2022数字外贸真牛奖「实力担当」赛段选手回顾
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">12月20日，“数字外贸真牛奖”圆满落幕，但外贸人的“牛”气依然长存。直到<span style="color: black;">此刻</span>，<span style="color: black;">咱们</span>依然为每一位商家的经历和故事所感动。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/15018e0beb7246c2ab63b030fc78dc6f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723115857&x-signature=8KPflvg7zTCoy7dNZuVrToshLgg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">她们</span><span style="color: black;">其中</span>，有的将<span style="color: black;">制品</span><span style="color: black;">制品</span>行销到几十个国家，有的创造了年<span style="color: black;">营销</span>额破亿的奇迹，有的在贸易环境一片暗淡中，<span style="color: black;">持有</span>咬牙等待触底反弹的逆商。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">感动常在，奇迹常在。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在“真牛奖”直播当晚，<span style="color: black;">咱们</span>见证了太多牛人，听到了<span style="color: black;">她们</span>的故事。<span style="color: black;">她们</span>韧性拼搏的精神<span style="color: black;">亦</span>让<span style="color: black;">咱们</span>深受感动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">错失</span>了当天直播，<span style="color: black;">不碍事</span>！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">接下来，<span style="color: black;">咱们</span>将围绕当天赛事的三大赛段，连续推出3篇推文，为<span style="color: black;">大众</span>带来21名外贸牛人故事的精华版，让<span style="color: black;">大众</span>重新感受“真牛奖”现场的热烈氛围。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天，让<span style="color: black;">咱们</span>有请<strong style="color: blue;"><span style="color: black;"><span style="color: black;">“实力担当”</span></span></strong>赛段的8位选手登场。</span><span style="color: black;"><span style="color: black;"><span style="color: black;">（对真牛奖现场直播意犹未尽的<span style="color: black;">伴侣</span>，欢迎打开“阿里巴巴国际站”视频号，点击“直播回放”观看1220日真牛奖直播回放）</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">01</span></span>给联合国制定标准</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@罗畅</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@深圳市硕腾科技有限<span style="color: black;">机构</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跟<span style="color: black;">大众</span>说一件趣事，联合国粮食署曾来我<span style="color: black;">这儿</span>采购过平板电脑，当时<span style="color: black;">她们</span>联合国发招标书的时候，<span style="color: black;">咱们</span>一看，<span style="color: black;">她们</span>的<span style="color: black;">需求</span>和<span style="color: black;">咱们</span>打造的规格，相差无几。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，<span style="color: black;"><span style="color: black;">咱们</span>打造的平板电脑的规格，<span style="color: black;">已然</span>高度符合联合国粮食署的招标<span style="color: black;">需求</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">正<span style="color: black;">由于</span>此，<span style="color: black;">咱们</span>顺利拿下了联合国粮食署的订单。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在和联合国粮食署的合作中，我深深感受到了一件事：<span style="color: black;">企业数字化表达的能力，对出海业务太重要了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>在阿里国际站上，国外买家能<span style="color: black;">经过</span>页面的<span style="color: black;">照片</span>信息、文字信息、短视频、直播VR等工具，直接看到我的<span style="color: black;">制品</span>，<span style="color: black;">认识</span>我的企业能力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通过数字化，客单成交量的速度<span style="color: black;">亦</span>大大<span style="color: black;">加强</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年1月，有个300万美金的订单，从询盘到下单只用了7天，客户没拿样品，<span style="color: black;">亦</span>没来过工厂，<span style="color: black;">为何</span>这么信任<span style="color: black;">咱们</span>？是<span style="color: black;">由于</span>阿里国际站给<span style="color: black;">咱们</span>做了重要的国际背书。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感受到数字化出海的便利和重要后，我组建了一个20人的运营团队，大部分是美工、内容、编导，目的<span style="color: black;">便是</span>优化我的数字化表达能力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我深信，小企业<span style="color: black;">亦</span>能实现精品中国造，给世界定制标准。<span style="color: black;">因此呢</span>，<span style="color: black;">用数字化讲好品牌语言，<span style="color: black;">显出</span>更加重要。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">02</span></span>老头子还搞什么外贸？</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@张复才</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@上海四秀复合布有限<span style="color: black;">机构</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">50岁之前，我<span style="color: black;">始终</span>在给别人打工，是在合作伙伴的劝说下，我才<span style="color: black;">起始</span>一场扩日持久的创业之旅。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">早在2006年，我就<span style="color: black;">入住</span>了阿里巴巴国际站，<span style="color: black;">非常多</span>人说我胆子大，说我这个老头子，还搞什么外贸。</span>但我<span style="color: black;">晓得</span>，<span style="color: black;">想要和世界的买家产生链接，必然要<span style="color: black;">经过</span>国际化平台。</span>当时我连英语都不懂，虽然想过要学习，但年纪摆在那里，总是学过就忘。最后决定不折腾了，请个懂英语的专业人才，一劳永逸。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">直到今天，我都和<span style="color: black;">幸运</span>自己早早入驻了国际站。<span style="color: black;">日前</span>，我在阿里国际站上有7家店铺，<span style="color: black;">机构</span>出口的业务90%以上，都来自阿里国际站。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正<span style="color: black;">由于</span>数字化出海如此重要，我<span style="color: black;">亦</span><span style="color: black;">不可</span>原地踏步，近几年我<span style="color: black;">始终</span>在<span style="color: black;">科研</span>平台的新<span style="color: black;">制品</span>和新变化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>，当时阿里国际站内推出信用<span style="color: black;">保证</span>交易时，不仅同行，<span style="color: black;">包含</span><span style="color: black;">咱们</span>厂里的<span style="color: black;">青年</span>人都对此抱有<span style="color: black;">可疑</span>态度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但以我的判断，这是一项非常好的东西。我<span style="color: black;">不顾及</span>他人反对，硬是让<span style="color: black;">机构</span><span style="color: black;">运用</span>了这个信保。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">运用</span>了这个信保，公司不仅拿到了200多万美金的订单，还让<span style="color: black;">机构</span>信誉度大大<span style="color: black;">提高</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这<span style="color: black;">便是</span>外贸数字化的魅力，它的机制和玩法<span style="color: black;">始终</span>在变化，<span style="color: black;">咱们</span><span style="color: black;">仅有</span>拥抱变化，<span style="color: black;">才可</span>挖掘机会。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年我70了，不少人劝我<span style="color: black;">离休</span>，打打麻将享受生活。但我闲不住，今年我投了一个亿，建新厂房，<span style="color: black;">处理</span><span style="color: black;">机构</span>产能问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在数字化浪潮下，<span style="color: black;">仅有</span><span style="color: black;">持续</span>奔跑，<span style="color: black;">才可</span>立于潮头。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">03</span></span>让世界爱上中国<span style="color: black;">设备</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@潘肖川</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@浙江单凡进出口有限<span style="color: black;">机构</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在我的<span style="color: black;">机构</span>，摆着一堆被<span style="color: black;">咱们</span>砸烂的设备。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>？<span style="color: black;">由于</span>这一堆都是生产出来的次品，<span style="color: black;">咱们</span>不可能把次品卖给国外客户。<span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">表率</span>的不仅是企业，还是中国的形象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">让世界爱上中国<span style="color: black;">设备</span>，<span style="color: black;">不仅</span>是<span style="color: black;">机构</span>的口号，<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>生产设备和服务客户的标准。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>，<span style="color: black;">咱们</span>加工的<span style="color: black;">设备</span>部件，<span style="color: black;">能够</span>和德国博世BOSCH<span style="color: black;">设备</span>通用互换，<span style="color: black;">亦</span><span style="color: black;">作为</span>欧美高端设备的平替。<span style="color: black;">咱们</span>的业务<span style="color: black;">分部</span>24小时轮岗全年无休，为客户<span style="color: black;">供给</span>最<span style="color: black;">即时</span>的服务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">高品质+好服务，让<span style="color: black;">机构</span>的实力得到客户的认可。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但一家<span style="color: black;">机构</span>光有实力<span style="color: black;">不足</span>，中国商家不缺实力，缺的是向全世界的买家做好表达，讲好自己的品牌故事的能力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>讲好自己的品牌故事？<span style="color: black;">怎样</span>达成“让世界爱上中国<span style="color: black;">设备</span>”的使命？<span style="color: black;"><span style="color: black;">仅有</span>借助数字化，<span style="color: black;">才可</span><span style="color: black;">持有</span>广阔的<span style="color: black;">途径</span>，发出自己的声音。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">想要</span>让“声音”<span style="color: black;">连续</span>发出，<span style="color: black;">咱们</span>在阿里国际站的<span style="color: black;">重点</span>搜索页面上，做了一个矩阵式品牌护城河的打法，<span style="color: black;">经过</span>问鼎、顶展、P4P和精品橱窗，<span style="color: black;">持续</span>向买家传递品牌信号。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>还做了全方位的适配，从全链路的售后专业服务，到<span style="color: black;">制品</span>的最新创新，到专业买家的行业口碑反馈，都以最直观的形式呈现给买家。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播和短视频<span style="color: black;">亦</span>是数字化的风口，我<span style="color: black;">亦</span><span style="color: black;">必要</span>抓住这个机会，<span style="color: black;">经过</span>这个数字化新潮流，让<span style="color: black;">咱们</span>的品牌传播得更远。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成功是<span style="color: black;">奋斗</span>+东风的必然成果，<span style="color: black;">咱们</span><span style="color: black;">奋斗</span>打造高品质商品，借助数字化东风，让中国商品走出国门，闪亮世界。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">04</span></span>数字化转型带来改变</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@杨建</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@广州盛依隆厨房设备有限<span style="color: black;">机构</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这几年，餐饮业的困境有目共睹。或许你会想，这份困境<span style="color: black;">亦</span>难倒了<span style="color: black;">咱们</span>这些卖厨具的吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但事实却是，<span style="color: black;">咱们</span>却依靠自有品牌线上的数字化转型，实现了业绩的翻番。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做到这些，<span style="color: black;">咱们</span>大概分了三步走。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>步，<span style="color: black;">咱们</span>打造了“福诺德数字化品牌旗舰店”，这是我在阿里国际站超级星厂牌活动中，做的重要尝试。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在旗舰店里，从品牌表现、页面内容、视觉体系等方面，<span style="color: black;">咱们</span>都做了全面升级。在当月的营销活动中，访客<span style="color: black;">大涨</span>了10 倍，<span style="color: black;">每日</span>有3000多位来自<span style="color: black;">全世界</span>的卖家<span style="color: black;">经过</span>国际站<span style="color: black;">认识</span><span style="color: black;">咱们</span>品牌，在社媒上，<span style="color: black;">咱们</span>有5万多粉丝，并<span style="color: black;">连续</span>和<span style="color: black;">她们</span>互动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数字化降低了<span style="color: black;">咱们</span>的成本，让<span style="color: black;">咱们</span>能直接接触到<span style="color: black;">更加多</span>的海外买家。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第二步，利用数字化，传递品牌理念。在展现<span style="color: black;">制品</span>时，<span style="color: black;">咱们</span><span style="color: black;">必须</span>换一个思路：与其展现<span style="color: black;">制品</span>，不如展现品牌理念。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span>大都是不锈钢，直接展现太乏味，<span style="color: black;">咱们</span>要让<span style="color: black;">制品</span><span style="color: black;">新鲜</span>起来。<span style="color: black;">因此</span><span style="color: black;">必须</span>找到一位“精神契合”的主厨，来为<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>代言。用品牌与主厨相同的理念和追求，打造了<span style="color: black;">大众</span>理想中的厨房，<span style="color: black;">而后</span><span style="color: black;">经过</span>直播和短视频宣传出去，并放在国际站、脸书等线上<span style="color: black;">途径</span><span style="color: black;">持续</span>传播、发酵和引流，让<span style="color: black;">更加多</span>人看到<span style="color: black;">咱们</span>，认识<span style="color: black;">咱们</span>，继而对<span style="color: black;">咱们</span>产生<span style="color: black;">更加多</span>的认同感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第三步，服务数字化。<span style="color: black;">咱们</span>打造了一个在线厨房，<span style="color: black;">经过</span>VR和直播，让用户沉浸式逛厨房。</span>在逛厨房<span style="color: black;">时期</span>，用户能近距离观摩厨师的设备<span style="color: black;">运用</span>，跟厨师进行互动，实时<span style="color: black;">认识</span>厨房<span style="color: black;">制品</span>的<span style="color: black;">状况</span>。<span style="color: black;">咱们</span>还能在24小时内，完成客户梦想厨房的3D设计和VR动态，<span style="color: black;">这般</span>就能规避想象与现实的差距，<span style="color: black;">保准</span>用户最后能拿到中意的厨房。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对外贸人<span style="color: black;">来讲</span>，数字化是个好<span style="color: black;">助手</span>，它能帮<span style="color: black;">咱们</span>快速<span style="color: black;">创立</span>品牌并宣传其价值，准确<span style="color: black;">捉捕</span>用户需求，优化<span style="color: black;">途径</span>和运营。只要借助好数字化，<span style="color: black;">咱们</span>的品牌在<span style="color: black;">全世界</span>，<span style="color: black;">必定</span>能有更大的影响力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">05</span></span><span style="color: black;">咱们</span>总会飞起来</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@林昊民</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@杭州纽卓科技集团有限<span style="color: black;">机构</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我的<span style="color: black;">机构</span>，不是最大的，确是最快的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毫不夸张地说，我<span style="color: black;">机构</span>的发展速度，在杭州30多家同类企业中，是最快的。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ee3b17b0aab8466a9fbed4cd69622ee0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723115857&x-signature=GzzmLuM6imwpI9SC5x0BXUxoRhM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这都是<span style="color: black;">由于</span>2020年，<span style="color: black;">咱们</span>重新回到了阿里国际站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">曾经有一段时间，我很执着于把生意做大，把<span style="color: black;">机构</span>做到<span style="color: black;">第1</span>梯队去，但时间久了，<span style="color: black;">发掘</span>这不仅很难做到，<span style="color: black;">况且</span>还容易自我内耗。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后来我想明白了，<span style="color: black;">第1</span>梯队上不去，我<span style="color: black;">能够</span>去坐第二梯队的C位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">回到国际站之后，就有不少人跑来询问<span style="color: black;">咱们</span>，有<span style="color: black;">无</span>规格更小，更便于运输，便于安装，性价比更高的小型液氮设备。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问的人多了，我<span style="color: black;">忽然</span><span style="color: black;">认识</span>到，市场上<span style="color: black;">大都是</span>几千万的大型液氮设备，还<span style="color: black;">无</span>给小农场主<span style="color: black;">运用</span>的小型液氮设备。这是千载难逢的商机呀！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">于是，<span style="color: black;">咱们</span>着手<span style="color: black;">开发</span>了小型液氮设备，商品一放在国际站上，就售出了20台，<span style="color: black;">亦</span><span style="color: black;">作为</span>东南亚的首选品牌。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>弥补这个市场空缺的同时，还<span style="color: black;">创立</span>起了自己的技术壁垒，小型液氮设备的国家专利就要下来了，<span style="color: black;">咱们</span><span style="color: black;">亦</span>即将<span style="color: black;">作为</span>国家级高新企业！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>回头想想，<span style="color: black;">倘若</span>不是2020年重新回到阿里巴巴国际站，<span style="color: black;">咱们</span>怎么有可能洞察到这个需求，抓得住这个机会呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，千万不要以为传统重工企业就不<span style="color: black;">必须</span>数字化出海，相反，越看重数字化的重工企业，越能找到新的商机。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看重数字化后，我的<span style="color: black;">机构</span><span style="color: black;">起始</span>从<span style="color: black;">基本</span>上去改造和应用数字化，<span style="color: black;">咱们</span>打造了<span style="color: black;">营销</span>+技术+全域营销的模式，专注数字化外贸。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span>正进行了数字化外贸，一位埃塞俄比亚的客户<span style="color: black;">才可</span>在国际站上找到<span style="color: black;">咱们</span>，并且告诉<span style="color: black;">咱们</span>：“中国<span style="color: black;">制品</span>，自动化程度高，<span style="color: black;">制品</span><span style="color: black;">更易</span><span style="color: black;">守护</span>，价格更便宜。”这<span style="color: black;">便是</span>中国智造这块招牌的力量和价值。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">欠妥</span>最强的企业，<span style="color: black;">咱们</span>只当最清醒的企业，摸清市场空缺，找到自己的长处，无论<span style="color: black;">是不是</span>站在风口，<span style="color: black;">咱们</span>总会飞起来！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">06</span></span>永远“不务正业”，永远探索不止</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@林志烈</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@广州希利服饰有限<span style="color: black;">机构</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“不务正业”，<span style="color: black;">爱好</span>折腾，是我对自己的<span style="color: black;">评估</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">爱好</span>唱歌，就去当了一名摇滚乐队的主唱；<span style="color: black;">由于</span><span style="color: black;">必须</span>场地演出，我去开了一间酒吧；<span style="color: black;">由于</span>想要实现电动车自驾游西藏，我和<span style="color: black;">伴侣</span>自费修建了全国<span style="color: black;">第1</span>条川藏线上的电动车快充线路......</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/df2248c1a71349249d197f9008cece6a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723115857&x-signature=uavjLI8g6FXfDHdTELVwg2xlHEg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种“不务正业”的做法，我<span style="color: black;">亦</span>用在了创业中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2007年，我创办了希利服饰，从企业方向的制定到客户服务标准，我都决定不走寻常路。服装，<span style="color: black;">咱们</span>只制作高端运动服饰，客户服务，<span style="color: black;">咱们</span>采取柔性化定制服务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高端运动服赛道，让<span style="color: black;">咱们</span><span style="color: black;">作为</span>3000+专业运动团体的服装供应商。<span style="color: black;">柔性化定制，让客户能一件起定，这不仅<span style="color: black;">处理</span>了客户库存的后顾之忧，<span style="color: black;">亦</span>让<span style="color: black;">机构</span>的下单量增长了十倍。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仅仅是<span style="color: black;">这般</span>，当然<span style="color: black;">不足</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">世界永远在变，市场<span style="color: black;">亦</span>在变。<span style="color: black;">尤其</span>是疫情三年，我深切感受到数字化出海的重要性。站在数字化浪潮上，<span style="color: black;">才可</span>让<span style="color: black;">更加多</span>人看到自己。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">进入阿里巴巴国际站，是进入数字化的<span style="color: black;">第1</span>步。<span style="color: black;">经过</span>阿里巴巴国际站，我们制作的世界杯主题系列球衣被成功采购，并在卡塔尔亮相。不得不说，这是中国制造的一份骄傲。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">数字化第二步，是要踏上直播赛道。</span>跨境2B直播正<span style="color: black;">处在</span>风口，<span style="color: black;">此刻</span>不出击，更待何时？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>把线下展会的客户接待场景，直接搬进了直播间，<span style="color: black;">每日</span>从早上9点直播到<span style="color: black;">夜晚</span>9点，利用这12个小时将商机转化率拉到最高。<span style="color: black;">同期</span>借助“超级星厂牌”营销活动，达成高浓度的全域渗透。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在直播赛道上的<span style="color: black;">精细</span>发力，<span style="color: black;">咱们</span>单月商机数据<span style="color: black;">提高</span>了2倍多，<span style="color: black;">经过</span>直播<span style="color: black;">得到</span>的单月粉丝，比几年累积的粉丝还多。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">事实证明，数字化出海已<span style="color: black;">作为</span><span style="color: black;">咱们</span>必不可少的营销手段。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">亦</span><span style="color: black;">期盼</span>，在数字化浪潮下，希利服饰能让中国球服品牌走得更高，更远。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">07</span></span>老牌车企新能量</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@程源</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@东风柳州汽车有限<span style="color: black;">机构</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个中国的老牌汽车，<span style="color: black;">怎样</span>打入汽车工业发达的欧洲市场？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答案<span style="color: black;">咱们</span>探索出来了：<strong style="color: blue;"><span style="color: black;"><span style="color: black;">数字化</span></span></strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今年，<span style="color: black;">咱们</span>联手阿里国际站完<span style="color: black;">成为了</span>一场线上与线下联动的AMF展会，<span style="color: black;">亦</span>完<span style="color: black;">成为了</span>东风柳汽的欧洲首秀。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回忆起当时的场景，我依然很激动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>在法兰克福现场，其实只安排了一辆新车，可供展览的场地<span style="color: black;">亦</span>不大，<span style="color: black;">怎样</span>秀出<span style="color: black;">咱们</span>的东风柳汽的亮点呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>调用了12块数字屏幕，同步跟国内进行实时续航体验测试、沉浸式参观<span style="color: black;">咱们</span>的VR工厂等，并且将<span style="color: black;">咱们</span>的欧盟市场资质认证、欧标充电配置等技术实力，以数字化的方式做了全方位展示。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完成这些展示，全借助于<span style="color: black;">咱们</span>在国际站上的数字化能力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">效果<span style="color: black;">亦</span>大大超乎预期，品牌<span style="color: black;">得到</span>5000W+的<span style="color: black;">揭发</span>，国际站店铺<span style="color: black;">得到</span>环比200%的线上询盘增长，<span style="color: black;">咱们</span>趁热打铁，成功打入欧洲本地市场。<span style="color: black;">日前</span>已签了6个欧洲国家的代理，超过2500台订单意向，<span style="color: black;">亦</span>已<span style="color: black;">起始</span>布局欧洲的本地化团队。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一切，都得益于这场创新的数字化新车发布会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">试想，<span style="color: black;">倘若</span><span style="color: black;">无</span>这次数字化发布会，<span style="color: black;">咱们</span>的宣传成本将大大<span style="color: black;">加强</span>，但宣传效果会大打折扣。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这次和国际站的合作，证明了像汽车<span style="color: black;">这般</span>的体验性行业，<span style="color: black;">亦</span>可<span style="color: black;">经过</span>数字化创新，实现惊人爆发力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今天，我依然很<span style="color: black;">幸运</span>，把东风柳汽带上了数字化出海之路，<span style="color: black;">仅有</span><span style="color: black;">持续</span>地创新尝试，<span style="color: black;">才可</span>带领老牌汽车实现突破。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我比任何人都坚信，汽车行业的数字化出海，将为这个行业带来无比光明的<span style="color: black;">将来</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">08</span></span>互联网<span style="color: black;">第1</span>品牌</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@张杰</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">@山东领品机械科技有限<span style="color: black;">机构</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在泰国市场上，有十几家“领品”代理商在售卖我们的<span style="color: black;">设备</span>。但好笑的是，<span style="color: black;">咱们</span>在泰国官方合作的代理商，<span style="color: black;">仅有</span>两家。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个现象，说明了一个问题：在泰国，“领品”<span style="color: black;">已然</span>是有口碑的品牌。<span style="color: black;">因此</span>才会有这么多“冒牌代理商”。<span style="color: black;"><span style="color: black;">咱们</span>的激光设备，<span style="color: black;">已然</span>做到阿里国际站站内TOP1。</span>我去年曾说过，要做互联网激光切割机<span style="color: black;">第1</span>品牌，今年<span style="color: black;">咱们</span>确实做到了。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a35a32354f9f486797ee7a9a20cd1ad8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723115857&x-signature=DTRAyp52uHwxURVNJhzyMlUOBys%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">印尼市场<span style="color: black;">第1</span>台12000W激光切割机、越南市场<span style="color: black;">第1</span>台30000W激光切割机、西班牙市场<span style="color: black;">第1</span>台中国产20000W激光切割机，都来自<span style="color: black;">咱们</span><span style="color: black;">机构</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>做到<span style="color: black;">这般</span>，都是<span style="color: black;">由于</span><span style="color: black;">咱们</span>走上了数字化道路。2020年疫情刚<span style="color: black;">起始</span>，当<span style="color: black;">非常多</span>同行还陷在迷茫中时，<span style="color: black;"><span style="color: black;">咱们</span>在阿里国际站投了100万做SKA，这是<span style="color: black;">咱们</span>搭建数字化营销体系，非常重要的一步。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数字化出海给<span style="color: black;">咱们</span>带来了<span style="color: black;">更加多</span>商机，但<span style="color: black;">怎样</span>为品牌<span style="color: black;">连续</span>注入活力，是<span style="color: black;">咱们</span><span style="color: black;">必须</span>思考的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，<span style="color: black;">咱们</span>将<span style="color: black;">更加多</span>地思考，在数字化<span style="color: black;">途径</span>商，<span style="color: black;">怎样</span>让<span style="color: black;">咱们</span>展示的内容更可信，展现更全面，沟通更快捷。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">直播和短视频是数字化新风向，<span style="color: black;">经过</span>实时动态展现，能更直观地呈现<span style="color: black;">咱们</span>的<span style="color: black;">设备</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span>能<span style="color: black;">经过</span>屏幕，和客户<span style="color: black;">即时</span>沟通。</span>每一次直播互动，<span style="color: black;">便是</span>一次展会的实时接待，这有利于<span style="color: black;">咱们</span>打造品牌信任度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“领品”在数字化上还有很大的空间，我相信数字化的边界是无限的，<span style="color: black;">仅有</span><span style="color: black;">持续</span>地探索，<span style="color: black;">才可</span>领会其中的<span style="color: black;">奥妙</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">09</span></span>写在最后</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上故事，<span style="color: black;">便是</span><span style="color: black;">第1</span>赛段“实力担当”8位选手的竞演分享，看完<span style="color: black;">她们</span>的故事，<span style="color: black;">忍不住</span>说一句：真牛！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">她们</span>的“牛”气，<span style="color: black;">便是</span>想一出，做一出，拼一出，成一出。<span style="color: black;">她们</span>善于把自己的想法变成现实，并且为之付出数年的<span style="color: black;">奋斗</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>赛段的故事没看够？不要急！近期，剩余的两个赛段——“智慧担当”赛段的8位选手，“<span style="color: black;">全世界</span>担当”的5位选手<span style="color: black;">亦</span>会<span style="color: black;">持续</span>亮相，为<span style="color: black;">咱们</span>带来<span style="color: black;">她们</span>的故事和经验分享。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关注<span style="color: black;">咱们</span>，观看<span style="color: black;">更加多</span>外贸牛人的故事！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2023年即将开启，让<span style="color: black;">咱们</span>汲他人之所长，避自己之短板，让自己在明年的外贸浪潮中，更加稳步前进，<span style="color: black;">亦</span>助力中国外贸向更高处发展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">-彩蛋-</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你身边的外贸助手，手把手教你从外贸入门到<span style="color: black;">能手</span>进阶，就在外贸<span style="color: black;">第1</span>课小程序。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">ps*首页还有真牛奖选手<span style="color: black;">表率</span>罗畅老师、许<span style="color: black;">研发</span>老师、陈小七老师等老师为外贸新人准备的<strong style="color: blue;"><span style="color: black;">精彩课程《新人速成攻略：外贸<span style="color: black;">能手</span>8招带你成功起步》</span></strong>，欢迎抢先一步，提前学习。</span></p>
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