深入剖析阿里巴巴国际站P4P着陆页offer和premium
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/UC6M1Hf0SSEpr1lbbiatiaxPJc8y9JcOeRyJOIhsibwSxWPmHCqJwzWX8xTMz9MYLpHKAkRfY2fcMqovyxrR9KpAw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击箭头处</span><span style="color: black;">“蓝色字”</span><span style="color: black;">，关注这个神奇的公众号哦！</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/fgnkxfGnnkS3q7kcqWSIgKyScCBibjiasGxk7EPJu3COG2ricY1buMeuopmQeW5DOF8CTXvLThSNy7MicX1RiaspLjw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">你的P4P<span style="color: black;">制品</span>投放在何处？剖析P4P<span style="color: black;">制品</span>的聚合页<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;"> 做阿里巴巴国际站的<span style="color: black;">伴侣</span>应该听说过offer.alibaba.com这个二级域名，<span style="color: black;">做为</span>alibaba.com的<strong style="color: blue;">P4P投放<span style="color: black;">宣传</span>的落地聚合着陆页</strong>，此域名上优先展示和排名的<span style="color: black;">制品</span>都是带有P4P标志的<span style="color: black;">制品</span>。然而offer这个二级域名的流量比重早已在2017年<span style="color: black;">起始</span>急剧下降，P4P的投放着陆页<span style="color: black;">已然</span>产生了变化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这篇<span style="color: black;">文案</span>为主的祥助深入浅出的剖析和分享一下2019年<span style="color: black;">日前</span>阿里巴巴国际站的P4P对外投放和展示的<span style="color: black;">重点</span><span style="color: black;">途径</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">温馨提示小助手：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">第1</span>部分会分析历史的offer，第二部才剖析<span style="color: black;">此刻</span>的着陆页结构，<span style="color: black;">倘若</span>对offer不感兴趣可跳过，直接滑动页面到第二部分阅读。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.本文内容丰富，以<span style="color: black;">规律</span>的视角分析阿里，共计2000余字，可<span style="color: black;">保藏</span>方便日后阅读。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/wdOSu67MtgQzha79srpGU6R1WaLCt5ufCxgegoutMNQmZShkAWYkxL0WdFiaQFEfYmOD3icmEGDCptpdSffL661A/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>1offer的前生<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">offer.alibaba.com是阿里巴巴的一个二级域名，<span style="color: black;">同期</span><span style="color: black;">亦</span>是之前阿里巴巴国际站官方在Google搜索引擎投放Google Adwords营销<span style="color: black;">宣传</span>单元的时候，<span style="color: black;">做为</span><strong style="color: blue;"><span style="color: black;">最后</span>推广着陆页url的页面</strong>，<span style="color: black;">亦</span><span style="color: black;">能够</span>叫做聚合页。这个页面上展示的<span style="color: black;">制品</span>都是带有</span><span style="color: black;"><strong style="color: blue;">Sponsored Listing</strong></span><span style="color: black;">的P4P<span style="color: black;">制品</span>标志，基本<span style="color: black;">第1</span>页到第三页都是P4P标志的<span style="color: black;">制品</span>；<span style="color: black;">倘若</span>这个投放关键词下参与P4P竞价的商家<span style="color: black;">非常多</span>，<span style="color: black;">那样</span>会有<span style="color: black;">更加多</span>页的P4P<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简而言之，offer页面的<span style="color: black;">制品</span>结果页是优先排序参与竞价P4P商家的P4P<span style="color: black;">制品</span>，排完了才排序自然搜索结果的<span style="color: black;">制品</span>。<span style="color: black;">那样</span>在之前，阿里巴巴国际站在Google Adwords投放关键词搜索<span style="color: black;">宣传</span>的时候，绑定提交的推广着陆页<span style="color: black;">重点</span>是这个页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假设阿里巴巴国际站的商家在P4P后台投放了Phone Case这个<span style="color: black;">制品</span>关键词，参与P4P竞价，有100家供应商参与。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里巴巴制作<span style="color: black;">制品</span>聚合页：<span style="color: black;">offer.alibaba.com</span>，上面优先展示P4P标志的<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里国际站的官方运营人员在Google ADS投放的时候，推广关键词Phone Case，绑定的<span style="color: black;">宣传</span>着陆页url为：offer.alibaba.com</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外的客户在Google.com搜索Phone Case这个<span style="color: black;">制品</span>关键词，在SERP页面（SERP=<span style="color: black;">Search Engine Results Page,即搜索结果页）看到的阿里国际站投放的谷歌<span style="color: black;">宣传</span>，点击<span style="color: black;">拜访</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">点击后<span style="color: black;">转</span>到offer.alibaba.com下预设的phone case这个词的搜索结果页，上面展示的都是P4P<span style="color: black;">制品</span>，带有sponsored listing标志。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wdOSu67MtgQzha79srpGU6R1WaLCt5ufECYAqAfwQHh8iatkSUia7NicAEicibHUyyYA7Yaz9oeoISHqsicGQcjMcibPQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span>offer.alibaba.com的页面展示和<span style="color: black;">制品</span>排名<span style="color: black;">规律</span>，<span style="color: black;">因此呢</span>在阿里国际站的<span style="color: black;">各样</span>培训课程中能听到这个耳熟能详的词汇，<strong style="color: blue;">而这个页面在2017年之前的流量占比占据了alibaba.com的50%以上，占据了半壁江山。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWhFkPPjp3geibyL1pvoSiaHupiaZ4YvyANZviaK3dPjxOQvXJd666RECMLm2EEJwXOLVLKjKMVe9Wu9wA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可是<span style="color: black;">咱们</span><span style="color: black;">经过</span>alexa分析alibaba.com的页面浏览比例，能惊讶的<span style="color: black;">发掘</span>从2017年<span style="color: black;">起始</span>offer就<span style="color: black;">起始</span>急剧下降，到2018年的时候去<span style="color: black;">查找</span><span style="color: black;">已然</span>降低到了10%以内。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wdOSu67MtgQzha79srpGU6R1WaLCt5ufcDlFzDcLQ036ibsu8DAXEJAPPTGub52p5xz0dUu0Fpp3YfSl5Z6qTRw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">当然这篇<span style="color: black;">文案</span>的重点不是分析<span style="color: black;">已然</span>落幕的offer页面，而是分析<span style="color: black;">日前</span>阿里巴巴国际站的官方运营人员，新绑定的对外<span style="color: black;">宣传</span>着陆页，这个页面大概在是2018年初的时候我<span style="color: black;">发掘</span>和记录的，基本<span style="color: black;">亦</span>是offer退出舞台的交替时期</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2premium的今世</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">premium是alibaba.com的二级目录形式，<span style="color: black;">再也不</span>是二级域名的形式展现。其url的结构为:alibaba.com/premium/keywords，keywords是阿里巴巴在Google当前正在投放的关键词，<span style="color: black;">能够</span>是前面说过的phone case，<span style="color: black;">亦</span><span style="color: black;">能够</span>是其他关键词。<span style="color: black;">那样</span><span style="color: black;">日前</span>的P4P<span style="color: black;">制品</span>的聚合着陆页的<span style="color: black;">规律</span>就变<span style="color: black;">成为了</span>如下的结构：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假设有200家供应商在P4P后台投放了Kids toys这个<span style="color: black;">制品</span>关键词，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里巴巴的服务器规则自动生成<span style="color: black;">制品</span>聚合页： <span style="color: black;">alibaba.com/premium/<span style="color: black;">Kids toys</span></span>，上面优先展示投放了kids toys的带有P4P标志的<span style="color: black;">制品</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里国际站的官方运营人员在Google adwords进行<span style="color: black;">宣传</span>竞价投放的时候，推广关键词为kids toys，绑定的<span style="color: black;">宣传</span>着陆页url为 ：<span style="color: black;">alibaba.com/premium/Kids toys</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然<span style="color: black;">实质</span>上不<span style="color: black;">必定</span>会一一手动填写这么多url，会很累人，<span style="color: black;">实质</span>上应该是<span style="color: black;">经过</span>动态参数配置，都是自动绑定上去的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外的客户在Google.com搜索kids toy这个<span style="color: black;">制品</span>关键词，在SERP页面（前面<span style="color: black;">已然</span>解释过什么是SERP了</span><span style="color: black;">,即搜索结果页）看到的阿里国际站投放的这个词对应的ad谷歌<span style="color: black;">宣传</span>，点击<span style="color: black;">拜访</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击后<span style="color: black;">转</span>到 <span style="color: black;">alibaba.com/premium/Kids toys聚合页，搜索框自动</span>预设的是kids toys这个关键词，此页面上展示的都是P4P<span style="color: black;">制品</span>，带有sponsored listing标志</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">剖析</strong></p> <span style="color: black;"><span style="color: black;">那样</span>结论<span style="color: black;">已然</span>很明晰了，<span style="color: black;">首要</span>，offer.alibaba.com<span style="color: black;">已然</span>不被阿里参与<span style="color: black;">宣传</span>投放，其流量占比<span style="color: black;">已然</span>下降到10%以内，<span style="color: black;">重点</span>靠以前的<span style="color: black;">有些</span>小收录和客户的<span style="color: black;">保藏</span>等产生流量。当前官方把p4p的<span style="color: black;">制品</span>聚合页都改<span style="color: black;">成为了</span>主域名下的二级目录的形式， <span style="color: black;">alibaba.com/premium/keywords。</span></span><span style="color: black;"><span style="color: black;"> 个人分析<span style="color: black;">这般</span>的操作<span style="color: black;">能够</span>将权重都集中到主域名alibaba.com上，有利于阿里国际站在Google参与排名和<span style="color: black;">提高</span>竞争力。</span></span><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWhFkPPjp3geibyL1pvoSiaHupZECWBNueFw4cRPNqibbohX4UqIRqFSPtgxzN4n8JduTPu4eaHpoaEXA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></span><span style="color: black;"><span style="color: black;">意见</span><span style="color: black;">大众</span><span style="color: black;">能够</span>在google搜索一下各自的<span style="color: black;">制品</span>关键词，<span style="color: black;">尽可能</span>在下午4点之后去搜索，<span style="color: black;">此时</span>候个人测试<span style="color: black;">发掘</span>阿里投放的adwords<span style="color: black;">宣传</span>较<span style="color: black;">白日</span><span style="color: black;">更加多</span>，<span style="color: black;">更易</span>搜索到</span><span style="color: black;"><span style="color: black;">这般</span>去体验一下客户是<span style="color: black;">怎样</span>在Google搜索到阿里巴巴国际站的<span style="color: black;">制品</span>，<strong style="color: blue;">以客户视角去体验和思考一下：</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户看到的聚合页是什么，其url的结构形式是什么</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你的<span style="color: black;">制品</span>在alibaba.com<span style="color: black;">第1</span>页，自然排名靠前，<span style="color: black;">然则</span>流量并<span style="color: black;">无</span>预估的多，<span style="color: black;">是不是</span>是<span style="color: black;">由于</span>聚合页都优先展示P4P<span style="color: black;">制品</span>的<span style="color: black;">原由</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在聚合页上P4P<span style="color: black;">制品</span>的展现，自己的P4P<span style="color: black;">制品</span>排名<span style="color: black;">怎样</span>，和alibab.com有什么差异</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">规律</span>的思维去分析，运营的视角去思考，这些点以后公众号<span style="color: black;">亦</span>会更新<span style="color: black;">文案</span>，<span style="color: black;">亦</span>欢迎多多关注和<span style="color: black;">保藏</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于作者</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Looking at the stars</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">单枪匹马，写文<span style="color: black;">很难</span>，多多转发，谢谢支持</p>
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