阿里进军欧洲,“国际版淘宝”发展良好?
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Miravia是阿里巴巴国际业务在欧洲开启的新篇章。Miravia一个以女性消费者为主的中高端独立跨境平台,该平台于2020年底在西班牙上线,<span style="color: black;">日前</span><span style="color: black;">亦</span><span style="color: black;">能够</span>在iOS版应用商店中搜索到Miravia,PC端网站miravia.es<span style="color: black;">亦</span>已对外开放。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在Miravia<span style="color: black;">显现</span>前,阿里巴巴在国外市场的电商平台名为速卖通,它是阿里巴巴旗下的面向国际市场打造的跨境电商平台,<span style="color: black;">亦</span>被广大网友<span style="color: black;">叫作</span>为“国际版淘宝”。在战略方面,<span style="color: black;">倘若</span>说速卖通<span style="color: black;">重点</span>面向低消费群体,<span style="color: black;">那样</span>Miravia的定位则弥补了阿里巴巴在国外中高端市场的空白点。在内部人士看来,该平台的上线是阿里巴巴国际化战略的一部分,旨在将其在中国市场的成功经验复制到<span style="color: black;">全世界</span>市场。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">虽然在市场份额和用户规模方面,Miravia暂时还<span style="color: black;">没法</span>与速卖通相比,但阿里巴巴此次的举动的<span style="color: black;">重点</span>目的<span style="color: black;">已然</span>足够<span style="color: black;">知道</span>——补足海外市场的空白。<span style="color: black;">况且</span>阿里巴巴在<span style="color: black;">全世界</span>范围内<span style="color: black;">持有</span>庞大的用户群体和<span style="color: black;">营销</span><span style="color: black;">途径</span>,这<span style="color: black;">亦</span>为其在海外市场的扩张<span style="color: black;">供给</span>了巨大的<span style="color: black;">潜能</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里巴巴在海外市场的发展<span style="color: black;">能够</span>追溯到十<span style="color: black;">数年</span>前。早在2010年,阿里巴巴面向海外客户的跨境电商平台<span style="color: black;">全世界</span>速卖通就已成立,业务模式由最初的B2B、<span style="color: black;">亦</span><span style="color: black;">便是</span>企业之间<span style="color: black;">经过</span>网络进行数据交换从而开展活动的形态,<span style="color: black;">逐步</span>转向了B2C、<span style="color: black;">亦</span><span style="color: black;">便是</span>企业<span style="color: black;">经过</span>互联网为消费者<span style="color: black;">供给</span>新型购物环境,消费者<span style="color: black;">能够</span>自由在网络上购买商品的模式。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>从阿里巴巴自1999年<span style="color: black;">起始</span>布局国际站来计算其跨境业务的开展时间,阿里巴巴的前瞻眼光<span style="color: black;">不问可知</span>。 要<span style="color: black;">晓得</span>,阿里巴巴国际站彼时的<span style="color: black;">重点</span>业务方向,<span style="color: black;">便是</span>做跨境贸易B2B业务。 如今,<span style="color: black;">全世界</span>速卖通<span style="color: black;">亦</span><span style="color: black;">作为</span>了中国最大的跨境出口B2C平台,<span style="color: black;">同期</span><span style="color: black;">亦</span>是俄罗斯、西班牙等地区领先的电子商务网站。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里巴巴之<span style="color: black;">因此</span>将出海的目光放在了东南亚,不仅是<span style="color: black;">由于</span>这是<span style="color: black;">一起</span><span style="color: black;">潜能</span>巨大、方兴未艾的大市场,<span style="color: black;">选取</span>东南亚市场的另一个原因是阿里巴巴<span style="color: black;">日前</span>在欧美市场是难以与亚马逊、eBay头部电商平台匹敌的,<span style="color: black;">乃至</span><span style="color: black;">能够</span>说仍未站稳脚跟。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近几年,出海风潮流行,海外市场竞<span style="color: black;">亦</span>格外的激烈,市场格局正在无时无刻地变化,新的竞争者<span style="color: black;">亦</span><span style="color: black;">持续</span>涌现。<span style="color: black;">因此呢</span>,<span style="color: black;">倘若</span>阿里巴巴想要保持其市场地位,就<span style="color: black;">必须</span><span style="color: black;">持续</span>创新和改进其业务模式。虽然阿里巴巴凭借淘宝等电商平台在国内<span style="color: black;">持有</span>海量丰富的经验,但<span style="color: black;">因为</span><span style="color: black;">区别</span>国家和地区的消费者需求和购买习惯<span style="color: black;">区别</span>,这些经验并<span style="color: black;">不可</span>直接照搬到国外,而是<span style="color: black;">必须</span><span style="color: black;">按照</span>当地市场的特点和需求来<span style="color: black;">调节</span>其<span style="color: black;">制品</span>和服务。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">虽然海外市场的竞争激烈,但这<span style="color: black;">亦</span><span style="color: black;">表率</span>着处处都是机会。相信阿里巴巴<span style="color: black;">做为</span>一家成熟的<span style="color: black;">机构</span>,自然能够做到时刻关注市场动态,<span style="color: black;">持续</span>创新和改进其业务模式,为后续计划实施做出<span style="color: black;">奋斗</span>。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">多地「尝鲜」用数字人民币发工资,领取数字人民币工资是种什么体验?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">李佳琦等五位主播被点名,消费维权舆情<span style="color: black;">重点</span>在<span style="color: black;">制品</span>质量和虚假宣传, <span style="color: black;">怎样</span>实现对「网红主播」的有效监管?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我国全面实现不动产统一登记,<span style="color: black;">拥有</span><span style="color: black;">那些</span><span style="color: black;">道理</span>?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">奥克兰大学医学院分子生物学家李旦教授应邀于西北大学作专题报告</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">上汽集团 2023 年首季销量剧降 27% 仅为全年<span style="color: black;">目的</span> 15%,<span style="color: black;">重点</span>受<span style="color: black;">那些</span><span style="color: black;">原因</span>影响?</span></span></p>
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