外贸SEO课堂：大数据揭秘 ——平常的11个网站站内SEO优化问题
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/iaQRd9dsFt4R5EWUuwwpU3wsKQba6NAfUicuIalkKytrxNOJxEREfXTic08XsnjNul98xox8fWVNSAJcX7iabCcD7w/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你想让你的网页排名在搜索引擎表现好的话，<span style="color: black;">那样</span>对搜索引擎优化(SEO)还是有必要<span style="color: black;">认识</span>一点基本常识的。但现实<span style="color: black;">状况</span>是，大<span style="color: black;">都数</span>人都不甚<span style="color: black;">认识</span>。</span><span style="color: black;"><span style="color: black;">按照</span>SEMrush<span style="color: black;">科研</span><span style="color: black;">显示</span>：大<span style="color: black;">都数</span>网站管理者<span style="color: black;">困惑</span>于SEO优化技术。这<span style="color: black;">亦</span>不难理解，毕竟大<span style="color: black;">都数</span>网站成功前，都有一堆<span style="color: black;">必须</span><span style="color: black;">处理</span>的SEO优化问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/iaQRd9dsFt4R5EWUuwwpU3wsKQba6NAfUuZGYIsIYhkJibhRG2QBr2GErarRxtHbMDboQyy9IoWVtHxBZnHgqeHQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但重点是，</span><span style="color: black;"><strong style="color: blue;">到底<span style="color: black;">那些</span>SEO优化问题是你真正<span style="color: black;">必须</span>好好关注的呢？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>决定<span style="color: black;">经过</span>真实数据找出问题所在。<span style="color: black;">经过</span>SEMrush的网站监测工具，<span style="color: black;">咱们</span>匿名收集了<span style="color: black;">全世界</span>100,000个网站，以及高达4亿5千万个网页，为的<span style="color: black;">便是</span>找<span style="color: black;">出：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">最值得关注的SEO优化问题</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">有多少网站受这些问题影响 </strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">这次</span>分享中，你<span style="color: black;">能够</span>学习到：影响你搜索引擎排名的，一系列<span style="color: black;">平常</span>的站内SEO优化<span style="color: black;">困难</span>以及网站问题。下面让<span style="color: black;">咱们</span><span style="color: black;">一块</span>来学习一下吧！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">温馨提醒：<span style="color: black;">文案</span>末尾有彩蛋！</span></strong></p>1<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">重复的内容</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Duplicate Content</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">按照</span>SEMrush <span style="color: black;">科研</span><span style="color: black;">显示</span>，50%参与调查的网站，都面临着内容重复的问题</span></strong><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/iaQRd9dsFt4R5EWUuwwpU3wsKQba6NAfUKicSibMttIkKWdgicvoECUxzyTficV5cSGlsemm2icrAaOb9dicUKEGVLarQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Google对重复内容的定义是</strong></span><strong style="color: blue;"><span style="color: black;">:</span></strong><span style="color: black;"> <strong style="color: blue;">重复内容<span style="color: black;">通常</span><span style="color: black;">指的是</span>在<span style="color: black;">区别</span>域名间存在<span style="color: black;">海量</span>的相同或<span style="color: black;">类似</span>的内容。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">咱们</span><span style="color: black;">科研</span>发现，<span style="color: black;">日前</span>影响网站<span style="color: black;"><strong style="color: blue;">SEO最<span style="color: black;">平常</span>的问题<span style="color: black;">便是</span>内容重复</strong></span>，在<span style="color: black;">咱们</span>分析的网站中，存在这个问题的占比达到50%。<span style="color: black;">按照</span>Google最新的一次在<span style="color: black;">线Q&A环节，Andrey Lipattsev（Google 搜索质量小组专家）<span style="color: black;">暗示</span>：<span style="color: black;">日前</span>谷歌<span style="color: black;">无</span>针对重复内容进行<span style="color: black;">处罚</span>。 <span style="color: black;">然则</span>这并<span style="color: black;">不可</span><span style="color: black;">显示</span>你<span style="color: black;">能够</span>对此睁一只眼闭一只眼。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>这么说呢？<span style="color: black;">首要</span>，你的网站存在重复内容的话，你将不<span style="color: black;">晓得</span>该对哪一个网页进行排名。搜索引擎<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>你想把哪一个页面，<span style="color: black;">做为</span>你的着陆页<span style="color: black;">（Landing Page）展示在搜索结果中，<span style="color: black;">况且</span>这些重复网页之间<span style="color: black;">亦</span>存在互相竞争。其次，<span style="color: black;"><strong style="color: blue;">搜索引擎是非常看重用户体验的；<span style="color: black;">仅有</span>有价值，内容独特的网页才是被搜索引擎和用户所<span style="color: black;">爱好</span>和看重的</strong></span>。</span></span></p>2<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">ALT标签缺失以及<span style="color: black;">照片</span>失效</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Missing Alt Tags and Broken Images</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">按照</span>SEMrush <span style="color: black;">科研</span><span style="color: black;">显示</span>：45%参与调查的网站，存在站内<span style="color: black;">照片</span>缺失ALT标签现象；以及<span style="color: black;">另一</span>10%的网站内的<span style="color: black;">照片</span>失效。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/iaQRd9dsFt4R5EWUuwwpU3wsKQba6NAfUIbTXtAOXPtHyoPdbsW1YicFGbRXXT9jdTtRJteBVJibRBDgry7wrwOuw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">照片</span>是内容营销很重要的一部分</strong></span><span style="color: black;">，<span style="color: black;">然则</span><span style="color: black;">她们</span><span style="color: black;">亦</span>带来了<span style="color: black;">重点</span>的SEO问题。<span style="color: black;">按照</span><span style="color: black;">咱们</span><span style="color: black;">科研</span><span style="color: black;">显示</span>，45%的网站存在<span style="color: black;">照片</span>缺失ALT标签，<span style="color: black;">另一</span>10%存在站内图<span style="color: black;">片失效现象。这些都是有问题的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让<span style="color: black;">咱们</span>先<span style="color: black;">来讲</span>下ALT标签，它对<span style="color: black;">照片</span>搜索<span style="color: black;">来讲</span>是很重要的。尽管<span style="color: black;">此刻</span>搜索引擎以及变得非常聪明了，<span style="color: black;">然则</span>ALT标签<span style="color: black;">能够</span><span style="color: black;">帮忙</span>搜索引擎更好地<span style="color: black;">认识</span><span style="color: black;">照片</span>内<span style="color: black;">容。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">换句话说，<span style="color: black;"><strong style="color: blue;">ALT标签<span style="color: black;">能够</span>为<span style="color: black;">照片</span><span style="color: black;">供给</span>文字性描述，<span style="color: black;">这般</span><span style="color: black;">能够</span>有助于搜索引擎对<span style="color: black;">她们</span>进行归类</strong></span>。这<span style="color: black;">亦</span>是<span style="color: black;">为何</span>你图像的 <span style="color: black;"><strong style="color: blue;">ALT 标签应<span style="color: black;">包括</span>您 SEO 关键字<span style="color: black;">短语</span></strong></span><span style="color: black;">的<span style="color: black;">原由</span>之一.</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">ALT标签<span style="color: black;">针对</span><span style="color: black;">哪些</span>有视觉<span style="color: black;">损害</span>的人，在<span style="color: black;">运用</span>屏幕阅读器的时候<span style="color: black;">亦</span>是<span style="color: black;">特别有</span>用的，<span style="color: black;">由于</span>阅读器会调用ALT标签里<span style="color: black;">包括</span>的信息，来描述<span style="color: black;">照片</span>内容给用户。而搜<span style="color: black;">索引擎是非常<span style="color: black;">注重</span>用户体验的，<span style="color: black;"><strong style="color: blue;"><span style="color: black;">照片</span><span style="color: black;">无</span>ALT标签的话，会是搜索引擎认为网站<span style="color: black;">无</span>给用户提供价值一个信号</strong></span>。<span style="color: black;">况且</span>还会带来比较高的网站跳出率，最后的结果<span style="color: black;">便是</span>在搜索引擎的表现很差。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">照片</span>失效</strong></span><span style="color: black;">能够<span style="color: black;">导致</span>像链接失效<span style="color: black;">同样</span>的问题，<span style="color: black;">由于</span>失效的链接<span style="color: black;">针对</span>用户和搜索引擎<span style="color: black;">来讲</span>，就像是走进了死胡同，这<span style="color: black;"><strong style="color: blue;">会<span style="color: black;">导致</span>非常差的用户体验，从而会引<span style="color: black;">起搜索引擎对你的网站进行降级处理。</span></strong></span></span></p>3<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Title标签问题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Title Tag Issues</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEMrush<span style="color: black;">科研</span><span style="color: black;">发掘</span>，与 Title标签<span style="color: black;">相关</span>的问题，<span style="color: black;">不仅</span>是非常<span style="color: black;">广泛</span>，<span style="color: black;">况且</span>还多种多样。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/iaQRd9dsFt4R5EWUuwwpU3wsKQba6NAfU4yec9ic7Eictd8tXrYyZZWwyjK6ia3hO9JMQjmcAjzXnotxoicysnuia5VA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索引擎<span style="color: black;">按照</span>页面的Title标签来判断你的网页到底是什么内容。Title标签出<span style="color: black;">此刻</span>搜索列表最上面，<span style="color: black;">寓意</span>着它<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>用户判断<span style="color: black;">是不是</span>点击你的链接。<span style="color: black;"><strong style="color: blue;"><span style="color: black;">Title标签<span style="color: black;">亦</span>是页面最重要的SEO优化要素之一</span></strong></span><span style="color: black;">，正确的优化Title标签<span style="color: black;">能够</span>为你的排名带来积极的影响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>SEMrush<span style="color: black;">科研</span>，<span style="color: black;">咱们</span>看到了以下4个与Title标签<span style="color: black;">相关</span>的问题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">35%的网站存在 Title <span style="color: black;"><strong style="color: blue;">标签重复</strong></span>问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">15%的网站有 Title <span style="color: black;"><strong style="color: blue;">标签过长</strong></span>的现象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8%的网站<span style="color: black;"><strong style="color: blue;">缺失</strong><strong style="color: blue;">Title </strong><strong style="color: blue;">标签</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4%的网站 Title<strong style="color: blue;"> <span style="color: black;">标签太短</span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正如以前<span style="color: black;">咱们</span>所说， Google总是想要向用户<span style="color: black;">供给</span>独特的内容 。<span style="color: black;">然则</span> Title标签的缺失<span style="color: black;">或</span>重复，既<span style="color: black;">不可</span>给用户<span style="color: black;">或</span>搜索引擎<span style="color: black;">供给</span>页面信息，<span style="color: black;">亦</span><span style="color: black;">不可</span>给<span style="color: black;">页面传递价值。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title标签的长度重要性在于，它<span style="color: black;">能够</span>影响你的Title在搜索结果中的可见数量。 <span style="color: black;">按照</span>最新<span style="color: black;">信息</span>，基于<span style="color: black;">区别</span>的<span style="color: black;">运用</span>设备，Google可能会展示70-71个字<span style="color: black;">符。<span style="color: black;">因此呢</span>，<span style="color: black;">掌控</span>关键信息（<span style="color: black;"><strong style="color: blue;"><span style="color: black;">包括</span>您<span style="color: black;">选取</span>的关键词短语</strong></span>）<span style="color: black;">这里</span>范围内，不失为一个好主意。</span></p>4<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">元描述标签</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Meta Descriptions</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">按照</span>SEMrush<span style="color: black;">科研</span><span style="color: black;">发掘</span>，30%的网站存在页面 元描述标签内容重复，还有25%网站页面<span style="color: black;">基本</span>就<span style="color: black;">无</span>Meta descriptions。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/iaQRd9dsFt4R5EWUuwwpU3wsKQba6NAfUzPibc91UHX8aNJP3dV5h1M9t8FlNLKPI57VViavB2A5d45bYbRFgHEQA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">元描述标签展<span style="color: black;">此刻</span>搜索结果中，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>用户判断<span style="color: black;">是不是</span><span style="color: black;">拜访</span>你的网站。<span style="color: black;"><strong style="color: blue;">尽管元描述标签不直接影响页面排名，<span style="color: black;">然则</span>它对页面的CTR点击率还是<span style="color: black;">相关</span>的<span style="color: black;">，<span style="color: black;">因此</span>说<span style="color: black;">亦</span>是非常重要的。</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">科研</span><span style="color: black;">发掘</span>，30%的网站存在页面元描述标签内容重复，还有25%网站页面<span style="color: black;">基本</span>就<span style="color: black;">无</span>元描述标签.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO网站监测工具，虽然<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你鉴别这些问题，但如有必要的话，最好还是自己去网站后台手动修复一下这个问题。<span style="color: black;">倘若</span>你<span style="color: black;">运用</span>的是wordoress<span style="color: black;">的话，合适SEO插件<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你设定规则，<span style="color: black;"><strong style="color: blue;"><span style="color: black;">保证</span>所有你的网页内容都有元描述标签</strong></span>。</span></span></p>5<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">失效的内链和外链</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Broken Internal and External Links</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">据SEMrush<span style="color: black;">科研</span><span style="color: black;">发掘</span>，35%的网站存在内链失效（70%这些内链都返回一个4XX的错误代码），25%的网站存在外链失效现象。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/iaQRd9dsFt4R5EWUuwwpU3wsKQba6NAfUYv0pVbWVul4yicNUJvnZZ9kSia5xdiaHtpZ1b71hoibKQXG6aLooqWYkWw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">链接失效是站内SEO优化的一个大问题</strong></span><span style="color: black;">。随着你网站内容和资源的更新，一两个无效链接可能不算什么问题。<span style="color: black;">倘若</span>你的网站404页面设置得当的话，他<span style="color: black;">们就不是问题，但问题是，<span style="color: black;">倘若</span>你的网站内有上百个无效链接呢？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这让失效链接<span style="color: black;">作为</span>一个潜在的威胁。这种问题有可能是多种<span style="color: black;">原由</span><span style="color: black;">导致</span>的，<span style="color: black;">然则</span>，<span style="color: black;">首要</span>当一个用户先看到的是一个404错误页面，而不是<span style="color: black;">她们</span><span style="color: black;">必须</span>的有<span style="color: black;">效信息页面的话，这会<span style="color: black;">导致</span>流量下降。并且，用户会认为你的网站是低质量的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次，<span style="color: black;"><strong style="color: blue;">失效链接<span style="color: black;">导致</span>页面抓取的浪费</strong></span>。 每一次搜索引擎蜘蛛<span style="color: black;">拜访</span>你网站时，它们会抓取<span style="color: black;">必定</span>量的页面，但不是整站页面。<span style="color: black;">倘若</span>你有<span style="color: black;">非常多</span>无效链接的话<span style="color: black;">，你就冒着分散蜘蛛对你网站页面<span style="color: black;">重视</span>力的<span style="color: black;">危害</span>，最后，<span style="color: black;"><strong style="color: blue;">有可能<span style="color: black;">导致</span>你的页面不会被搜索引擎索引和收录</strong></span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">科研</span><span style="color: black;">发掘</span>，35%<span style="color: black;">咱们</span>抓取的网站有内链失效<span style="color: black;">而后</span>返回网站HTTP错误代码（70%这些内链都返回一个4XX-page not found <span style="color: black;">或</span>类似代码 ）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有20%的网站有<span style="color: black;"><strong style="color: blue;">外链失效<span style="color: black;">状况</span>。<span style="color: black;">长时间</span>运行下去，这个问题会<span style="color: black;">导致</span>，网站出<span style="color: black;">此刻</span>搜索结果里的页面数量减少，并且<span style="color: black;">亦</span>会影响页面权重</strong></span>，<span style="color: black;">因此呢</span>，这个问<span style="color: black;">题<span style="color: black;">亦</span>是你<span style="color: black;">必须</span>好好修复的。</span></span></p>6<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">可读文本在HTML代码占比低</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Low Text-to-HTML Ratio</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">据SEMrush<span style="color: black;">科研</span><span style="color: black;">发掘</span>，28%的网站在<span style="color: black;">必定</span>页面上存在内容文本占比HTML代码，比例低的问题。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/iaQRd9dsFt4R5EWUuwwpU3wsKQba6NAfU6oZTcpB9BzH9u7cUAibaRLCErWNQswKMfgliabdJh12iaruneh2lpcHIQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>看到了28%的网站存在“<span style="color: black;"><strong style="color: blue;">可读文本在HTML代码占比低</strong></span>”的警告。这<span style="color: black;">寓意</span>着这些网站有“页面后端的html代码多于页面可读文本”的<span style="color: black;">状况</span>。<span style="color: black;">咱们</span><span style="color: black;"><strong style="color: blue;">建<span style="color: black;">议最低占比应该不<span style="color: black;">小于</span>20%</span></strong></span><strong style="color: blue;"><span style="color: black;">。</span></strong><span style="color: black;"><span style="color: black;">一般</span><span style="color: black;">状况</span>下，这种警告，是SEO优化你<span style="color: black;">必须</span><span style="color: black;">处理</span>的问题。例如，以下的几种情形就属于这种问题：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">代码差的网站</strong></span><span style="color: black;">（无效的代码，以及<span style="color: black;">太多</span>的Javascript, Flash和内嵌样式）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">隐蔽的文本</strong></span>（垃圾邮件经常干的事，它会让搜索引擎会给你亮红灯）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">网站速度慢</strong></span>–页面代码和脚本<span style="color: black;">包括</span>的越多，加载的就越慢，而页面的加载速度<span style="color: black;">亦</span>是一项重要的SEO优化<span style="color: black;">原因</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">处理</span>此问题，<span style="color: black;">经过</span><span style="color: black;">检测</span><span style="color: black;">显现</span>此警告的任何页面以及：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">删除不必要的代码，减少页面<span style="color: black;">体积</span>，<span style="color: black;">增多</span>速度。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">将内嵌脚本和样式分成<span style="color: black;">区别</span>的文件。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">在有必要的<span style="color: black;">地区</span>，添加<span style="color: black;">关联</span>页面的文本内容。</strong></span></p>7<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">H1标签问题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">H1 Tag Issues</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">据SEMrush<span style="color: black;">科研</span><span style="color: black;">发掘</span>，20%的网站在<span style="color: black;">有些</span>页面上存在多个H1标签的<span style="color: black;">状况</span>，15%的网站在页面Title和H1标签上有重复内容<span style="color: black;">显现</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/iaQRd9dsFt4R5EWUuwwpU3wsKQba6NAfUB7mbHhU0ZBQS3JKrKgEziatsuicx8bTE9JHckwRmVDLymP3YjM2YzJzQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>以往<span style="color: black;">状况</span>来看，<span style="color: black;"><strong style="color: blue;">H标签<span style="color: black;">已然</span><span style="color: black;">作为</span>SEO优化的重要部分</strong></span>，它<span style="color: black;">显示</span>着页面最重要的内容信息。不管在<span style="color: black;"><strong style="color: blue;">任何一个页面上，都应该有且<span style="color: black;">仅有</span>1个H1标签</strong></span>。尽</span><span style="color: black;">管HTML5的应用改变了H标签的用法（<span style="color: black;">此刻</span>页面<span style="color: black;">能够</span>有不止1个H1标签），<span style="color: black;">然则</span>H标签仍旧对搜索引擎和用户创建有用的层次结构。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>的<span style="color: black;">科研</span><span style="color: black;">显示</span>，20%的网站有多个H1标签，20%网站缺失H1标签，还有15%网站的Title和H1标签存在重复信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">晓得</span>Title标签和H标签的区别是很重要的。<span style="color: black;"><strong style="color: blue;">Title标签<span style="color: black;">包括</span>的内容出<span style="color: black;">此刻</span>搜索结果中，H标签<span style="color: black;">便是</span>用户在网页<span style="color: black;">能够</span>看到的内容</strong></span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正如<span style="color: black;">咱们</span>上面所<span style="color: black;">说到</span>的，你<span style="color: black;">能够</span>有多个 H1 标签在网页上，但这种<span style="color: black;">状况</span>，<span style="color: black;">仅有</span>当你正确<span style="color: black;">运用</span> HTML5 来标记区分同等重要的部分的时候才行。</span></p>8<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">字数统计少</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Low Word Count</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">据SEMrush<span style="color: black;">科研</span><span style="color: black;">发掘</span>，18%的网站存在<span style="color: black;">有些</span>页面字数内容少。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/iaQRd9dsFt4R5EWUuwwpU3wsKQba6NAfUxR3vSP0WRK6yzGRWE3DdcrJntshWBQX2K1TMCYYcNYj1uQUJg0aCgQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">18%<span style="color: black;">咱们</span>抓取的网站，都存在着<span style="color: black;">有些</span>页面字数内容少的<span style="color: black;">状况</span>。页面字数是一个<span style="color: black;">繁杂</span>的SEO度量标准，<span style="color: black;">由于</span>，一方面单个页面内容<span style="color: black;">无</span>最少字数<span style="color: black;">需求</span>。<span style="color: black;">另一方面，<span style="color: black;">大众</span>都<span style="color: black;">晓得</span><span style="color: black;"><strong style="color: blue;">Google更倾向于把内容更有深度，篇幅更长的页面排在前面</strong></span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在要点6中，<span style="color: black;">咱们</span><span style="color: black;">说到</span>过添加页面<span style="color: black;">关联</span>文本内容的重要性。你应该<span style="color: black;"><strong style="color: blue;">尽自己最大<span style="color: black;">奋斗</span>让你的内容更有深度，让它对用户更有价值</strong></span>。想想看：当你看到一个<span style="color: black;">信息图的时候，难道你不感激它的创作者花额外时间只为<span style="color: black;">供给</span><span style="color: black;">更加多</span>的内容吗？<span style="color: black;">咱们</span>感激，你的用户肯定<span style="color: black;">亦</span><span style="color: black;">同样</span>。</span></span></p>9<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">站内链接太多</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Too Many On-page Links</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">据SEMrush<span style="color: black;">科研</span><span style="color: black;">发掘</span>，15%的网站存在<span style="color: black;">有些</span>页面站内链接太多的<span style="color: black;">状况</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/iaQRd9dsFt4R5EWUuwwpU3wsKQba6NAfUZic6vpdpLWw5heXrfb38mxLTFic8Tm83NctedT2UUuiaccGU9f3ibuYZ0Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">链接建设正确操作比较难。这<span style="color: black;">便是</span><span style="color: black;">为何</span>会<span style="color: black;">显现</span>15%参与调查的网站，会<span style="color: black;">显现</span><span style="color: black;">有些</span>页面站内链接太多。早前Google就<span style="color: black;">暗示</span>过，<span style="color: black;">再也不</span><span style="color: black;">需求</span>网需页保持一<span style="color: black;">定数量的链接， <span style="color: black;"><strong style="color: blue;">好的SEO策略应该是<span style="color: black;">包括</span> 内容<span style="color: black;">关联</span> 的和 高质量 的自然链接</strong></span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">链接<span style="color: black;">倘若</span>太多的话，会<span style="color: black;">引起</span>页面权重被稀释，流量<span style="color: black;">亦</span>会损失<span style="color: black;">非常多</span>。<span style="color: black;">然则</span><span style="color: black;">倘若</span>这些<span style="color: black;"><strong style="color: blue;">链接都是内容<span style="color: black;">关联</span>和有用的话，<span style="color: black;">那样</span>你的站点仍旧会排名很好</strong></span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为<span style="color: black;">认识</span>决站内链接问题，执行一次链接审核并<span style="color: black;">保证</span>所有页面的链接都能真正<span style="color: black;">增多</span>价值。否则的话，避免这些<span style="color: black;">不可</span>助你<span style="color: black;">提高</span>SEO优化以和更好用户体验<span style="color: black;">的链接，<span style="color: black;">这般</span>做对你的SEO优化<span style="color: black;">亦</span>是很好的。</span></span></p>10<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">错误的网页语言声明</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Incorrect Language Declaration</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">据SEMrush调查<span style="color: black;">发掘</span>，12%的网站存在<span style="color: black;">必定</span>数量的网页缺失语言声明的现象。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/iaQRd9dsFt4R5EWUuwwpU3wsKQba6NAfU5FdIH3S5CaJIImoPGjYEqgBAN1Cb5315HMI1QPsWS5LfROWCkFWkRw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在互联网上，<span style="color: black;">咱们</span>的用户是<span style="color: black;">全世界</span>的。这<span style="color: black;">亦</span>是<span style="color: black;">为何</span><span style="color: black;"><strong style="color: blue;">在页面文本默认语言中<span style="color: black;">包括</span>语种声明是很重要的</strong></span>。据<span style="color: black;">咱们</span>调查<span style="color: black;">发掘</span>，12%的网站在这件事上都做错</span><span style="color: black;">了。<span style="color: black;">针对</span>以下<span style="color: black;">状况</span>，网页语言的声明是一个重要的工具：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通知</span>浏览器网页内容是什么语言（有助于翻译和页面展示）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">保证</span><span style="color: black;">哪些</span><span style="color: black;">运用</span>“文本转换语言”的<span style="color: black;">运用</span>者（盲人），能够听到你的内容用当地的语言进行正确展示。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有助于 International SEO 进行地理定位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>W3C国际语言代码列表确认一下你的网页语种声明<span style="color: black;">是不是</span>正确。</span><span style="color: black;"><strong style="color: blue;">Goolge会<span style="color: black;">按照</span>你网页内的语言声明来<span style="color: black;">保证</span>合适的人看到适合的内容。虽然这<span style="color: black;"><span style="color: black;">不可</span>直接影响你的搜索结果，<span style="color: black;">然则</span>请记住，它会助你<span style="color: black;">提高</span>网页的<span style="color: black;">关联</span>度评分</span></strong></span><span style="color: black;">-而这<span style="color: black;">亦</span>是SEO优化重要的一部分。</span></p>11<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">临时重定向</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Temporary Redirects</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">据SEMrush调查<span style="color: black;">发掘</span>，10%的网站有临时重定向问题存在。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当一个<span style="color: black;"><strong style="color: blue;">网页移除了，重定向<span style="color: black;">便是</span>一个很好的<span style="color: black;">通告</span>搜索引擎的方式，<span style="color: black;">这般</span>你<span style="color: black;">亦</span>不会损失页面权重值</strong></span>。然而，对SEO<span style="color: black;">来讲</span>，301重定向（永久性）和302重<span style="color: black;">定向（暂时性）是有很大<span style="color: black;">区别</span>的。<span style="color: black;">按照</span><span style="color: black;">咱们</span><span style="color: black;">科研</span><span style="color: black;">显示</span>，10%的网站<span style="color: black;">包括</span>临时重定向问题。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">302重定向<span style="color: black;">能够</span>让搜索引擎继续抓取旧页面，而忽略你想要重定向过去的新页面。这<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">为何</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">倘若</span>你的改变是永久性的话，最好去做一个301永久<span style="color: black;">重定向。</span></strong></span><span style="color: black;">据Moz<span style="color: black;">来讲</span>，这<span style="color: black;">亦</span>是一个最佳策略。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，最后Google可能会<span style="color: black;">认识</span>到这个302重定向是永久性的，<span style="color: black;">而后</span>就把它变成301转向了。<span style="color: black;">然则</span>为了避免无效SEO优化和损失流量，最好<span style="color: black;">是由于</span>你来掌<span style="color: black;">控这个过程。</span></span></p>
<strong style="color: blue;"><span style="color: black;">总的<span style="color: black;">来讲</span></span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这11个<span style="color: black;">平常</span>的问题对<span style="color: black;">咱们</span>网站SEO的有害的。<span style="color: black;"><strong style="color: blue;"><span style="color: black;">咱们</span><span style="color: black;">科研</span><span style="color: black;">显示</span>，<span style="color: black;">非常多</span>网站都存在着严重的站内SEO优化问题。</strong></span>是的，并不是每一个问题都对你的排名影<span style="color: black;">响是等同的。差的SEO并不总是直接违反搜索引擎规则，它有时候仅表现为<span style="color: black;">无</span>好好照顾你的网站和用户。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是的，临时重定向可能不会像其它几个站内问题来影响你的排名；是的，<span style="color: black;">亦</span><span style="color: black;">无</span>说内容重复<span style="color: black;">或</span>Title标签有问题会受到<span style="color: black;">处罚</span>。<span style="color: black;">然则</span>，<span style="color: black;"><strong style="color: blue;">你<span style="color: black;">必定</span>要认识到<span style="color: black;">这些问题所在，<span style="color: black;">由于</span><span style="color: black;">她们</span>会影响你网站的流量和在用户心中的<span style="color: black;">靠谱</span>性，<span style="color: black;">最后</span>结果<span style="color: black;">引起</span>利润丢失</span></strong></span><strong style="color: blue;"><span style="color: black;">。</span></strong><span style="color: black;"><span style="color: black;">倘若</span>你不认真对待这些问题的话，它们非常有可能越积越多，<span style="color: black;">最后</span>变成一个大雪球样的问题，摧毁你网站在搜索结果中的排名。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">此刻</span>充分<span style="color: black;">认识</span>到你网站存在的问题了吗？凡事预则立不预则废！<span style="color: black;">期盼</span><span style="color: black;">大众</span>能从今天的数据分析中，<span style="color: black;">把握</span>这些站内SEO优化要点，<span style="color: black;">早点</span>都排在搜索结果<span style="color: black;">首页！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">大众</span>想一步到位<span style="color: black;">处理</span><span style="color: black;">以上</span>问题，那只能<span style="color: black;">举荐</span><span style="color: black;">大众</span><span style="color: black;">选取</span> <span style="color: black;"><span style="color: black;">全世界</span>贸易通 </span>了，<span style="color: black;">整站智能SEO优化系统，全面规避以上SEO常见问题</span>！外贸SEO优化，还是<span style="color: black;">选取</span>专业的好！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">最后，送上<span style="color: black;">这次</span>分享的11大要点概括分析图，让<span style="color: black;">大众</span>一目了然<span style="color: black;">把握</span>今日所学！</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><END></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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