;">以搜索度，<span style="color: black;">精细</span>度为关键词<span style="color: black;">选择</span>的两个维度</span><span style="color: black;">&nbsp;&nbsp;&nbsp;<span style="color: black;">促销词</span>+<span style="color: black;"><span style="color: black;">制品</span>属性词</span>+<span style="color: black;">核心关键词</span></span><span style="color: black;">Hot selling 50ANSI mini smart projector factory supply(mini smart,smart projector,projector)</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">橱窗管理优化</span></strong></span><span style="color: black;">以卖家竞争度和搜索度为维度<span style="color: black;">选择</span>关键词排名靠前的<span style="color: black;">制品</span><span style="color: black;">持续</span>地进行优化，<span style="color: black;">同期</span>监控<span style="color: black;">制品</span>本身的询盘率，橱窗<span style="color: black;">重点</span>用来引入自然流量，<span style="color: black;">同期</span>链接店铺内的其他<span style="color: black;">制品</span>，<span style="color: black;">加强</span>转化率</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">P4P<span style="color: black;">推广</span></span></strong></span><span style="color: black;"><span style="color: black;">重点</span>以<span style="color: black;">精细</span>度较高的长尾词为主，<span style="color: black;">同期</span>兼顾搜索度。</span><span style="color: black;">推广时间段以<span style="color: black;">目的</span>市场的工作时间为主，出价<span style="color: black;">按照</span>竞争度和带来的效果进行<span style="color: black;">调节</span></span><strong style="color: blue;"><span style="color: black;">关键词优化：</span></strong><span style="color: black;"><span style="color: black;">功效</span>：<span style="color: black;">制品</span>关键词是对<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>的校正，便于<span style="color: black;">设备</span>快速识别准确抓取匹配。跟您的<span style="color: black;">制品</span>排在第几名是<span style="color: black;">无</span>关系的。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一个<span style="color: black;">制品</span>的多种叫法<span style="color: black;">能够</span>在关键词中<span style="color: black;">表现</span>，如</span>“<span style="color: black;">投影仪</span><span style="color: black;">”</span><span style="color: black;">的关键词<span style="color: black;">能够</span>是</span><span style="color: black;">projector</span><span style="color: black;">或</span><span style="color: black;">beamer</span><span style="color: black;">等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">选取</span>最佳关键词的</span>9<span style="color: black;">个技巧</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">填写<span style="color: black;">需求</span>：与产品名<span style="color: black;">叫作</span>不冲突。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1<span style="color: black;">、站在客户的<span style="color: black;">方向</span><span style="color: black;">思虑</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2<span style="color: black;">、将关键词扩展成一系列短语</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3<span style="color: black;">、进行多重<span style="color: black;">摆列</span>组合</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4<span style="color: black;">、<span style="color: black;">倘若</span>是品牌企业，则用你的<span style="color: black;">机构</span>名</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5<span style="color: black;">、<span style="color: black;">运用</span>地理位置</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6<span style="color: black;">、回顾竞争者<span style="color: black;">运用</span>的关键词</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7<span style="color: black;">、勿用单一词汇</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8<span style="color: black;">、<span style="color: black;">运用</span>自己的名字而不是他人的商标名</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9<span style="color: black;">、利用阿里后台和外网有直通车的<span style="color: black;">亦</span><span style="color: black;">能够</span>充分利用直通车来添加和<span style="color: black;">查询</span>关键词</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">05<span style="color: black;">深度优化：</span></strong><strong style="color: blue;"><span style="color: black;">点击率、询盘转化率、客户<span style="color: black;">爱好</span>度优化<span style="color: black;">提高</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">点击率低的优化主图，以及查看标题主搜词和主图<span style="color: black;">是不是</span>相匹配；</span></strong><strong style="color: blue;"><span style="color: black;">有点击没询盘的<span style="color: black;">制品</span>，重点优化详情页</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/xZpeW71JjonhC9gaCj9ic1bMaxjNNTAfHv4MwVdFLCRgmialjnu8oNvLrTLlx18X2XBuCDskfSPtrPH6pR1VHjtw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">06<span style="color: black;">数据监控与优化：</span></strong><strong style="color: blue;"><span style="color: black;">店铺运营与监控，网络推广效果监控</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">最少</span>以每月为周期，做整体的一个数据分析，与同行和top10做每项数据的对比，查看差距以及优化空间在哪里；</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">认识</span>当前询盘率高的产品，点击率高的<span style="color: black;">制品</span>，<span style="color: black;">认识</span>这些<span style="color: black;">制品</span>的市场以及价格区间</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/xZpeW71JjonhC9gaCj9ic1bMaxjNNTAfHLfwfKLZSSgaEyGdQr9MhTM2G8O7SnsjuJvoAZBo5VK0zOpn9BDbniag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">统计店铺整体的访客<span style="color: black;">行径</span>数据，<span style="color: black;">认识</span><span style="color: black;">那些</span>页面<span style="color: black;">必须</span>优化</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/xZpeW71JjonhC9gaCj9ic1bMaxjNNTAfH4gAFaicHFVHI103qGOibAh1aqUXKWQeY755COXRp9g77Vol1zf3SY3LA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直通车推广重点关注点击量和点击单价数据，点击单价高的<span style="color: black;">能够</span>逐步降低出价,点击量很高<span style="color: black;">同期</span><span style="color: black;">无</span>带来询盘的词<span style="color: black;">能够</span>先停掉，<span style="color: black;">同期</span>以有限的预算<span style="color: black;">尽可能</span>满足24小时的推广，<span style="color: black;">倘若</span>预算实在有限，集中在<span style="color: black;">目的</span>市场时间段进行推广</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/xZpeW71JjonhC9gaCj9ic1bMaxjNNTAfHAEysAnAOkiaxUPGibNZMLkBo0iaNvRZmlUG8FEibKXCtSdkq8M2PlFO6jA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词分组我<span style="color: black;">通常</span><span style="color: black;">按照</span><span style="color: black;">目的</span>市场和效果两个纬度进行分组，便于对效果和<span style="color: black;">目的</span>市场的监控</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/xZpeW71JjonhC9gaCj9ic1bMaxjNNTAfHZqhg2g42WZ930Kiad2EQ4ia7QXsW76ZKYKzmHib2SicNHafm9y1vOQvicyw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>

张露zhang 发表于 2024-8-27 17:15:46

请问、你好、求解、谁知道等。

星☆雨 发表于 2024-8-29 16:23:56

论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。

听听海 发表于 2024-9-7 22:05:49

感谢楼主的分享！我学到了很多。

星☆雨 发表于 2024-9-9 03:28:33

你的话语如春风拂面，让我心生暖意。

1fy07h 发表于 2024-9-28 09:33:07

同意、说得对、没错、我也是这么想的等。

4zhvml8 发表于 2024-9-28 11:35:34

这夸赞甜到心里，让我感觉温暖无比。

nykek5i 发表于 2024-10-5 01:59:29

楼主发的这篇帖子，我觉得非常有道理。

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