l14107cb 发表于 2024-8-6 16:27:52

运用这3个绝招来策划宣传文案，你想不挣钱都难！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; &nbsp; &nbsp; 几年前，<span style="color: black;">许多外贸企业求我帮<span style="color: black;">她们</span>投放Google Adwords的<span style="color: black;">宣传</span>，<span style="color: black;">她们</span>给出服务费是投放金额的30%，<span style="color: black;">亦</span><span style="color: black;">便是</span>一天投放10万元的话，<span style="color: black;">她们</span>就给我3万元的服务费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌官方<span style="color: black;">亦</span>代理商服务费才15%</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">她们</span><span style="color: black;">为何</span><span style="color: black;">原由</span>出这么高比例的服务费呢？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>我花了半小时策划的<span style="color: black;">宣传</span>文案，让<span style="color: black;">她们</span>的<span style="color: black;">宣传</span>点击率直接<span style="color: black;">提升</span>了十几倍，<span style="color: black;">宣传</span>成本大大降低，项目快速实现暴利。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">知识点：</strong></span><span style="color: black;">Adwords的算法是<span style="color: black;">这般</span>的，<span style="color: black;">宣传</span>的点击率和每次点击<span style="color: black;">花费</span>是成反比，<span style="color: black;">亦</span><span style="color: black;">便是</span>你的<span style="color: black;">宣传</span>点击率越高，你的每次点击<span style="color: black;">花费</span>越低。<span style="color: black;">同期</span>，点击率越高，<span style="color: black;">宣传</span>排名就会越好！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当时那个客户自己设置的<span style="color: black;">宣传</span>文案，在谷歌搜索结果中，点击率不到1%，出10元人民币一个点击，<span style="color: black;">亦</span>排不到前三名。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而我帮<span style="color: black;">她们</span>简单修改了几句英文<span style="color: black;">宣传</span>文案，点击率立刻飙升到13%，一个点击的成本讲到了3元<span style="color: black;">上下</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">我是<span style="color: black;">怎样</span>做到的呢？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实，我的英文水平非常烂，<span style="color: black;">白话</span>不会，阅读靠翻译软件，<span style="color: black;">然则</span>不影响我来策划吸引人的<span style="color: black;">宣传</span>文案，<span style="color: black;">亦</span>不耽误我曾经赚了不少老外的钱。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直接上当时的<span style="color: black;">宣传</span>案例：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">那个客户最初的<span style="color: black;">宣传</span>文案是<span style="color: black;">这般</span>的：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/6vDj87M9sr80jaugIKQVpShB2jHTIYlGYaZ9MiaI9QVC44p8twOcDZreAAcuhD0O2RLmtMYCrerDzY4Kyw5y3ng/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;标题：</span><span style="color: black;">耐克批发</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;介绍：</span><span style="color: black;">比较鞋子来自澳大利亚的在线商店</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一点<span style="color: black;">亦</span>不吸引人，介绍语句<span style="color: black;">亦</span><span style="color: black;">区别</span>，一点<span style="color: black;">亦</span>都不吸引人。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">我帮<span style="color: black;">她们</span>修改后的<span style="color: black;">宣传</span>文案是<span style="color: black;">这般</span>的：&nbsp;</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/6vDj87M9sr80jaugIKQVpShB2jHTIYlGR8Xs2eXfG8unCxMhfA7nSn0E8Iec56wXbQ8Snz03l1LiaCyt02tqxOA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题：</span><span style="color: black;">批发耐克鞋子19.8美元</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容：</span><span style="color: black;">paypal支付，免邮费；立刻购买，非常便宜！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就这个简单的<span style="color: black;">宣传</span>语修改，立刻让点击量翻了十几倍，<span style="color: black;">宣传</span>成本下降，<span style="color: black;">她们</span>立刻从赔钱变<span style="color: black;">成为了</span>盈利。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之后，这个客户又给我介绍了十几个客户，我都采用的是类似的一套模式来做<span style="color: black;">宣传</span>文案设计。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span><span style="color: black;">才可</span>设计好短<span style="color: black;">宣传</span>文案呢？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结一下上面我设计的这个<span style="color: black;">宣传</span>文案，<span style="color: black;">重点</span>有三点：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>：快速吸引眼球</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp;&nbsp;&nbsp; &nbsp; &nbsp;搜索<span style="color: black;">宣传</span>都是好多个在<span style="color: black;">一块</span>，快速吸引客户眼球，是非常重要的，<span style="color: black;">仅有</span>吸引了<span style="color: black;">她们</span>的眼球<span style="color: black;">重视</span>你，<span style="color: black;">而后</span>才可能点击你。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我策划的<span style="color: black;">宣传</span>标题中有【价格信息】，这个非常重要，<span style="color: black;">数字和钱的的符号</span>放在<span style="color: black;">一块</span>，吸引着任何一个人的眼球。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所有人都爱钱，<span style="color: black;">同期</span>数字比字母更加显眼，<span style="color: black;">因此</span>看到这些信息，就容易兴奋。就像<span style="color: black;">此刻</span><span style="color: black;">大众</span>在玩<span style="color: black;">微X</span>的时候，看到红包，你<span style="color: black;">要求</span>反射想点开<span style="color: black;">同样</span>，这<span style="color: black;">已然</span>进入了潜<span style="color: black;">认识</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，文案中，Free（免费）、Cheap（便宜）这些词汇，让客户看到，<span style="color: black;">要求</span>反射<span style="color: black;">亦</span>都会非常兴奋，<span style="color: black;">由于</span>这些都是<span style="color: black;">每一个</span>人潜<span style="color: black;">认识</span><span style="color: black;">爱好</span>的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二：好处一目了然</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让客户看到<span style="color: black;">宣传</span>就能够<span style="color: black;">晓得</span>你能够<span style="color: black;">供给</span>的<span style="color: black;">详细</span>的好处，在描写好处的时候，你千万不要<span style="color: black;">思虑</span>语法等等问题，关键能呈现好处就够了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，要用最少的字母组合，描绘出<span style="color: black;">详细</span>的好处！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Paypal支付&nbsp;这是一个好处，<span style="color: black;">由于</span>外贸B2C，购物支付是很关键的一环，大部分国外用户当时都用paypal，感觉方便，<span style="color: black;">同期</span>有<span style="color: black;">保证</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">免邮费，这个好处<span style="color: black;">亦</span>很<span style="color: black;">详细</span>，客户看了<span style="color: black;">亦</span>自然会心动，就像<span style="color: black;">此刻</span>淘宝购物中，许多消费者都<span style="color: black;">爱好</span>包邮<span style="color: black;">同样</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三：暗示快速行动</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Buy now，very cheap！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">立刻购买，非常便宜！这是一个很强的暗示语，非常顺口，<span style="color: black;">促进</span>客户看到<span style="color: black;">宣传</span>之后会立刻行动。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">通哥在<span style="color: black;">这儿</span>重点强调一句：<strong style="color: blue;"><span style="color: black;">暗示客户去行动的</span><span style="color: black;"><span style="color: black;">宣传</span>文案才是能够</span><span style="color: black;">立刻带动<span style="color: black;">制品</span><span style="color: black;">营销</span></span><span style="color: black;">的好文案！</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过去十几年，中国电视<span style="color: black;">宣传</span>中，最成功的两个<span style="color: black;">宣传</span>文案<span style="color: black;">便是</span>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">送礼就送脑白金！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">怕上火喝加多宝！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这两句<span style="color: black;">宣传</span>文案<span style="color: black;">为何</span>NB呢？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>他直接暗示你行动，<span style="color: black;">同期</span>重复暗示<span style="color: black;">便是</span>洗脑，重复7次后 ( <span style="color: black;">营销</span>心理学中有一个7+1 原则)，就容易进入人的潜<span style="color: black;">认识</span>，消费者天天能听到，就会被洗脑了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我之前有<span style="color: black;">文案</span>给<span style="color: black;">大众</span>讲过洗脑术的原理，懂了洗脑术的原理，你就<span style="color: black;">能够</span>设计出<span style="color: black;">能够</span>洗脑的<span style="color: black;">宣传</span>文案。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你看一下你的网络<span style="color: black;">宣传</span><span style="color: black;">是不是</span>符合以上三个标准呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你改<span style="color: black;">怎样</span><span style="color: black;">调节</span>自己的网络<span style="color: black;">宣传</span>文案呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这个月，我会在线开一个《文案策划<span style="color: black;">能手</span>班》，将<span style="color: black;">运用</span><span style="color: black;">微X</span>群进行培训，学习不受任何时间和空间的限制，学习完之后，还<span style="color: black;">能够</span><span style="color: black;">长时间</span>的交流<span style="color: black;">指点</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在这个课程中，我讲分享以下内容：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、文案策划的核心秘笈:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仅有</span>三句话，让你醍醐灌顶！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、软文写作的顶级<span style="color: black;">奥密</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不懂这个<span style="color: black;">奥密</span>，你永远只能模仿表面，不<span style="color: black;">晓得</span>其驱动<span style="color: black;">营销</span>的核心技巧。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、写<span style="color: black;">营销</span>信的模板框架</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有了这个模板框架，你<span style="color: black;">能够</span>快速写出一封有成交力的<span style="color: black;">营销</span>信来</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、品牌传播语设计模板</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一句好的企业品牌传播语，<span style="color: black;">能够</span>快速奠定你的行业地位，这一点价值巨大。你<span style="color: black;">能够</span>快速<span style="color: black;">把握</span>，节省百万品牌策划费。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<span style="color: black;">更加多</span>有价值的超干货</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有<span style="color: black;">更加多</span>超级价值的干货，我<span style="color: black;">乃至</span>都不想让人<span style="color: black;">晓得</span>这些概念，只内部传授，不对外公开。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">必定</span>想，这么有价值的一个课程，<span style="color: black;">必定</span>非常贵吧！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答案是<span style="color: black;">必定</span>的！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个课我在线下开班，最低定价是3.6万</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>，这次网络授课很方便，成本<span style="color: black;">亦</span>低，我<span style="color: black;">亦</span><span style="color: black;">容易</span>，躺在床上都<span style="color: black;">能够</span>给<span style="color: black;">大众</span>讲，想想那种状态就让人舒服啊~~~~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">讲完还能把几百个各个<span style="color: black;">行业</span>的文案策划<span style="color: black;">能手</span>圈在<span style="color: black;">一块</span>，形成一个超级有价值的<span style="color: black;">人脉圈子</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，我打算把价格定在一个超级低的门槛，并且<span style="color: black;">仅有这一次机会</span>，那<span style="color: black;">便是</span>：<span style="color: black;">1200元</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">授课方式：<span style="color: black;">微X</span>群网授</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">特<span style="color: black;">叫作</span>特点：不受时间地点限制，聊天记录中<span style="color: black;">始终</span>会有课程内容</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">课程<span style="color: black;">花费</span>：原价3.6万元，<span style="color: black;">此刻</span><span style="color: black;">仅售1200元</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>支付：</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/6vDj87M9sribv6bbbHOwIibcEibXSfLSKGj8pibljgiarMXo5liaZvJBRenc4qusX0fZ5oj0zheicSM10EeWluPbUgG7A/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> &nbsp; &nbsp; &nbsp;支付后给我加我<span style="color: black;">微X</span>：</span><span style="color: black;">tongwang&nbsp;</span><span style="color: black;">&nbsp; 发截图给我，我拉你进<span style="color: black;">微X</span>培训群，并且先赠送你一本价值1200元的《</span><strong style="color: blue;">价值包装秘笈</strong><span style="color: black;">》电子书，让你</span><span style="color: black;">立刻震撼！震撼！震撼！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">尤其</span>提醒#1</span></strong><span style="color: black;">：<span style="color: black;">奥密</span>计划</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案策划的功力深浅，实践起来，立竿见影就<span style="color: black;">能够</span>看到，报名之后，我会给你一个<span style="color: black;">奥密</span>计划，<span style="color: black;">保证</span>你在开课之前，就能</span><span style="color: black;">赚回学费</span><span style="color: black;">（最高可赚回10倍学费），其中关键的技巧，以及操作的细节，我只能在报名后透露给你。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">尤其</span>提醒#2</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">此刻</span>就报名，赠送我的亲笔签名书《<span style="color: black;">通告</span>》，我花了10年写的，价值巨大，书中的<span style="color: black;">办法</span><span style="color: black;">能够</span>帮你搞明白众多哲学原理、以及给与你<span style="color: black;">提高</span>自己能量和智慧的<span style="color: black;">办法</span>。</strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这本书在天涯连载有230万浏览量，影响了许多人的命运。<span style="color: black;">第1</span>版的签名书，<span style="color: black;">此刻</span></span><span style="color: black;">仅剩30本</span><span style="color: black;">。昨天出版<span style="color: black;">机构</span>给我<span style="color: black;">信息</span>说，第二版月底就出来，<span style="color: black;">因此</span></span><span style="color: black;">只要报名，<span style="color: black;">所有</span>赠送！</span></strong></span></p>




m5k1umn 发表于 2024-11-6 22:28:56

外链发布社区 http://www.fok120.com/

4zhvml8 发表于 2024-11-8 16:53:53

我深感你的理解与共鸣，愿对话长流。
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查看完整版本: 运用这3个绝招来策划宣传文案，你想不挣钱都难！