219mze 发表于 2024-8-4 13:19:55

9月1日起，所有“软文”变“硬广”？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：地心引力工场（ID：dxylgc）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者：&nbsp;爱你的场妹（授权发布）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从9月1日起，由国家工商总局发布的《互联网<span style="color: black;">宣传</span>管理暂行办法》（以下简<span style="color: black;">叫作</span>《暂行办法》）<span style="color: black;">起始</span>施行。《暂行办法》<span style="color: black;">知道</span>规定，凡是互联网上（<span style="color: black;">包含</span><span style="color: black;">微X</span>、<span style="color: black;">博客</span>）发布的<span style="color: black;">宣传</span>，都要标注“<span style="color: black;">宣传</span>”两字，9月1日正式实施。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>不标注，那<span style="color: black;">便是</span>违反了《暂行办法》，后果很严重！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/dr2RkWfo5wCIfrQ04ib74vHVake5rXpMe5JQoiah2a6aIGl0IefNNFD2aYgoS1aicw39svrpVo4Qxdjy6licCibLOzQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;<span style="color: black;">微X</span>平台，<span style="color: black;">日前</span>带有<span style="color: black;">显著</span><span style="color: black;">宣传</span>标识的是广点通。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/dr2RkWfo5wCIfrQ04ib74vHVake5rXpMeDR6pl0bqFx25mibdcXprQ0xNRgfqMicISHXconyVpqccsrkFzkH1FBTg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">毫不掩饰，有木有？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">嗯，做新<span style="color: black;">媒介</span>运营的<span style="color: black;">咱们</span>，<span style="color: black;">尤其</span>是自<span style="color: black;">媒介</span>人，一向奉行将<span style="color: black;">宣传</span>写得润物细无声，此时无广胜有广，极致追求毫无<span style="color: black;">宣传</span>痕迹。<span style="color: black;">就地</span>妹上午看到这条<span style="color: black;">信息</span>时，<span style="color: black;">亦</span>是虎躯一震，半口咖啡含嘴里半天没咽下去。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">伴侣</span>们，9月1号以后，当你打开<span style="color: black;">微X</span>后，可能就会看到<span style="color: black;">宣传</span>是酱紫的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.软文再<span style="color: black;">亦</span>不软了</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">▼</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">软文<span style="color: black;">宣传</span>是<span style="color: black;">日前</span>公众号的主流变现形式。<span style="color: black;">平常</span>于顾爷、深夜发媸、王中<span style="color: black;">上下</span>、咪蒙等大号。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">软文<span style="color: black;">宣传</span>的最大优点是利用故事吸引读者，从而引导读者产生购买<span style="color: black;">行径</span>。这种方式<span style="color: black;">拥有</span>戏剧性，让读者看到了故事的开头，却没猜中<span style="color: black;">宣传</span>的结尾，削弱了利益导向的<span style="color: black;">宣传</span>，反而容易被粉丝接受。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/dr2RkWfo5wCIfrQ04ib74vHVake5rXpMeOyNorfQBR7dibt4hwXodUWCYEjVfQfNgcBoQqnWfw5icX0XZMMVPpUOA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9月1日后，<span style="color: black;">倘若</span>所有软文标题前<span style="color: black;">必要</span>加挂“<span style="color: black;">宣传</span>”二字，咪蒙、顾爷、深夜发媸等软文大师，是不是要排队哭晕在厕所了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.贴片<span style="color: black;">宣传</span>有点硬</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">▼</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">贴片<span style="color: black;">宣传</span><span style="color: black;">重点</span>是以一张<span style="color: black;">照片</span>加内链的形式在<span style="color: black;">文案</span>末尾露出。粉丝点击<span style="color: black;">照片</span>直接<span style="color: black;">转</span>到<span style="color: black;">宣传</span>图文。<span style="color: black;">拥有</span>原创标识的大号偶尔应用这种<span style="color: black;">宣传</span>形式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/dr2RkWfo5wCIfrQ04ib74vHVake5rXpMewLOlnaVgSMpnBJfeS2ZyGTUvWkA5wm8cYibA1aarRGW8nqKNCak97ew/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">效果见上图。加盖了“<span style="color: black;">宣传</span>”红头大印的贴片<span style="color: black;">宣传</span>看起来像挂了<span style="color: black;">一起</span>本命年红腰牌。被业界奉为神明的杜蕾斯文案风采<span style="color: black;">亦</span>被杀人不见血地抵消了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;3.“推广”要改名</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">▼</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是<span style="color: black;">微X</span>平台流量变现的<span style="color: black;">重点</span><span style="color: black;">办法</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最<span style="color: black;">起始</span>，<span style="color: black;">微X</span>首批上线的<span style="color: black;">宣传</span><span style="color: black;">仅有</span>宝马中国、vivo智能手机和可口可乐。<span style="color: black;">微X</span>会<span style="color: black;">按照</span>手机类型、年龄、城市和兴趣表情对<span style="color: black;">目的</span>人群进行匹配。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/dr2RkWfo5wCIfrQ04ib74vHVake5rXpMelheNbrtk3foM2Tbnl27MquwPFiaTbNS4LCFE9cJkRKMRwVmdJSMBSfg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">右上角标注“推广”以后，<span style="color: black;">已然</span><span style="color: black;">宣传</span>味十足，难道<span style="color: black;">亦</span>要<span style="color: black;">按照</span>《暂行办法》将“推广”换成“<span style="color: black;">宣传</span>”？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;4.互推<span style="color: black;">亦</span>算<span style="color: black;">宣传</span>？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">▼</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>刚注册的公号<span style="color: black;">由于</span><span style="color: black;">无</span>粉丝量，<span style="color: black;">选取</span>与其他公众号互推，以此来吸纳粉丝。这是<span style="color: black;">日前</span>是成本较低，见效较快的推广方式，严格说来，<span style="color: black;">亦</span>算<span style="color: black;">宣传</span>的一种。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/dr2RkWfo5wCIfrQ04ib74vHVake5rXpMeyAMG5TGD0xek1IMEmsXxF3zjKgiaza1zIFAtRiaKcntuFbWJOur8WH3g/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加了“<span style="color: black;">宣传</span>”后的互推，无论标题有多棒，看起来都<span style="color: black;">显出</span>此地无银三百两，是不是？刚起步的穷逼小号，真的要没活路了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然了，<span style="color: black;">必要</span>要承认《暂行办法》对<span style="color: black;">宣传</span>文案提出了更高<span style="color: black;">需求</span>。怎么把<span style="color: black;">宣传</span>写得活色生香艳欲滴，雄兔扑朔雌迷离？是咱们要<span style="color: black;">思虑</span>的问题啦~~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/dr2RkWfo5wCIfrQ04ib74vHVake5rXpMe2a2KdqRb2D4KEWvMFYwnW9zvbib0hcUsawibH8yibLBjElrhqEB3trKaw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">- &nbsp;The End &nbsp;-</span></strong></p><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><img src="http://mmbiz.qpic.cn/mmbiz_png/AvdzKGvGqb8nwb81P8f1FAoAVSjRSN7BPzLs5WukIahHaeKI45UTlvObGxQAFVGkYqwFjPb2gmOLp8yV0rnwlg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">* * *</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文转载自“地心引力工场”（ID：dxylgc），作者：爱你的场妹。地心引力新<span style="color: black;">媒介</span>工场成立于2016年3月，定<span style="color: black;">位置于</span>新<span style="color: black;">媒介</span>能力及人才<span style="color: black;">处理</span>方，致力于<span style="color: black;">作为</span>国内最好的新<span style="color: black;">媒介</span>教育平台。&nbsp;不<span style="color: black;">表率</span>狂人立场和观点。点击“阅读原文”查看原始链接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每日</span><span style="color: black;">晌午</span>11点半，不见不散 </span><span style="color: black;">▼</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你说你<span style="color: black;">爱好</span>雨，<span style="color: black;">然则</span>你在下雨的时候打伞</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你说你<span style="color: black;">爱好</span>太阳，但你在阳光明媚的时候躲在阴凉的<span style="color: black;">地区</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你说你<span style="color: black;">爱好</span>风，<span style="color: black;">然则</span>在刮风的时候你却关上了窗户</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span><span style="color: black;">为何</span>我会害怕你说<span style="color: black;"><strong style="color: blue;"><span style="color: black;">你<span style="color: black;">亦</span><span style="color: black;">爱好</span><span style="color: black;">宣传</span></span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>你连“廣告狂人”都<span style="color: black;">无</span>关注...</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/29eTOHmjsJicWzCndsMXRMBk3HAblcOx3WmfqSDcEjJhgDlu4JUElHz6lsibEqB5TaxrMYW6thjib5buaFnRqc4dQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">快长按二维码</span><span style="color: black;">▲</span><span style="color: black;">关注我<span style="color: black;">啊<strong style="color: blue;"><span style="color: black;">魂淡</span></strong></span></span></span></span></p>




情迷布拉格 发表于 2024-8-30 01:08:40

对于这个问题，我有不同的看法...
页: [1]
查看完整版本: 9月1日起，所有“软文”变“硬广”？