腾讯“微X伴侣圈宣传推广”服务商+案例
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着<span style="color: black;">微X</span>的兴起，<span style="color: black;">伴侣</span>圈的动态<span style="color: black;">亦</span><span style="color: black;">好似</span><span style="color: black;">作为</span>了一个<span style="color: black;">咱们</span><span style="color: black;">认识</span>他人的窗口，<span style="color: black;">况且</span><span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈的每一个用户都是真实有效的，<span style="color: black;">因此</span><span style="color: black;">伴侣</span>圈<span style="color: black;">亦</span><span style="color: black;">作为</span>了一种新的推广方式。<span style="color: black;">那样</span>，<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>投放流程又是<span style="color: black;">怎么样</span>的呢？本文<span style="color: black;">重点</span>讲了<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>投放的流程、价格、案例、策略。</p>大数据<span style="color: black;">精细</span>投放<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一.</span><strong style="color: blue;">什么是<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈</span><span style="color: black;"><span style="color: black;">宣传</span>是基于微信公众号生态体系，以类似<span style="color: black;">伴侣</span>的原创内容形式在<span style="color: black;">伴侣</span>圈进行展示的原生<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>整合亿级<span style="color: black;">优秀</span>用户流量，<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>位<span style="color: black;">宣传</span>主<span style="color: black;">供给</span>了一个国内独一无二的互联网社交推广营销平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>的展现形式，<span style="color: black;">重点</span>为图文<span style="color: black;">宣传</span>和视频<span style="color: black;">宣传</span>两种，CPM视频比图文收费高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>，<span style="color: black;">能够</span>实现以下目的：</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、<span style="color: black;">伴侣</span>圈图文<span style="color: black;">宣传</span></span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Ukev8bNtrqbic9OOjN3AFPDXdwmTPpYC74icuCH5pvcBFSyztlX0cEEDtZdRJONice1NstD7uFlbQuLcUmE52VrkA/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、<span style="color: black;">伴侣</span>圈视频<span style="color: black;">宣传</span></span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Ukev8bNtrqbic9OOjN3AFPDXdwmTPpYC7pbafKrWOxrNuUCHh4IdvhLpEcDcqDz5KZraicjaqcQqxEPfCF1Wlcxg/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二.</span><strong style="color: blue;">案例：<span style="color: black;">那些</span>亮眼的<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>主们</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、宝马：史上最炫酷展示互动</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>个吃螃蟹的宝马，<span style="color: black;">第1</span>次的<span style="color: black;">宣传</span>是一句话，一个H5 的超链接，几张<span style="color: black;">照片</span>，传达其「悦」的品牌形象，强化「悦」的概念，如驾驶时的愉悦等。后期另制作的<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>还是蛮有意思。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/Ukev8bNtrqbic9OOjN3AFPDXdwmTPpYC7s0Htrj8GEtbxXqGIDpd6RJNI82wtaqHaDliaUM9thicyS2Reoo7mDB3Q/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、肯德基：嗨，跟我来</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先看视频再点H5 进行互动。在外层 6 秒视频里采用了类似肉眼3D的做法，当然看完长视频还是拿coupon那一套。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Ukev8bNtrqbic9OOjN3AFPDXdwmTPpYC7G1ZQmWQJZdLSQNXYBSJaXNIOPFIPXicFxczbZbmr5iaFQ6laqQMnDKOg/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Ukev8bNtrqbic9OOjN3AFPDXdwmTPpYC7U23L2OI10vpB305VlaWMavh0AYVhic2m4SaE4EP4JiaKfBAE83A9n8aA/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、巴黎欧莱雅：范冰冰到底脸上用了什么</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">强调纯天然不整容的「范冰冰」和「玻尿酸」本身就极具<span style="color: black;">专题</span>性，于是欧莱雅巧妙利用这个<span style="color: black;">专题</span>投放八卦的<span style="color: black;">伴侣</span>圈——“范冰冰到底脸上用了什么？”。<span style="color: black;">同期</span>，<span style="color: black;">经过</span>模拟搜索的创意H5，将消费者自然引导到京东购买页。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Ukev8bNtrqbic9OOjN3AFPDXdwmTPpYC7otJpBoRDTaKW2OBxTY6TISqmVxeAOsibiaMickdhWkfpVT1qTBJXaMaPw/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Ukev8bNtrqbic9OOjN3AFPDXdwmTPpYC7ZX5NrWp1JStSzdsXnVlvDiaiaowzdKU1t0WnC4GXX3c2PHMaGyd5JYng/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>，给<span style="color: black;">宣传</span>主们带来爆炸式的<span style="color: black;">揭发</span>。以vivo为例，总<span style="color: black;">揭发</span>量接近1. 55 亿，用户点击“vivo智能手机”logo、赞、评论等<span style="color: black;">行径</span>超过 720 万次，vivo官方<span style="color: black;">微X</span><span style="color: black;">增多</span>粉丝 22 万。</span><span style="color: black;">然而随着越来越多的品牌参与进来，<span style="color: black;">怎样</span>不走先行者的老路，在这么高<span style="color: black;">揭发</span>量的平台上讲好自己的故事，成为品牌们的新课题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三.</span><strong style="color: blue;"><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>投放流程</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">知道</span>推广<span style="color: black;">目的</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span><span style="color: black;">宣传</span>形式：图文<span style="color: black;">宣传</span>或视频<span style="color: black;">宣传</span>；</span><span style="color: black;"><span style="color: black;">选取</span>本条<span style="color: black;">宣传</span>的购买方式：排期购买或竞价购买。</span><span style="color: black;">系统将<span style="color: black;">按照</span><span style="color: black;">宣传</span>主的<span style="color: black;">区别</span>投放目的，<span style="color: black;">举荐</span>合适的投放设置。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、<span style="color: black;">方法</span>审核</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>写的是 24 小时内反馈审核意见，<span style="color: black;">重视</span>是工作日。加上可能的修改和重新提交审核，<span style="color: black;">意见</span><span style="color: black;">最少</span>提前个四个工作日。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、<span style="color: black;">宣传</span>上线</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">审核<span style="color: black;">经过</span>后你就<span style="color: black;">能够</span>安心了，<span style="color: black;">宣传</span>上线前，你<span style="color: black;">能够</span>配置<span style="color: black;">有些</span>预览白名单，<span style="color: black;">保准</span>让某些人100%看到这次<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>，添加这些人的<span style="color: black;">微X</span>号到后台白名单。</span><span style="color: black;"><span style="color: black;">例如</span>老板，<span style="color: black;">例如</span>重要的合作<span style="color: black;">途径</span>负责人，不超过 40 人<span style="color: black;">就可</span>。</span><span style="color: black;"><span style="color: black;">另一</span><span style="color: black;">必须</span><span style="color: black;">重视</span>的是，预览白名单仅限常驻国内用户，须提交<span style="color: black;">微X</span>号，不支持手机号<span style="color: black;">或</span>QQ号；预览白名单用户须关注投放账户公众号。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、效果<span style="color: black;">跟踪</span></span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">支持在线实时监控各项数据：<span style="color: black;">揭发</span>次数、详情查看次数、<span style="color: black;">照片</span>点击量、点赞评论量、关注量、转发量。</span><span style="color: black;"><span style="color: black;">宣传</span>投放过程中，<span style="color: black;">宣传</span>主可在线实时监控各项数据指标。<span style="color: black;">宣传</span>投放结束 3 个工作日内，<span style="color: black;">宣传</span>主<span style="color: black;">就可</span>在线查看结案报告，全面<span style="color: black;">认识</span><span style="color: black;">宣传</span>投放效果，并基于数据优化后续的<span style="color: black;">宣传</span>投放策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">四.</span><strong style="color: blue;"><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>购买方式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>支持排期购买和竞价购买两种购买方式，按<span style="color: black;">揭发</span>次数收费。两种购买方式所对应的<span style="color: black;">揭发</span>单价与服务标准如下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图文<span style="color: black;">宣传</span></span><span style="color: black;">除<span style="color: black;">伴侣</span>圈本地推广<span style="color: black;">宣传</span>外，其他图文<span style="color: black;">宣传</span>均支持排期购买和竞价购买。<span style="color: black;">伴侣</span>圈本地推广<span style="color: black;">宣传</span>仅支持竞价购买。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、排期购买</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">排期购买的特点是可提前1- 28 天锁定<span style="color: black;">揭发</span>量，<span style="color: black;">同期</span>提前冻结账户里所预定排期的账户金额，是一种保价、保量的合约购买方式。<span style="color: black;">经过</span>排期购买的<span style="color: black;">伴侣</span>圈图文<span style="color: black;">宣传</span>，单次投放最低预算为 5 万元，<span style="color: black;">揭发</span>单价由<span style="color: black;">宣传</span>投放地域决定。投放地域<span style="color: black;">日前</span><span style="color: black;">重点</span>分成三档：核心城市、重点城市和普通城市，各档所<span style="color: black;">包括</span>的<span style="color: black;">详细</span>城市及对应的<span style="color: black;">揭发</span>单价如下所示：</span><span style="color: black;">-核心城市：150 元/千次<span style="color: black;">揭发</span></span><span style="color: black;"><span style="color: black;">包括</span>北京和上海。例如：某<span style="color: black;">宣传</span>主定向北京市投放<span style="color: black;">伴侣</span>圈图文<span style="color: black;">宣传</span>，预算 30 万元，则该<span style="color: black;">宣传</span>主的<span style="color: black;">宣传</span><span style="color: black;">最少</span>可<span style="color: black;">得到</span> 200 万次<span style="color: black;">揭发</span>。</span><span style="color: black;">-重点城市：100 元/千次<span style="color: black;">揭发</span></span><span style="color: black;"><span style="color: black;">包括</span>广州、成都、深圳、杭州、武汉、苏州、重庆、南京、天津、西安、沈阳、长沙、青岛、宁波、郑州、大连、厦门、济南、哈尔滨、福州等 20 个高活跃城市。例如：某<span style="color: black;">宣传</span>主定向广州、深圳两个城市投放<span style="color: black;">伴侣</span>圈图文<span style="color: black;">宣传</span>，预算 30 万元，则该<span style="color: black;">宣传</span>主的<span style="color: black;">宣传</span><span style="color: black;">最少</span>在两个城市总共可<span style="color: black;">得到</span> 300 万次<span style="color: black;">揭发</span>。</span><span style="color: black;">-普通城市：50 元/千次<span style="color: black;">揭发</span></span><span style="color: black;"><span style="color: black;">包括</span>除以上 22 个城市之外的其他城市。例如：某<span style="color: black;">宣传</span>主定向东莞、漳州两个城市投放<span style="color: black;">伴侣</span>圈图文<span style="color: black;">宣传</span>，预算 30 万元，则该<span style="color: black;">宣传</span>主的<span style="color: black;">宣传</span><span style="color: black;">最少</span>在两个城市总共可<span style="color: black;">得到</span> 600 万次<span style="color: black;">揭发</span>。</span><span style="color: black;">排期购买的特点是可提前1- 28 天锁定<span style="color: black;">揭发</span>量，<span style="color: black;">同期</span>提前冻结账户里所预定排期的账户金额，是一种保价、保量的合约购买方式。<span style="color: black;">经过</span>排期购买的<span style="color: black;">伴侣</span>圈视频<span style="color: black;">宣传</span>，单次投放最低预算为 5 万元，<span style="color: black;">揭发</span>单价由<span style="color: black;">宣传</span>投放地域决定。投放地域<span style="color: black;">日前</span><span style="color: black;">重点</span>分成三档：核心城市、重点城市和普通城市，各档所<span style="color: black;">包括</span>的<span style="color: black;">详细</span>城市及对应的<span style="color: black;">揭发</span>单价如下所示：</span><span style="color: black;">-核心城市：180 元/千次<span style="color: black;">揭发</span></span><span style="color: black;"><span style="color: black;">包括</span>北京和上海。例如：某<span style="color: black;">宣传</span>主定向北京市投放<span style="color: black;">伴侣</span>圈视频<span style="color: black;">宣传</span>，预算 18 万元，则该<span style="color: black;">宣传</span>主的<span style="color: black;">宣传</span><span style="color: black;">最少</span>可在北京市<span style="color: black;">得到</span> 100 万次<span style="color: black;">揭发</span>。</span><span style="color: black;">-重点城市：120 元/千次<span style="color: black;">揭发</span></span><span style="color: black;"><span style="color: black;">包括</span>广州、成都、深圳、杭州、武汉、苏州、重庆、南京、天津、西安、沈阳、长沙、青岛、宁波、郑州、大连、厦门、济南、哈尔滨、福州等 20 个高活跃城市。例如：某<span style="color: black;">宣传</span>主定向广州、深圳两个城市投放<span style="color: black;">伴侣</span>圈视频<span style="color: black;">宣传</span>，预算 18 万元，则该<span style="color: black;">宣传</span>主的<span style="color: black;">宣传</span><span style="color: black;">最少</span>在两个城市总共可<span style="color: black;">得到</span> 150 万次<span style="color: black;">揭发</span>。</span><span style="color: black;">-普通城市：60 元/千次<span style="color: black;">揭发</span></span><span style="color: black;"><span style="color: black;">包括</span>除以上 22 个城市之外的其他城市。例如：某<span style="color: black;">宣传</span>主定向东莞、漳州两个城市投放<span style="color: black;">伴侣</span>圈视频<span style="color: black;">宣传</span>，预算 18 万元，则该<span style="color: black;">宣传</span>主的<span style="color: black;">宣传</span><span style="color: black;">最少</span>在两个城市总共可<span style="color: black;">得到</span> 300 万次<span style="color: black;">揭发</span>。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、竞价购买</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">竞价购买方式适合<span style="color: black;">必须</span>灵活<span style="color: black;">调节</span><span style="color: black;">宣传</span>设置、<span style="color: black;">持续</span>优化<span style="color: black;">宣传</span>投放效果的<span style="color: black;">宣传</span>主。确定投放人群及日预算后，<span style="color: black;">宣传</span>主<span style="color: black;">能够</span>对<span style="color: black;">宣传</span><span style="color: black;">揭发</span>进行出价，<span style="color: black;">经过</span>实时竞价的方式与其他<span style="color: black;">宣传</span>主竞争从而获取<span style="color: black;">宣传</span>曝光。竞价购买的出价范围按投放地域分成三档：核心城市、重点城市和普通城市。各档城市所对应的出价范围如下所示：</span><span style="color: black;">-核心城市：<span style="color: black;">宣传</span>主对<span style="color: black;">揭发</span>进行出价，出价范围100~ 300 元/千次<span style="color: black;">揭发</span></span><span style="color: black;"><span style="color: black;">包括</span>北京和上海。例如：某<span style="color: black;">宣传</span>主定向北京市投放<span style="color: black;">伴侣</span>圈图文<span style="color: black;">宣传</span>，并设置出价为 120 元/千次<span style="color: black;">揭发</span>、日预算 3 万元，<span style="color: black;">那样</span><span style="color: black;">实质</span><span style="color: black;">揭发</span>单价不会超过 120 元/千次<span style="color: black;">揭发</span>，且当日的<span style="color: black;">宣传</span>消耗不会超过 3 万元。</span><span style="color: black;">-重点城市：<span style="color: black;">宣传</span>主对<span style="color: black;">揭发</span>进行出价，出价范围60~ 200 元/千次<span style="color: black;">揭发</span></span><span style="color: black;"><span style="color: black;">包括</span>广州、成都、深圳、杭州、武汉、苏州、重庆、南京、天津、西安、沈阳、长沙、青岛、宁波、郑州、大连、厦门、济南、哈尔滨、福州等 20 个高活跃城市。例如：某<span style="color: black;">宣传</span>主定向广州、深圳两个地区投放<span style="color: black;">伴侣</span>圈图文<span style="color: black;">宣传</span>，并设置出价为 80 元/千次<span style="color: black;">揭发</span>、日预算 3 万元，<span style="color: black;">那样</span><span style="color: black;">实质</span><span style="color: black;">揭发</span>单价不会超过 80 元/千次<span style="color: black;">揭发</span>，且当日的<span style="color: black;">宣传</span>消耗不会超过 3 万元。</span><span style="color: black;">-普通城市：<span style="color: black;">宣传</span>主自由设置出价，最低出价为 50 元<span style="color: black;">~ 200 元</span>/千次<span style="color: black;">揭发</span></span><span style="color: black;"><span style="color: black;">包括</span>除以上 22 个城市之外的其他城市。例如：某<span style="color: black;">宣传</span>主定向东莞、漳州两个城市投放<span style="color: black;">伴侣</span>圈图文<span style="color: black;">宣传</span>，并设置竞价出价为 50元/千次<span style="color: black;">揭发</span>、日预算 3 万元，<span style="color: black;">那样</span><span style="color: black;">实质</span><span style="color: black;">揭发</span>单价不会超过50元/千次<span style="color: black;">揭发</span>，且当日的<span style="color: black;">宣传</span>消耗不会超过 3 万元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">五.</span><strong style="color: blue;"><span style="color: black;">区别</span>的投放额，<span style="color: black;">区别</span>的展现形式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个确实是个坑，<span style="color: black;">非常多</span><span style="color: black;">机构</span>在决定投放<span style="color: black;">伴侣</span>圈的时候，一<span style="color: black;">起始</span><span style="color: black;">亦</span>是斗志昂扬准备策划个比宝马还牛逼的H5 <span style="color: black;">方法</span>，最后<span style="color: black;">发掘</span><span style="color: black;">少于</span> 100 万，<span style="color: black;">微X</span>只给你一张外层图。<span style="color: black;">因此</span>呢，<span style="color: black;">经过</span>外层图基本上<span style="color: black;">能够</span>估计出投放<span style="color: black;">状况</span>。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、普通客户：单次投放预算<span style="color: black;">少于</span> 100 万</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>支持配置 1 张外层<span style="color: black;">照片</span>详情页支持<span style="color: black;">运用</span>公众号图文<span style="color: black;">信息</span><span style="color: black;">或</span>固定模板样式H5 页面查看详情”文字链支持<span style="color: black;">更加多</span><span style="color: black;">选取</span>：查看详情、下载应用<span style="color: black;">或</span>预约活动。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、高级客户：单次投放预算 100 万至 500 万</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>支持配置 1 张、 3 张<span style="color: black;">或</span> 4 张外层<span style="color: black;">照片</span>支持投放视频<span style="color: black;">宣传</span>：外层小视频为 6 秒，完整视频在 300 秒以内详情页支持<span style="color: black;">运用</span>公众号图文<span style="color: black;">信息</span>、固定模板样式H5 页面<span style="color: black;">或</span>自定义H5 页面（自定义H5 页面最多支持 2 页内容）“查看详情”文字链支持<span style="color: black;">更加多</span><span style="color: black;">选取</span>：查看详情、下载应用<span style="color: black;">或</span>预约活动</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、VIP客户：单次投放预算超过 500 万</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>支持配置 1 张、 3 张、 4 张<span style="color: black;">或</span> 6 张外层<span style="color: black;">照片</span>支持投放视频<span style="color: black;">宣传</span>：外层小视频为 6 秒，完整视频在 300 秒以内详情页支持<span style="color: black;">运用</span>公众号图文<span style="color: black;">信息</span>、固定模板样式H5 页面<span style="color: black;">或</span>自定义H5 页面（自定义H5 页面最多支持 6 页内容）“查看详情”文字链支持<span style="color: black;">更加多</span><span style="color: black;">选取</span>：查看详情、下载应用<span style="color: black;">或</span>预约活动。</span><span style="color: black;">竞价购买</span><span style="color: black;">竞价购买方式，适合<span style="color: black;">必须</span>灵活设置投放时间，并预留空间<span style="color: black;">持续</span>优化<span style="color: black;">宣传</span>投放内容的<span style="color: black;">宣传</span>主。</span><span style="color: black;">①核心城市&重点城市：暂不支持竞价购买</span><span style="color: black;">②普通城市：最低出价为 50 元/千次<span style="color: black;">揭发</span></span><span style="color: black;">竞价购买<span style="color: black;">日前</span>所支持的服务标准如下：</span><span style="color: black;"><span style="color: black;">宣传</span>支持配置 1 张外层<span style="color: black;">照片</span>详情页支持<span style="color: black;">运用</span>公众号图文<span style="color: black;">信息</span><span style="color: black;">或</span>固定模板样式H5 页面“查看详情”文字链支持<span style="color: black;">更加多</span><span style="color: black;">选取</span>：查看详情、下载应用<span style="color: black;">或</span>预约活动。</span><span style="color: black;"><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>是竞价模式的话，相对<span style="color: black;">来讲</span>竞争会更大。</span><span style="color: black;">理论上出价越高<span style="color: black;">揭发</span>率越大，当然文案的美观度<span style="color: black;">亦</span>有很大的联系，毕竟公众的<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>比品牌的<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>多了一个关注转化的环节。</span><span style="color: black;"><span style="color: black;">倘若</span>你出价很高，<span style="color: black;">得到</span>了高<span style="color: black;">揭发</span>，用户收到推送，但文案不吸引人，<span style="color: black;">一样</span>得不到好的关注率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">六.</span><strong style="color: blue;"><span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈的<span style="color: black;">精细</span>投放</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>支持<span style="color: black;">根据</span>地域、性别年龄、手机<span style="color: black;">关联</span>（品牌型号、手机系统及联网环境）、婚恋<span style="color: black;">状况</span>、学历、兴趣标签（<span style="color: black;">商场</span>兴趣/APP兴趣）、LBS、再营销等属性进行定向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、年龄、性别</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">支持自由<span style="color: black;">选取</span>定向给5~ 60 岁中任意年龄段的用户，支持按性别定向。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、地域</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">支持自由<span style="color: black;">选取</span>地级市以上城市用户进行定向（数据<span style="color: black;">源自</span>于用户近<span style="color: black;">一月</span>的常用地点信息），支持按省投放、按城市投放。基于可选的地级市，<span style="color: black;">能够</span>细化到定向给某个行政区的用户。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、手机系统、手机联网环境</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">手机系统<span style="color: black;">包括</span>iOS和Android，联网环境<span style="color: black;">包括</span>WI-FI、4G、3G、2G。支持由由组合<span style="color: black;">选取</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>不限。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、兴趣标签</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>整合各腾讯<span style="color: black;">制品</span>用户<span style="color: black;">行径</span>路径的大数据，<span style="color: black;">微X</span>为<span style="color: black;">每一个</span>用户进行了分析定义，并加上对应的标签。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">5、婚恋<span style="color: black;">状况</span></span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>整合各腾讯<span style="color: black;">制品</span>用户<span style="color: black;">行径</span>路径的大数据，<span style="color: black;">微X</span>为<span style="color: black;">每一个</span>用户进行了分析定义，并加上对应的标签。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当前<span style="color: black;">供给</span>教育、旅游、金融、汽车、房产、家居、服装、餐饮美食、生活服务、商务服务、美容、数码家电、互联网、体育运动、医疗健康、孕产育儿、箱包、腕表、鞋靴、配饰、政法、奢侈品、饮料酒水、娱乐休闲等 24 个一级兴趣标签， 183 个二级标签。</span><span style="color: black;"><span style="color: black;">选取</span>兴趣标签，有利于<span style="color: black;">精细</span>地找到<span style="color: black;">目的</span>用户，<span style="color: black;">加强</span><span style="color: black;">宣传</span>效果；标签<span style="color: black;">选取</span>越多，覆盖的用户越广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">七.</span><strong style="color: blue;">关于<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈的几点思考</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、思考清楚<span style="color: black;">微X</span>的活跃用户</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">投放时，还是要<span style="color: black;">按照</span><span style="color: black;">详细</span>用户的画像来做，收据数据和用户信息，例如全国核心的汽车<span style="color: black;">营销</span>城市的数据等。<span style="color: black;">而后</span><span style="color: black;">持续</span>测试投放的时间段、地域、年龄等各个维度，<span style="color: black;">持续</span>优化投放策略和效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同一条<span style="color: black;">宣传</span><span style="color: black;">亦</span>不<span style="color: black;">准许</span>二次投放，这<span style="color: black;">亦</span>是与公众号底部<span style="color: black;">宣传</span>不<span style="color: black;">同样</span>的<span style="color: black;">地区</span>。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、激励二次转发将<span style="color: black;">极重</span>降低CPM成本</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">伴侣</span>圈广告的收费模式是CPM<span style="color: black;">况且</span>价格明码标价，<span style="color: black;">那样</span><span style="color: black;">针对</span><span style="color: black;">咱们</span><span style="color: black;">来讲</span>是不是还<span style="color: black;">能够</span>降低CPM成本呢？</span><span style="color: black;">很重要的一点是<span style="color: black;">必须</span>尽可能的激励<span style="color: black;">宣传</span>触达用户的二次转发。</span><span style="color: black;">趣味跟价值是关键。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、<span style="color: black;">怎样</span>让<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>吸引用户点击</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">投放前<span style="color: black;">必定</span><span style="color: black;">想要</span>好创意的文案，这个是<span style="color: black;">全部</span><span style="color: black;">伴侣</span>圈投放最关键的。<span style="color: black;">由于</span><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>属于硬广，<span style="color: black;">必要</span>要设计得足够吸引力<span style="color: black;">才可</span>吸引用户去点击打开。</span><span style="color: black;">1）挑选有趣的配图</span><span style="color: black;">请留意，对用户<span style="color: black;">来讲</span>，<span style="color: black;">伴侣</span>圈是比较私人的，<span style="color: black;">宣传</span>出<span style="color: black;">此刻</span><span style="color: black;">这儿</span>，除了要抢眼，更要令人容易接受。内容，构图，颜色，都会影响用户对品牌的印象。<span style="color: black;">因此</span>，请注重受众体验，挑选<span style="color: black;">优秀</span>而有趣的<span style="color: black;">照片</span>，不要<span style="color: black;">运用</span>过于<span style="color: black;">剧烈</span>，粗糙，与业务毫无关系的<span style="color: black;">照片</span>。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2）讲故事</span><span style="color: black;">讲故事吧，<span style="color: black;">能够</span>狂想而科幻，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">平常</span>而温暖。无论讲什么样的故事，用<span style="color: black;">照片</span>营造一种氛围，或展现故事的某一时刻，都会很吸引人。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">文案直接，<span style="color: black;">然则</span><span style="color: black;">亦</span>要尝试跟用户交流，<span style="color: black;">例如</span>：</span><span style="color: black;">宝马中国：越是期待已久，悦是如期而至</span><span style="color: black;">英菲尼迪：“我想带你去个<span style="color: black;">地区</span>”“<span style="color: black;">此刻</span>吗？”</span><span style="color: black;">什么是好文案？简单、有趣、有说服力，符合这三条<span style="color: black;">便是</span>好文案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">八.</span><strong style="color: blue;">总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>投放门槛下降后，<span style="color: black;">非常多</span>小微企业<span style="color: black;">皆想</span>去试试水，移动互联网发展到今天，似乎在推广上都遇到了瓶颈，<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>是<span style="color: black;">日前</span>为数不多的<span style="color: black;">优秀</span><span style="color: black;">途径</span>之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">公众号开通<span style="color: black;">宣传</span>主就<span style="color: black;">能够</span>自助投放这种<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>；<span style="color: black;">不外</span>还是<span style="color: black;">意见</span>找下腾讯的<span style="color: black;">宣传</span>服务商来<span style="color: black;">帮助</span>投放，一方面资费是<span style="color: black;">同样</span>的，另一方面服务商投放<span style="color: black;">宣传</span>的经验丰富，<span style="color: black;">宣传</span>效果更好一点。</span><span style="color: black;">视频<span style="color: black;">宣传</span></span><span style="color: black;"><span style="color: black;">伴侣</span>圈视频<span style="color: black;">宣传</span>仅支持排期购买，按<span style="color: black;">揭发</span>次数收费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">投放<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>请与<span style="color: black;">咱们</span>联系，<span style="color: black;">咱们</span>是腾讯在西安的服务商。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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