发掘宣传人宝藏案例库了！用实例手把手教你写文案，一把码住
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>好，<span style="color: black;">平常</span>游走在互联网的<span style="color: black;">宣传</span><span style="color: black;">媒介</span>人又带着好东西来了！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前段时间</span><span style="color: black;">“帮你挣钱的文案”</span>中一针见血的<span style="color: black;">办法</span>论很受欢迎，今天<span style="color: black;">咱们</span>就来个理论和<span style="color: black;">办法</span>论相结合吧。这次的新<span style="color: black;">发掘</span>是一个名为Harrys Marketing Examples的宝藏账号，里面不仅有丰富的国际营销案例，还有对<span style="color: black;">宣传</span>文案差异化写法的高度概括，最重要的是<span style="color: black;">办法</span>论和实例相对应，一看就懂，一学就废<span style="color: black;">（不是，一学就会）</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d42bc3f015a84add8716e1ddcf2a32bd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=tVgfuTJnQgPzotwf2iWfNgR0JkI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">话不多说，<span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span>接下来20个精心挑选的案例吧。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">01</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">重复产生韵律，韵律创造记忆</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">修改前：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上脚轻便，气候友好。</p>
<strong style="color: blue;"><span style="color: black;">修改后：</span></strong><span style="color: black;">为双脚减负，为地球减负。</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">02</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">好文案是<span style="color: black;">详细</span>的、能被验证的</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">修改前：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一款开启你大脑超能力的饮品。</p>
<strong style="color: blue;"><span style="color: black;">修改后：</span></strong><span style="color: black;">小小一粒就能让你专注6小时。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f25c0836bd33485ead81027fddae4a93~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=S9xdfWqUCiou2Q9LxFQxDqNFTig%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">03</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">请勿夸大：真诚是必杀技</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">修改前：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新一代Volkswagen汽车，更大空间，更舒适。</p>
<strong style="color: blue;"><span style="color: black;">修改后：</span></strong><span style="color: black;"><span style="color: black;">她们</span>说这车装不下我，对，确实如此。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/120c8b63f91c4cfa83b9c023ced14551~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=DM8r5Dtmx1dK6sHMXD1Kz1MgEzc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">04</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">让文案具像化</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">修改前：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">焦糖味的</p>
<strong style="color: blue;"><span style="color: black;">修改后：</span></strong><span style="color: black;">味道就像焦糖融化于暑气渐消的夏日阳光里</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7281e35a97ed4d74b43dc0241de92687~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=0WZjIz6dE%2BW6IfXCsrNcsQQp3Xc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">05</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">牢记“是什么-做什么-感觉<span style="color: black;">怎样</span>”三步走</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">如图：</span></strong><span style="color: black;">300块乐高积木——<span style="color: black;">能够</span>用它们搭建任何东西——看，我用乐高做的。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0605c9803fe24d599f3e4053133da2d1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=q8CegTsQtfhl0QKRlL%2Fxaz0Thwo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">06</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">没人<span style="color: black;">留意</span>你能做什么，但所有人都<span style="color: black;">留意</span>你能为<span style="color: black;">她们</span>做什么</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">修改前</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">：世界首款便携数字<span style="color: black;">媒介</span>播放器。</p>
<strong style="color: blue;"><span style="color: black;">修改后：</span></strong><span style="color: black;">把1000首歌装进口袋。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/721fa0689c75464ba22d9eb8bb8e9fc9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=x5kO47FXCDSIXScDZxL1zM%2BZS2Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">07</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">懂得删减：一手橡皮擦，一手写文案</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">修改前：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Trello助你协作办公，<span style="color: black;">况且</span>你能用它做<span style="color: black;">更加多</span>事情。</p>
<strong style="color: blue;"><span style="color: black;">修改后：</span></strong><span style="color: black;">协同办公，不止于此。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5690ef6095394351a6155795a6032692~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=qQO%2Fd2X%2B%2B8oNJYlVHnjjG68xGhw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">08</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">少用被动语态，<span style="color: black;">不足</span>直接且难读</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">修改前：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">蠢蛋<span style="color: black;">必要</span><span style="color: black;">保证</span>事情足够简单；它被我爱着；更大的鱼会被我煎。</p>
<strong style="color: blue;"><span style="color: black;">修改后：</span></strong><span style="color: black;">保持简单，笨蛋；我好<span style="color: black;">爱好</span>它；我决定煎那条更大的鱼。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/09c752b499b74c67926e723456e3efcf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=79BOgo5LAS7i4RsNXAJIRppC7U4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">09</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">让品牌人格化</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">修改前：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">致<span style="color: black;">咱们</span><span style="color: black;">宝贵</span>的用户，疫情仍在<span style="color: black;">连续</span>，<span style="color: black;">咱们</span><span style="color: black;">期盼</span>各方能竭尽所能地<span style="color: black;">保证</span>你的健康。</p>
<strong style="color: blue;"><span style="color: black;">修改后：</span></strong><span style="color: black;">Andie<span style="color: black;">机构</span> CEO Melanie来喽，此时我正在卧室给你们写信，信件由我的狗狗Sara校阅——<span style="color: black;">咱们</span>今天都居家办公呢。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/776ea8a932e9494baa72cf072ec8a6eb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=kCnLYpT%2FswAJSvls8by6sMe%2BtPo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">10</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">找到人们的焦虑点：制造<span style="color: black;">愉快</span>容易被忘记，<span style="color: black;">然则</span>制造冲突能产生利益</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">修改前：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为你量身定制的<span style="color: black;">商场</span>保险；人寿保险，你会<span style="color: black;">爱好</span>的（真的）；为数字变革而生的保险。</p>
<strong style="color: blue;"><span style="color: black;">修改后：</span></strong><span style="color: black;">忘掉你所<span style="color: black;">晓得</span>的关于保险的一切。什么都来不及了，很贵，做好心理准备。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/365b29ba41914e68971f3ee47e42b904~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=hZEOSei0AHcoUmuFHvz3iQuzAnw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">11</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">别太刻意和正式，像正常说话<span style="color: black;">同样</span>写文案</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">修改前：</span></strong><span style="color: black;">老板在想他怎么能快速让团队远程工作，员工们都压力很大，这是一种迥然<span style="color: black;">区别</span>的工作状态，项目正在停滞，想要视察和管理这一切太难了。</span><span style="color: black;">（比较有距离感）</span><strong style="color: blue;">修改后：</strong>你正在想<span style="color: black;">怎样</span>让你的团队远程工作。人们压力都很大，工作内容很分散，项目有点问题，这一切都难以掌控。<span style="color: black;">（更有代入感）</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5dfee786c8144244bb25625efb2d17e3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=tD8umU3e6nMELfbDVPSX51sRj%2FM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">12</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">避免“封闭式”的标题，引导人继续往下读</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">修改前：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>智慧，助你起步。</p>
<strong style="color: blue;"><span style="color: black;">修改后：</span></strong><span style="color: black;">你<span style="color: black;">晓得</span>你的脸书内容有什么价值吗？</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/19e5cc81320e49b592cc57c26f83746b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=QyIOJ8lcQT1ylwqHsoSZ6XgUqa0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">13</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">避免<span style="color: black;">运用</span>“机械式”词汇，如“赋能”、“释放”</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">例如：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">牢靠</span><span style="color: black;">把握</span>...... VS <span style="color: black;">加强</span>......</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加入<span style="color: black;">咱们</span>的授权社区 VS <span style="color: black;">作为</span>22000名前沿<span style="color: black;">研发</span>人中的一员</p>（<span style="color: black;">运用</span>贴近生活、简单易懂的词汇）
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cc20a730fc564181bcc3dd6cac9e0f9e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=25dKwp8SGbFACmzs2I8DSoU4PwM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">14</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">写一眼就能看完的文案</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如图，显然更想看右边的吧。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/df50bd1e98444ea798a6b264490f29b1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=q5KdoM0p6safxvY9sijiE7SvX0I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">15</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">第1</span>行很重要</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">修改前：</span></strong><span style="color: black;"><span style="color: black;">咱们</span>几乎关注身体的每<span style="color: black;">一起</span>肌肉，却最容易<span style="color: black;">忽略</span>脸部肌肉……</span><span style="color: black;">（读完一段不<span style="color: black;">晓得</span>核心思想是什么）</span><strong style="color: blue;">修改后：</strong>你的脸上有43块肌肉……<span style="color: black;">（亮点信息前置，激发人的<span style="color: black;">心情</span>体验，引导继续往下读）</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f767e2380f1940e9b4290bf9e070c24d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=3mywMRrV0tMc6wKP3qoFsj5QCac%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">16</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">写文案<span style="color: black;">便是</span>为了卖货，让人行动起来</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">修改前：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让<span style="color: black;">营销</span>团队与潜在客户<span style="color: black;">创立</span>联系。申请样例。</p>
<strong style="color: blue;"><span style="color: black;">修改后：</span></strong><span style="color: black;">从<span style="color: black;">此刻</span><span style="color: black;">起始</span>，让<span style="color: black;">营销</span>团队与潜在客户<span style="color: black;">创立</span>联系。一键试用。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/762d646d83924a85a1ecd06be8305332~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=EoZWb016gWUXD7mn4MsD3xBaZ4A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">17</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">多用情感对话，少用苍白<span style="color: black;">描述</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">例如：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我想在酒吧偶遇。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">妈妈，我要死了吗？</p>妈妈，看呀，是我！
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2ff1bba02d294ed980aa79791a587658~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=CaQ3mApl7it2jiVEweUgEYAdPFU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">18</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">适当<span style="color: black;">运用</span>“尾词重复”</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">例如：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一天一次，<span style="color: black;">保持</span>下去。 VS 一天一次，天天如此。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你咳嗽了。 VS 咳了，治了，好了。</p><span style="color: black;">一起</span><span style="color: black;">守护</span>，气候友好。VS 合作友好，气候友好，家庭友好。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/31f28417a935461ba9e1eb35313887a2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=MNJd1aUDQvISCQf6FS9OUnfRPuI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">19</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">拒绝泛泛而谈，减少模糊用词</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">例如：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一张给市场营销人的数据表。 VS 市场营销人专属数据表。</p><span style="color: black;">咱们</span>帮你做好播客。 VS 播客<span style="color: black;">便是</span>这么做的。
<span style="color: black;">（给<span style="color: black;">详细</span><span style="color: black;">办法</span>）</span><span style="color: black;">机构</span>的电子邮箱备选项。 VS <span style="color: black;">容易</span>替代<span style="color: black;">机构</span>电子邮箱。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4fa092df32d74c54a06a092d8ac3478b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=yFi6Pk4g%2BrA7W32%2FYjbvAKxyVXI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">20</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">三个句子，三个<span style="color: black;">过程</span>，三个卖点</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">例如：</span></strong><span style="color: black;">一天一勺，一天一次，天天如此。</span><span style="color: black;">（三个句子）</span>展现，描述，传播。<span style="color: black;">（三个<span style="color: black;">过程</span>）</span>像底裤<span style="color: black;">同样</span>柔软，像平角裤<span style="color: black;">同样</span>透气，像短裤<span style="color: black;">同样</span>实用。<span style="color: black;">（三项卖点）</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/23ffc87118084571a67ec1bfdc7e1654~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514706&x-signature=5t5O%2FF4ohP655Uv5MZLe%2FoGgh%2Bc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">20个案例虽然远<span style="color: black;">不可</span>道清<span style="color: black;">宣传</span>营销的门道，但透过文案修改前后的对比，我最大的感受<span style="color: black;">便是</span>原来一个小细节的改变原来能产生如此<span style="color: black;">区别</span>的效果。一个词的增减，文案<span style="color: black;">摆列</span>的的版式、关键点<span style="color: black;">显现</span>的<span style="color: black;">次序</span>，参照物的<span style="color: black;">选取</span>等等都会把一则<span style="color: black;">宣传</span>推向好与坏的两极。<span style="color: black;">宣传</span>人常讲洞察，这种对事物细微之处的把控能力<span style="color: black;">亦</span>是一种难得的洞察力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">办法</span>中，你最赞成哪一条，<span style="color: black;">或</span>对哪一条持<span style="color: black;">区别</span>观点？评论区唠唠。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：Twitter@Harrys Marketing Examples</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">翻译：Ivy</p>封面图：Lila
你的言辞如同繁星闪烁，点亮了我心中的夜空。 你的话语真是温暖如春，让我心生感激。
页:
[1]