什么是外贸SOHO,什么样的人适合外贸SOHO
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>要<span style="color: black;">晓得</span>什么是外贸SOHO</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">特指一个人外贸创业,<span style="color: black;">非常多</span>国外客户<span style="color: black;">必须</span>在中国找到一个合适的人<span style="color: black;">或</span>团队, <span style="color: black;">帮助</span>从中国进口;于是有了外贸SOHO 这种特殊的职业。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">什么样的人适合从事外贸soho呢</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一个好的SOHOER 肯定是一个好的外贸员, 好的外贸业务<span style="color: black;">无</span>固定的模板,有的<span style="color: black;">尤其</span>勤奋, 有的在风口的行业, 有的运气<span style="color: black;">尤其</span>好, 有的英语<span style="color: black;">白话</span>好,有的资源硬, 不管怎么样,得是一个水准上的外贸业务。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">那SOHO 和好的外贸业务有什么区别呢,一个词语,野心,<span style="color: black;">倘若</span>不满足于<span style="color: black;">状况</span>, <span style="color: black;">期盼</span>攫取<span style="color: black;">更加多</span>的金钱, <span style="color: black;">或</span><span style="color: black;">尤其</span>野,不愿意听别人指挥,这种人做SOHO 更合适点。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">还有一种人, <span style="color: black;">爱好</span>呆在自己的世界里面, 不<span style="color: black;">爱好</span><span style="color: black;">太多</span>的应酬, 偏向于简单的生活,外贸SOHO <span style="color: black;">亦</span>是个不错的<span style="color: black;">选取</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">话不多说,<span style="color: black;">咱们</span><span style="color: black;">此刻</span>就来<span style="color: black;">认识</span>一下从事外贸soho<span style="color: black;">必须</span>的基本<span style="color: black;">要求</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外贸SOHO 的特点</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(1) 一个人负责所有的事情,做的事情杂而多</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从找客户, 谈客户, 到谈供应商,发货,验货, 后期的客户跟进,都是一个人, <span style="color: black;">常常</span>工作压力大, 时间长。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(2) <span style="color: black;">起步</span>成本低,<span style="color: black;">危害</span>小</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">客户<span style="color: black;">通常</span>会在出货前结清货款, 外贸SOHO 不<span style="color: black;">必须</span>承担很大的资金压力;前期<span style="color: black;">必须</span>的只是电脑, 注册<span style="color: black;">机构</span>,账户。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(3)收益可能性大,空间广</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在外贸界有<span style="color: black;">非常多</span>传说, 几个人的团队( <span style="color: black;">乃至</span>一个人)利润年入千万,不是稀奇事,当然这中间存在幸存者偏差, 大部分的SOHO 还是挣扎在温饱线上。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">什么时候<span style="color: black;">起始</span>做外贸SOHO 比较合适</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span><span style="color: black;">伴侣</span>两袖清风的出来SOHO ,不愿意从前东家带任何的客户出来, 客户从0 <span style="color: black;">起始</span>找起,<span style="color: black;">这般</span>当然在道德层面上更加心安理得;<span style="color: black;">然则</span>, 外贸这个行业, 和客户<span style="color: black;">创立</span>信任,样品单, 批量单<span style="color: black;">常常</span>是有<span style="color: black;">必定</span>的时间周期, <span style="color: black;">选取</span>了两袖空空地出来, 就要接受可能很久<span style="color: black;">无</span>收入的可能性。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从前东家带走一些客户, 道德层面上确实理亏,<span style="color: black;">然则</span>确实能<span style="color: black;">帮忙</span>SOHO 度过最<span style="color: black;">起始</span>的难关。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(2) 固定的客户<span style="color: black;">途径</span><span style="color: black;">源自</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">客户<span style="color: black;">最后</span>的走向都是作死, 只是<span style="color: black;">原由</span>和时间周期<span style="color: black;">区别</span>罢了, <span style="color: black;">倘若</span>以为靠着老客户就高枕无忧的想法, 即使<span style="color: black;">此刻</span>的日子滋润, <span style="color: black;">将来</span>肯定会有艰难的日子。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最好是有一套自己吸引新客户的<span style="color: black;">办法</span>, <span style="color: black;">能够</span>是阿里巴巴, <span style="color: black;">能够</span>是独立站引流, <span style="color: black;">能够</span>用Google <span style="color: black;">研发</span>客户, <span style="color: black;">能够</span>是打<span style="color: black;">tel</span>, 总之,得有个拿手的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(3) <span style="color: black;">必定</span>的资金<span style="color: black;">累积</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">手上有粮,心中不慌, 做SOHO <span style="color: black;">最少</span>要准备6个月的生活资金, <span style="color: black;">倘若</span>孤注一掷, 生活压力过大, <span style="color: black;">常常</span>会<span style="color: black;">心理</span>失衡, <span style="color: black;">心理</span>失衡了, <span style="color: black;">非常多</span>事情<span style="color: black;">亦</span>做<span style="color: black;">欠好</span>了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">做SOHO 做什么<span style="color: black;">制品</span>好</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你有这个问题, 啊寻劝你还是不要出来做, 做SOHO 的大部分成功案例<span style="color: black;">常常</span>是<span style="color: black;">哪些</span><span style="color: black;">针对</span>某个<span style="color: black;">制品</span>很<span style="color: black;">熟练</span>,<span style="color: black;">晓得</span>客户痛点以及市场机会的人。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">必定</span>要做, 给个<span style="color: black;">意见</span>, “ 服务价值高,客户对价格<span style="color: black;">敏锐</span>性不高的工业级<span style="color: black;">制品</span>是首选” ,再次,不要选风口类<span style="color: black;">制品</span>, 不要选风口类<span style="color: black;">制品</span>, 不要选风口类<span style="color: black;">制品</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一个个来解释。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">服务价值高,价格<span style="color: black;">敏锐</span>性不高的<span style="color: black;">制品</span>,客户<span style="color: black;">常常</span>更加看重你的服务, 验货服务, 沟通服务, <span style="color: black;">或</span>其他衍生的服务,这类<span style="color: black;">制品</span><span style="color: black;">常常</span><span style="color: black;">运用</span>时间周期长, 在工业<span style="color: black;">制品</span><span style="color: black;">占多数</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不要选风口类<span style="color: black;">制品</span>, 风口类<span style="color: black;">制品</span><span style="color: black;">根据</span>中国工厂的尿性,<span style="color: black;">通常</span>是一窝蜂的涌入一个行业, 过早地会进入价格竞争,而SOHO , 最<span style="color: black;">不可</span>拼的<span style="color: black;">便是</span>价格。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还有两条路, 一个是什么都做,一个是做风口前的<span style="color: black;">制品</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">什么都做<span style="color: black;">寓意</span>着<span style="color: black;">便是</span>一个采购中心,风口前的<span style="color: black;">制品</span><span style="color: black;">必须</span>的是良好的<span style="color: black;">商场</span>判断和<span style="color: black;">认识</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">04</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">做SOHO 你会牺牲什么?</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做任何一件事情, 有得必有失,做SOHO , 收获的是自由,<span style="color: black;">然则</span>失去的东西<span style="color: black;">亦</span><span style="color: black;">非常多</span>,下面举几个简单的例子。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(1) 正常的人际交流</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">是的, 你<span style="color: black;">无</span>看错, “正常”的人际交流,SOHO<span style="color: black;">无</span>。你的同事是电脑, 是<span style="color: black;">tel</span>, 是茶杯, 唯独不是人;胖东SOHO 的时候, <span style="color: black;">每日</span>和小卖部小妹聊天的几分钟, 是最开心的时间。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(2) 正常的职场路径</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">VP ? CEO ? Director ? 别想了, <span style="color: black;">选取</span>了SOHO , 就放弃了这些光鲜的title, 不会有管<span style="color: black;">非常多</span>人的机会,<span style="color: black;">非常多</span>时候, 能管得就是自己。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(3) 爆发式生意增长的机会</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这点不是绝对, <span style="color: black;">然则</span>很可能, 做SOHO 做的好的, 年入百万不是稀奇事, <span style="color: black;">然则</span>天花板<span style="color: black;">亦</span><span style="color: black;">便是</span>这个样子了, 毕竟做的是提篮子的买卖, 客户<span style="color: black;">亦</span>不傻, 那种爆发式增长除非你遇到了极好的客户, <span style="color: black;">或</span>在一个主赛道的爆发期前进入, 否则<span style="color: black;">期盼</span>很小。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">05</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">做SOHO , 应该<span style="color: black;">怎样</span>才能成功</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一个成功的SOHO = 一个好的外贸业务+ <span style="color: black;">保持</span>+野心</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一个好的SOHO 肯定是个好的外贸业务,<span style="color: black;">况且</span>还<span style="color: black;">必要</span>具备野心,这些之前都讲过, 不赘述, 说说<span style="color: black;">保持</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做业务<span style="color: black;">非常多</span>时候玩的是个数学的游戏, 输入, 输出, 有成功, 有失败, 时间会<span style="color: black;">增多</span>做一件事的成功率(<span style="color: black;">由于</span>技能的精进);<span style="color: black;">亦</span>会<span style="color: black;">持续</span>累积成功的案例, 这么说吧, 时间久了,在这个行业混久了, 一个<span style="color: black;">白痴</span><span style="color: black;">亦</span>会取得<span style="color: black;">必定</span>程度的成功的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">06</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">做SOHO , 最重要的一项能力是什么?</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自律</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">毫无疑问。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做SOHO 看似时间完全属于自己了, 自己当老板了,理论上<span style="color: black;">能够</span>睡到日上三竿才起来。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这般</span>做的人<span style="color: black;">常常</span>成功的概率很低, <span style="color: black;">或</span>即使短暂成功了, 后期<span style="color: black;">亦</span>蕴藏了<span style="color: black;">非常多</span>的<span style="color: black;">危害</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SOHO <span style="color: black;">无</span>人发工资了,失去了正常的人际关系和职场<span style="color: black;">提升</span>道路, <span style="color: black;">倘若</span>在<span style="color: black;">无</span>金钱的弥补, 实在是亏大了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎么<span style="color: black;">挣钱</span>?<span style="color: black;">长时间</span>,稳定地 投入足够多的时间,一万小时定律。</span></span></p>
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