软文发布的途径有哪些？效果高的途径是哪些？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>企业<span style="color: black;">来讲</span>，软文发布是一种性价比高的营销方式，能够有效<span style="color: black;">提高</span>品牌知名度和<span style="color: black;">制品</span>销量。面对种类繁多的软文发布途径，企业难免眼花缭乱，不<span style="color: black;">晓得</span>该<span style="color: black;">怎样</span><span style="color: black;">选取</span>。下面，我将结合软文营销实践，<span style="color: black;">仔细</span>介绍软文发布的五大途径，并着重分析<span style="color: black;">每一个</span>途径的优缺点和效果，<span style="color: black;">帮忙</span>企业<span style="color: black;">容易</span>找到适合自己的发布<span style="color: black;">途径</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/c01dfc0625134f5b8891d429d07a4c24~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723158849&x-signature=%2Bwf30RsdbgwbXM%2FLZm5K1PxbxYI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">软文发布途径有<span style="color: black;">那些</span>？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 新闻源投稿</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资讯</span>源投稿<span style="color: black;">指的是</span>将软文以<span style="color: black;">资讯</span>形式发布到<span style="color: black;">资讯</span>网站或门户网站的<span style="color: black;">资讯</span>板块。<span style="color: black;">资讯</span>源投稿的<span style="color: black;">优良</span>在于：</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">优良</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说明</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">权威性强</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资讯</span>网站<span style="color: black;">持有</span>较高的可信度，软文发布在<span style="color: black;">资讯</span>源上能够<span style="color: black;">加强</span>其权威性，让读者产生信任感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">传播范围广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资讯</span>网站流量大，<span style="color: black;">能够</span>快速触达<span style="color: black;">海量</span>受众，<span style="color: black;">提高</span>软文<span style="color: black;">揭发</span>度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索可查</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">发布在<span style="color: black;">资讯</span>源上的软文会被收录到搜索引擎中，用户<span style="color: black;">经过</span>关键词搜索<span style="color: black;">就可</span>找到，有利于品牌<span style="color: black;">长时间</span>推广。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 社交<span style="color: black;">媒介</span>发布</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>平台，如<span style="color: black;">博客</span>、<span style="color: black;">微X</span>、抖音等，用户群体庞大，传播速度快。企业<span style="color: black;">能够</span>在社交<span style="color: black;">媒介</span>上发布软文，与用户进行互动，扩大品牌影响力。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">优良</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说明</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">互动性强</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>平台<span style="color: black;">准许</span>企业与用户直接沟通，<span style="color: black;">经过</span>评论、转发等形式进行互动，<span style="color: black;">加强</span>品牌亲和力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">精细</span>定位</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span><span style="color: black;">供给</span>丰富的用户数据，企业<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">目的</span>受众的兴趣标签进行<span style="color: black;">精细</span>投放，<span style="color: black;">提高</span>软文<span style="color: black;">揭发</span>率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">传播速度快</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>信息传播速度快，软文在<span style="color: black;">短期</span>内就能触达<span style="color: black;">海量</span>用户，实现病毒式传播。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 论坛社区投稿</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">论坛社区<span style="color: black;">持有</span><span style="color: black;">海量</span>的专业用户，覆盖各个行业和<span style="color: black;">行业</span>。企业<span style="color: black;">能够</span>在<span style="color: black;">关联</span>的论坛社区发布软文，与用户分享行业干货、<span style="color: black;">制品</span>知识等。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">优良</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说明</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">专业性强</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">论坛社区汇聚了各个行业的专业人士，企业<span style="color: black;">能够</span>针对性地发布软文，吸引潜在客户的关注。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长尾效应</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">论坛社区的帖子<span style="color: black;">常常</span><span style="color: black;">拥有</span>长尾效应，软文发布后<span style="color: black;">能够</span><span style="color: black;">连续</span>吸引用户浏览，带<span style="color: black;">源自</span>源<span style="color: black;">持续</span>的流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">互动率高</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">论坛社区鼓励用户交流，企业<span style="color: black;">能够</span>与用户进行深入互动，收集用户反馈，<span style="color: black;">提高</span>品牌口碑。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 自<span style="color: black;">媒介</span>平台发布</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自<span style="color: black;">媒介</span>平台，如公众号、小红书、知乎等，越来越受到用户的<span style="color: black;">喜爱</span>。企业<span style="color: black;">能够</span>在自<span style="color: black;">媒介</span>平台上<span style="color: black;">创立</span>自己的账号，<span style="color: black;">定时</span>发布软文，打造品牌内容生态。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">优良</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说明</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自<span style="color: black;">媒介</span>平台为企业<span style="color: black;">供给</span>了展示品牌形象的空间，企业<span style="color: black;">能够</span><span style="color: black;">经过</span>软文输出<span style="color: black;">优秀</span>内容，强化品牌定位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">粉丝沉淀</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自<span style="color: black;">媒介</span>平台的用户粘性较高，企业<span style="color: black;">能够</span><span style="color: black;">经过</span>软文内容吸引粉丝，<span style="color: black;">创立</span>自己的私域流量池。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自<span style="color: black;">媒介</span>平台鼓励原创内容，企业<span style="color: black;">能够</span>利用软文进行内容营销，与用户<span style="color: black;">创立</span>情感连接，<span style="color: black;">提高</span>品牌转化率。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 软文发稿平台</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文发稿平台是一种专门为企业<span style="color: black;">供给</span>软文发布服务的平台，聚集了<span style="color: black;">海量</span>的<span style="color: black;">资讯</span>源、论坛社区等<span style="color: black;">途径</span>。企业<span style="color: black;">能够</span><span style="color: black;">经过</span>软文发稿平台批量发布软文，省时省力。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">效果高的<span style="color: black;">途径</span>有<span style="color: black;">那些</span>？</h1>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">优良</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说明</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">途径</span>丰富</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文发稿平台合作的<span style="color: black;">途径</span>众多，企业<span style="color: black;">能够</span>自由<span style="color: black;">选取</span>合适的发布<span style="color: black;">途径</span>，扩大软文覆盖范围。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有效</span>快捷</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文发稿平台<span style="color: black;">供给</span><span style="color: black;">方便</span>的投稿流程，企业只需提交软文和关键词，<span style="color: black;">就可</span>快速发布到<span style="color: black;">区别</span><span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据监测</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文发稿平台<span style="color: black;">供给</span><span style="color: black;">仔细</span>的数据监测功能，企业<span style="color: black;">能够</span>实时查看软文发布后的<span style="color: black;">揭发</span>量、点击量等数据，方便后续优化。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>软文发布<span style="color: black;">途径</span>的效果差异<span style="color: black;">很强</span>，企业<span style="color: black;">必须</span><span style="color: black;">按照</span>自己的品牌定位、<span style="color: black;">制品</span>特性和<span style="color: black;">目的</span>受众等<span style="color: black;">原因</span>进行综合<span style="color: black;">思虑</span>。以下是我总结的几个效果较高的软文发布<span style="color: black;">途径</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">资讯</span>源投稿</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资讯</span>源投稿的效果<span style="color: black;">始终</span>备受推崇，权威性强、传播范围广、搜索可查等<span style="color: black;">优良</span>使其<span style="color: black;">作为</span>企业发布软文的首选<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 社交<span style="color: black;">媒介</span>发布</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>平台用户量大，互动性强，传播速度快，<span style="color: black;">针对</span>品牌<span style="color: black;">揭发</span>和<span style="color: black;">制品</span>推广<span style="color: black;">拥有</span><span style="color: black;">明显</span>效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 自<span style="color: black;">媒介</span>平台发布</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自<span style="color: black;">媒介</span>平台流量稳定，用户粘性高，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>企业打造品牌形象，与用户<span style="color: black;">创立</span>情感连接，实现品牌转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 论坛社区投稿</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">论坛社区汇聚了<span style="color: black;">海量</span>的专业用户，能够<span style="color: black;">精细</span>触达<span style="color: black;">目的</span>受众，<span style="color: black;">针对</span>行业品牌推广和<span style="color: black;">制品</span><span style="color: black;">营销</span>有较好的转化效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 软文发稿平台</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文发稿平台<span style="color: black;">途径</span>丰富，<span style="color: black;">有效</span><span style="color: black;">方便</span>，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>企业快速将软文发布到多个<span style="color: black;">途径</span>，<span style="color: black;">提高</span>软文<span style="color: black;">揭发</span>率和传播效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">自己</span>需求，<span style="color: black;">选取</span>适合的软文发布途径。<span style="color: black;">资讯</span>源投稿适合<span style="color: black;">提高</span>品牌权威性，扩大传播范围；社交<span style="color: black;">媒介</span>发布有利于品牌<span style="color: black;">揭发</span>，与用户互动；自<span style="color: black;">媒介</span>平台发布有利于内容营销，沉淀私域流量；论坛社区投稿有利于<span style="color: black;">精细</span>定位，转化<span style="color: black;">目的</span>受众；软文发稿平台有利于快速发布，扩大覆盖范围。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8c7bbc0da17d40c3b37ff21d09c78de5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723158849&x-signature=oB6IsChv%2Bn0B3zEV0pF58cSPhk8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>市面上有许多软文发布平台，如<strong style="color: blue;"><span style="color: black;">小小依网络传媒</span></strong>，<span style="color: black;">供给</span><span style="color: black;">媒介</span>资源对接、百科创建、信息流代运营、小<span style="color: black;">番薯</span>代发、发稿代写等服务，可为企业<span style="color: black;">供给</span><span style="color: black;">有效</span><span style="color: black;">方便</span>的<span style="color: black;">媒介</span>联系<span style="color: black;">途径</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎样</span>挑选合适的软文发布<span style="color: black;">途径</span>？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在挑选软文发布<span style="color: black;">途径</span>时，企业<span style="color: black;">必须</span><span style="color: black;">思虑</span>以下几个<span style="color: black;">原因</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 品牌定位</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文发布<span style="color: black;">途径</span>的<span style="color: black;">选取</span>应与企业的品牌定位相匹配。例如，高科技企业适合<span style="color: black;">经过</span>专业论坛社区或自<span style="color: black;">媒介</span>平台发布软文；时尚品牌适合<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>平台发布软文。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <span style="color: black;">制品</span>特性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文发布<span style="color: black;">途径</span>的<span style="color: black;">选取</span><span style="color: black;">亦</span>应与<span style="color: black;">制品</span>的特性相适应。例如，针对专业性强的<span style="color: black;">制品</span>，适合<span style="color: black;">经过</span><span style="color: black;">资讯</span>源投稿或论坛社区发布软文；针对<span style="color: black;">公众</span>消费品，适合<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>平台或自<span style="color: black;">媒介</span>平台发布软文。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">目的</span>受众</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文发布<span style="color: black;">途径</span>的<span style="color: black;">选取</span>还应针对<span style="color: black;">目的</span>受众。企业<span style="color: black;">必须</span><span style="color: black;">认识</span><span style="color: black;">目的</span>受众的兴趣所在，活跃于<span style="color: black;">那些</span><span style="color: black;">途径</span>。例如，<span style="color: black;">青年</span>用户活跃在社交<span style="color: black;">媒介</span>平台，而专业人士活跃在论坛社区。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 预算</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文发布的预算<span style="color: black;">亦</span>会影响<span style="color: black;">途径</span><span style="color: black;">选取</span>。<span style="color: black;">资讯</span>源投稿和自<span style="color: black;">媒介</span>平台发布的成本相对较高，而论坛社区投稿和软文发稿平台的成本相对较低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 效果<span style="color: black;">评定</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文发布完成后，企业<span style="color: black;">必须</span>对效果进行<span style="color: black;">评定</span>。<span style="color: black;">经过</span>数据监测，分析软文<span style="color: black;">揭发</span>量、点击量、转化率等指标，<span style="color: black;">即时</span><span style="color: black;">调节</span>发布<span style="color: black;">途径</span>和策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业在挑选软文发布<span style="color: black;">途径</span>时，<span style="color: black;">必须</span>综合<span style="color: black;">思虑</span>品牌定位、<span style="color: black;">制品</span>特性、<span style="color: black;">目的</span>受众、预算和效果<span style="color: black;">评定</span>等<span style="color: black;">原因</span>，做出最适合自己的<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结语</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文发布是企业<span style="color: black;">提高</span>品牌知名度和<span style="color: black;">制品</span>销量的有效营销方式。<span style="color: black;">经过</span><span style="color: black;">选取</span>合适的软文发布途径，企业<span style="color: black;">能够</span>有效触达<span style="color: black;">目的</span>受众，实现品牌<span style="color: black;">揭发</span>、<span style="color: black;">制品</span>推广和<span style="color: black;">营销</span>转化的营销<span style="color: black;">目的</span>。<span style="color: black;">期盼</span>本文的分享能够<span style="color: black;">帮忙</span>企业在软文营销的道路上披荆斩棘，取得更出色的成绩。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎<span style="color: black;">大众</span>在评论区分享自己的软文发布经验，讨论哪种途径效果最好，以及<span style="color: black;">怎样</span>优化软文发布策略。你们的观点和<span style="color: black;">意见</span>将有助于其他企业在软文营销中更上一层楼。</p>
哈哈、笑死我了、太搞笑了吧等。 百度seo优化论坛 http://www.fok120.com/
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