运营|阿里国际站P4P怎么样选关键词、出价？
<img src="https://mmbiz.qpic.cn/mmbiz_gif/fADr4HLkMhhIp7WRppB4h9bWkib9Nj58boQX0cZddB4WichgZXxFNpF9n8rPj2dn6YAPILBqibS4HvMrDV3ToTGaw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">Hello，钉课的小伙伴们~我是小钉。</span><span style="color: black;">今天讲到的是阿里国际站P4P，做过阿里国际站运营的外贸人对它应该都不陌生。</span><span style="color: black;">但小钉还是要科普一下，什么是国际站P4P。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fADr4HLkMhhIp7WRppB4h9bWkib9Nj58bXfXnVxAY8XWEUEzNuUs7Bd5FTlXOSeaVJd3wLCdDq00bLDia5BXmmHg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">阿里国际站P4P-是什么？</span></span><span style="color: black;">“<strong style="color: blue;">P4P<span style="color: black;">指的是</span>外贸直通车</strong>（pay for performance，P4P），是阿里巴巴会员企业<span style="color: black;">经过</span>自主设置多维度关键词，并对关键词进行出价竞争，从而<span style="color: black;">得到</span>免费展示<span style="color: black;">制品</span>信息的机会，吸引买家点击<span style="color: black;">制品</span>信息，并且<span style="color: black;">根据</span>点击进行付费的全新网络推广方式。”</span><span style="color: black;"><span style="color: black;">大众</span>常说做国际站运营要经常“开车”，指的<span style="color: black;">便是</span>P4P。</span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fADr4HLkMhhIp7WRppB4h9bWkib9Nj58b3yro9BQsYyBDqicUibJDYJdgyLgFcUWkQJGTicuVsL6fAW8eGnPuJQd9Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">阿里国际站P4P是<strong style="color: blue;">按点击收费</strong>，如有<span style="color: black;">揭发</span>，无点击则不收费。且中国大陆和尼日利亚IP<span style="color: black;">位置</span>内的点击<span style="color: black;">亦</span>不收费。</span><span style="color: black;">免费推广，点击收费，还有比这更香的吗？</span><span style="color: black;">花钱就能<span style="color: black;">处理</span>排名问题，比做SEO优化排名<span style="color: black;">容易</span>多了。</span><span style="color: black;">省力了但不省钱，钱花了没效果才是最让人头痛的。</span><span style="color: black;">用P4P推广，钱<span style="color: black;">能够</span>花，但<span style="color: black;">必要</span>花在刀刃上！</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fADr4HLkMhhIp7WRppB4h9bWkib9Nj58bFIiaoOex6leVYEAXjsnJqmt5cUu50e1h3L2IhFW2YpSeJvwxbtQicMaA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">怎么样</span><span style="color: black;">才可</span>把钱花在刀刃上，这就<span style="color: black;">触及</span>到<span style="color: black;">关键词的筛选和出价。</span></span><span style="color: black;">P4P多为关键词推广，是以词来匹配<span style="color: black;">制品</span>，<span style="color: black;">而后</span>进行点击扣费。</span><span style="color: black;">就此<span style="color: black;">显现</span>了<strong style="color: blue;">“得关键词者得天下”</strong>的局面。</span><span style="color: black;">外贸企业想要<span style="color: black;">提高</span><span style="color: black;">加强</span>询盘数，就先<span style="color: black;">想要</span>办法让客户点击你的<span style="color: black;">制品</span>。<span style="color: black;">以<span style="color: black;">精细</span>的关键词为抓手，<span style="color: black;">同期</span>把<span style="color: black;">精细</span>的流量用<span style="color: black;">恰当</span>的<span style="color: black;">花费</span>集中引流到有价值的<span style="color: black;">制品</span>上，<span style="color: black;">才可</span><span style="color: black;">有效</span>地<span style="color: black;">加强</span>客户的点击量！</span></span><span style="color: black;"><span style="color: black;">因此</span>关键词是重中之重。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fADr4HLkMhhIp7WRppB4h9bWkib9Nj58bNAAljiadrd5gFECOzpFpbv3WnKka0LPadKUGZdM09VpvQTIKWCSaUHg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">阿里国际站P4P-关键词的筛选</span></span><span style="color: black;"><strong style="color: blue;">1、平台首页搜索栏下拉框及筛选<span style="color: black;">要求</span></strong></span><span style="color: black;">这个很好理解，类似于百度浏览器的搜索。</span><span style="color: black;">当你输入<span style="color: black;">制品</span>词后，搜索框中会<span style="color: black;">显现</span><span style="color: black;">有些</span><span style="color: black;">与<span style="color: black;">制品</span>词<span style="color: black;">关联</span>热搜词</span>，<span style="color: black;">咱们</span>可从中<span style="color: black;">选择</span><span style="color: black;">有些</span>的词。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fADr4HLkMhhIp7WRppB4h9bWkib9Nj58bibqBanhO4DDSiasBt8qjVcdgeJRgtVVjhSxicAUOcYzFXeb0oGDlgorIg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、数据参谋-引流关键词</span></strong></span><span style="color: black;"><span style="color: black;">意见</span><span style="color: black;">大众</span>把“引流关键词”中，把TOP有点击的词，收集起来做排名和P4P推广，<span style="color: black;">尽可能</span>做到TOP有点击你<span style="color: black;">亦</span>要有点击。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fADr4HLkMhhIp7WRppB4h9bWkib9Nj58b0pjYA2PsEIDpWoB50QOfNq8SuSz9DnKRZMmuHoMCHOZ65RmU1ibIvFg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、关键词指数</span></strong></span><span style="color: black;">这<span style="color: black;">亦</span>是阿里巴巴数据参谋的功能，可直接导出关键词。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <img src="https://mmbiz.qpic.cn/mmbiz_png/fADr4HLkMhhIp7WRppB4h9bWkib9Nj58bWAEiaK3NW7TTADbu3bE3YQjcbiaibtKkG1Kia7EibPIaYeicIibX41eHRSBiaw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、参照同行的关键词</span></strong></span><span style="color: black;">同行中的标杆<span style="color: black;">亦</span>是值得<span style="color: black;">咱们</span>学习的对象。</span><span style="color: black;">打开优秀同行的<span style="color: black;">制品</span>详情页，挖掘Top10关键词 。</span><span style="color: black;">把同行的网页进行<span style="color: black;">保藏</span>，复制标题，会<span style="color: black;">显现</span>该<span style="color: black;">制品</span>的标题和三个关键词。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fADr4HLkMhhIp7WRppB4h9bWkib9Nj58bk0ibG2JN9pGGmrxqpLmickwvicib3p9Zmp9aVMiaKM5hmG8bFVAdMayX49w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fADr4HLkMhhIp7WRppB4h9bWkib9Nj58bIgR5VskWEClh8AxEFNh193uuK84u45YoIZcNC3LX3TOaHbRTZiabJuA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、发布<span style="color: black;">制品</span>时的关键词</span></strong></span><span style="color: black;">发布<span style="color: black;">制品</span>时，关键词位会<span style="color: black;">显现</span>热门搜索词和蓝海词的下拉框，<span style="color: black;">能够</span>从中筛选出与<span style="color: black;">制品</span><span style="color: black;">关联</span>的词来<span style="color: black;">运用</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fADr4HLkMhhIp7WRppB4h9bWkib9Nj58bib8XMK1es0RuEl0iaTuuib1OwSR2Idk7uvC8ib8ib1HuMMlomuibTFIVJ9Gg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">咱们</span>筛选关键词需<span style="color: black;">保证</span>加入推广的关键词都是<span style="color: black;">关联</span>词，这是为了减少资金浪费。</span><span style="color: black;"><span style="color: black;">能够</span>先把选好的词加入P4P测试，<span style="color: black;">1星期</span>后筛选有效词、删除无用词，之后再<span style="color: black;">选词、加词、删词、测试，如此循环</span>，让关键词更<span style="color: black;">精细</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fADr4HLkMhhIp7WRppB4h9bWkib9Nj58boYrQiacWmr5WnDiaXHIPY3V4PzzzzAugZ10msicnym9JialwOzM2ekCmBw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">阿里国际站P4P-关键词出价原则</span></span><span style="color: black;">关键词筛选完毕，到<span style="color: black;">大众</span>最关心的竞价环节，怎么把钱花在刀刃上？</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、不<span style="color: black;">关联</span>词：</span></strong><span style="color: black;">不必出价，直接删除就完事儿~</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、低星级词：</span></strong><span style="color: black;">不出价，先升星优化推广评分。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、高流量词：</span></strong><span style="color: black;">出底价，<span style="color: black;">或</span>较低的价格。</span></span><span style="color: black;">这类词<span style="color: black;">重点</span>用于带流量，<span style="color: black;">然则</span>价格比较高<span style="color: black;">况且</span>点击率不高，<span style="color: black;">倘若</span>预算不多的不<span style="color: black;">意见</span>把钱都压在这些词上。</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">4、低流量<span style="color: black;">精细</span>词：</strong></span><span style="color: black;">出高价保前五。</span></span><span style="color: black;">这些词<span style="color: black;">通常</span>是</span><span style="color: black;">蓝海长尾词</span><span style="color: black;">，<span style="color: black;">便是</span>流量比较低，<span style="color: black;">然则</span>买家搜索很<span style="color: black;">精细</span>，<span style="color: black;">因此</span><span style="color: black;">这般</span>的词最好争取能够排在前五，被买家点击的可能性会得到很大的<span style="color: black;">提高</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、高流量<span style="color: black;">精细</span>词（重点词）：</span></strong><span style="color: black;">既能<span style="color: black;">保准</span>流量又能<span style="color: black;">保准</span>点击的词，<span style="color: black;">然则</span>这种词很少，<span style="color: black;">因此</span>一旦遇到这种词，<span style="color: black;">必定</span>要<span style="color: black;">根据</span><span style="color: black;">机构</span>的预算，把</span></span><span style="color: black;">这些词争取在前五。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、出价时间影响价格</span></strong></span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优先<span style="color: black;">选取</span><span style="color: black;">咱们</span>下班的时间，以及<span style="color: black;">咱们</span><span style="color: black;">目的</span>客户的上班时间去出价。</p>
</span><span style="color: black;">前期一个星期可记录数据，进行对比，找到出价较低的时间段。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、同行平均出价</span></strong></span><span style="color: black;">在关键词推广后台，可参考<span style="color: black;">每一个</span>关键词的同行平均出价，对比后再进行出价。</span><span style="color: black;"><span style="color: black;">但比烧钱更可怕的是，想花钱却花不出去！</span>设置了<span style="color: black;">那样</span>多关键词，竟然<span style="color: black;">无</span>客户点击！连点击都<span style="color: black;">无</span>，怎么会有询盘？</span><span style="color: black;">下次<span style="color: black;">咱们</span>来盘一盘阿里国际站P4P<span style="color: black;">为何</span>烧钱了<span style="color: black;">亦</span>没效果。</span><span style="color: black;"><strong style="color: blue;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">觉得内容还不错的话，给我点个“在看”呗</p>
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我赞同你的看法，你的智慧让人佩服，谢谢分享。 期待更新、坐等、迫不及待等。 你的言辞如同繁星闪烁，点亮了我心中的夜空。 外链发布论坛学习网络优化SEO。
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