qzmjef 发表于 2024-8-1 21:28:58

做阿里巴巴国际站什么才是最重要的？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">大众</span>好，我是戴维的宋，一个专注外贸平台知识分享的外贸人。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相信<span style="color: black;">非常多</span>做外贸的小伙伴80%会<span style="color: black;">选取</span>做阿里巴巴国际站，究其<span style="color: black;">原由</span>，无非<span style="color: black;">便是</span>阿里的名气大，<span style="color: black;">况且</span>就阿里本身<span style="color: black;">来讲</span><span style="color: black;">亦</span>在四处做宣传，<span style="color: black;">晓得</span>阿里巴巴的客户越来越多，客户总体量<span style="color: black;">亦</span><span style="color: black;">逐步</span>庞大了起来，<span style="color: black;">因此</span><span style="color: black;">大众</span>觉得做阿里准没错。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/127c3cecc2eb44ffb021b8ad55bef611~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723120924&amp;x-signature=nTU%2F0KVcmse89xwR83zCUnOL%2FbE%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里国际站PC端首页</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">细心观察的小伙伴会<span style="color: black;">发掘</span>，其实在每行每业总有<span style="color: black;">那样</span>几个TOP10，在普通人看来这些top的店铺跟自己的店铺就像隔了一条银河系，差距太大了，<span style="color: black;">那样</span>问题就来了，做国际站，到底差距出<span style="color: black;">此刻</span>哪里？应该怎么做<span style="color: black;">才可</span>缩小与top之间的差距呢？</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/95d50dce25184f93a59129013c51033d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723120924&amp;x-signature=Gc9Vh6xe5n7vYZNffwRUHIYcs5Y%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自己的平台与行业TOP之间的差距</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span><span style="color: black;">起始</span>想缩小差距的时候，就要俯下身子从平台的细微处<span style="color: black;">发掘</span>问题，<span style="color: black;">首要</span><span style="color: black;">咱们</span>要<span style="color: black;">晓得</span>，客户是<span style="color: black;">经过</span>什么方式找到的<span style="color: black;">咱们</span>，是<span style="color: black;">咱们</span>的<span style="color: black;">照片</span>吗？当然不是，<span style="color: black;">倘若</span>不是系统<span style="color: black;">举荐</span>的话，客户找到<span style="color: black;">咱们</span>基本上是不可能的，究其<span style="color: black;">原由</span><span style="color: black;">仅有</span>一个，那<span style="color: black;">便是</span>关键词，就像<span style="color: black;">咱们</span>去淘宝买东西<span style="color: black;">同样</span>的，<span style="color: black;">咱们</span>肯定要<span style="color: black;">晓得</span><span style="color: black;">咱们</span><span style="color: black;">必须</span>的是什么，<span style="color: black;">咱们</span><span style="color: black;">才可</span>去找到<span style="color: black;">咱们</span><span style="color: black;">必须</span>的东西，要<span style="color: black;">否则</span>就得浪费<span style="color: black;">海量</span>的时间<span style="color: black;">经过</span>平台大的<span style="color: black;">归类</span>去找。<span style="color: black;">因此</span>说无论是做什么平台，关键词才是重中之重，要不怎么说，得关键词者得天下！</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">得关键词者得天下</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">得关键词者得天下，几乎是<span style="color: black;">每一个</span>网购平台的<span style="color: black;">结论</span>，<span style="color: black;">由于</span><span style="color: black;">针对</span>平台而言，能够找到你的<span style="color: black;">制品</span>，<span style="color: black;">首要</span>要<span style="color: black;">晓得</span>与你<span style="color: black;">制品</span><span style="color: black;">关联</span>的关键词，要<span style="color: black;">重视</span>的是，人的名字可能<span style="color: black;">仅有</span>一个，<span style="color: black;">然则</span>在平台上，<span style="color: black;">按照</span><span style="color: black;">区别</span>客户的<span style="color: black;">爱好</span>度，一个<span style="color: black;">制品</span>可能会有多个相近的名字，就拿“冰箱”<span style="color: black;">来讲</span>吧，它有可能会叫“fridge”, 它还有可能会叫“refrigerator”<span style="color: black;">或</span>“freezer”等，<span style="color: black;">由于</span>叫法<span style="color: black;">区别</span>，面对的客户群体<span style="color: black;">亦</span>是五花八门，在网站上，<span style="color: black;">这般</span>的相近的词，<span style="color: black;">咱们</span>通通要收下，用的时候要学会变通，三个词<span style="color: black;">同期</span>放在三个主关键词的位置，标题尽可能都<span style="color: black;">包括</span>进去，<span style="color: black;">这般</span><span style="color: black;">才可</span>让客户无论怎么找都能准确的找到这个<span style="color: black;">制品</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">收集关键词，在阿里站内，大致分为两个<span style="color: black;">周期</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span><span style="color: black;">周期</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">所说</span>的初期，<span style="color: black;">由于</span>初期可能<span style="color: black;">针对</span>平台还不是很<span style="color: black;">熟练</span>，<span style="color: black;">亦</span><span style="color: black;">无</span>太<span style="color: black;">都数</span>据的<span style="color: black;">累积</span>，找关键词<span style="color: black;">重点</span>是靠四个方面：</strong></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">关键词指数</h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7eb86ec90b004ab695314aabd65638ef~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723120924&amp;x-signature=y1DLAYzbLl4uhQg6aUXt%2F%2BhPznw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在关键词指数里面，输入与你<span style="color: black;">制品</span><span style="color: black;">关联</span>的关键词，就会出来<span style="color: black;">非常多</span>与你这个词<span style="color: black;">关联</span>的关键词，无论是相近的还是<span style="color: black;">包括</span>关系的，都<span style="color: black;">尤其</span>丰富。基本上能够涵盖与你的<span style="color: black;">制品</span><span style="color: black;">关联</span>的绝大部分关键词，无论是短词还是长尾词。这<span style="color: black;">亦</span>是最<span style="color: black;">可靠</span>的一个<span style="color: black;">办法</span>！</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">搜索引擎下拉<span style="color: black;">举荐</span></h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/849ef7c66d7c4e128762909fca14474c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723120924&amp;x-signature=pxbTSKuqrOEiSPbOFIjIAtiYHxc%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以bag为例</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>上网购物的时候，有<span style="color: black;">无</span><span style="color: black;">发掘</span>这种现象，你可能只是输入了关于你想要<span style="color: black;">制品</span>的一个字，下面就会<span style="color: black;">显现</span><span style="color: black;">非常多</span><span style="color: black;">关联</span>的词和选项，有的还很适合你，<span style="color: black;">因此</span>在<span style="color: black;">这儿</span>找关键词<span style="color: black;">通常</span>还<span style="color: black;">能够</span>。如图所示，以bag为例，就会出来<span style="color: black;">非常多</span><span style="color: black;">关联</span>的<span style="color: black;">精细</span>词，长尾词<span style="color: black;">或</span>标题，这都是大数据的功劳，<span style="color: black;">针对</span>初入外贸行业的小伙伴<span style="color: black;">来讲</span>，还是很省事的。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">排名靠前的同行</h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f8c6a1e704284a51b6bb7a43c58209b8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723120924&amp;x-signature=xNqUeWhJmMnFxYHPsDYP%2FjoAZNc%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以bag为例</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同行的关键词，尤其是做了<span style="color: black;">数年</span>的同行的，<span style="color: black;">她们</span>的词都是比较准的，<span style="color: black;">况且</span>但凡能到<span style="color: black;">第1</span>页的<span style="color: black;">通常</span>都是数据比较好的<span style="color: black;">制品</span>，从<span style="color: black;">她们</span>的<span style="color: black;">制品</span>中，找到你想要的关键词，<span style="color: black;">亦</span>是很<span style="color: black;">可靠</span>的。还是以bag为例，参考这些钻比较多的商家同行，<span style="color: black;">她们</span>的关键词用的都是很<span style="color: black;">精细</span>的。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">RFQ<span style="color: black;">关联</span>词</h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/27e0eebf8e6d451abb45ca4e64327823~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723120924&amp;x-signature=FUjrFOUnVIlsHqHlFdrpOIADXPw%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户用的词都是<span style="color: black;">特别有</span>价值的</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">RFQ，<span style="color: black;">通常</span>是客户发出，多个商家去报价的。里面<span style="color: black;">必定</span>会<span style="color: black;">包括</span><span style="color: black;">尤其</span>多的有用的关键词，<span style="color: black;">因此</span><span style="color: black;">针对</span>前期刚<span style="color: black;">起始</span>做的小伙伴<span style="color: black;">来讲</span>，真的很实用的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二<span style="color: black;">周期</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">所说</span>的中后期，当你的<span style="color: black;">制品</span>在平台和行业中<span style="color: black;">累积</span>了<span style="color: black;">必定</span>的数据的时候，<span style="color: black;">非常多</span>事情就会容易得多，这个时候，除了以上几种<span style="color: black;">办法</span>之外，<span style="color: black;">咱们</span><span style="color: black;">亦</span>要在以下<span style="color: black;">途径</span>获取<span style="color: black;">咱们</span><span style="color: black;">必须</span>的关键词：</strong></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">引流关键词</h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/75b0f00663f94697b6bd6c7bca4bda39~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723120924&amp;x-signature=GBf9htEWx6uEHUg7V9bKQJ2WsH0%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">引流关键词</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>着重要明白的是，这些词都是<span style="color: black;">咱们</span>用在<span style="color: black;">咱们</span><span style="color: black;">制品</span>上的<span style="color: black;">有些</span>词，去看<span style="color: black;">那些</span>词自己用的少，同行用的多的，<span style="color: black;">能够</span>多多去覆盖，<span style="color: black;">弥补</span><span style="color: black;">制品</span>，<span style="color: black;">而后</span>慢慢的替换掉效果<span style="color: black;">欠好</span>的<span style="color: black;">哪些</span><span style="color: black;">制品</span>，<span style="color: black;">持续</span>对数据进行更新。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">制品</span>分析里的词<span style="color: black;">源自</span></h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8f717a85369142a494ac7a2fc51bf139~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723120924&amp;x-signature=dK9CaTwUtnA5Pj%2B5JgJ0Vm7Vgio%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>是某个<span style="color: black;">制品</span>项下所有能够带来效果的关键词，有些是<span style="color: black;">咱们</span>设置的，有些是别的<span style="color: black;">咱们</span>之前<span style="color: black;">无</span>添加上的，这些词从侧面反映了客户的<span style="color: black;">爱好</span>度，客户<span style="color: black;">爱好</span>经常用<span style="color: black;">那些</span>词去搜索。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">客户发询盘所用关键词</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>当客户给<span style="color: black;">咱们</span>发询盘的时候，除了<span style="color: black;">咱们</span>自己<span style="color: black;">制品</span>标题上的关键词会被客户引用以外，有些客户会<span style="color: black;">运用</span>自己的习惯<span style="color: black;">运用</span>的关键词去搜索，<span style="color: black;">或</span>拿<span style="color: black;">哪些</span><span style="color: black;">她们</span>熟知的关键词跟<span style="color: black;">咱们</span>聊，这个时候多<span style="color: black;">重视</span>收集，一个<span style="color: black;">区别</span>关键词<span style="color: black;">背面</span><span style="color: black;">表率</span>着一大片的潜在客户呢。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">访客营销客户用的关键词</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做过访客营销的小伙伴都<span style="color: black;">晓得</span><span style="color: black;">有些</span>，客户只要是用词搜索来过<span style="color: black;">咱们</span>的店铺，就会留下<span style="color: black;">有些</span>蛛丝马迹，如下图，平台会记录客户用过的搜索偏好词。当<span style="color: black;">咱们</span>去做访客营销的时候，<span style="color: black;">亦</span>会有针对性的去<span style="color: black;">举荐</span><span style="color: black;">制品</span>给客户了。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b9164bcca8204be7b69532805fe96780~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723120924&amp;x-signature=K%2B2u2AhZglo4XtT9IeCkK8x%2Bwfw%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户用词</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实还有<span style="color: black;">有些</span>小的方面搜集关键词，<span style="color: black;">然则</span>不怎么实用，<span style="color: black;">这儿</span>就不讲了，<span style="color: black;">大众</span>有<span style="color: black;">晓得</span>的<span style="color: black;">能够</span>说说，<span style="color: black;">咱们</span><span style="color: black;">一块</span>探讨。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">今天讲的<span style="color: black;">重点</span>是站内关键词的获取，得关键词者得天下，<span style="color: black;">仅有</span>把自己的关键词铺满<span style="color: black;">全部</span>网站，<span style="color: black;">况且</span>尽可能地去延伸<span style="color: black;">有些</span><span style="color: black;">关联</span>的，客户搜到<span style="color: black;">咱们</span>的几率才会大<span style="color: black;">有些</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span>会<span style="color: black;">更易</span>获客，至于能不能留下客户并下单，这个就看<span style="color: black;">咱们</span>的专业程度了。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后祝<span style="color: black;">大众</span>的国际站越做越好，行大运，发大财。</p>




wrjc1hod 发表于 2024-10-24 22:51:02

软文发布平台 http://www.fok120.com/
页: [1]
查看完整版本: 做阿里巴巴国际站什么才是最重要的？