管理200家店的安排经理总结的21条经验，值得保藏！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">管理200多家店的<span style="color: black;">摆设</span>经理总结的21项店铺<span style="color: black;">摆设</span>数据，<span style="color: black;">还不<span style="color: black;">晓得</span>这些的你，赶快拿上小本子记下来吧~</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、成交的5个<span style="color: black;">过程</span>：<span style="color: black;">重视</span>→兴趣<span style="color: black;">→欲求<span style="color: black;">→记忆<span style="color: black;">→行动。</span></span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这<span style="color: black;">便是</span>“AIDMA”法则，翻译成中文<span style="color: black;">便是</span>“爱德玛”法则，<span style="color: black;">能够</span>很好的解释顾客的消费心理，在推出一件商品，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>要做到<span style="color: black;">导致</span>消费者的<span style="color: black;">重视</span>，<span style="color: black;">而后</span>激发消费者的兴趣，并产生出一种需求，进一步刺激消费者的购买欲望，加强其记忆，最后促成消费者的购买<span style="color: black;">行径</span>。</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q9.itc.cn/q_70/images03/20240804/30f9d5e0c71b46aa8478c0153f9e5cae.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、推广新品时</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在推广新品<span style="color: black;">时期</span>，<span style="color: black;">保准</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">新品占1/3的<span style="color: black;">摆设</span>空间</span></strong></span><span style="color: black;">，摆在同类最畅销的<span style="color: black;">制品</span>旁边“借光”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q6.itc.cn/q_70/images03/20240804/4360b36bb5764d259600e434184fd9cb.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、橱窗灯光要高于店铺灯光的20%</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">橱窗区域是吸引顾客入店的重点功能区域，那橱窗区域就应该比店铺内的灯光亮度要更强，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">才可</span></span></strong><strong style="color: blue;"><span style="color: black;">吸引到顾客</span></strong></span><span style="color: black;">（人都有着很强的趋光性。）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">橱窗区域的照明设计要和店铺内的<span style="color: black;">基本</span>亮度有所区别，<span style="color: black;">通常</span>要比店铺的整体亮度高出20%。</span></strong></span><span style="color: black;"><span style="color: black;">因为</span>临街店铺在<span style="color: black;">白日</span>自然光的照射，橱窗的<span style="color: black;">外边</span>亮度会较高，<span style="color: black;">因此呢</span>要<span style="color: black;">思虑</span>玻璃的会反射特点，要<span style="color: black;">保准</span>橱窗里的展示还能清晰可见。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q8.itc.cn/q_70/images03/20240804/152fb249d55742489bdd3c61c92f12a2.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、橱窗要有四季的更换</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一年四个季节，<span style="color: black;">每一个</span>季节都<span style="color: black;">区别</span>，<span style="color: black;">况且</span><span style="color: black;">每一个</span>季节都有各自的鲜明特点，<span style="color: black;">况且</span>每季都有主打商品。<span style="color: black;">倘若</span>店铺在换季的时候，能够在橱窗上、店面<span style="color: black;">部署</span>上展现出季节的特点</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">，<span style="color: black;">能够</span>给人眼前一亮、焕然一新的感觉，还<span style="color: black;">能够</span>有效地宣传新品上市信息，让顾客一目了然。</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、橱窗的“七秒营销定律”</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">顾客在购物时在观察一家店铺或商品时<span style="color: black;">重视</span>力只能停留七秒，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在这七秒中他可能会决定<span style="color: black;">是不是</span>对店铺或商品感兴趣</span></strong></span><span style="color: black;">；这<span style="color: black;">便是</span>著名的“七秒营销定律”；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>服装品牌<span style="color: black;">怎样</span><span style="color: black;">经过</span>这短短的七秒钟抓住顾客的眼球是至关重要的，它决定了店铺的进店率与购买率，<span style="color: black;">怎样</span>实现这一点呢？毋庸置疑，橱窗展示是实现“七秒营销”最佳的利器！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q5.itc.cn/q_70/images03/20240804/7c5197bc3aec43a99e35ce13fe980b75.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、卖场的入口主客流动通道为：2.4~3.6米</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在设计店铺卖场的通道时，应<span style="color: black;">重视</span>通道要有<span style="color: black;">必定</span>的宽度。<span style="color: black;">通常</span>来讲，营业面积在600平方米以上的店铺，卖场入口主客流通道的</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宽度要在2.4~3.6米之间，可<span style="color: black;">准许</span>3名顾客并排进入，店铺的开口<span style="color: black;">必定</span>要大，顾客常规的心理是不想<span style="color: black;">走进</span>过于狭窄拥挤的<span style="color: black;">地区</span>购物。</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 60厘米：</strong><span style="color: black;">一个人<span style="color: black;">经过</span>的空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2. 90厘米：</strong>一个人正面<span style="color: black;">经过</span>，交错经过的人侧身<span style="color: black;">经过</span>的空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3. 120厘米：</strong>两个人能够正面交错<span style="color: black;">经过</span>的空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、店内双向客流通道为：1.1~1.6米</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">店内的<span style="color: black;">双向客流通道应为1.1~1.6米，</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这般</span>的宽度可<span style="color: black;">准许</span>一个顾客正面通行，另一个顾客侧身<span style="color: black;">经过</span>。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、店内双向客流通道为：1.8~2.1米</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">店内的双向客流通道为1.8~2.1米，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这般</span>的宽度可<span style="color: black;">准许</span>两位顾客交错/并排<span style="color: black;">经过</span></strong>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">9、店内单向客流通道为:0.9~1.2米</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">店内单向客流通道为0.9~1.2米，</span><span style="color: black;"><strong style="color: blue;">可<span style="color: black;">准许</span>一个顾客<span style="color: black;">经过</span></strong>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q7.itc.cn/q_70/images03/20240804/559132e686ec41e483f7b8ca635e4025.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">十、</span>重复<span style="color: black;">摆设</span>要3个或3个以上</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">指<span style="color: black;">一样</span>的商品、装饰、POP等<span style="color: black;">摆设</span>主体或标识、<span style="color: black;">宣传</span>等，在<span style="color: black;">必定</span>范围内或<span style="color: black;">区别</span>的<span style="color: black;">摆设</span>面上<span style="color: black;">最少3个或以上的物体/商品的</span>重复<span style="color: black;">显现</span>，<span style="color: black;">经过</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">反复强调和暗示性的手段，加强顾客对服饰商品或品牌的视觉感受。</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">11、垂直<span style="color: black;">摆设</span>，每种<span style="color: black;">最少</span>三个排面</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">相同属性,相同形状的商品<span style="color: black;">根据</span>从上到下的方式</span></strong></span><span style="color: black;">进行<span style="color: black;">摆设</span>,使顾客选购商品一目了然,<span style="color: black;">加强</span>商品<span style="color: black;">摆设</span>的立体感和印象感。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q9.itc.cn/q_70/images03/20240804/535975cda56f4c71988a69a78c08fb76.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">12、<span style="color: black;">营销</span>的黄金展示空间是：70~135厘米之间</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">对顾客而言，最容易看到，最容易接触到商品的高度</span></strong></span><span style="color: black;">，常被<span style="color: black;">叫作</span>为“黄金展示空间”。而这个手<span style="color: black;">容易</span><span style="color: black;">能够</span>接触到范围<span style="color: black;">便是</span>：70~135厘米之间。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">13</span></strong><strong style="color: blue;"><span style="color: black;">、最高层板高度：1.8米</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最高层板1.8米，是</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">顾客的手难以接触的范围，</span></strong></span><span style="color: black;">基本上用于<span style="color: black;">做为</span>PP点吸引远方顾客的目光。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q0.itc.cn/q_70/images03/20240804/4b8aac52b55d41978a3792fd178d5af1.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">14、最低层层高度：30厘米以下</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">层板30厘米以下则为无效<span style="color: black;">摆设</span>区，很少顾客会愿意蹲下来拿取商品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">15、<span style="color: black;">每一个</span>层板三堆、每堆叠装四件是比较适用的堆叠方式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>的<span style="color: black;">安置</span>让商品有<span style="color: black;">必定</span>商品空间，不会<span style="color: black;">显出</span>太拥挤，<span style="color: black;">亦</span>更加美观。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">16、</span></strong><strong style="color: blue;"><span style="color: black;">模特的三色原则</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>不会搭配商品色彩，就参照三色原则（一个模特身上的配色不要超过三种以上）来搭配。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">17、群模是3个或3个以上的模特形成的一组模特</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“群模”指的是在店铺内部进行模特群组的<span style="color: black;">摆设</span>，<span style="color: black;">这般</span>的做法是</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">非常吸引消费者<span style="color: black;">重视</span>力的</span></strong>，</span><span style="color: black;"><span style="color: black;">非常</span>有利于你将店铺主推货品进行展示<span style="color: black;">揭发</span>，<span style="color: black;">一般</span>3个或3个以上的模特<span style="color: black;">能够</span><span style="color: black;">叫作</span>为群组模特。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">18、叠装的数量</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">叠装摆放时，要拆开包装，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">薄款摆放最好4~6件，厚款摆放3~4件</span></strong></span><span style="color: black;">，但还是要<span style="color: black;">按照</span>自己的<span style="color: black;">实质</span><span style="color: black;">状况</span>来摆放，要避免太多而叠不起来，或是叠起来又倒了，影响顾客购买心情。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">叠装<span style="color: black;">摆设</span>所占位置不要超过</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">32cm×36cm</span></strong>。</span><span style="color: black;">每摞叠装的间距应保持在</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">10cm～15cm<span style="color: black;">上下</span></span></strong>。</span><span style="color: black;"><span style="color: black;">这般</span>的<span style="color: black;">体积</span>/间距，不会太大，太小，或离得太近、太远。方便顾客选购。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q8.itc.cn/q_70/images03/20240804/ef065b6c7f8a43b1907d6425300bc800.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1</span></strong></span><strong style="color: blue;"><span style="color: black;">9、正挂数量</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">正挂<span style="color: black;">通常</span>是</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4~5<span style="color: black;">一样</span>商品的<span style="color: black;">区别</span>尺码，以前小后大的尺寸<span style="color: black;">摆列</span></span></strong>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">20、侧挂数量</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每款服饰应<span style="color: black;">同期</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">连续挂2件以上，<span style="color: black;">一般</span>不超过4件，要有<span style="color: black;">区别</span>的尺寸<span style="color: black;">摆列</span></span></strong>。</span><span style="color: black;">挂装应保持整洁，无折痕。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">21、收银台最佳高度1.2米</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个高度是</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">顾客在付款时感觉最舒适的高度</span></strong>，</span><span style="color: black;">不会太高显得压抑，<span style="color: black;">亦</span>不会太低不舒服。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">21项店铺<span style="color: black;">摆设</span>数据都给你们<span style="color: black;">陈列</span>完咯，你记住了吗？快去店里<span style="color: black;">检测</span>一下是不是合格吧，期待你们的反馈！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">-END-</strong></span></p>
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