阿里巴巴国际站到底能不可做?哪些企业不适合做阿里巴巴国...
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我并不鼓励所有人都来做国际站,这个平台有人说好、有人说<span style="color: black;">欠好</span>肯定是有<span style="color: black;">原由</span>的。有几类<span style="color: black;">机构</span>失败的概率还是比较高的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·<span style="color: black;">第1</span>类,内销转外销型的。这类老板<span style="color: black;">一般</span>会用1688思维来运营国际站。1688其实相对<span style="color: black;">来讲</span>比较简单,<span style="color: black;">便是</span>你传个<span style="color: black;">制品</span>,偶尔烧个车,价格合适就能够开单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国际站比1688<span style="color: black;">繁杂</span><span style="color: black;">非常多</span>,哪怕我一个10年的外贸人,在这个平台上我<span style="color: black;">亦</span>做了快8个月,我<span style="color: black;">亦</span>不敢说我对平台的运营了如指掌。这个平台它的关键词要怎么设置,怎么覆盖,详情页怎么设计场景流量怎么拉开。尤其是它的<span style="color: black;">宣传</span>玩法有<span style="color: black;">非常多</span>种。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4301653c9f214e91ab2af8b35eabbee1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723133604&x-signature=uC4MlI6ORkV1mEMHe5m9jhr50cs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要怎么样去搭配<span style="color: black;">才可</span>够调出最好的效果。真的<span style="color: black;">必须</span>有一个人去盯着你这个平台,去做总结和分析。就说平台的流量<span style="color: black;">源自</span>,并不<span style="color: black;">必定</span>是静态的,<span style="color: black;">必须</span>定期去做<span style="color: black;">守护</span>,还要去做更改。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/39f99513435d47e5acd1981edcbfd605~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723133604&x-signature=VSlSm8ZEaeALMabIZEpyKpJbRQ8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">非常多</span>老板自己并不懂,开了平台之后就交给业务员。业务员他只是拿工资的,又<span style="color: black;">无</span>说很大的决策权,<span style="color: black;">无</span><span style="color: black;">那样</span>大的责任心去做好这件事情。当他做<span style="color: black;">欠好</span>的时候,就怪说这个平台效果<span style="color: black;">通常</span>般,老板<span style="color: black;">亦</span>不清楚<span style="color: black;">因此</span>然。最后失败的概率就很高了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·第二类,成功概率不高的<span style="color: black;">机构</span>。<span style="color: black;">便是</span>对这个<span style="color: black;">制品</span>定位不太明朗,竞争(力)<span style="color: black;">不足</span><span style="color: black;">显著</span>的<span style="color: black;">机构</span>。就说你们这个行业,在这个平台上有<span style="color: black;">非常多</span>的卖家,而你上传的<span style="color: black;">制品</span>。一<span style="color: black;">不可</span>做到人无我有,就<span style="color: black;">制品</span><span style="color: black;">无</span>差异化。二又做不到人有我优,<span style="color: black;">便是</span>你的性能价格交期都<span style="color: black;">无</span><span style="color: black;">优良</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/da024f800af5497b9ad1f1317aa3f4ce~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723133604&x-signature=v14kat6lM9wQq0cJSlTw78s1oks%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那你进入这个平台,很大概率<span style="color: black;">便是</span>没什么效果。<span style="color: black;">由于</span>这个平台的客户,他在<span style="color: black;">这儿</span>面挑选商家,就跟逛菜市场<span style="color: black;">同样</span>,他的可选性太多了。你跟别人就<span style="color: black;">无</span>差别,就<span style="color: black;">寓意</span>着你的成交全凭天意,老天爷赏饭<span style="color: black;">而后</span>你就有的吃,不给你就<span style="color: black;">无</span>。这<span style="color: black;">亦</span>是我做创业这么<span style="color: black;">数年</span>,去年才<span style="color: black;">起始</span>去做国际站的一个很大的<span style="color: black;">原由</span>,<span style="color: black;">便是</span>我斟酌了很久。直到去年,<span style="color: black;">咱们</span><span style="color: black;">机构</span>把这个<span style="color: black;">制品</span>打磨的很,有<span style="color: black;">优良</span>了。我才去上国际站。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/56216af346f645eba79d93390df0bb39~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723133604&x-signature=RMFBBA0TXnw5gLo1z4N85Zwf1vg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·第三类不太容易成功的<span style="color: black;">机构</span>是你们这个行业的客户是习惯线下成交的,平台肯定是希望你们在线上有越多的成交额越好,<span style="color: black;">便是</span><span style="color: black;">她们</span>能够赚<span style="color: black;">更加多</span>的钱。<span style="color: black;">亦</span>是基于这一点,<span style="color: black;">她们</span>会去认定你是不是<span style="color: black;">优秀</span>商家,要不要给你<span style="color: black;">更加多</span>的流量。<span style="color: black;">因此</span>你的客户<span style="color: black;">倘若</span>大部分都是线下成交,平台看不到你的效果,<span style="color: black;">亦</span>自然不会给你<span style="color: black;">非常多</span>流量,自然<span style="color: black;">亦</span>会觉得这个平台没什么效果了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/402fe0e04a7a4af398ca6d8b4fc01732~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723133604&x-signature=BoYaYeppf7Rm5CqYyfMntqWDcQ0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>要强调一点的<span style="color: black;">便是</span>,大部分行业做国际站,你想<span style="color: black;">第1</span>年回本其实是有难度的,<span style="color: black;">由于</span>除了开户费还要配备业务员。投入<span style="color: black;">并不</span>低的,外贸工资<span style="color: black;">亦</span>不低。除非说你们这个行业的利润率很好,<span style="color: black;">否则</span>大部分和<span style="color: black;">咱们</span><span style="color: black;">同样</span>,<span style="color: black;">第1</span>年其实你是在打<span style="color: black;">基本</span>。你在摸索和<span style="color: black;">熟练</span>,就能<span style="color: black;">不可</span>盈利还得开第二年第三年的沉淀和爆发。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/45c1d4737079432da4560a2323d3d8e6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723133604&x-signature=Rs%2BhAFHOmZyKMyWJm6Vvu64%2BYj4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我身边有不少<span style="color: black;">伴侣</span>就做了一年觉得没效果就退出了的,<span style="color: black;">亦</span>有一部分是做了一年,<span style="color: black;">增多</span>了一个店铺,<span style="color: black;">或</span>是升级精品城企的。<span style="color: black;">因此</span>你要不要续费的关键,要不要去做这个平台的关键<span style="color: black;">便是</span>看你这个<span style="color: black;">机构</span>的运营能力和<span style="color: black;">制品</span>定位。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4ffd3da9bf174fc9ac0da65cbfbe292b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723133604&x-signature=Peb6isu9T04e9QKy%2BrcgIqucB%2FE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">倘若</span>你想上平台,<span style="color: black;">亦</span>要放弃短期的利益和投入的过度关注,而把它当做一个<span style="color: black;">机构</span>战略性的布局来<span style="color: black;">思虑</span>,可能会更有效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然<span style="color: black;">倘若</span>你一<span style="color: black;">起始</span>就对这个平台有很大的排斥心理,我是<span style="color: black;">意见</span>你<span style="color: black;">必定</span>不要去做<span style="color: black;">由于</span>不<span style="color: black;">爱好</span>的事情,大概率的后面都是不会成功的。</p>
期待更新、坐等、迫不及待等。 祝福你、祝你幸福、早日实现等。 认真阅读了楼主的帖子,非常有益。
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