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u1jodi1q 发表于 2024-8-1 23:24:39

阿里国际站选品途径分享 | 国际站入门教程

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">点击上方“关注”，<span style="color: black;">每日</span>为你分享最新外贸<span style="color: black;">新闻</span>以及外贸<span style="color: black;">研发</span>客户技巧，私信我回复“广交会”，送你最新广交会国外采购商名录</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fcca304c594e4a15adebcbe5b8f71f55~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127708&amp;x-signature=S%2FNa0svLO86jhPYyfddQoYJEvZs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">01</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">现有供应链</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">针对</span><span style="color: black;">日前</span><span style="color: black;">已然</span>在做外贸的商家，其实最快的方式当然是从现有的供应链入手。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/417e5e19670b41d08a4e96471d7abfc5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127708&amp;x-signature=RIahFe9PuHvTGufgeiFkc4CNPms%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">直接询问<span style="color: black;">咱们</span>的供应厂商，<span style="color: black;">或</span><span style="color: black;">按照</span>自己工厂的客户，外贸<span style="color: black;">机构</span>来拿货的<span style="color: black;">状况</span>来做一个<span style="color: black;">基本</span>的判定，<span style="color: black;">由于</span>销量是永远不会作假的，<span style="color: black;">况且</span>行业<span style="color: black;">相关</span>度<span style="color: black;">亦</span>比较高。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">02</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">国际站平台数据榜单</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其次，<span style="color: black;">便是</span>从数据出发，基于买家在平台端搜索<span style="color: black;">行径</span>及买卖数据。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e74b10adeb8e44719eea52ab8cb30954~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127708&amp;x-signature=pnaboZoin6OqrpQ4KGAXXD0BjUc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>国际站的<span style="color: black;">有些</span>热卖榜单，<span style="color: black;">认识</span>国际站上卖的什么是最畅销的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">03</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其他C端平台</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后，<span style="color: black;">由于</span>国际站<span style="color: black;">非常多</span>买家其实都是c 端的卖家，<span style="color: black;">因此</span><span style="color: black;">她们</span>会在各个c 端的平台去进行<span style="color: black;">制品</span>的售卖，<span style="color: black;">例如</span>亚马逊、wish、速卖通、ebay。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>去关注<span style="color: black;">有些</span>c 端的趋势，<span style="color: black;">这般</span><span style="color: black;">亦</span><span style="color: black;">能够</span>提前预判抓住机会。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0dd3be47dc3545599359e8cb6067691a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127708&amp;x-signature=k0fXQK1HvyxezLy7PxRBaN1oi0g%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">咱们</span><span style="color: black;">必须</span>做的其实无外乎<span style="color: black;">便是</span>三步。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>步，主打<span style="color: black;">自己</span><span style="color: black;">优良</span>品提交订单成交率。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>刚上国际站肯定是开单为主，<span style="color: black;">因此</span>自己的<span style="color: black;">制品</span>本身有<span style="color: black;">优良</span>，哪怕冷门，问了就能成交，<span style="color: black;">增多</span><span style="color: black;">自信心</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第二步，关注平台热卖<span style="color: black;">即时</span>做品类结构优化，加大引流。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">说白了<span style="color: black;">便是</span>基于自己的行业关注，<span style="color: black;">日前</span>国际站热卖的<span style="color: black;">制品</span>，<span style="color: black;">即时</span>做品类<span style="color: black;">调节</span>，加大流量引入。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第三步，关注买家偏好及趋势，锁住买家不流失</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">guanz</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关注c 端热门趋势，<span style="color: black;">尤其</span>是<span style="color: black;">表率</span>买家偏好的趋势，锁住买家，不让买家<span style="color: black;">由于</span>别家上了新品以后就被吸引走了，最后<span style="color: black;">导致</span>买家的流失。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c0684139d56440f49fad146ea46a7234~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127708&amp;x-signature=lmJESjr8Q751XKlcAkYeEUpDoBk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">接下来，给<span style="color: black;">大众</span><span style="color: black;">举荐</span><span style="color: black;">平常</span>的两种选品的工具和<span style="color: black;">办法</span>。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">①数据参谋助力选品</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里国际站平台自带的数据参谋助力选品。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>这个数据源都是从平台买家来的，<span style="color: black;">亦</span>会更加贴合市场动向。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">咱们</span><span style="color: black;">做为</span>工厂类型的商家，<span style="color: black;">日前</span>本身有成熟的生产线和<span style="color: black;">制品</span>，想要<span style="color: black;">认识</span>进入国际站后，<span style="color: black;">包含</span><span style="color: black;">怎样</span>能找到机会突破点，确定<span style="color: black;">开发</span>投入和方向，以及接下来行业的规模和增速，<span style="color: black;">那些</span>国家增长较为<span style="color: black;">显著</span>，<span style="color: black;">那些</span>品类有新机会。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>数据参谋，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>完成<span style="color: black;">这般</span>的任务。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以T恤市场为例</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/114ef283f44949c8a70248da7347291f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127708&amp;x-signature=PLMZ8o0WTL%2BjFfToTruFd6rbdyg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>市场参谋查行业，查看男士和女士t 恤的市场对比。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">而后</span>，<span style="color: black;">能够</span><span style="color: black;">经过</span>关键词和地域搜索查看，<span style="color: black;">详细</span><span style="color: black;">那些</span>款式要的人多，<span style="color: black;">重点</span>是<span style="color: black;">那些</span>国家的客户需求量比较高，从<span style="color: black;">这儿</span><span style="color: black;">咱们</span>就<span style="color: black;">能够</span>看出，<span style="color: black;">日前</span>男T恤衫比女T恤衫市场更大，转化更好。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">同期</span>，<span style="color: black;">区别</span>国家<span style="color: black;">爱好</span>的款式<span style="color: black;">亦</span>不<span style="color: black;">同样</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">像<span style="color: black;">日前</span>在美国大码宽松的较为受欢迎，<span style="color: black;">咱们</span><span style="color: black;">能够</span>提前确认款式以及预备面料<span style="color: black;">起始</span>生产。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">针对</span>贸易<span style="color: black;">机构</span>而言，其实贸易<span style="color: black;">机构</span>各类服装都有供应链<span style="color: black;">能够</span>支持，<span style="color: black;">然则</span>为了追求销量和利润，<span style="color: black;">必须</span><span style="color: black;">晓得</span>最流行的细分品类是哪<span style="color: black;">有些</span>、<span style="color: black;">那些</span>二三级行业增速最快、<span style="color: black;">那些</span>细分品类是近期的蓝海市场<span style="color: black;">能够</span>挖掘。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7bbb09c0f90e4725b82b4cf8b90c6629~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127708&amp;x-signature=k8UeKLN6ACAbjYEGktR%2FJAuabGo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些<span style="color: black;">经过</span>数据参谋，都<span style="color: black;">能够</span>去做。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>在市场参谋中选定服装一级类目，看二级类目下的蓝海榜。<span style="color: black;">咱们</span>会<span style="color: black;">发掘</span>前两名是女装和其他女装。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">而后</span>，<span style="color: black;">咱们</span>深挖女装，会<span style="color: black;">发掘</span>女士内衣为旗下蓝海品类，<span style="color: black;">日前</span>是供<span style="color: black;">不该</span>求的状态。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后，<span style="color: black;">咱们</span>再<span style="color: black;">经过</span>数据比对。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">发掘</span>女士内衣是蓝海类目榜<span style="color: black;">第1</span>市、场规模第二，转化率<span style="color: black;">亦</span>很高，排在第四，机会很大，<span style="color: black;">能够</span>选品，重点把握。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">能够</span>得出总结，女士内衣是女装近期蓝海品类规模转化都<span style="color: black;">能够</span><span style="color: black;">能够</span>是重点选品打爆的方向。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">②亚马逊榜单助力选品</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>今天<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>在电商平台上售卖比较多，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span><span style="color: black;">经过</span>站外最大的电商平台亚马逊平台榜单去进行反馈和分析。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cfb0adfb2c644779b70a17dc402115c7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127708&amp;x-signature=7298P624DToBWXc29HSjoAO7FDU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亚马逊<span style="color: black;">日前</span>有三个榜单，分别是：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Most Wished For 的(愿望待)</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Better Seller （热卖榜）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">New Release (新上架)</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span>这三个榜单找到<span style="color: black;">日前</span>增速最快，c 端卖家争相上传的二三级类目，锁住<span style="color: black;">制品</span>确定机会。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">咱们</span>怎么做呢？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以背包为例</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/74aea567f63f47eeae611d433d6b145e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127708&amp;x-signature=d1zzX0QIPYmrJ%2Fbjkwy2e8aEe8w%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>先确认<span style="color: black;">日前</span>热卖的<span style="color: black;">制品</span>是哪<span style="color: black;">有些</span>。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>best seller 热卖榜单，选中背包下的一级类目，找到热卖榜单，<span style="color: black;">咱们</span>会<span style="color: black;">发掘</span>背包下前两名是母婴和双肩包，</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">而后</span>，<span style="color: black;">咱们</span>在近期上架里面<span style="color: black;">能够</span>找到三合一的母婴包，是近期最多卖家在上架<span style="color: black;">这般</span>的一个<span style="color: black;">制品</span>，说明<span style="color: black;">日前</span>亚马逊卖家都在积极上架售卖这个<span style="color: black;">制品</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">咱们</span>再去国际站站内数据参谋的榜单，去核对<span style="color: black;">日前</span>这一款<span style="color: black;">制品</span>是不是在阿里巴巴<span style="color: black;">起始</span>热销，</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从而得出结论：三位一体的这个背包<span style="color: black;">日前</span>是<span style="color: black;">提升</span>趋势款，<span style="color: black;">况且</span>c 端卖平台卖家都在积极上架，增长<span style="color: black;">潜能</span>比较高，可<span style="color: black;">按照</span>卖的较多的款式的价格寻求供应链去进行上架。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关于选品<span style="color: black;">途径</span>，<span style="color: black;">咱们</span>今天就分享到<span style="color: black;">这儿</span>，平时<span style="color: black;">大众</span><span style="color: black;">能够</span>多多发散思维，平时多关注跨境电商平台及热点，<span style="color: black;">这般</span>有助于发掘<span style="color: black;">更加多</span>的好<span style="color: black;">制品</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">下一篇将会给<span style="color: black;">大众</span>分享</span><strong style="color: blue;"><span style="color: black;">《<span style="color: black;">怎样</span>发布一个高分<span style="color: black;">制品</span>|国际站入门教程》</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：讯哥，<span style="color: black;">每日</span>分享最新外贸<span style="color: black;">新闻</span>，外贸获客技巧。关注并私信我回复“广交会”，送你最新广交会国外采购商名录。</p>

外链专员 发表于 2024-8-23 08:01:28

楼主发的这篇帖子，我觉得非常有道理。

nqkk58 发表于 2024-10-17 21:30:40

谢谢、感谢、感恩、辛苦了、有你真好等。

m5k1umn 发表于 2024-10-25 04:21:10

我完全同意你的看法，期待我们能深入探讨这个问题。

查看完整版本: 阿里国际站选品途径分享 | 国际站入门教程