小粉课堂丨微X营销之文案怎么样写吸引人？
<span style="color: black;">“</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">此刻</span>的<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈几乎都变成微商的天地了，漫天的<span style="color: black;">宣传</span>，<span style="color: black;">非常多</span>成功的<span style="color: black;">微X</span>平台<span style="color: black;">发掘</span>一味的发<span style="color: black;">宣传</span>发自己的<span style="color: black;">制品</span>介绍只会被用户屏蔽，<span style="color: black;">那样</span>怎么做<span style="color: black;">微X</span>营销推广呢？文案到底怎么写才会吸引到用户阅读<span style="color: black;">乃至</span>转发？</span></strong><span style="color: black;">”</span>1撰写趣味<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总有<span style="color: black;">有些</span>事情会让<span style="color: black;">咱们</span>开怀一笑，<span style="color: black;">或</span>是来自聊天的，<span style="color: black;">或</span>是来自生活的，<span style="color: black;">亦</span>或许是来自网络，某些事情某些信息总会让<span style="color: black;">咱们</span>觉得<span style="color: black;">特别有</span>趣，<span style="color: black;">亦</span>会令<span style="color: black;">咱们</span>的<span style="color: black;">伴侣</span>家人很开心：</span></p><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>：<span style="color: black;">咱们</span>的公众平台不要全是<span style="color: black;">宣传</span>，<span style="color: black;">制品</span>，<span style="color: black;"><strong style="color: blue;"><span style="color: black;">咱们</span><span style="color: black;">必须</span>融入自己的<span style="color: black;">特殊</span>，自己的生活理念在里面。</strong></span>从一个普通消费者<span style="color: black;">方向</span><span style="color: black;">思虑</span>，你会<span style="color: black;">发掘</span>，你在看<span style="color: black;">微X</span><span style="color: black;">文案</span>时<span style="color: black;">亦</span>多为生活休闲时间，在那个时间里，你<span style="color: black;">必须</span>的是放松，是开怀一笑。</span></p>2撰写属于自己的智慧<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>人在成长的过程中都会有自己的<span style="color: black;">非常多</span>感悟，或是生活，或是爱情，或是事业，其实这些都是<span style="color: black;">能够</span>用文字把<span style="color: black;">咱们</span>的想发写出来，分享出去，从而<span style="color: black;">咱们</span><span style="color: black;">能够</span>来获取别人对<span style="color: black;">咱们</span>的看法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>：拒绝盗版，<span style="color: black;"><strong style="color: blue;"><span style="color: black;">尽可能</span>让自己原创</strong></span>，<span style="color: black;">非常多</span>平台的心灵鸡汤你会<span style="color: black;">发掘</span>都是直接复制的，殊不知<span style="color: black;">这般</span>的文案早已被人转发多次，即使有人转发到<span style="color: black;">伴侣</span>圈，<span style="color: black;">亦</span><span style="color: black;">已然</span>使人食之无味。你复制的有可能是<span style="color: black;">大众</span>看的<span style="color: black;">不可</span>在<span style="color: black;">熟练</span>的东西。你觉得人家还会认可<span style="color: black;">咱们</span>吗，<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要学会自己写原创的东西。</span></p>3社会热点<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当下热门的<span style="color: black;">专题</span>是什么?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当下热门的<span style="color: black;">资讯</span>是什么?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当下流行的东西是什么?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>：写<span style="color: black;">微X</span>文案<span style="color: black;">必定</span>要<span style="color: black;"><strong style="color: blue;">多看<span style="color: black;">资讯</span>，多关注时事热点</strong></span>，<span style="color: black;">这般</span><span style="color: black;">才可</span>够更好的吸引用户的眼球，某一时的热点总是<span style="color: black;">更易</span>被人关注。<span style="color: black;">例如</span>，热播的电视剧、体育比赛的胜利、红极一时的明星、社会热点事件等等。</span></p>4家庭生活<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">任何的<span style="color: black;">制品</span>归根结底其实都是与生活<span style="color: black;">关联</span>的，与其单纯的介绍<span style="color: black;">制品</span>，不如与<span style="color: black;">咱们</span>自己的<span style="color: black;">实质</span>生活<span style="color: black;">关联</span>联，<span style="color: black;"><strong style="color: blue;">从生活点滴找到与用户的<span style="color: black;">一起</span>点</strong></span>，从而更好的引出<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>。</span></p>5<span style="color: black;">专题</span>互动讨论<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">讨论帖;<span style="color: black;"><strong style="color: blue;"><span style="color: black;">非常多</span>东西都是<span style="color: black;">能够</span>讨论的</strong></span>，<span style="color: black;">例如</span>：有谁<span style="color: black;">晓得</span>小孩在外读书，有<span style="color: black;">无</span>什么<span style="color: black;">办法</span><span style="color: black;">能够</span><span style="color: black;">晓得</span>他时时所在位置呢?其实<span style="color: black;">咱们</span><span style="color: black;">大众</span>都<span style="color: black;">晓得</span>有这个软件?<span style="color: black;">然则</span>你会弄嘛？ 还是有<span style="color: black;">非常多</span>的人是不会的?<span style="color: black;">因此</span>呢都是<span style="color: black;">能够</span>讨论的?那在<span style="color: black;">这儿</span><span style="color: black;">大众</span>要<span style="color: black;">重视</span>的是什么呢?<span style="color: black;">重视</span>，公众平台<span style="color: black;">亦</span>不是死的，<span style="color: black;">能够</span>关键词回复，<span style="color: black;">亦</span><span style="color: black;">能够</span>人工回复，<span style="color: black;">例如</span>杜蕾斯除了它惊人的<span style="color: black;">宣传</span>文案，它的<span style="color: black;">微X</span>公众号曾设有多个客服人工回复用户问题，以达成与粉丝的互动。</span></p>6与<span style="color: black;">制品</span><span style="color: black;">关联</span><span style="color: black;">资讯</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了自己<span style="color: black;">制品</span>的动态，<span style="color: black;"><strong style="color: blue;">关注你的用户<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">爱好</span>阅读与之<span style="color: black;">关联</span>的热点<span style="color: black;">资讯</span></strong></span>，假如你是卖母婴<span style="color: black;">制品</span>的，<span style="color: black;">那样</span>用户<span style="color: black;">必定</span>对进口奶粉税率下降的<span style="color: black;">资讯</span>感兴趣；假如你是金融<span style="color: black;">机构</span>，或许用户会对股市<span style="color: black;">资讯</span>感兴趣；假如你是卖<span style="color: black;">打扮</span>品的，<span style="color: black;">那样</span>女性美容、整容事件<span style="color: black;">亦</span><span style="color: black;">必定</span>会是用户想要阅读的。</span></p>7客户圈子<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要<span style="color: black;">晓得</span><span style="color: black;">微X</span>是一个社交软件，人们手机上网时候，最<span style="color: black;">必须</span>的是交流，你所有的用户其实是有<span style="color: black;">一起</span><span style="color: black;">专题</span>，属于一个社交圈子的人，你<span style="color: black;">能够</span><span style="color: black;">创立</span>一个群，<span style="color: black;">这般</span>，<span style="color: black;"><strong style="color: blue;">用户之间<span style="color: black;">亦</span><span style="color: black;">能够</span>相互沟通，<span style="color: black;">增多</span>用户的黏性</strong>，<span style="color: black;">而公众号微官网<span style="color: black;">经过</span>建设，<span style="color: black;">亦</span><span style="color: black;">能够</span>实现社区的功能，你的公众号本身</span></span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">作为</span>一个社交APP。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">乃至</span>你<span style="color: black;">能够</span>让客户说出<span style="color: black;">运用</span><span style="color: black;">制品</span>心得，撰写为文案，然客户分享出去，<span style="color: black;">而后</span>给予该客户<span style="color: black;">必定</span>优惠。</span></p>8贡献价值<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做公众号除了趣味的<span style="color: black;">专题</span>、<span style="color: black;">制品</span>的优惠信息、热点<span style="color: black;">资讯</span>，还能让用户感兴趣的<span style="color: black;">亦</span>是你所能<span style="color: black;"><strong style="color: blue;">贡献给他的价值，<span style="color: black;">便是</span><span style="color: black;">有些</span>知识</strong></span>，如上边的例子，母婴<span style="color: black;">制品</span><span style="color: black;">能够</span>教用户<span style="color: black;">有些</span>育儿知识，金融<span style="color: black;">制品</span><span style="color: black;">能够</span>教用户<span style="color: black;">有些</span>理财知识，当然<span style="color: black;">打扮</span>品<span style="color: black;">能够</span>教<span style="color: black;">有些</span>美容养颜知识。</span></p>
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