阿里国际站的KPI，你怎么样制定？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">hello，好久不见了。<span style="color: black;">大众</span><span style="color: black;">近期</span>是不是都忙着3月采购节大促工作？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">之前<span style="color: black;">非常多</span>人问我，国际站运营要做什么工作，业务要怎麼<span style="color: black;">协同</span>，有<span style="color: black;">无</span>什么KPI机制。你们运营有<span style="color: black;">无</span>提成的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天分享下主题：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">阿里国际站的KPI，你<span style="color: black;">怎样</span>制定？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>运营KPI</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国际站运营考核的标准，其实真的很难弄。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以我之前代运营的经历，是以<span style="color: black;">询盘</span>为主。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">每一个</span>月询盘的增长幅度和下降幅度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFW5DciaszK9CIVgzUNpW7bbedy9KGIfesjJMbQFz2JBdC8okleWibL2Sg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假如你的平台询盘<span style="color: black;">已然</span>达到了行业询盘稳定<span style="color: black;">周期</span> （如200条），<span style="color: black;">那样</span>你只<span style="color: black;">必须</span>保持这个数量不下降<span style="color: black;">非常多</span>（超过15%-20%），那都算有效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">机构</span><span style="color: black;">亦</span><span style="color: black;">能够</span>制定一个水准，超<span style="color: black;">太多</span>少个询盘以上的询盘，奖励多少。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（制定200个询盘的水准，而月询盘达到250条，即超过50条）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每日</span>运营的<span style="color: black;">平常</span>工作，要<span style="color: black;">怎样</span>监督呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">制品</span>操作记录</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFXCyFaT6hVAqT3PCibKiaqBtXvmib4jqeTUgcibq8XHpQQ1fiaTnnZgzNITQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">查找</span><span style="color: black;">制品</span>/<span style="color: black;">照片</span>操作记录链接：</span>http://hz-productposting.alibaba.com/product/oplog/operationLogView.htm#product </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后台有个直接<span style="color: black;">查找</span><span style="color: black;">制品</span>、<span style="color: black;">照片</span>的操作记录。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实懂后台的<span style="color: black;">基本</span>知识，进到管理<span style="color: black;">制品</span>，就<span style="color: black;">能够</span>看到<span style="color: black;">制品</span>更新的时间了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFKs7zT00IuyqUMTUicwuJ7licXXB2B5x0xBeWGIXauzXLgTHalajo3P6Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.直通车操作记录</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaF7vVQKrmibFL3DEibeMWJL2b0KYmZLFv9wrmxZXDND65wllyEJCgecx1Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.橱窗<span style="color: black;">制品</span>更换记录</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFcyiaNJfL5EOqFdE9cgQS6D8ah5EYbb5BZurWCtbJZvAG7Cia3rUeNicYg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.招商活动的报名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFDzvmUAfiasu5sEG7hZEG5LzQygicP1Xxw38jHP4ASIgFhPUhg785u4Hw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台的招商活动，要<span style="color: black;">每日</span><span style="color: black;">即时</span>查看，有符合的活动要<span style="color: black;">即时</span>去报名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>活动带来的流量，都是很大的。<span style="color: black;">常常</span><span style="color: black;">便是</span>几个活动，就带动了爆款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.粉丝通的<span style="color: black;">平常</span>更新动态和活动投稿</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFNoKqZfcibPovzqyawv4r4gkAax5aT0XIP63Pmgf30hicob18hGlu4lzQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFPGNVPnAbhYjAXAJOJaia3sUslVDBgmSBIVwyQhxRAVz9VMHQosOp7ow/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">粉丝通<span style="color: black;">已然</span>慢慢<span style="color: black;">作为</span>平台不可忽略的一大流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平常</span>更新和活动投稿，要<span style="color: black;">即时</span>操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.客户经理SCRM统计数据</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【可跟客户经理要下SCRM统计数据】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFXwncibbU75kozkkvoicy2CKgLT9vxWNICXRibofrIQ9J6c5USSfM7Dq3w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.运营较好的自觉操作习惯</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFGVqkKibFBgmichqqzD36Kbicia35t7s8ZgO4FJD6PBe6gmQhIB1BsQTOgg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>我会<span style="color: black;">始终</span>强调一个操作习惯呢，<span style="color: black;">由于</span><span style="color: black;">非常多</span>东西，你一旦养成习惯，<span style="color: black;">那样</span>你做起来就有条有理。<span style="color: black;">这儿</span>是<span style="color: black;">近期</span>我在做的一个数据记录。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用Excel表格来督促自己</span>。<span style="color: black;">经过</span>记录平台数据、分析流量<span style="color: black;">源自</span>途径，效果跟踪，操作记录以及询盘统计点等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFd8smTeibG3iaqDzdJjlWniaFGA31s1WPJB8Sr2RBI2VymE68Ge3lTz9TQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【<span style="color: black;">必须</span>统计询盘时间点Excel，可在后台留言：询盘统计点】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">备注：国际站运营确实是个很枯燥的工作，要重复做<span style="color: black;">非常多</span>工作，有时候平台效果<span style="color: black;">欠好</span>，都不<span style="color: black;">晓得</span>怎麼优化，怎麼分析<span style="color: black;">原由</span>，<span style="color: black;">亦</span>是一头雾水。KPI的考核落实，<span style="color: black;">亦</span>是很难。站在运营的<span style="color: black;">方向</span>，我还是多<span style="color: black;">期盼</span>，能养成自己一个操作习惯。<span style="color: black;">每日</span>该做什么事情，<span style="color: black;">或</span>有个新的运营思路，能做到精细化的运营。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>业务的KPI</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>的业务KPI不是你们<span style="color: black;">所说</span>的业绩多少啊，提成多少。而是结合国际站平台所做的一个工作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">访客营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">RFQ报价</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回复率</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">询盘回复</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">订单处理</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">买家邀请<span style="color: black;">评估</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaF5SyrtydFH5TlWP0z3JHRntddjL9icaO0FTIyftUX23dAOtaOwFcE99w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFAnDcHmQaPCQSmuicl7MRHbmcqEx3cElYm7TSxg5zoSiaXVbNCAdhRhMg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结合自己接触的平台<span style="color: black;">状况</span>，<span style="color: black;">非常多</span>业务对访客营销和RFQ报价还是挺疏忽的。<span style="color: black;">大众</span>还是不要浪费这个资源了。争取<span style="color: black;">每日</span>做访客营销和报价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有时候，大客户，<span style="color: black;">便是</span>这么不经意而争取到的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFyMMgqmt5kibgLicwUgicrAiaqw4ey9bUxxIF3Ss6pOSiaSXpuYAbJeHvdBw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFTzQ2IZGyQywiaDMERSAXVlCQqpriaRsaR6iaPgJefkZcJRq38xsYEgrQA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，关于询盘的回复和订单处理以及邀请<span style="color: black;">评估</span>。这个就不多说了。。。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFibXX6h6m8Lt5AHia7dnLKYLfgMvVJmLDUDeCFHk6iaA3kiaEwQQUe5nGuA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">题外话：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参加了阿里首届数据达人的比赛。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>可观看支持下，感谢了！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7LnhsMC0dJ3iaGdhiagWZIpURiaZlqjsFaFbYGIv7hHaqYalEs1eFkAOicktPR6LoLf3NT1icVnliaN5JicKYhdQxFZLg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://peixun.alibaba.com/course/detail_PX8G8XQW.htm?spm=a272a.12572742.jscw5wn8.19.11c92c98Hvmd9u</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【复制链接到浏览器打开，国际站账号/淘宝/支付宝账号皆可登录】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/7LnhsMC0dJ1sZ5SicMqA4KItQgLOkSka5DB4QhQ7MG3flUzTvgpsYheibO44jWFsiaibCPlCGNy2KZKAzSD4ic0VMkA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每一次分享，都是值得<img src="https://res.wx.qq.com/mpres/htmledition/images/icon/common/emotion_panel/smiley/smiley_63.png?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
我深感你的理解与共鸣，愿对话长流。 我赞同你的看法，你的智慧让人佩服，谢谢分享。
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