4lqedz 发表于 2024-8-1 13:07:47

戳我，手把手教你做阿里国际站运营！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">认识</span>到有些国际站运营新<span style="color: black;">朋友</span>有<span style="color: black;">非常多</span>问题或疑惑，<span style="color: black;">因此</span>这次想简单谈下自己的理解。从事阿里运营这么<span style="color: black;">数年</span>了，我想你走过的坑或以后可能走的坑，</span>80%<span style="color: black;">我都经历过，你的疑问、困惑我<span style="color: black;">亦</span>有过，<span style="color: black;">或</span><span style="color: black;">咱们</span>都正困惑着，<span style="color: black;">奋斗</span>寻找方向中。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.<span style="color: black;">想做</span><span style="color: black;">B2B</span><span style="color: black;">，到底要不要做阿里国际站？</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按<span style="color: black;">途径</span><span style="color: black;">来讲</span>，<span style="color: black;">倘若</span>你是</span>2B<span style="color: black;">的，想尝试<span style="color: black;">有些</span>电商平台，那阿里巴巴国际站是首选，<span style="color: black;">由于</span>流量最大</span></span><span style="color: black;"><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里国际站出口通是</span>29800<span style="color: black;">元</span><span style="color: black;">/</span><span style="color: black;">年，金品是</span><span style="color: black;">80000</span><span style="color: black;">元</span><span style="color: black;">/</span><span style="color: black;">年，<span style="color: black;">况且</span><span style="color: black;">通常</span>会配几万块的直通车。从开户到上品，再到有可观询盘最快<span style="color: black;">亦</span><span style="color: black;">必须</span></span><span style="color: black;">2-3</span><span style="color: black;">个月，这<span style="color: black;">亦</span>是以有个懂平台的人为前提；<span style="color: black;">倘若</span>是新手，那有可能两个月过去才上传了几十个<span style="color: black;">制品</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2</span></strong><strong style="color: blue;"><span style="color: black;">.<span style="color: black;">阿里国际站要不要找专业的运营？</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我的观点是</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">专业的事交给专业的人，是最经济的方式</span></span></strong><span style="color: black;"><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一件事情，一<span style="color: black;">按时</span>间段内<span style="color: black;">无</span>完成，对<span style="color: black;">机构</span><span style="color: black;">来讲</span>损失有两种，一是可衡量的：<span style="color: black;">宣传</span>费、人力成本等；一种是难以衡量的：机会成本、市场成本。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span></span></span><span style="color: black;"><span style="color: black;">把运营交给</span></span><span style="color: black;"><span style="color: black;">专业人员，他会在机会成本、市场成本上创造<span style="color: black;">更加多</span>价值。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3</span></strong><strong style="color: blue;"><span style="color: black;">.<span style="color: black;">阿里国际站运营<span style="color: black;">平常</span>工作是什么？</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这儿</span>只说平台<span style="color: black;">详细</span>的工作模块，大致<span style="color: black;">能够</span>总结为：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）</span><span style="color: black;"><span style="color: black;">关键词搜集、筛选</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）</span><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>发布、优化</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）</span><span style="color: black;"><span style="color: black;">直通车推广策略测试、<span style="color: black;">调节</span>、优化</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）</span><span style="color: black;"><span style="color: black;">平台数据分析，问题梳理</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）</span><span style="color: black;"><span style="color: black;">主动挖掘商机：</span>RFQ/<span style="color: black;">访客</span><span style="color: black;">/</span><span style="color: black;">粉丝通</span><span style="color: black;">/</span><span style="color: black;">客户通等</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">重点</span><span style="color: black;">便是</span>围绕：订单</span>-<span style="color: black;">询盘</span><span style="color: black;">-</span><span style="color: black;">点击</span><span style="color: black;">-</span><span style="color: black;"><span style="color: black;">揭发</span></span><span style="color: black;">-</span><span style="color: black;">选品，来开展<span style="color: black;">详细</span>工作。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4</span></strong><strong style="color: blue;"><span style="color: black;">.<span style="color: black;"><span style="color: black;">怎样</span>快速<span style="color: black;">提高</span>刚接手的平台效果？</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">刚才</span>接手平台，总体思路上要记得</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">二八定律</span></span></strong><span style="color: black;"><span style="color: black;">，找到<span style="color: black;">日前</span>影响平台的最关键的两到三个<span style="color: black;">原因</span>，全力<span style="color: black;">解决</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">详细</span>操作上，<span style="color: black;">第1</span>步要进行平台数据分析，对</span>“<span style="color: black;"><span style="color: black;">揭发</span></span><span style="color: black;">-</span><span style="color: black;">点击</span><span style="color: black;">-</span><span style="color: black;">询盘</span><span style="color: black;">”</span><span style="color: black;">这三个环节进行分析，找到最严重的问题（此时想到了看过的《增长黑客》中<span style="color: black;">说到</span>的增长模型，此时此景，非常相同）。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如是<span style="color: black;">揭发</span>问题最严重，那就<span style="color: black;">能够</span>先<span style="color: black;">瞧瞧</span>行业热门搜索词的排名<span style="color: black;">状况</span>，<span style="color: black;">倘若</span>排名靠后，那<span style="color: black;">能够</span>先用直通车快速<span style="color: black;">加强</span>下排名，<span style="color: black;">增多</span>获流能力；<span style="color: black;">倘若</span>热门搜索词排名<span style="color: black;">无</span>问题，那就<span style="color: black;">能够</span>把长尾词搜集起来，<span style="color: black;">制品</span>快速覆盖下。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5</span></strong><strong style="color: blue;"><span style="color: black;">.<span style="color: black;"><span style="color: black;">怎样</span>全面做好阿里巴巴国际站？</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想把国际站做的扎扎实实，那就<span style="color: black;">必要</span>把</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>发好</span></span></strong><span style="color: black;"><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">发好<span style="color: black;">制品</span><span style="color: black;">包含</span>两大重要部分，一是关键词，二是<span style="color: black;">制品</span>详情。而这两大<span style="color: black;">构成</span>的<span style="color: black;">基本</span>又是什么呢？对行业的<span style="color: black;">认识</span>，对<span style="color: black;">制品</span>的<span style="color: black;">认识</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">能够</span>说第一步应该是<span style="color: black;">认识</span>市场、<span style="color: black;">认识</span><span style="color: black;">制品</span>；第二步是发好<span style="color: black;">制品</span>。把这两块做透、做到极致，<span style="color: black;">能够</span>说后面的问题都非常好<span style="color: black;">处理</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6</span></strong><strong style="color: blue;"><span style="color: black;">.<span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">处理</span>询盘少的终极问题？</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">询盘少，不是个问题，它是个结果，问题可能在<span style="color: black;">制品</span>转化能力差，<span style="color: black;">或</span>流量少，或流量不<span style="color: black;">精细</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>想要<span style="color: black;">处理</span>询盘的问题，<span style="color: black;">必要</span>系统的<span style="color: black;">认识</span>账户根源问题所在，想用一个设置<span style="color: black;">或</span>一次<span style="color: black;">调节</span>就解决询盘问题，不太现实。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7</span></strong><strong style="color: blue;"><span style="color: black;">.<span style="color: black;">阿里巴巴国际站运营趋势？</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">信保订单</span></span></strong><span style="color: black;"><span style="color: black;">：信保订单决定你的平台星等级，<span style="color: black;">亦</span>很大程度上影响你的自然排名<span style="color: black;">提高</span>速度，想做好平台，就<span style="color: black;">必要</span>往信保方向走。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">流量分层</span></span></strong><span style="color: black;"><span style="color: black;">：<span style="color: black;">此刻</span>流量入口非常丰富，避免不了的</span>“<span style="color: black;">马太效应</span><span style="color: black;">”</span><span style="color: black;">，这可能<span style="color: black;">针对</span><span style="color: black;">有些</span>小<span style="color: black;">机构</span>，想分一杯羹，难度可能会越来越大。<span style="color: black;">由于</span>对阿里<span style="color: black;">来讲</span>，他不仅要服务卖家，<span style="color: black;">亦</span>要服务好买家。好的买家分给有实力的、能<span style="color: black;">供给</span>更好<span style="color: black;">制品</span>或服务的商家，这种匹配度才会更高。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">智能推广</span></span></strong><span style="color: black;"><span style="color: black;">：付费推广方面会朝着智能推广方向走，关键词推广的地位可能会慢慢被削弱。虽然<span style="color: black;">日前</span>阿里的智能算法还<span style="color: black;">不足</span><span style="color: black;">精细</span>，但智能大数据是个方向，相信智能算法肯定会越来越<span style="color: black;">精细</span>；这<span style="color: black;">针对</span>商家<span style="color: black;">来讲</span>，人工操作上可能会越来越简单化，但<span style="color: black;">针对</span>底层的<span style="color: black;">制品</span><span style="color: black;">需求</span>会更高。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">整合营销</span></span></strong><span style="color: black;"><span style="color: black;">：阿里国际站运营到极致，可能<span style="color: black;">便是</span>整合营销了。一方面注重多场景的流量获取，一方面注重品牌影响力的构建。这将会采取多种推广方式，如关键词搜索、智能推广<span style="color: black;">方法</span>、智能<span style="color: black;">举荐</span>、顶展<span style="color: black;">或</span>品牌直达、问鼎等，全面构建阿里站内营销体系。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/14TymtoibwuBS1rNfiafmR5p3froCK7mudc2SvEGOVqo3oxUOrEP3WsyFP2ZS34O5tultQjH09cLVDPTS22EoXkw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>




啊呀呀 发表于 2024-8-20 22:19:26

“板凳”（第三个回帖的人）‌

nqkk58 发表于 2024-9-27 15:26:28

哈哈、笑死我了、太搞笑了吧等。
页: [1]
查看完整版本: 戳我，手把手教你做阿里国际站运营！