f9yx0du 发表于 2024-8-1 17:54:06

「干货」阿里巴巴国际站怎么入驻?阿里巴巴国际站开店营销攻略

<img src="https://p3-sign.toutiaoimg.com/pgc-image/RMOD6Cu6qsTMkU~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723108957&amp;x-signature=NUNjVuIY%2B625Ff9CZfbBwODaeyw%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“阿里巴巴国际站”是<span style="color: black;">帮忙</span>中小企业拓展国际贸易的出口营销推广服务,它基于<span style="color: black;">全世界</span>领先的企业间电子商务网站阿里巴巴国际站贸易平台,<span style="color: black;">经过</span>向海外买家展示、推广供应商的企业和<span style="color: black;">制品</span>,<span style="color: black;">从而</span><span style="color: black;">得到</span>贸易商机和订单,是出口企业拓展国际贸易的首选网络平台之一。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">入驻阿里国际站的商家<span style="color: black;">那样</span>多,有以往做国内贸易的和传统外贸企业,还有一些<span style="color: black;">本来</span><span style="color: black;">无</span>电商经验的,<span style="color: black;">大众</span>在阿里开店和国外客户对接的机会多,平台的通关、退税、融资、物流等供应链<span style="color: black;">亦</span>很完善,对创业、企业转型和<span style="color: black;">必须</span>拓展市场的人<span style="color: black;">来讲</span>都是<span style="color: black;">非常多</span>好的平台。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.alibaba.com/</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RU075686JJjL5c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723108957&amp;x-signature=MGcnYYe7OhhoeTvyi5YwiUWSlgM%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">怎么入驻?<span style="color: black;">必须</span><span style="color: black;">那些</span><span style="color: black;">要求</span>?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加入<span style="color: black;">要求</span>: </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">必须</span>有大陆工商局注册的做实体<span style="color: black;">制品</span>的企业(生产型和贸易型都<span style="color: black;">能够</span>),收费办理。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注:若<span style="color: black;">机构</span>服务类型如物流、检测认证、管理服务等企业暂<span style="color: black;">不可</span>加入,<span style="color: black;">另一</span>离岸<span style="color: black;">机构</span>和个人<span style="color: black;">亦</span>办理不了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">个人<span style="color: black;">能够</span>注册阿里巴巴国际站吗? </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">个人<span style="color: black;">日前</span><span style="color: black;">没法</span>在阿里巴巴国际站平台上<span style="color: black;">作为</span>付费会员办理出口通会员做卖家发布<span style="color: black;">制品</span>,出通会员是针<span style="color: black;">针对</span>企业,B2B的电子商务平台。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">办理<span style="color: black;">花费</span>: </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">详细</span><span style="color: black;">花费</span>请联系客户经理咨询,您可<span style="color: black;">经过</span>该链接提交贵司信息,3工作日内会有客户经理联系您:</p>https://supplier.alibaba.com/apply/m.htm?code=82004

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">日前</span>套餐C暂不支持自助办理,套餐A和B您可直接线上支付,支付后3工作日会有客户经理联系您</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RU0756P9xwY1dq~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723108957&amp;x-signature=7GivtL4WblgIeH5rQX4%2FpEpO16k%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">阿里巴巴国际站服务开通流程:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">若您<span style="color: black;">做为</span>新签客户,已确认合同并款项到账,请主账号<span style="color: black;">按照</span>后台首页完成以下三项内容:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.提交认证信息,并完成认证;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.提交<span style="color: black;">机构</span>信息,并审核<span style="color: black;">经过</span> ;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">最少</span>发布一款<span style="color: black;">制品</span>,且审核<span style="color: black;">经过</span>;</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RU0756dBO6BeQQ~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723108957&amp;x-signature=IlCG3qmjLSLEDSC%2B%2BPxpAmO5H4c%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">完成以上三项后,2-3小时同步时间后,会<span style="color: black;">必须</span>您完成《国际站规则考试》,<span style="color: black;">经过</span>考试后<span style="color: black;">就可</span><span style="color: black;">选取</span>网站开通时间。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开通时间一旦确认将<span style="color: black;">没法</span>修改,请您<span style="color: black;">小心</span><span style="color: black;">选取</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RU0756qCOWFwKO~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723108957&amp;x-signature=G%2BMuUwKY5wrRjLIlzDx1QUrKEzE%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【提醒】 </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.仅主账号<span style="color: black;">能够</span>操作网站开通;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.开通时间一旦确认将<span style="color: black;">没法</span>修改,请您<span style="color: black;">小心</span><span style="color: black;">选取</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">阿里国际站<span style="color: black;">怎样</span>做</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 用自然排名<span style="color: black;">精细</span>推广,最典型的做法<span style="color: black;">便是</span>:标题<span style="color: black;">便是</span>关键词,关键词<span style="color: black;">倘若</span><span style="color: black;">无</span>同义词,就只设置这一个词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <span style="color: black;">倘若</span>自然排名做不上去,那就用橱窗推,部分<span style="color: black;">制品</span><span style="color: black;">能够</span>用橱窗把排名做上去,<span style="color: black;">所说</span>排名做上去,<span style="color: black;">便是</span>排名在<span style="color: black;">第1</span>页的前半部分。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 橱窗推不上去,就设置内链,<span style="color: black;">同期</span>,利用SNS来推广;这<span style="color: black;">便是</span>引流,内外引流。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 适当利用信保<span style="color: black;">提高</span>排名。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.引流<span style="color: black;">一月</span><span style="color: black;">上下</span>,效果不<span style="color: black;">显著</span>,那就用竞价来推广,<span style="color: black;">亦</span><span style="color: black;">便是</span>P4P,</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>:P4P推广<span style="color: black;">哪些</span>最有可能排前面的<span style="color: black;">制品</span>,P4P不是目的,目的是引流和获取询盘。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大词做到首页有流量,长尾词做到首页有询盘!这<span style="color: black;">便是</span>运营最基本的原理。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">国际站运营的核心内容:流量-营销</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">运营的目的是流量,想像一下,当你一个店铺引进<span style="color: black;">海量</span>的流量,且流量是<span style="color: black;">精细</span>的<span style="color: black;">状况</span>下,下一步要做<span style="color: black;">便是</span>吸引买家点击,最后发起反馈<span style="color: black;">或</span>直接下单。这一过程就<span style="color: black;">必须</span>做好店铺的营销。从<span style="color: black;">日前</span>国际站<span style="color: black;">来讲</span>,营销的内容<span style="color: black;">包含</span>文字营销、<span style="color: black;">照片</span>营销和视频营销。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>都听过乌鸦喝水的故事,跟以纯文字的方式相比,图文结合的方式更能激起读者的兴趣,<span style="color: black;">由于</span><span style="color: black;">仅有</span>纯文字营销是比较枯燥无味的,<span style="color: black;">因此</span>今天就跟<span style="color: black;">大众</span>讲下重点<span style="color: black;">怎样</span>做<span style="color: black;">照片</span>营销以及视频营销。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><span style="color: black;">照片</span>营销 </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>营销<span style="color: black;">便是</span>用会被转载的<span style="color: black;">照片</span>做<span style="color: black;">宣传</span>,这种方式、这些<span style="color: black;">照片</span><span style="color: black;">便是</span>要说的主题。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>营销<span style="color: black;">拥有</span>以下好处:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1) 投资小、效果好、<span style="color: black;">不消</span>人力推广,相比于传统推广方式,<span style="color: black;">例如</span>地推等方式,<span style="color: black;">照片</span>形式在信息时代传播速度更快。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2) 从感官效果来看,<span style="color: black;">照片</span>最短的时间内激起买家的兴趣。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3) 方便SEO的抓取,<span style="color: black;">提高</span>排名,基于代码抓取方式,利用代码使文字浮动在<span style="color: black;">照片</span>上面,图文结合更有获取流量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">便于SNS推广,<span style="color: black;">提高</span>流量。<span style="color: black;">由于</span>社交性网络服务<span style="color: black;">拥有</span>分享和共享的功能,而这一切<span style="color: black;">重点</span>以<span style="color: black;">照片</span>为载体,当你想在社交平台上推广品牌<span style="color: black;">或</span><span style="color: black;">制品</span>的时候,<span style="color: black;">照片</span>是最好展示。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里<span style="color: black;">日前</span>对<span style="color: black;">照片</span>的<span style="color: black;">需求</span>:</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RU075GU3Sz1jkd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723108957&amp;x-signature=axVANFViPCpJBPfTYBbLHvVaQ64%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>视频营销 </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么是视频营销?企业<span style="color: black;">经过</span>网络视频,达到宣传企业品牌, <span style="color: black;">制品</span>以及服务信息目的的一种营销手段。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想像一下,但你在搜索页面查看了<span style="color: black;">非常多</span>家<span style="color: black;">制品</span>,其中有一家是有<span style="color: black;">制品</span>视频,当然有视频的<span style="color: black;">制品</span>会更吸引你,你的<span style="color: black;">第1</span>印象会更加深刻,<span style="color: black;">另一</span><span style="color: black;">倘若</span>视频质量较好的<span style="color: black;">状况</span>下,你就更愿意去询价。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>视频营销有以下好处:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、形式新颖,竞争者少。<span style="color: black;">尤其</span>是差异性不大的<span style="color: black;">制品</span>,<span style="color: black;">制品</span>视频能让你的<span style="color: black;">制品</span>在同行中脱颖。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、传播速度快,用户体验度好。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、让客户直观的<span style="color: black;">认识</span>你的<span style="color: black;">制品</span>,视频直接展示<span style="color: black;">制品</span>外观特点功能以及<span style="color: black;">运用</span>场景。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、视频权重高,能让搜索引擎快速收录,基于SEO,系统会倾向于有视频的<span style="color: black;">制品</span>抓取。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、快速获取<span style="color: black;">精细</span>的流量(同类关键词的搜索,视频都是排在网页前面的)(<span style="color: black;">源自</span>:跨境HenryDong)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点,不<span style="color: black;">表率</span>雨果网立场!本文经原作者授权转载,转载需经原作者授权同意。</strong></p>




qzmjef 发表于 2024-9-28 05:29:52

你说得对,我们一起加油,未来可期。

j8typz 发表于 2024-10-30 19:36:25

顶楼主,说得太好了!
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