电商周报丨淘宝成立直播企业；抖音规定会员券须为全店最优惠；阿里国际站开通半托管...
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">本周（2.18-2.23）看点：</span></strong></span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1. 淘宝成立直播<span style="color: black;">机构</span>，<span style="color: black;">供给</span><span style="color: black;">保母</span>式托管服务</span></h2><span style="color: black;">2. 抖音商家设置会员券<span style="color: black;">必要</span>为全店最大优惠力度</span><span style="color: black;">3. 阿里国际站在欧美6国同步上线半托管业务</span><span style="color: black;">4. 董宇辉否认授权切片带货</span><span style="color: black;">5. 淘宝客服<span style="color: black;">叫作</span><span style="color: black;">微X</span>支付后续将全面覆盖</span><span style="color: black;">6. 东方甄选开通小时达？客服：只是测试<span style="color: black;">周期</span></span><span style="color: black;">7. 抖音<span style="color: black;">叫作</span>今年<span style="color: black;">目的</span>交易额超3万亿元数据不实</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/4gjLfWC4EgZa8xWibNqUNtbPQJUJnRpIIMOYsNmGUIppxXnk4XcpZQjmew18l8bCHct90RKI3p7KKrdHTnfwianw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 淘宝成立直播电商<span style="color: black;">机构</span>，为新手<span style="color: black;">供给</span><span style="color: black;">保母</span>式托管服务</span></strong></span></p><span style="color: black;"><span style="color: black;">近期</span>，淘宝成立直播电商<span style="color: black;">机构</span>，为有意入淘开播的明星、KOL、MCN<span style="color: black;">公司</span><span style="color: black;">供给</span>“<span style="color: black;">保母</span>式”全托管运营服务。据<span style="color: black;">认识</span>，该<span style="color: black;">机构</span>由淘天直播运营团队操盘，与主播采取保底<span style="color: black;">或</span>分润的灵活合作模式。这项服务<span style="color: black;">重点</span>面向初入淘的“新手玩家”，为其<span style="color: black;">供给</span>精细化的托管运营服务，<span style="color: black;">帮忙</span>其快速上手，适应淘系生态玩法。</span><span style="color: black;">（36氪）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 抖音电商新规：商家设置会员券<span style="color: black;">必要</span>为全店最大优惠力度</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">抖音电商日前新增一条对商家会员券的面额质量<span style="color: black;">掌控</span>规定，<span style="color: black;">需求</span>商家创建的会员券时全店优惠力度最大的优惠券，不符合<span style="color: black;">要求</span>的优惠券将在3月15日被作废。<span style="color: black;">（亿邦动力）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. 阿里国际站在欧美6国同步上线半托管业务</span></strong></span></p><span style="color: black;"><span style="color: black;">近期</span>，阿里巴巴国际站在美国、加拿大、墨西哥、英国、德国、法国6国正式上线半托管业务。据<span style="color: black;">认识</span>，上线<span style="color: black;">第1</span>天即有<span style="color: black;">海量</span>半托管商家<span style="color: black;">已然</span><span style="color: black;">起始</span>出单。从阿里国际站<span style="color: black;">认识</span>到，3月外贸旺季举行的“新贸节”将为半托管商品设置专属会场。<span style="color: black;">（新京报）</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4. 董宇辉否认授权切片带货</span></strong></span></p><span style="color: black;">董宇辉<span style="color: black;">近期</span>在直播中<span style="color: black;">暗示</span>：除了与辉同行和东方甄选外，<span style="color: black;">无</span>授权过任何账号用自己的视频、音频、<span style="color: black;">照片</span>去卖货。“<span style="color: black;">她们</span>卖的东西好多存在<span style="color: black;">制品</span>质量问题，<span style="color: black;">然则</span>我<span style="color: black;">不可</span><span style="color: black;">需求</span>别人，对别人形不成任何约束”，董宇辉说。<span style="color: black;">（经济观察网）</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5. 淘宝客服<span style="color: black;">回复</span>开放<span style="color: black;">微X</span>支付：后续将全面覆盖</span></strong></span></p><span style="color: black;">淘宝客服<span style="color: black;">暗示</span>，<span style="color: black;">微X</span>支付<span style="color: black;">日前</span>仅针对部分用户逐步开放，且仅支持购买部分商品时可<span style="color: black;">选取</span>。淘宝后续将逐步<span style="color: black;">所有</span>进行覆盖，<span style="color: black;">况且</span>“这个时间不会太长”。此前淘宝曾推出“<span style="color: black;">微X</span>扫码支付”，需<span style="color: black;">保留</span>二维码，再扫码完成支付。<span style="color: black;">（澎湃<span style="color: black;">资讯</span>）</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6. 东方甄选开通小时达？客服：只是测试<span style="color: black;">周期</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2月19日，有市场<span style="color: black;">信息</span><span style="color: black;">叫作</span>，东方甄选自年初<span style="color: black;">起始</span>试水小时达业务。向官方客服求证，对方<span style="color: black;">暗示</span>，<span style="color: black;">日前</span>，小时达业务只是测试<span style="color: black;">周期</span>，覆盖的<span style="color: black;">制品</span><span style="color: black;">仅有</span>烤肠和白虾，其他<span style="color: black;">制品</span>暂未覆盖。从范围来看，小时达业务仅覆盖上海的虹口区、徐汇区和北京的十里河区域。<span style="color: black;">截止</span><span style="color: black;">日前</span>，东方甄选官方对此未予置评。<span style="color: black;">（i黑马）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7. 抖音电商<span style="color: black;">回复</span>今年<span style="color: black;">目的</span>交易额超3万亿元：数据不实</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">报告</span><span style="color: black;">叫作</span>，抖音电商定下了全年超3万亿元的总成交额（GMV）<span style="color: black;">目的</span>。抖音电商<span style="color: black;">关联</span>负责人<span style="color: black;">暗示</span>，文中的<span style="color: black;">关联</span>数据不实。<span style="color: black;">（财联社）</span></span></p><span style="color: black;">以上<span style="color: black;">便是</span>本周电商行业<span style="color: black;">新闻</span>，想<span style="color: black;">得到</span><span style="color: black;">更加多</span>行业<span style="color: black;">新闻</span>/干货请关注电商自习室~</span>
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