qzmjef 发表于 2024-8-1 23:27:54

不烧钱，怎么样快速拉升自然流量


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>好，我是Luxury，一名仅<strong style="color: blue;">入行外贸B2B不到3个月的新人</strong>，<span style="color: black;">日前</span>是1家阿里巴巴国际站平台的运营总负责人。<span style="color: black;">咱们</span>国际站运营团队所有成员此前均无线上外贸TOB经验，店铺是6月底新签，7月中旬开通，8月下旬<span style="color: black;">制品</span><span style="color: black;">所有</span>上传完成后正式<span style="color: black;">起始</span>运营，但尽管如此，<span style="color: black;">咱们</span>在不到1个月的时间内就把<strong style="color: blue;"><span style="color: black;">店铺自然流量做到远高于行业平均水平，<span style="color: black;">乃至</span>接近于行业TOP</span></strong>，<span style="color: black;">全部</span>过程<span style="color: black;">其中</span><span style="color: black;">无</span>做任何的付费流量注入，今天就和<span style="color: black;">大众</span>分享一下<span style="color: black;">咱们</span>过去两个多月的成功经验：不烧P4P<span style="color: black;">怎样</span>快速拉升国际站自然流量。（<span style="color: black;">尤其</span>说明：这套思维不仅适用于阿里国际站平台，且适用于所有的英文电商平台）</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b7307098be8847e39a4d9716975e1ba2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127905&amp;x-signature=BhAjsX3lWbrPeX34zikNND7iGUg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">理论上<span style="color: black;">来讲</span>，<span style="color: black;">制品</span>的关键词搜索排名越靠前（即出<span style="color: black;">此刻</span>首页），得到的自然流量<span style="color: black;">揭发</span>就越高，自然流量点击<span style="color: black;">亦</span>就越高，<span style="color: black;">因此呢</span>自然流量<span style="color: black;">提高</span>的关键在于<span style="color: black;">加强</span>搜索关键词下的<span style="color: black;">制品</span>排名。换个<span style="color: black;">方向</span><span style="color: black;">来讲</span>，<span style="color: black;">倘若</span>能找到搜索量很高（需求量大）、搜索页<span style="color: black;">制品</span>结果数很少（竞争小）的关键词，<span style="color: black;">那样</span>该关键词下的<span style="color: black;">制品</span>搜索出<span style="color: black;">此刻</span>首页的概率就会非常大，这类关键词<span style="color: black;">亦</span><span style="color: black;">叫作</span>为蓝海流量词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>这一类关键词，<span style="color: black;">能够</span>在前期非常<span style="color: black;">容易</span>的获取自然流量，进行<span style="color: black;">制品</span>及店铺的初始权重累积，<span style="color: black;">经过</span>这一部分关键词的数据累积，<span style="color: black;">增多</span>其它关键词的权重，引爆出<span style="color: black;">更加多</span>的自然流量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span><span style="color: black;">无</span>付费投入时，<span style="color: black;">促进</span>自然流量<span style="color: black;">提高</span>的最直接有效的方式为：<strong style="color: blue;"><span style="color: black;">挖掘蓝海流量词，进行最优的标题组合，从而获取初始蓝海自然流量。</span></strong>在完成个<span style="color: black;">规律</span>梳理后，<span style="color: black;">咱们</span><span style="color: black;">必须</span>的动作便是打造<span style="color: black;">制品</span>蓝海标题，让<span style="color: black;">制品</span>一上架便排名首页！接下来<span style="color: black;">便是</span>实操流程，手把手教你打造最优<span style="color: black;">制品</span>标题。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第1步：<span style="color: black;">创立</span>关键词分级概念，将关键词分为A、B、C这3类等级</h1>A类词特征：搜索量大，竞争度大，搜索结果数大<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cc3bbd0319204551a9d854e39a9865a9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127905&amp;x-signature=v1ntc7vbue05k87nvCBb%2F%2BgDYgc%3D" style="width: 50%; margin-bottom: 20px;"></div>B类词特征：搜索量大，竞争度小，搜索结果数小<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/daee6b35ab9d4d4eaa4231c8370d0972~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127905&amp;x-signature=DnSp7PXZka80ckywCTimophwPPs%3D" style="width: 50%; margin-bottom: 20px;"></div>C类词特征：除A、B类词外的词性<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/da06dbde5a664f7bb001c9fca331ee6b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127905&amp;x-signature=sfR%2FUnEgJEy0A2sapAJTSZi9ZCU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创立</span><strong style="color: blue;"><span style="color: black;">清晰的关键词分级概念</span></strong>，有利于<span style="color: black;">咱们</span>进行<span style="color: black;">恰当</span>的标题组合及布局。不难看出，B类词<span style="color: black;">便是</span><span style="color: black;">咱们</span><span style="color: black;">必须</span>寻找的蓝海流量词，进行初始的数据累计，而A类词的价值<span style="color: black;">亦</span>不容小觑，是<span style="color: black;">咱们</span>中后期进行流量引爆的关键，C类词则<span style="color: black;">能够</span><span style="color: black;">做为</span>标题制作的额外<span style="color: black;">弥补</span>。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第2步：<span style="color: black;">创立</span>词根概念，穷尽所有<span style="color: black;">关联</span>词根，从而衍生出<span style="color: black;">更加多</span>的关键词</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">初级运营关注<strong style="color: blue;"><span style="color: black;">关键词</span></strong>，高级运营关注<strong style="color: blue;"><span style="color: black;">词根</span></strong>。任何的关键词都<span style="color: black;">是由于</span>词根衍生而来，<span style="color: black;">咱们</span>要形成去找词根的习惯，而不是去寻找关键词，词根挖掘的<span style="color: black;">过程</span>为：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、围绕<span style="color: black;">自己</span>的<span style="color: black;">制品</span>（品类、属性等）穷尽中文<span style="color: black;">源自</span>词，<span style="color: black;">例如</span><span style="color: black;">咱们</span>是做音响的，<span style="color: black;">咱们</span>的中文词根<span style="color: black;">便是</span>音响、扬声器...</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、将中文<span style="color: black;">源自</span>词<span style="color: black;">经过</span>谷歌翻译映射成英文，从而获取<span style="color: black;">更加多</span>英文词根，<span style="color: black;">例如</span>speaker、loudspeaker...</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f46330c98b144bf4af2924e739e2bdbf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127905&amp;x-signature=a4HAvvBOezrN04h%2FiggaxbW2k7c%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、做完第二步估计<span style="color: black;">非常多</span>人的直线思维<span style="color: black;">便是</span>直接去<span style="color: black;">经过</span>英文词根去衍生关键词了，<span style="color: black;">咱们</span><span style="color: black;">晓得</span>阿里国际站针<span style="color: black;">针对</span>英文市场的<span style="color: black;">制品</span>标题仅识别英语，<span style="color: black;">没法</span>识别小语种，但换一种<span style="color: black;">方向</span><span style="color: black;">来讲</span>，<strong style="color: blue;"><span style="color: black;">阿里国际站支持由英文字母<span style="color: black;">构成</span>的单词放入标题<span style="color: black;">其中</span>！</span></strong><span style="color: black;">因此呢</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>寻找出由英文字母<span style="color: black;">构成</span>的小语种，将英文词根映射成<span style="color: black;">更加多</span>的小语种词根！<span style="color: black;">这里</span>我为<span style="color: black;">大众</span>总结出了大概13种由英文字母组成的小语种，如下图所示，至此<span style="color: black;">咱们</span>的词根基本穷尽完毕，这个环节<span style="color: black;">其中</span>最重要的一点在于<strong style="color: blue;"><span style="color: black;">将词根尽可能的穷尽</span></strong>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/324b3d9a6aea48f9872613c755d213b2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127905&amp;x-signature=EmH2NRU2LxlAT9WyS9Es0a9p3SQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第3步：<span style="color: black;">经过</span>关键词指数，用词根衍生出<span style="color: black;">更加多</span>关键词，并反复衍生</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将穷尽的词根用于关键词指数<span style="color: black;">查找</span>（<span style="color: black;">或</span>外贸服务市场的<span style="color: black;">有些</span>关键词工具），<span style="color: black;">经过</span>系统的算法衍生出<span style="color: black;">更加多</span>关键词，并在衍生的关键词中摘取指数较高的大词做二次衍生，尽最大的可能性衍生出<span style="color: black;">更加多</span>的关键词。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8780196b8c8c48338d780494dafeefb5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127905&amp;x-signature=xbDp2vvbF4ix31bwiwD4x04qFn8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第4步：整合衍生关键词，采集<span style="color: black;">关联</span>指标，<span style="color: black;">创立</span>最全的行业关键词库</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将衍生出的关键词整合到一张表格中，进行去重等基本数据清洗工作，<span style="color: black;">同期</span>采集并记录好<strong style="color: blue;"><span style="color: black;">搜索热度、卖家规模指数、搜索结果数</span></strong>等<span style="color: black;">关联</span>数据，并匹配<span style="color: black;">每一个</span>关键词的<strong style="color: blue;"><span style="color: black;">最优类目</span></strong>（系统衍生出来的关键词所匹配的类目可能与你的<span style="color: black;">制品</span>不符，<span style="color: black;">必须</span>检测，最直接的<span style="color: black;">办法</span><span style="color: black;">便是</span>去首页搜索该关键词，搜索结果<span style="color: black;">是不是</span><span style="color: black;">显现</span><span style="color: black;">关联</span>的<span style="color: black;">制品</span>，批量匹配的<span style="color: black;">办法</span>后期会分享），<span style="color: black;">同期</span>对<span style="color: black;">有些</span>违规词、品牌词等进行标注。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3be038cff5be45ccaedd4dd27456b6e1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127905&amp;x-signature=M2V%2Fs0qW4Ow3nW1iGuCQVhDOS90%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第5步：创造<span style="color: black;">评定</span>指标，<span style="color: black;">创立</span>关键词分级模型，对所<span style="color: black;">相关</span>键词进行<span style="color: black;">归类</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">综合<strong style="color: blue;"><span style="color: black;">搜索指数、卖家规模指数、搜索结果数</span></strong>等数据，<span style="color: black;">创立</span>以下<span style="color: black;">评定</span>指标：</p>买家<span style="color: black;">爱好</span>度：判断该关键词下的供需<span style="color: black;">状况</span>排名难度：判断该关键词上首页的难度询盘概率系数：判断该关键词获取询盘的概率最佳坑位数：判断覆盖该关键词的<span style="color: black;">制品</span>，出<span style="color: black;">此刻</span>搜索结果前20页的<span style="color: black;">制品</span>数量<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">综合以上的<span style="color: black;">评定</span>指标，<span style="color: black;">创立</span>关键词分级模型（<span style="color: black;">详细</span>的算法后期分享），从而判断各关键词的词类等级（A、B、C），<span style="color: black;">同期</span>在<span style="color: black;">区别</span>的词类等级之下再次细分（特级词、1级词、2级词、3级词）。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b56bbeddb498485a876dd6a313ad180b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723127905&amp;x-signature=CxeufPiDXWl5cghfjQ67lcUwS0s%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第6步：<span style="color: black;">按照</span>关键词库，结合标题制作公式，完成最优<span style="color: black;">制品</span>标题的制作</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将B类词<span style="color: black;">恰当</span>运用到各<span style="color: black;">制品</span>标题中，<span style="color: black;">同期</span><span style="color: black;">协同</span><span style="color: black;">制品</span>核心关键词、A类词、C类排名词的<span style="color: black;">恰当</span><span style="color: black;">运用</span>，将标题取流量的能力最大化，标题的组合公式为：<strong style="color: blue;"><span style="color: black;">品牌部分+小语种词+C类热词+C类排名词+A类词+B类词+核心关键词</span>，</strong>后期会<span style="color: black;">详细</span>分析<span style="color: black;">详细</span>的<span style="color: black;">规律</span>原理。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至此，<span style="color: black;">咱们</span>不仅<span style="color: black;">创立</span>了丰富的行业词库<span style="color: black;">做为</span>运营资产（后期会更<span style="color: black;">详细</span>的分析关键词库的<span style="color: black;">运用</span><span style="color: black;">规律</span>），<span style="color: black;">同期</span><span style="color: black;">亦</span>将<span style="color: black;">制品</span>获取初始自然流量的能力最大化。</p>




流星的美 发表于 2024-9-7 10:52:10

感谢楼主分享，祝愿外链论坛越办越好！

b1gc8v 发表于 2024-9-30 23:43:46

你的见解真是独到，让我受益匪浅。

nqkk58 发表于 2024-11-8 13:54:24

系统提示我验证码错误1500次 ＼~゛，
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