揭开阿里巴巴国际站P4P背面的奥秘
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">国际站的P4P全<span style="color: black;">叫作</span>是Pay For Performance，俗<span style="color: black;">叫作</span>外贸直通车。</strong></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是阿里巴巴国际站为会员企业<span style="color: black;">经过</span>自助设置关键词，免费展示<span style="color: black;">制品</span>信息，并<span style="color: black;">经过</span>各个页面<span style="color: black;">海量</span><span style="color: black;">揭发</span>会员的<span style="color: black;">制品</span>来吸引潜在买家，最后<span style="color: black;">按照</span>点击付费的推广模式。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>三大<span style="color: black;">原由</span><span style="color: black;">促进</span>许多企业<span style="color: black;">运用</span>P4P功能</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里国际站推出P4P功能之后，吸引了<span style="color: black;">非常多</span>国际站的会员企业<span style="color: black;">运用</span>，<span style="color: black;">同期</span>不少新加入的传统外贸企业<span style="color: black;">亦</span>纷纷<span style="color: black;">运用</span>P4P功能来推广自己的<span style="color: black;">制品</span>，这<span style="color: black;">重点</span>源自以下三方面<span style="color: black;">原由</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）国际站为企业<span style="color: black;">制品</span>带来的流量大</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">关联</span>数据<span style="color: black;">表示</span>，阿里国际站P4P的流量<span style="color: black;">已然</span>占据了阿里国际站流量的一半以上。<span style="color: black;">同期</span>面对阿里国际站<span style="color: black;">很强</span>的流量，<strong style="color: blue;"><span style="color: black;">P4P功能<span style="color: black;">能够</span>让企业<span style="color: black;">经过</span>添加多个维度的关键词来推广<span style="color: black;">自己</span><span style="color: black;">制品</span></span></strong>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。</p><span style="color: black;">因此呢</span>只要<span style="color: black;">绑缚</span>了相应关键词，买家在搜索这个词之后，企业的<span style="color: black;">制品</span>就会出<span style="color: black;">此刻</span>买家的搜索页面上。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）P4P的<span style="color: black;">制品</span><span style="color: black;">举荐</span>位非常有<span style="color: black;">优良</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>P4P功能，企业<span style="color: black;">得到</span>的<span style="color: black;">制品</span><span style="color: black;">举荐</span>位都非常有<span style="color: black;">优良</span>，<span style="color: black;">日前</span><span style="color: black;">重点</span><span style="color: black;">表示</span>在搜索首页的三个<span style="color: black;">地区</span>：<span style="color: black;">第1</span>页主搜区（5个）、每一页右侧区（10个）、每一页底部区域（4个）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在买家的<span style="color: black;">平常</span>搜索过程中，抛开顶级展位和固定排名之外<span style="color: black;">便是</span>P4P<span style="color: black;">制品</span>。<span style="color: black;">倘若</span><span style="color: black;">无</span>顶级展位<span style="color: black;">或</span>固定排名，P4P<span style="color: black;">制品</span>则会直接排在最前面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/ice8uDPMNTRbVOj1Zicp0Jia0siaqU6ewvTDa75DHDsBVu8xticZ2Wh20bOB3HO98ODHyc3AH58NgZribO86BIuPWibmQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无固定排名下搜索首页主搜区的P4P<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/ice8uDPMNTRbVOj1Zicp0Jia0siaqU6ewvTDXjN6JcicghkHb0TSMovA8V4b5hoFPjV3hiaFjvU6mblnViaPwq0PdLuhQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无固定排名下搜索首页右侧区的P4P<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/ice8uDPMNTRbVOj1Zicp0Jia0siaqU6ewvTD83BtAWPLMfgUyCsEqN8tRqIm6kK7QfKibmdL5faib5EXGjs69DQWGR0A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索首页底部的P4P<span style="color: black;">制品</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）展示免费、点击收费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">吸引<span style="color: black;">非常多</span>企业<span style="color: black;">选取</span>P4P功能的一个重要<span style="color: black;">原由</span><span style="color: black;">便是</span><strong style="color: blue;"><span style="color: black;">展示免费、点击收费</span></strong>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，这在<span style="color: black;">非常多</span>企业看来是个很实惠的做法。</p><strong style="color: blue;"><span style="color: black;">一来企业投入的推广<span style="color: black;">花费</span>是在企业自己的账户里</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，并不像其他服务<span style="color: black;">必须</span>马上付清所有<span style="color: black;">花费</span>；</p>二来企业认为凭借阿里巴巴平台<span style="color: black;">很强</span>的流量<span style="color: black;">能够</span>为<span style="color: black;">制品</span>赢得<span style="color: black;">很强</span>的<span style="color: black;">揭发</span>，而<strong style="color: blue;"><span style="color: black;"><span style="color: black;">仅有</span>产生<span style="color: black;">实质</span>点击，才会扣除企业账户内的款项</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">同期</span>阿里巴巴国际站<span style="color: black;">亦</span>从规则上完善了P4P功能</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国际站认为当<span style="color: black;">制品</span><span style="color: black;">得到</span>了<span style="color: black;">很强</span>的<span style="color: black;">揭发</span>之后，<span style="color: black;">制品</span>页面的点击次数<span style="color: black;">亦</span>会随之<span style="color: black;">提升</span>，<span style="color: black;">从而</span>会产生询盘，久而久之<span style="color: black;">制品</span>的数据会<span style="color: black;">持续</span><span style="color: black;">累积</span>，<span style="color: black;">提高</span>了平台的权重，平台的<span style="color: black;">提高</span><span style="color: black;">亦</span>会影响P4P的出价。</p>而在账户资金相同的<span style="color: black;">状况</span>下，价格变动后，导入<span style="color: black;">制品</span>页面的流量<span style="color: black;">亦</span>会<span style="color: black;">出现</span>变化，<span style="color: black;">最后</span>形<span style="color: black;">成为了</span>“<strong style="color: blue;"><span style="color: black;">流量-数据-权重-价格</span></strong>”这一个完整的P4P闭环。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>P4P并不是<span style="color: black;">提高</span>销量的万能钥匙</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">固然P4P有着非常<span style="color: black;">显著</span>的<span style="color: black;">优良</span>，<span style="color: black;">同期</span><span style="color: black;">非常多</span>企业一<span style="color: black;">起始</span><span style="color: black;">运用</span>P4P功能之后，<span style="color: black;">亦</span>确实为<span style="color: black;">制品</span>带来了较高的点击率，但随之而来的是<span style="color: black;"><strong style="color: blue;">部分企业快速消耗的账户资金和并<span style="color: black;">无</span><span style="color: black;">显著</span><span style="color: black;">提高</span>的<span style="color: black;">制品</span>销量</strong></span>。究其<span style="color: black;">原由</span>，<span style="color: black;">重点</span>有两方面<span style="color: black;">原因</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）过分<span style="color: black;">注重</span>P4P推广营销，<span style="color: black;">针对</span>平台运营不甚<span style="color: black;">认识</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">实质</span>上成功的<span style="color: black;">制品</span>推广不仅<span style="color: black;">必须</span>好的营销方式，还取决于企业对于国际站店铺的运营好坏、对<span style="color: black;">制品</span>质量的把控、以及企业<span style="color: black;">自己</span><span style="color: black;">营销</span>人员的能力</span></span></strong><span style="color: black;"><strong style="color: blue;">。</strong></span><span style="color: black;"><span style="color: black;">倘若</span>一味的依赖P4P推广营销，把它当作万能钥匙，<span style="color: black;">最后</span>只会赔了夫人又折兵。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>企业在运营国际站店铺的时候，<span style="color: black;">能够</span><span style="color: black;">更加多</span>借鉴国内淘宝的运营体系，用心做好店铺。在竞争激烈的国际站平台上，这种方式会为企业带来<span style="color: black;">更加多</span>的点击和询盘。</p><span style="color: black;">同期</span><span style="color: black;">倘若</span>某样<span style="color: black;">制品</span>质量不高，您的P4P推广单价<span style="color: black;">亦</span>会很高，<span style="color: black;">一样</span>的推广资金，该<span style="color: black;">制品</span><span style="color: black;">最后</span>的点击次数和其它质量好的<span style="color: black;">制品</span>相比，悬殊自然会非常大，<span style="color: black;">因此</span><span style="color: black;">倘若</span><span style="color: black;">制品</span>质量较差，应该尽快取消该<span style="color: black;">制品</span>的P4P推广。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）企业的业务人员对平台规则并不<span style="color: black;">熟练</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与传统外贸<span style="color: black;">区别</span>，随着技术的<span style="color: black;">提高</span>，跨境电商<span style="color: black;">针对</span>企业业务人员的<span style="color: black;">需求</span><span style="color: black;">亦</span>水涨船高，<span style="color: black;">非常多</span>企业看似一<span style="color: black;">起始</span><span style="color: black;">提高</span>了<span style="color: black;">制品</span>的点击率，但<span style="color: black;">实质</span>上业务人员对之后P4P优化、以及<span style="color: black;">怎样</span><span style="color: black;">提高</span><span style="color: black;">制品</span>询盘的方式都知之甚少。</p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此呢</span>企业在<span style="color: black;">运用</span>平台工具的<span style="color: black;">同期</span>，还应该把企业<span style="color: black;">自己</span>人才的培养放在重要位置。</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当业务人员<span style="color: black;">认识</span>清楚平台规则后，<span style="color: black;">意见</span><span style="color: black;">首要</span>选几款<span style="color: black;">优良</span><span style="color: black;">制品</span>先上线，<span style="color: black;">持续</span>进行优化、观察、分析、再优化，最后将<span style="color: black;">制品</span>打磨好之后再运用P4P功能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>企业该<span style="color: black;">怎样</span>在用好P4P功能的<span style="color: black;">同期</span>更省钱</span></strong>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里国际站为P4P功能的<span style="color: black;">最后</span>效果，设计了一套<span style="color: black;">恰当</span>的排名规则，即：<strong style="color: blue;"><span style="color: black;"><span style="color: black;">最后</span>排名=关键词的出价*推广评分</span></strong>
</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。举例如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/ice8uDPMNTRbVOj1Zicp0Jia0siaqU6ewvTDrYnnr0ImWH60dCzHFj4wWXdoVluhib7N5PE4geiaBwjibyPleuZT8kVFQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中推广评分<span style="color: black;">重点</span>评判依据是：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关键词和<span style="color: black;">制品</span>的<span style="color: black;">关联</span>程度以及<span style="color: black;">制品</span>的信息质量（即<span style="color: black;">制品</span>的买家<span style="color: black;">爱好</span>度）</span></strong></span><span style="color: black;">，这是影响<span style="color: black;">制品</span><span style="color: black;">最后</span>排名和展示区域的重要<span style="color: black;">原因</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词和<span style="color: black;">制品</span>的<span style="color: black;">关联</span>程度越高，推广评分自然<span style="color: black;">亦</span>就越高。点开<span style="color: black;">每一个</span>关键词，都会看到对应<span style="color: black;">制品</span>的<span style="color: black;">区别</span>推广评分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而买家<span style="color: black;">爱好</span>度则反映了买家在浏览<span style="color: black;">制品</span>页面过程中，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>的点击量和转化率</span></strong>
</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。买家<span style="color: black;">爱好</span>度越高的<span style="color: black;">制品</span>，则说明这个<span style="color: black;">制品</span>买家更愿意点击进去，<span style="color: black;">亦</span>更有意愿询问而产生询盘。举例如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/ice8uDPMNTRbVOj1Zicp0Jia0siaqU6ewvTDOT8icuDRU7x1tzOS3ricR9uwBFEbpDIkVhF8QE4cTSC4bicAIq6j9Raibg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>推广评分为三星级以上</span></strong>，<span style="color: black;">暗示</span>关键词和<span style="color: black;">制品</span>的<span style="color: black;">关联</span>性比较好，<span style="color: black;">意见</span>进一步完善或维持，随后凭借竞价就<span style="color: black;">能够</span>进入主搜区前五名；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>推广评分为两星级</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，则<span style="color: black;">暗示</span>卖家的<span style="color: black;">制品</span>和关键词<span style="color: black;">关联</span>性较差，<span style="color: black;">意见</span><span style="color: black;">即时</span>更换关键词，否则只能在每一搜索页的右侧<span style="color: black;">或</span>下方<span style="color: black;">才可</span>展示出来；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>推广评分为一星级</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，则<span style="color: black;">暗示</span>无论是<span style="color: black;">关联</span>度还是买家<span style="color: black;">爱好</span>度都非常差，<span style="color: black;">意见</span>尽快更换关键词<span style="color: black;">或</span>优化<span style="color: black;">制品</span>信息，<span style="color: black;">提高</span>推广评分星级。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同时P4P<span style="color: black;">制品</span>的扣费还有另一套扣费标准：<span style="color: black;"><strong style="color: blue;">P4P每次扣费=（下一名出价*下一名推广得分）/该客户<span style="color: black;">制品</span>的推广得分+0.1</strong></span>。举例如下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/ice8uDPMNTRbVOj1Zicp0Jia0siaqU6ewvTDoH9DJtQMKib5MkDF9V3lNHPHpBaicfMqgNNGDNOAkiaL3UXhJ4CsgS9IA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">注:</span>1、<span style="color: black;">倘若</span>同一个IP在某一段时间内反复被点击了数次，则扣费一次；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">仅有</span><span style="color: black;">经过</span>外贸直通车的<span style="color: black;">举荐</span>位的点击才会进行扣费；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、当账户余额不足以支持下一次P4P点击收费的时候，则阿里国际站会直接扣完账户余额，而不会赊账<span style="color: black;">或</span>不扣。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>针对以上P4P的三条规则，企业<span style="color: black;">倘若</span>想要更省钱的用好P4P功能，<span style="color: black;">能够</span>从以下三个方面下手：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）<span style="color: black;">提高</span>关键词和<span style="color: black;">制品</span>的<span style="color: black;">关联</span>性，推动推广评分<span style="color: black;">提升</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>企业在为<span style="color: black;">制品</span>准备关键词的时候，<span style="color: black;">常常</span>会忽略把关键词加入<span style="color: black;">制品</span>的标题中，<span style="color: black;">实质</span>上<span style="color: black;"><strong style="color: blue;">融入标题</strong></span>
</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是<span style="color: black;">能够</span><span style="color: black;">提高</span>关键词的加权，即<span style="color: black;">提高</span>产品和关键词的<span style="color: black;">关联</span>性，<span style="color: black;">同期</span>系统默认标题末端以及with、for等前面的关键词是核心词，企业在设计标题的时候应格外留意。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次企业在<strong style="color: blue;"><span style="color: black;">填写<span style="color: black;">制品</span>的附加属性和<span style="color: black;">制品</span>详情页的时候</span></strong><span style="color: black;">亦</span><span style="color: black;">意见</span>将关键词<span style="color: black;">包括</span>在里面，这些都会有效的<span style="color: black;">提高</span><span style="color: black;">制品</span>和关键词的<span style="color: black;">关联</span>性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）做好<span style="color: black;">制品</span>详情页，<span style="color: black;">提高</span>买家<span style="color: black;">爱好</span>度</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">制品</span><span style="color: black;">起始</span>P4P推广之后，买家<span style="color: black;">爱好</span>度能否稳定<span style="color: black;">提升</span>则<span style="color: black;">成为了</span>企业P4P推广的关键。<span style="color: black;">由于</span>买家<span style="color: black;">爱好</span>度<span style="color: black;">包含</span><span style="color: black;">制品</span>点击率和<span style="color: black;">制品</span>转化率两方面。</p><span style="color: black;">因此</span>企业在<span style="color: black;">运用</span>P4P功能推广的时候，<strong style="color: blue;"><span style="color: black;">应将<span style="color: black;">制品</span>的主图优化摆在首位，<span style="color: black;">同期</span>在<span style="color: black;">制品</span>的详情页上多下功夫</span></strong>，尽可能<span style="color: black;">促进</span>买家产生兴趣，进行询盘。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）<span style="color: black;">选取</span>合适的P4P推广营销时间</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span><span style="color: black;">每一个</span><span style="color: black;">制品</span>面对的市场都不<span style="color: black;">同样</span>，<span style="color: black;">因此呢</span>企业<strong style="color: blue;"><span style="color: black;">不<span style="color: black;">必定</span><span style="color: black;">必须</span>24小时都打开P4P功能</span></strong>，避免非<span style="color: black;">精细</span>客户点击<span style="color: black;">制品</span>推广位，而给企业带来不必要的开销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">扫描二维码</span></strong></span><span style="color: black;">，获取<span style="color: black;">更加多</span>跨境电商平台实操知识；</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阅读原文</span></strong></span><span style="color: black;">，获取往期精彩内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/ice8uDPMNTRZhq8JPBZvR5CgenA2ibWvwrksSmTd8IQ96pZd04OncnqsthKnFHcOZtLVepWiclMjN2x4xbTau6Pyg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
外贸B2B平台有哪些？ 回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。 你的见解独到，让我受益匪浅，非常感谢。
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