4lqedz 发表于 2024-8-6 14:13:21

微商时代怎么样写出宣传宣传语?


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/nic2wWnqFK5RB30qK23CeaQqUuV9rNXSrDpzGnnUIo4TNsnyqfjGG9JFtx8MP0l6D8DE3Mlo5MiajfgnWbBXiatbQ/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这篇<span style="color: black;">文案</span><span style="color: black;">重点</span>帮你<span style="color: black;">处理</span>两个问题:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><strong style="color: blue;"><span style="color: black;">怎么用最简单的<span style="color: black;">招数</span>写出你的品牌的<span style="color: black;">宣传</span>宣传语?</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><strong style="color: blue;"><span style="color: black;">品牌的痛点怎么找?</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">数年</span>以前,我所服务的某间<span style="color: black;">机构</span>请了在行业内<span style="color: black;">据述</span><span style="color: black;">特别有</span>名气的某间4A策划<span style="color: black;">机构</span>,来帮着做一个<span style="color: black;">制品</span>的上市策划。这间<span style="color: black;">宣传</span>策划<span style="color: black;">机构</span>折腾了<span style="color: black;">1、</span>两个月,又是开坐谈调查会,又是去<span style="color: black;">外区</span>市场调研,最后给的结果:有机。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一卖点在经销商的调查中,其中一位经销商的话比较有意思,我<span style="color: black;">一块</span>记到<span style="color: black;">此刻</span>,大意是:<span style="color: black;">咱们</span>几个<span style="color: black;">伴侣</span>去山上的农庄吃鸡,餐馆老板告诉<span style="color: black;">咱们</span>,<span style="color: black;">她们</span>那儿的鸡价格贵<span style="color: black;">由于</span>都是天然养的,鸡都是散养,不是圈养,吃的饲料<span style="color: black;">亦</span>都是山上天然的,<span style="color: black;">因此</span><span style="color: black;">她们</span>卖的鸡是价格要贵<span style="color: black;">有些</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但你这个“有机”又是个什么“鸡(机)”,<span style="color: black;">咱们</span>弄不明白啊。<span style="color: black;">倘若</span>连我们经销商都弄不明白,又怎么说服消费者去买呢?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这其实是一个不是玩笑的玩笑。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">非常多</span>策划<span style="color: black;">机构</span>让企业方花了<span style="color: black;">非常多</span>钱,浪费了<span style="color: black;">非常多</span>时间,最后<span style="color: black;">亦</span>是给出一个<span style="color: black;">所说</span>的“<span style="color: black;">宣传</span>宣传语”。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">晁天王经常引用一句话:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">繁杂</span>的人没好人,<span style="color: black;">繁杂</span>的事没好事!</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">凡是有效的<span style="color: black;">必定</span>是简单的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天晁天王就透露一个让你在一分钟内就<span style="color: black;">能够</span>写出流传千古的<span style="color: black;">宣传</span>宣传语的模板:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>怎么用最简单的<span style="color: black;">招数</span>写出你的品牌的<span style="color: black;">宣传</span>宣传语?</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">招数</span><span style="color: black;">便是</span>:痛点+动词+品牌名。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“怕上火,就喝王老吉!”<span style="color: black;">便是</span>这个模板的典型。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怕上火,是痛点;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">喝,是动词;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">王老吉,是品牌名;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎么样,清晰、简单、明了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">套用这个模板,你用到你的品牌名上,<span style="color: black;">例如</span>昨天一个<span style="color: black;">伴侣</span>来商学院沟通她们的<span style="color: black;">制品</span>,我就告诉她这个模板,立刻就<span style="color: black;">能够</span>写出能够影响消费者购买的<span style="color: black;">宣传</span>宣传语。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你用到你<span style="color: black;">此刻</span>的品牌上,试着找出你的<span style="color: black;">制品</span>品类的痛点,记住,要最痛的痛点,你<span style="color: black;">亦</span><span style="color: black;">能够</span>立刻写出<span style="color: black;">宣传</span>宣传语,<span style="color: black;">况且</span><span style="color: black;">尤其</span>有效,直指消费者人心。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span></span><strong style="color: blue;"><span style="color: black;">品牌的痛点怎么找?</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span><span style="color: black;">能够</span>用三个<span style="color: black;">办法</span>来找到品牌所属品类的痛点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">机构</span>内部头脑风暴法;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>群、网络调查法;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><strong style="color: blue;"><span style="color: black;">问题搜索法;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">机构</span>内部头脑风暴法:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把<span style="color: black;">机构</span>内部的同事,<span style="color: black;">营销</span>部、市场部、客服、<span style="color: black;">乃至</span>财务部的都集中到<span style="color: black;">一块</span>,<span style="color: black;">大众</span><span style="color: black;">根据</span>头脑风暴法的<span style="color: black;">需求</span>来<span style="color: black;">一块</span>想消费者的痛点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">只记录,不评论,最后才汇总;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>群、网络调查法:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>互联网时代,不要再用以往那种费时费力的调查<span style="color: black;">办法</span>,在相应地群中,调查消费者反映最多的问题。<span style="color: black;">同期</span><span style="color: black;">亦</span>在相应地论坛中调查看<span style="color: black;">那些</span>问题消费者讨论的最多,痛点就找到了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><strong style="color: blue;"><span style="color: black;">问题搜索法:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打开“百度<span style="color: black;">晓得</span>”,<span style="color: black;">而后</span>输入你品牌的关键词,立刻就<span style="color: black;">能够</span>看到N多个<span style="color: black;">关联</span>的问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你看一下用户问的哪一个问题最多,就<span style="color: black;">晓得</span>用户最大的痛点是什么了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用了以后你可能会<span style="color: black;">发掘</span>,用户真正的需求可能和你想象的差别很大。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>:晁伟(ID:chaowei2015)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文:晁伟</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢迎底部留言</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">中国电商微商<span style="color: black;">第1</span>自<span style="color: black;">媒介</span>龚文祥<span style="color: black;">举荐</span></strong></p><strong style="color: blue;">触电报年度合作品牌&nbsp;
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/nic2wWnqFK5QlR72X4iabBlCduwpVN5yshVztVARhVm3UjicfCAeibHFqRNiaF7BoRUvibyuzML9Y4WZS0mWan9C1keg/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/nic2wWnqFK5RB30qK23CeaQqUuV9rNXSrvHM73ibd6ia4Zlan9bSWgzMXd6qRxCib8bDt0gO1MOD8Gs5W8Em0EY2oA/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/nic2wWnqFK5Swib9icJbzSDPicdnREcsp9exx49Yxa0ZoJHzkNusQBKxP5KrhSZpgnpL8xLNYvEqyaKpmbFLmWCWibQ/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/nic2wWnqFK5RB30qK23CeaQqUuV9rNXSrCxEupuAddibCvib09WyZjL8jrRkUyEZxSYZ4c8Wgy83YuQuNJBgJ7stw/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/nic2wWnqFK5SYEwv6HQfNdbwGPltMU3dOIia28xnJjDPlcHeFHnriabeReR1coa6aHMV4ibGNTpIugGg5Bib0HRDZHg/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/nic2wWnqFK5RB30qK23CeaQqUuV9rNXSrmibXSlZo5ztRN3FEkB1ewag1eiamoMTK1Q27Eke9TfmHgEAaEKA3upuw/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/nic2wWnqFK5RB30qK23CeaQqUuV9rNXSraxp8bIw9AePZ5sjhf8MbAfTrYicSXiabra7q9hhJdBfLl4kLgyfDwaLQ/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>




星☆雨 发表于 2024-8-23 11:28:42

认真阅读了楼主的帖子,非常有益。

星☆雨 发表于 2024-8-27 16:12:51

说得好啊!我在外链论坛打滚这么多年,所谓阅人无数,就算没有见过猪走路,也总明白猪肉是啥味道的。

星☆雨 发表于 2024-9-9 11:14:42

你的话深深触动了我,仿佛说出了我心里的声音。

nqkk58 发表于 2024-10-30 22:06:18

回顾历史,我们感慨万千;放眼未来,我们信心百倍。

nykek5i 发表于 2024-11-1 14:36:09

系统提示我验证码错误1500次 \~゛,
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