P4P十大问题汇总？不准再问了!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点击蓝字 <span style="color: black;">关注<span style="color: black;">咱们</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">P4P十大问题汇总？不准再问了!</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">橱窗和P4P有什么区别？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>展示位：</p>1、外贸直通车<span style="color: black;">能够</span><span style="color: black;">经过</span>
<span style="color: black;"><strong style="color: blue;">出价的方式</strong></span><span style="color: black;">展示到搜索结果PC端<span style="color: black;">第1</span>页的前五名和其他<span style="color: black;">举荐</span>位置</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、橱窗只能展示在外贸直通车之后的位置，</span><strong style="color: blue;"><span style="color: black;">同等<span style="color: black;">状况</span>下会优先于自然<span style="color: black;">制品</span>的排名。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>推广方式：</p>外贸直通车是<span style="color: black;">根据</span>点击扣费的，有
<span style="color: black;"><strong style="color: blue;">点击扣费</strong></span><span style="color: black;">，<span style="color: black;">揭发</span>免费；</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直通车推广的<span style="color: black;">制品</span><span style="color: black;">怎样</span>展示？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">PC端：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)阿里巴巴国际站搜索结果<span style="color: black;">第1</span>页的1-5位置</span>（<span style="color: black;"><strong style="color: blue;">标注AD字样</strong></span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）搜索结果列表每页下方区域“Premium Related Products”位置：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">无线端：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）M站（手机上用浏览器打开阿里巴巴国际站<span style="color: black;">表示</span>为 m.alibaba.com） ：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、这个站点上用关键词搜索时，当搜索词被供应商购买了顶级展位和P4P，排在搜索结果<span style="color: black;">第1</span>名的是顶级展位；</p>2、对展示的P4P<span style="color: black;">宣传</span>（顶展） 和自然搜索结果进行打散展示，
<strong style="color: blue;"><span style="color: black;">每2个<span style="color: black;">宣传</span>中间参入1个自然搜索的<span style="color: black;">制品</span></span></strong><span style="color: black;">（<span style="color: black;">制品</span>标题后面的 “AD” <span style="color: black;">便是</span>P4P<span style="color: black;">制品</span>，点击上去会有文案解释）</span><span style="color: black;">3、M站最多展示15个P4P<span style="color: black;">制品</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)无线APP端：</p>搜索关键词下无顶展：<strong style="color: blue;"><span style="color: black;">1个P4P加3个自然品</span></strong><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，最多呈现10个直通车<span style="color: black;">制品</span></p>搜索关键词下有顶展：1个P4P加3个自然品，最多呈现10个直通车<span style="color: black;">制品</span>
</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">能够</span>看到<span style="color: black;">那些</span>询盘是P4P带来的吗？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>暂时<span style="color: black;">没法</span>看出询盘<span style="color: black;">是不是</span>来自于P4P<span style="color: black;">途径</span>。（<span style="color: black;">然则</span><span style="color: black;">能够</span>参考<span style="color: black;">制品</span>/访客询盘词推测）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">国际站停了，P4P能用吗？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您的国际站<span style="color: black;">已然</span>断约，即您的网站<span style="color: black;">已然</span><span style="color: black;">不可</span>正常展示，<span style="color: black;">那样</span>您的外贸直通车<span style="color: black;">亦</span>是<span style="color: black;">一样</span><span style="color: black;">不可</span><span style="color: black;">运用</span>的外贸直通车的<span style="color: black;">运用</span>前提是，您的阿里巴巴网站<span style="color: black;">必要</span>正常推广中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为何</span>电脑端和无线端的P4P<span style="color: black;">制品</span>搜索结果不一致？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）排序<span style="color: black;">是由于</span>出价*推广评分决定的，推广评分的高低<span style="color: black;">重点</span>取决于买家偏好（您<span style="color: black;">能够</span>理解成点击率）；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）无线端买家群体不<span style="color: black;">同样</span>，自然买家偏好不<span style="color: black;">同样</span>，买家偏好不<span style="color: black;">同样</span>就会<span style="color: black;">导致</span>推广评分<span style="color: black;">区别</span>，</span><strong style="color: blue;"><span style="color: black;">推广评分<span style="color: black;">区别</span>就直接会影响排序呈现；（<span style="color: black;">因此</span>发<span style="color: black;">制品</span>的时候记得用关键词去发，选对类目）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）P4P排序规则不<span style="color: black;">同样</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">营销能力成长是什么？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了给直通车会员<span style="color: black;">供给</span>更加专业、更加贴心的服务从而助力会员成长而推出的一项成长激励计划。<span style="color: black;">每一个</span>直通车会员都<span style="color: black;">持有</span>一个。当月等级由上月成长值决定，而成长分值由您在外贸直通车平台上的各项表现决定，</span><span style="color: black;"><strong style="color: blue;">每档会员等级对应<span style="color: black;">区别</span>的特权。（L4<span style="color: black;">能够</span>选投放地域还有投放时间哦）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">外贸直通车-提示账户休眠怎么办？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您的直通车账户有可能<span style="color: black;">很久</span>不<span style="color: black;">运用</span>被冻结，辛苦您联系客户经理为您申请解冻</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">贸直通车的扣费<span style="color: black;">规律</span>是什么？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸直通车，<span style="color: black;">根据</span>点击扣费，<span style="color: black;">揭发</span>不扣费；底价≤扣费≤您的出价；</span><strong style="color: blue;"><span style="color: black;">P4P点击价格</span></strong><strong style="color: blue;"><span style="color: black;">=（下一名客户的出价*下一名客户的推广评分/你的推广评分）+0.01</span></strong><span style="color: black;">●<span style="color: black;">因此呢</span>，</span><span style="color: black;">推广评分得分越高，您所需付出的<span style="color: black;">花费</span>就越低</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">●扣费最高为您设置的出价，当<span style="color: black;">机构</span>计算出的金额大于出价时，将<span style="color: black;">根据</span>您的<span style="color: black;">实质</span>出价扣费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">●系统会<span style="color: black;">按照</span>算法判断点击<span style="color: black;">是不是</span>属于重复点击、恶意点击、中国大陆点击、尼日利亚点击，这部分不扣费</p>●<span style="color: black;">每日</span>美国西部时间的0点，夏令时北京时间下午3点/冬令时北京时间下午4点，重新计算当天累积扣费
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直通车周预算是什么？<span style="color: black;">怎样</span>开启/关闭？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">周预算功能介绍：周预算功能能够让你动态智能的分配自己的预算，在<span style="color: black;">1星期</span>预算不变的<span style="color: black;">状况</span>下，获取<span style="color: black;">更加多</span>的流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">计算<span style="color: black;">规律</span>：<span style="color: black;">倘若</span>当天（即第N天）修改了日预算，则从当天<span style="color: black;">起始</span>周预算生效，从【N】天<span style="color: black;">起始</span>以为期计算周期</p><span style="color: black;">详细</span>计算<span style="color: black;">办法</span>：客户在第N天（1<=N<=6)<span style="color: black;">调节</span>了初始预算，以<span style="color: black;">做为</span>新一个计算周期，重新分配<span style="color: black;">每日</span>的预算上限
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（总结：<span style="color: black;">便是</span>会<span style="color: black;">调节</span>你的每日预算）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">0</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>优化推广评分</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸直通车推广中，当您关键词与匹配<span style="color: black;">制品</span><span style="color: black;">关联</span>性不高时，推广评分将会<span style="color: black;">小于</span>3星。您<span style="color: black;">能够</span>参考以下<span style="color: black;">意见</span>进行优化。</p>推广评分<span style="color: black;">小于</span>三星<span style="color: black;">通常</span>是以下3个<span style="color: black;">原由</span>，<span style="color: black;">意见</span>您逐一进行优化。
<span style="color: black;"><strong style="color: blue;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1，<span style="color: black;">制品</span>类目与关键词类目不匹配</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，关键词与标题的中心词不匹配</p>3，关键词和商品重要属性不匹配
</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（<span style="color: black;">加强</span>的秘诀<span style="color: black;">便是</span>词品类属性都要匹配上！）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">其他阅读：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">阿里国际站<span style="color: black;">制品</span>新规则影响<span style="color: black;">诠释</span></a></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><a style="color: black;">阿里国际站<span style="color: black;">即时</span>回复率很重要，该<span style="color: black;">怎样</span>去<span style="color: black;">提高</span>？</a></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><a style="color: black;">在阿里国际站卖苹果周边<span style="color: black;">制品</span></a>怕侵权？我来告诉你侵权问题有<span style="color: black;">那些</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/14TymtoibwuCPajKWza0BySvoMDBssnk0NGJBiagicyKXib7YTglKJr2qic0MFXmPqGUBZHEyVXMsRibkbva0szaHjQQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
外链发布社区 http://www.fok120.com/ 你的话语如春风拂面，温暖了我的心房，真的很感谢。 说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。 论坛是一个舞台，让我们在这里尽情的释放自己。
页:
[1]