怎么样写伴侣圈好文案，优秀的文案原来都套用这4步
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/61fce645e25b4835b47b6b8d4c3bde44~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723516753&x-signature=Dv6K3eqAmiF7MuREN140quVkQv8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自从做了微商后，<span style="color: black;">必须</span>学习的技能越来越多，要会P图，还要会写文案，真令人头大！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/31469885a97248748b052bd63364416b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723516753&x-signature=AiSY1ko7fUNOn3b1%2Biv%2FArBITpI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">非常多</span>微商都不会写<span style="color: black;">宣传</span>文案，只能复制和粘贴别人，<span style="color: black;">或</span>自己花费了<span style="color: black;">海量</span>的时间才写出来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，<span style="color: black;">咱们</span><span style="color: black;">怎样</span>写好<span style="color: black;">伴侣</span>圈文案呢？写好<span style="color: black;">伴侣</span>圈文案有四个<span style="color: black;">过程</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>标题吸引人眼球</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>文案能够<span style="color: black;">第1</span>时间抓住客户的眼球，<span style="color: black;">那样</span>离成交他只差一步了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>感兴趣的东西，人们才会留意，<span style="color: black;">因此</span>，写好文案的标题尤其重要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>写好文案的开头呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其中，<span style="color: black;">能够</span>用故事、对话、<span style="color: black;">资讯</span>等来<span style="color: black;">做为</span><span style="color: black;">宣传</span>的标题，一个好的标题<span style="color: black;">能够</span><span style="color: black;">加强</span>阅读量，<span style="color: black;">因此</span>，为了更客户看到这则<span style="color: black;">宣传</span>，起一个好的标题尤其重要。b</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，怎么起一个<span style="color: black;">大众</span>都感兴趣的标题呢？<span style="color: black;">咱们</span>想讨好所有人是不可能的，但却<span style="color: black;">能够</span>吸引其中的一部分人，<span style="color: black;">仅有</span>抓住那部分人的眼球就<span style="color: black;">能够</span>了。<span style="color: black;">更加多</span>干货技巧，请百度或各大应用商店搜索下载小猪导航。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">咱们</span>的好友中有各色各样的人，而<span style="color: black;">每一个</span>人感兴趣的都是不<span style="color: black;">同样</span>的。<span style="color: black;">因此</span>，<span style="color: black;">咱们</span>的标题只<span style="color: black;">必须</span>讨好20-35%的<span style="color: black;">重点</span>客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，在促销活动的时候，你<span style="color: black;">能够</span>选定<span style="color: black;">有些</span><span style="color: black;">目的</span>客户，针对<span style="color: black;">她们</span>感兴趣的事情起标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①购买过你<span style="color: black;">制品</span>的老客户；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②关注过你<span style="color: black;">制品</span>的新用户；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③20-30岁的女性人群；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>一来，就能大大的<span style="color: black;">加强</span>了标题的效果，让<span style="color: black;">目的</span>客户<span style="color: black;">重视</span>到这个活动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>激发购买欲望</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要</span>激发客户的购买欲，文案要<span style="color: black;">表现</span>这两方面的内容：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）视觉化的语言</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文字是有力量的，每一个字、每一句话所表达的内容，都是有极强的感染力，<span style="color: black;">因此</span>，<span style="color: black;">咱们</span>要用文案来调动<span style="color: black;">咱们</span>的感官，<span style="color: black;">表现</span>出<span style="color: black;">制品</span>的价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span><span style="color: black;">经过</span>视觉化的言语来达到<span style="color: black;">目的</span>呢？其实<span style="color: black;">便是</span>利用文字来调动<span style="color: black;">咱们</span>的视觉、触觉、听觉、嗅觉，给客户制造身临其境的感觉（即场景化），说服<span style="color: black;">她们</span>购买。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举个例子，<span style="color: black;">这般</span>描述烤羊蹄：皮的滋味，筋的弹性，烤的焦香，卤的回甜，会让你忘记<span style="color: black;">全部</span>世界。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在看这个文案的时候，你会<span style="color: black;">起始</span>想象文字的描述的感觉，进入到吃羊蹄的场景了，说明你<span style="color: black;">已然</span>被说服了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/adc32bf606ea434899e6876377231f80~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723516753&x-signature=dyRMMp8055D5MISC2S0plBXBFu8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）趋利避害的心理</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">趋利避害的实质<span style="color: black;">便是</span>爽点和痛点，爽点即对你有用的，<span style="color: black;">能够</span>满足你的需求，而痛点是容易<span style="color: black;">导致</span>你的恐惧，<span style="color: black;">倘若</span>想要<span style="color: black;">处理</span>这个恐慌，<span style="color: black;">那样</span><span style="color: black;">必要</span>要找到<span style="color: black;">处理</span><span style="color: black;">方法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">爽点和痛点类的文案，<span style="color: black;">仅有</span>抓住客户的关键点就<span style="color: black;">能够</span>了，<span style="color: black;">能够</span>满足他怎么样的需求，<span style="color: black;">能够</span><span style="color: black;">处理</span>他<span style="color: black;">那些</span>恐惧点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">爽点要拥有的三要素：即时性、门槛低、高反馈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案例子：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不消</span>牙膏，<span style="color: black;">不消</span>动手，张嘴含住它，10 秒刷完牙!（自动牙刷<span style="color: black;">宣传</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而痛点的本质<span style="color: black;">便是</span>一个未被实现的<span style="color: black;">目的</span>，<span style="color: black;">因此</span>，在写这类文案的时候，描述用户的恐惧，放大后果，再给出<span style="color: black;">处理</span>办法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案例子：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">怕上火就喝加多宝。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>赢得客户的信任</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的文案<span style="color: black;">能够</span>消除，客户对<span style="color: black;">制品</span>的疑虑。<span style="color: black;">咱们</span>怎么写好这类文案，赢得信任呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从三个<span style="color: black;">方向</span>入手，权威转嫁、事实证明、化解顾虑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①权威转嫁</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个<span style="color: black;">制品</span>价值的塑造，<span style="color: black;">必定</span>是要有实力证明的，文案中要塑造权威的“高地位”、权威设立的“高标准”。<span style="color: black;">这般</span>一来，客户才会相信你的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，文案中要带有这些关键字，权威奖项、权威认证、权威合作单位、权威企业大客户、明星顾客、团队权威专家等。<span style="color: black;">更加多</span>干货技巧，请百度或各大应用商店搜索下载小猪导航。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②事实证明</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>的测评中，用文案写出<span style="color: black;">制品</span>的<span style="color: black;">各样</span>参数，都最好的事实证明。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">列出一个关于<span style="color: black;">制品</span>的事实，不吹不黑，公正客观，以此来证明<span style="color: black;">制品</span>卖点，让客户感到信服。如一款香皂的<span style="color: black;">泡泡</span>直径细小到<span style="color: black;">仅有</span>0.001毫米，要<span style="color: black;">晓得</span>，人体的毛孔直径是0.02毫米～0.05毫米。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有一种是客户的反馈，这类文案<span style="color: black;">能够</span>把客户反馈的信息<span style="color: black;">做为</span>一种信任背书，让其他的客户更加信服。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③化解顾虑</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案中要<span style="color: black;">处理</span>客户的信任问题，主动提出客户可能会担心的问题，并给出<span style="color: black;">方法</span>，让客户更加<span style="color: black;">安心</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如，假一赔十、7天内无忧退换货、无理由退款等，在文案中展现你对<span style="color: black;">制品</span>的强大<span style="color: black;">自信心</span>、认真服务的态度，都能<span style="color: black;">加强</span>客户的下单率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>引导马上下单</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在文案中<span style="color: black;">表现</span>出活动的紧迫感，引导客户马上下单。<span style="color: black;">怎样</span><span style="color: black;">表现</span>出活动的紧迫感呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">咱们</span>的<span style="color: black;">平常</span>生活中，这种利用紧迫感的例子非常多，<span style="color: black;">例如</span>，限时促销，还剩XXX份了，商品短缺，限量版，出清存货，几天后变为原价，每人限购X份等等，都是利用紧迫感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在写紧迫感的文案时，<span style="color: black;">咱们</span>还<span style="color: black;">能够</span><span style="color: black;">增多</span>一些失效性，如圣诞节、国庆<span style="color: black;">时期</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在文案的结尾处写，<span style="color: black;">倘若</span>你再不下单，<span style="color: black;">错失</span>了就要等下一年了。那<span style="color: black;">这般</span>的话会让人产生一种心痒痒的感觉，想买又不想买，<span style="color: black;">倘若</span>再加强引导，<span style="color: black;">增多</span>客户买单的几率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，除了用文案制造紧迫感外，还<span style="color: black;">能够</span><span style="color: black;">各样</span>的<span style="color: black;">引诱</span>，<span style="color: black;">促进</span>客户下单。<span style="color: black;">这儿</span>的<span style="color: black;">引诱</span>指的是，小礼品、试用装等附加的福利。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创立</span>认知，取得信任，就<span style="color: black;">能够</span>完成最后的成交闭环，有一条公式：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">描绘+承诺+证明+敦促<span style="color: black;">导致</span><span style="color: black;">重视</span>+激发兴趣+勾起欲望+<span style="color: black;">促进</span>行动</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>写出来的文案非常有<span style="color: black;">规律</span>性，<span style="color: black;">倘若</span>你学会<span style="color: black;">这般</span>写文案，你<span style="color: black;">必定</span>能写出客户满意的文案。</p>
“板凳”（第三个回帖的人）
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