阿里国际站运营之排序规则
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/ibXE5WHqMKKVLxUx1nR08TneWcibgxgBdZB9EqJzOnUtl9DvORhRdttXKuJXOCSbD1bC3ia9IsAuCgJJZylOKlBuA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">小贴士</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">点击上方标题下“<strong style="color: blue;"><span style="color: black;">广州外贸圈</span></strong>”进入公众号后，关注回复“<strong style="color: blue;"><span style="color: black;">客户管理表</span></strong>”，<span style="color: black;">就可</span>免费获取精做Excel表——《客户跟进管理表》。管理表内容<span style="color: black;">触及</span>非常全，客户资料，跟进程度等等，实为外贸业务员有效管理自己客户的<span style="color: black;">必须</span>工具！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/QKDxrVYehicfLJxg7bpPgMPUape9ldo0YxicOLAvskfTmfeXVj0dcyFxiaibiadZMl6AmtQdtDwbvsWGXiaicsytEZeicw/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">序</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里巴巴国际站<span style="color: black;">制品</span>的排序规则，是每一位专业运营经常关注的，当你看到<span style="color: black;">制品</span>的排名<span style="color: black;">持续</span>往前靠，心里是不是在暗地里窃喜呢？答案是肯定的，<span style="color: black;">由于</span>你所投入的时间跟精力<span style="color: black;">无</span>白费呀，更重要的是旺铺将会有<span style="color: black;">更加多</span>的流量进来呀。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>国际站的搜索排序<span style="color: black;">重点</span><span style="color: black;">包括</span>：</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>搜索排序（Products）</span>、<span style="color: black;">供应商搜索排序（Suppliers）</span>、<span style="color: black;">供应商店铺内搜索排序、</span></span><span style="color: black;">手机（无线）端页面</span></span><span style="color: black;">，这几种搜索排序类别的排序规则大体相同，但在细微处会有所差异，<span style="color: black;">今天就和<span style="color: black;">大众</span>分享一下阿里巴巴国际站<span style="color: black;">制品</span>排序的<span style="color: black;">哪些</span>事，之后要经常关注自己家的<span style="color: black;">制品</span>排名哟~</span></span></p>1<span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>搜索（products）页面</span>的排序规则</span></strong></span><span style="color: black;">相信<span style="color: black;">非常多</span>外贸圈友对PC端的排序规则并不陌生，<span style="color: black;">这儿</span>就不多说了。下面<span style="color: black;">一块</span><span style="color: black;">认识</span>一下<span style="color: black;">制品</span>排序的影响因子，上图一张</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/CYSexAN9f622uLKSxjJ1hUphqdcrZRRU6dxibLKb0iaTKGdng04h7v8uPL0PQQoQDvxLvGgGdBkkUcicUlbNEyLDg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">其次：线上订单交易额（GMV）加入买家偏好<span style="color: black;">原因</span>中，<span style="color: black;">起始</span>影响排序。</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多<span style="color: black;">累积</span>线上订单的交易金额</p>多走信保和一达通订单
</span><span style="color: black;"><span style="color: black;">另一</span>，在<span style="color: black;">制品</span>信息质量同等的<span style="color: black;">状况</span>下，橱窗、外贸直通车，等付费<span style="color: black;">宣传</span><span style="color: black;">针对</span>排名<span style="color: black;">亦</span>有<span style="color: black;">必定</span>的促进<span style="color: black;">功效</span>。</span><span style="color: black;">【温馨提示】</span><span style="color: black;">国外<span style="color: black;">实质</span>排名展示<span style="color: black;">亦</span>可能会<span style="color: black;">由于</span><span style="color: black;">区别</span>地区买家搜索偏好<span style="color: black;">区别</span>而<span style="color: black;">导致</span>排名不一致的<span style="color: black;">状况</span>。</span>2<span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">供应商（suppliers）页面</span>的排序规则</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">供应商页面排序主要<span style="color: black;">思虑</span>买家搜索关键词词与您的</span><span style="color: black;"><span style="color: black;"><span style="color: black;">机构</span>名<span style="color: black;">叫作</span></span><span style="color: black;">、</span><span style="color: black;">主营业务</span><span style="color: black;">、</span><span style="color: black;"><span style="color: black;">制品</span>信息的<span style="color: black;">关联</span>性</span></span><span style="color: black;">进行<span style="color: black;">举荐</span>，<span style="color: black;">同期</span>会<span style="color: black;">增多</span></span><span style="color: black;">买家<span style="color: black;">爱好</span>度</span><span style="color: black;">。</span><span style="color: black;">什么是买家<span style="color: black;">爱好</span>度？举个例：两个<span style="color: black;">制品</span>在其他信息完全<span style="color: black;">同样</span>的<span style="color: black;">状况</span>下，A<span style="color: black;">制品</span>买家点击率 / 反馈率高于B<span style="color: black;">制品</span>，<span style="color: black;">那样</span>说明买家偏好度A好于B，自然在排名上<span style="color: black;">亦</span>会优先于B。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/CYSexAN9f622uLKSxjJ1hUphqdcrZRRUZicnGyCUM3w3VcllZK8IqYIHaLBk6ydQ1cV0ibkFIfAwzknkibIcfJdUA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>3<span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">全世界</span>旺铺<span style="color: black;">制品</span>列表页面</span>的排序规则</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国际站内部<span style="color: black;">制品</span>的排序，<span style="color: black;">能够</span>在发布<span style="color: black;">制品</span>的时候分组，<span style="color: black;">亦</span><span style="color: black;">能够</span>在发布<span style="color: black;">制品</span>之后分组排序。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Step1：<span style="color: black;">点击<span style="color: black;">制品</span>管理导航栏的“<span style="color: black;">制品</span>分组与排序”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/CYSexAN9f622uLKSxjJ1hUphqdcrZRRUQ7ibECAnNoxfLfds0X8EfbduGP360bLX14EiacIbyDANWod8yfsGQvvA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Step2：<span style="color: black;">找到要进行<span style="color: black;">制品</span>排序的<span style="color: black;">制品</span>组，点击“组内<span style="color: black;">制品</span>管理”，<span style="color: black;">表示</span>该组内的<span style="color: black;">制品</span>列表</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/CYSexAN9f622uLKSxjJ1hUphqdcrZRRUzBiapebSxru10zNjoaEqMic5x5w4sCltZF2vTFQSuiapkgfNYIqdS2aPA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Step3：<span style="color: black;"><span style="color: black;">制品</span>列表前的数字<span style="color: black;">暗示</span>这个<span style="color: black;">制品</span><span style="color: black;">日前</span>所在的位置，点击这个数字将自动<span style="color: black;">显现</span>一个输入框，<span style="color: black;">能够</span>重新输入一个数字，点击“确认”，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>把这个<span style="color: black;">制品</span>移到输入的位置。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">能够</span>直接将鼠标移动某个<span style="color: black;">制品</span>上，点击“<span style="color: black;">制品</span>排序”，<span style="color: black;">这般</span><span style="color: black;">能够</span>直接移动这个<span style="color: black;">制品</span>到想要的位置。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/CYSexAN9f622uLKSxjJ1hUphqdcrZRRULO3RhkmibscPQKukOT8AQcNFj0zibjVOTmgXEWsbnic286QyLJw8w7dcQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Step4：点击“<span style="color: black;">保留</span>”按纽，完成操作。</span><span style="color: black;">so easy，对不对？</span></p>4<span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">多语言市场<span style="color: black;">制品</span>的排序规则</strong></span></span></span></span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多语言站点排序规则的考量和英文站基本一致：</p>
<strong style="color: blue;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">增多</span>了原发<span style="color: black;">制品</span>激励<span style="color: black;">原因</span>。</p>取消了橱窗，关键词排名等付费<span style="color: black;">原因</span>
</span><span style="color: black;">。</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原发<span style="color: black;">制品</span>激励<span style="color: black;">原因</span></span><span style="color: black;"><span style="color: black;">：</span>供应商在My Alibaba“多语言市场”板块，自主发布的多语言<span style="color: black;">制品</span>排名有<span style="color: black;">必定</span>的加权，但<span style="color: black;">制品</span>排名还是综合看<span style="color: black;">制品</span>的信息质量、买家偏好等<span style="color: black;">原因</span>。简单<span style="color: black;">来讲</span>，纯手工发布好过<span style="color: black;">设备</span>翻译，但大多说<span style="color: black;">状况</span>下，都是用<span style="color: black;">设备</span>翻译，<span style="color: black;">由于</span>小语种人才稀缺呀~~~</span></p>5<span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">手机（无线端）</span>的排序规则</span></strong></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>手机端与电脑端的排序规则基本上一致，但<span style="color: black;">实质</span>排名会有<span style="color: black;">有些</span><span style="color: black;">区别</span>，<span style="color: black;">重点</span><span style="color: black;">表现</span>在付费推广<span style="color: black;">制品</span>上，<span style="color: black;">区别</span>点如下：</span><span style="color: black;">1、</span><span style="color: black;">手机端排序新增</span><span style="color: black;">：“mini order”和“FOB价格”的影响<span style="color: black;">原因</span>，<span style="color: black;">意见</span>发布<span style="color: black;">制品</span>信息时候尽可能填全，<span style="color: black;">亦</span>不要太离谱。</span><span style="color: black;">2、手机上用浏览器打开阿里巴巴网站<span style="color: black;">表示</span>为 </span><span style="color: black;">m.alibaba.com</span><span style="color: black;">，在这个站点上用关键词搜索时，当搜索词被供应商购买了顶级展位和P4P，排在搜索结果<span style="color: black;">第1</span>名的是顶级展位，之后是2个P4P+1个自然排名+2个P4P+1个自然排名......以此类推</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、当买家用 </span><span style="color: black;">阿里买家APP</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 搜索时不展示顶级展位；</p>注：手机端上的展现是为供应商做的额外推广引流；<span style="color: black;">区别</span>的站点<span style="color: black;">因为</span>排名算法<span style="color: black;">区别</span>，浏览的买家群体<span style="color: black;">区别</span>，会存在区别，<span style="color: black;">亦</span><span style="color: black;">便是</span>千人千面。<span style="color: black;">4、</span><span style="color: black;">m.alibaba.com</span><span style="color: black;">中对展示的P4P<span style="color: black;">宣传</span>（顶展） 和自然搜索结果进行打散展示，每2个<span style="color: black;">宣传</span>中间参入自然搜索的<span style="color: black;">制品</span>（<span style="color: black;">制品</span>标题后面的“感叹号”<span style="color: black;">便是</span>P4P<span style="color: black;">制品</span>，点击上去会有文案解释）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/CYSexAN9f622uLKSxjJ1hUphqdcrZRRU1wicXvz3iaZx15OdmmkoTMLNz89icuFHl9MWTRPiaUDB6V28aq0SNRvbGg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">后记</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时刻关注国际站排序规则的变化，<span style="color: black;">即时</span>制定<span style="color: black;">处理</span><span style="color: black;">方法</span>，落地执行。还是那句话，做过运营的都<span style="color: black;">晓得</span>，运营是最对的起“<span style="color: black;">苦尽甘来</span>”这个成语的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">简单的事情重复做</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">重复的事情<span style="color: black;">保持</span>做</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">保持</span>的事情创新做</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">将来</span>成功<span style="color: black;">必定</span>属于你！！！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加油，外贸人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">— 致可爱的阿里运营同胞们</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广 州外贸圈</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<a style="color: black;">史上最全订单跟进英文模板，不容<span style="color: black;">错失</span>！</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<a style="color: black;">教你一步步在询盘回复上拿下客户</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><a style="color: black;"><span style="color: black;">会聊天才会出单</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<a style="color: black;">骨灰级业务员的跟单技巧，</a>看完惊呆了！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span><a style="color: black;"><span style="color: black;">外贸总监20年的从业精华，不看<span style="color: black;">必定</span><span style="color: black;">懊悔</span>！</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span><a style="color: black;"><span style="color: black;">客户总说我报价高，<span style="color: black;">怎样</span>巧妙应对？</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、</span><a style="color: black;"><span style="color: black;">询盘回复技巧：回复时间、主题、格式、报价思路！</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、</span><a style="color: black;"><span style="color: black;">外贸业务员接待客户看厂要<span style="color: black;">重视</span>的9个要点</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9、<a style="color: black;">RFQ报价表单填写技巧</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">十、</span></span><a style="color: black;"><span style="color: black;">【干货】P4P数据分析及优化</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">赞</strong></span><span style="color: black;">是一种情怀 | </span><span style="color: black;"><strong style="color: blue;">分享</strong></span><span style="color: black;">传递智慧</span></span></strong></strong></strong></strong></span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><img src="http://mmbiz.qpic.cn/mmbiz/5kEY0kUwE5lVED8kbPV9ueCyot4d0sIA9GxnY0OHW220egAKfrNLicdaCSmANibEcM2FbxRlqaAJ1vWDvpNsQ8Gg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/CYSexAN9f62bcI7HHGicibwNLUZPCC9yLKXcs98wicL0LYia6Kh1A5gLKtTlWYbqCiaEM4M5BQPZ370FGibPQ12sialPA/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
这夸赞甜到心里，让我感觉温暖无比。 “BS”（鄙视的缩写） 你的话语如春风拂面，让我感到无比温暖。
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