软文写作必要技能 | 故事型文案的创作
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天<span style="color: black;">博主</span>分享一下“故事型文案“的写作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">写一个故事很简单,写一个好的、引人入胜的故事却不简单。至于<span style="color: black;">为何</span>这么说,在正文里我会详尽为<span style="color: black;">大众</span>阐述。当然,<span style="color: black;">亦</span>不是说故事文很难写,只要<span style="color: black;">把握</span><span style="color: black;">必定</span>的<span style="color: black;">办法</span>和技巧,写一篇引人入胜的故事文<span style="color: black;">亦</span>手到擒来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/images01/20240614/01f2a84fe667422a866d9e4599a5dc79.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">故事文的初步认识</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、故事的定义:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是<span style="color: black;">针对</span>故事的定义,那<span style="color: black;">咱们</span>用人话简单来点说:故事<span style="color: black;">便是</span>对过去事件的重新讲述,<span style="color: black;">一般</span>是<span style="color: black;">经过</span>单一的视角进行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、故事的<span style="color: black;">功效</span>是什么:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">生活中<span style="color: black;">咱们</span>听到过许许多多、形形色色的故事,它<span style="color: black;">能够</span>给<span style="color: black;">咱们</span>传递一种价值观。但<span style="color: black;">针对</span>文案而言,故事文的<span style="color: black;">功效</span>,<span style="color: black;">便是</span>给<span style="color: black;">目的</span>用户一种情感的引导,最后<span style="color: black;">经过</span>行动召唤,实现<span style="color: black;">咱们</span>的软文<span style="color: black;">目的</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>故事文的三大要素</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">故事文里存在三大要素:<span style="color: black;">名人</span>、目的、情节</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">名人</span>的<span style="color: black;">功效</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>,<span style="color: black;">咱们</span>读者<span style="color: black;">必定</span>是人。而<span style="color: black;">做为</span>人的<span style="color: black;">咱们</span>,<span style="color: black;">必定</span>会更加关注故事中“<span style="color: black;">名人</span>”这一角色。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">名人</span>的三大特征:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span><span style="color: black;">来讲</span>,故事里的<span style="color: black;">名人</span>都<span style="color: black;">包括</span>一下这三大特征:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a、独特性:吸引<span style="color: black;">咱们</span>的<span style="color: black;">重视</span>力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举个不恰当的例子哈:一个长相甜美,长发飘飘的妹子能让你记忆犹新;而一个长相甜美却秃顶的妹子,绝对会让你难忘众生。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b、欲望:能够让<span style="color: black;">咱们</span>跟主角感同身受,爱上主角。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>的欲望其实是主角<span style="color: black;">最后</span>想要做的事,想要达到的目的。<span style="color: black;">由于</span><span style="color: black;">仅有</span>主角有着<span style="color: black;">剧烈</span>的欲望,才会历经磨难<span style="color: black;">步行到</span>最后,<span style="color: black;">咱们</span>的感情<span style="color: black;">才可</span>在这其中跟着主角走。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最起码,我到<span style="color: black;">此刻</span>还没见过有哪个故事的主角面对在到达<span style="color: black;">最后</span>目的之前,半途而废的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c、<span style="color: black;">繁杂</span>性(故事背景):会让<span style="color: black;">咱们</span>保持对人物的<span style="color: black;">连续</span>关注。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、目的的<span style="color: black;">功效</span>:确定目的<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>在情节筛选中更好的取舍,<span style="color: black;">亦</span><span style="color: black;">能够</span>让<span style="color: black;">咱们</span>的创作更有方向感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>构建目的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>向你展示两个<span style="color: black;">过程</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a:一句话。即用简短的一句话的方式,把你要进行创作的理由写下来</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b:3个关键词。即围绕着<span style="color: black;">全部</span><span style="color: black;">名人</span>,联想出3个关键词出来</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这两步能够<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>更好的来构建故事,勿忘初衷。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、情节</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">情节的<span style="color: black;">功效</span>:<span style="color: black;">便是</span>把读者从故事的开头带到故事的结尾。冲突是其中最重要的驱动力,冲突推进情节的发展,迫使主角<span style="color: black;">处理</span>一个又一个问题,<span style="color: black;">最后</span>克服困难<span style="color: black;">步行到</span>最后。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>故事文的写作流程</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在故事文的写作流程里,与干货文的写作结构<span style="color: black;">区别</span>的是,故事文由6大情节点<span style="color: black;">形成</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">悬念。 <span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">名人</span>的独特性或一个<span style="color: black;">尤其</span>的<span style="color: black;">详细</span>型事件,放到开头。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接受挑战:<span style="color: black;">这儿</span><span style="color: black;">常常</span>是故事<span style="color: black;">起始</span>走向正文。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">曲折<span style="color: black;">周期</span>:<span style="color: black;">包含</span>了ups和downs,趋势<span style="color: black;">必定</span>是越来越困难,越来越<span style="color: black;">繁杂</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">目的。<span style="color: black;">提升</span>到更高层次的一种总结,点明主旨,是对<span style="color: black;">文案</span>目的的呼应。<span style="color: black;">能够</span>是一种价值观,<span style="color: black;">亦</span><span style="color: black;">能够</span>是一个大的引人深思的现象等。<span style="color: black;">因此</span><span style="color: black;">这儿</span>就<span style="color: black;">能够</span>是<span style="color: black;">经过</span><span style="color: black;">有些</span>主角心理描写<span style="color: black;">或</span>自述等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案</span>到<span style="color: black;">这儿</span>,<span style="color: black;">怎样</span>写好一篇有情节的好故事我<span style="color: black;">亦</span>向<span style="color: black;">大众</span>阐述完了。其实关于<span style="color: black;">怎样</span>讲故事,还有许许多多的东西要讲,<span style="color: black;">然则</span><span style="color: black;">咱们</span><span style="color: black;">做为</span>初学者,只<span style="color: black;">必须</span>在刚<span style="color: black;">起始</span>拿到及格分就足够了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>,还是那句话:做,是容易的学。我<span style="color: black;">期盼</span><span style="color: black;">大众</span>在看完<span style="color: black;">文案</span>后,有所思考,有所行动。<span style="color: black;">文案</span><span style="color: black;">源自</span>：http://www.178rw.com/fore/news/newsContent/id/920<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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