软文发布途径都那样单调，到底有哪些类型？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">哎呦喂，兄弟们，今天咱们来聊聊软文发布<span style="color: black;">途径</span><span style="color: black;">哪些</span>事儿！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你以为软文发布<span style="color: black;">途径</span>就<span style="color: black;">仅有</span>公众号这一个吗？那可就太out了！<span style="color: black;">此刻</span>互联网平台<span style="color: black;">那样</span>多，软文发布<span style="color: black;">途径</span><span style="color: black;">亦</span>五花八门，简直比菜市场还热闹！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">别急，咱们先来捋一捋，<span style="color: black;">平常</span>的软文类型有<span style="color: black;">那些</span>？</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/0fffa24a5e4844ea9e0d53c72b353af5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723175274&x-signature=hzs0GsA51684X%2Fv0vlM5dNqOau8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平常</span>的软文类型</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">资讯</span>类软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这货就<span style="color: black;">好似</span>披着<span style="color: black;">资讯</span>外衣的<span style="color: black;">宣传</span>，既有<span style="color: black;">资讯</span>的时效性，又<span style="color: black;">包括</span>着推广信息。<span style="color: black;">例如</span>，一篇关于某款新手机发布的<span style="color: black;">资讯</span>，里面可能就会夹杂着这款手机的性能特点、价格<span style="color: black;">优良</span>等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">故事型软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">讲故事谁不<span style="color: black;">爱好</span>？这类型的软文就像讲故事<span style="color: black;">同样</span>，把<span style="color: black;">制品</span>或品牌融入到故事中，让读者在阅读的不知不觉地对<span style="color: black;">制品</span>或品牌产生好感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知识型软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类软文就比较硬核了，<span style="color: black;">重点</span>以科普知识的方式来推广<span style="color: black;">制品</span>或品牌。<span style="color: black;">例如</span>一篇关于<span style="color: black;">怎样</span>挑选<span style="color: black;">优秀</span>茶叶的<span style="color: black;">文案</span>，最后可能就会<span style="color: black;">举荐</span>某个品牌的茶叶。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问答类软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以问答的形式来解答读者关于<span style="color: black;">制品</span>或品牌的既能吸引读者，又能自然地进行推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">活动类软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以活动的形式来吸引用户参与，并借此推广<span style="color: black;">制品</span>或品牌。<span style="color: black;">例如</span>举办一场有奖竞猜活动，奖品<span style="color: black;">便是</span>某款<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">测评类软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>对<span style="color: black;">制品</span>或品牌进行测评来展示其优缺点，以此来吸引读者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">情感类软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以情感诉求的方式来打动读者，并借此推广<span style="color: black;">制品</span>或品牌。<span style="color: black;">例如</span>，一篇关于母爱的<span style="color: black;">文案</span>，最后可能就会<span style="color: black;">举荐</span>一款母婴<span style="color: black;">制品</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c7fa958abcca4547be90bde09faaf4de~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723175274&x-signature=kJsQcvKq8Gj3X641Cpy5rlMuSew%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>市面上有许多发稿平台，如<strong style="color: blue;"><span style="color: black;">小小依网络传媒</span></strong>，<span style="color: black;">供给</span><span style="color: black;">媒介</span>资源对接、百科创建、信息流代运营、小<span style="color: black;">番薯</span>代发、发稿代写等服务，可为企业<span style="color: black;">供给</span><span style="color: black;">有效</span><span style="color: black;">方便</span>的<span style="color: black;">媒介</span>联系<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">案例类软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>分享用户<span style="color: black;">运用</span><span style="color: black;">制品</span>或品牌的成功案例来吸引读者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了公众号，还有<span style="color: black;">那些</span>平台<span style="color: black;">能够</span>发软文？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1. 百度系平台</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平台名<span style="color: black;">叫作</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">特点</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度文库</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专业性强，适合发布专业知识类软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度经验</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实用性强，适合发布经验技巧类软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度<span style="color: black;">晓得</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问答形式，适合发布解答类软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度贴吧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">专题</span>性强，适合发布与<span style="color: black;">专题</span><span style="color: black;">关联</span>的软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度搜索</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎，适合发布高质量<span style="color: black;">文案</span>，提高网站排名</span></p>
</div>
</div>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. 其他平台</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平台名<span style="color: black;">叫作</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">特点</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知乎</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知识分享平台，适合发布高质量、有深度、有观点的软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">博客</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社交平台，适合发布热点<span style="color: black;">专题</span>、娱乐类软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小红书</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">种草平台，适合发布美妆、美食、旅行类软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">抖音</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">短视频平台，适合发布短视频形式的软文</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">哔哩哔哩</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频弹幕网站，适合发布视频形式的软文</span></p>
</div>
</div>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">软文发布<span style="color: black;">途径</span><span style="color: black;">选取</span><span style="color: black;">意见</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>软文发布<span style="color: black;">途径</span>要<span style="color: black;">按照</span>你的<span style="color: black;">目的</span>用户、软文类型和预算来决定。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">目的</span>用户：你的<span style="color: black;">目的</span>用户在<span style="color: black;">哪里</span>？<span style="color: black;">她们</span><span style="color: black;">爱好</span><span style="color: black;">运用</span><span style="color: black;">那些</span>平台？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">软文类型：你的软文适合哪种平台？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">预算：你的预算有多少？<span style="color: black;">区别</span>平台的收费标准<span style="color: black;">区别</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有些</span><span style="color: black;">必须</span><span style="color: black;">重视</span>的事项：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1. 内容为王：软文的内容<span style="color: black;">必定</span>要高质量，有吸引力，<span style="color: black;">才可</span>吸引读者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. 平台规则：<span style="color: black;">每一个</span>平台都有自己的规则，发布软文之前<span style="color: black;">必定</span>要仔细阅读，避免违规。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. 推广效果：发布软文后要<span style="color: black;">即时</span>关注推广效果，<span style="color: black;">按照</span>效果进行<span style="color: black;">调节</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好了，兄弟们，今天就聊到<span style="color: black;">这儿</span>，<span style="color: black;">期盼</span>我的分享对你们有所<span style="color: black;">帮忙</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你还有<span style="color: black;">那些</span>软文发布<span style="color: black;">途径</span><span style="color: black;">举荐</span>？<span style="color: black;">或</span>你对软文发布<span style="color: black;">途径</span>的<span style="color: black;">选取</span>还有什么问？赶紧来评论区留言，咱们<span style="color: black;">一块</span>探讨一下吧！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想<span style="color: black;">认识</span><span style="color: black;">更加多</span>欢迎关注公众号（小小依网络）或咨询<span style="color: black;">小小依网络传媒官网</span></p>
感谢楼主的分享！我学到了很多。 外贸论坛是我们的，责任是我们的，荣誉是我们的，成就是我们的，辉煌是我们的。 期待与你深入交流，共探知识的无穷魅力。
页:
[1]