让咱们一块来瞧瞧哪些值得借鉴的事件营销案例吧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在竞争激烈的<span style="color: black;">商场</span>角逐下，<span style="color: black;">非常多</span>企业基本上每年都会拿出一部分市场预算花在事件营销上，<span style="color: black;">期盼</span>能够借助<span style="color: black;">各样</span><span style="color: black;">途径</span>得到广泛传播，以此制造网友们讨论的<span style="color: black;">专题</span>。但<span style="color: black;">有些</span>企业为了能够吸引用户，采用吸引眼球的低俗、无下线玩法策划事件营销，<span style="color: black;">最后</span>适得其反。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，什么样的事件营销算是成功的呢？让<span style="color: black;">咱们</span><span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span><span style="color: black;">哪些</span>值得借鉴的案例吧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">雪碧</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《淋浴棚》</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">雪碧的经典<span style="color: black;">宣传</span>词“心飞扬，透心凉”早已深入人心，这听起来就很凉爽的<span style="color: black;">宣传</span>词，用来做夏季的营销<span style="color: black;">专题</span>非常适合。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在巴西的海边，就<span style="color: black;">显现</span>了一个巨大的淋浴<span style="color: black;">安装</span>，免费邀请人们体验雪碧淋浴。这个淋浴<span style="color: black;">安装</span>外形是个加大了几倍的饮料机，只要站进去，饮料口就会大方的喷你一身雪碧，夏日的炎热驱散，带来的是一种透心的凉爽。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/23eef096a500400a9d9a6b7e08403506~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=8kMygI8GnMGLVgQERX3jfjAA6Uo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/74a8d5c3cb8c4ff687247cdb8d01cce2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=EuI8TSQm9i%2BVH%2BFXlBQhWhFrhKw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c433bf2dacf04603966799c28703db1c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=xFmcKWbqWeFqb9QtsyTUuvFL7lM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/630704b595194fa99527d5bb2069d927~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=wbR4iZztrX4yyYpvEMQesm8WFmw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bf24005a193a40d495b5fba98fd819ec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=Ym%2BB6R0mKaAq6sCKqwQLbbar7dA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/55101f59a94c459abee4180cadc6c70e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=LN%2FJ6RLzXGSe38qEDQ1qLoLFmkY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个创意营销是巴西奥美为雪碧<span style="color: black;">机构</span>打造的，大型的饮料机本就达到了吸引眼球的效果，用雪碧冲凉<span style="color: black;">更加是</span>做足了噱头，人们自然乐意尝试一番。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 宜家家居</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《攀岩墙》</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">攀岩墙你<span style="color: black;">必定</span>见过不少，<span style="color: black;">然则</span>以床，书架，桌椅等家具<span style="color: black;">做为</span>岩石的攀岩墙你不<span style="color: black;">必定</span>见过。这个创意是宜家和当地的通信平台ubi bene合作的成果。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8ee4cba63c2f45dd9117c5e146ddde82~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=A%2FiRRBB8W3ayHLSMdkmRIwY8LXI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bce4c67891ee4a6d83429e574a11d8c8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=X1fe%2BPTDwAvt11iz25ZGWqTcKvc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c4e6d65b059b4987be89bf38649d4d6d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=3Zf1IwRtf5V8PPjBGioSCAVuAz0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/009c88a85e664c3b9014c60f06c953b3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=1eDvz5dlpj81LKZoYrsjCecSgSk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c0ff64fde911400983c9e99023136adc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=ZES%2BBnqlyR0Oes2zyoxIYHsc7RI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/716f85deb2e84dd995eef4f0e1df0ea2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=8%2FY6Vu2qP7nV%2Fv6pV%2B57bBsea5A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/9dafde2415db40a9a64f9a6fa61ef9c6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=tD%2BBsQmr0jEdC8pxbFGL%2FfZ7K3k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这堵攀岩墙，除了家具之外，墙壁上还镶嵌有打印机，地毯，毛巾和纺织品，以及一切<span style="color: black;">能够</span>在宜家店里能购买到的物品。仔细看这攀岩墙，可并不简单，床和沙发被安排在了顶端，<span style="color: black;">这般</span>设计的目的是为了鼓励人们爬上顶端，<span style="color: black;">才可</span>享受躺在上面的<span style="color: black;">愉快</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">宜家<span style="color: black;">经过</span>这种方式，传递了其<span style="color: black;">制品</span>坚固、值得信赖的概念，让参与者对该品牌的印象深刻，很好的将品牌概念<span style="color: black;">移植</span>人心。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">唯品会</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《128位双胞胎》</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“双胞胎”<span style="color: black;">亦</span>能<span style="color: black;">作为</span>事件营销的亮点你<span style="color: black;">必定</span>没想到吧？去年，唯品会携手之外创意打造「差别最大的双胞胎」艺术<span style="color: black;">安装</span>，<span style="color: black;">部署</span>了几十个透明粉色橱窗，邀请到128位来自<span style="color: black;">全世界</span><span style="color: black;">区别</span>城市的双胞胎到场，举行了一场面宏大的“快闪秀”。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/204502d620244803bad312edbdae7478~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=uIe%2FC4MotO3L4y1fvfZt77EAM9A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4a0fa8319bb346a6a9d3488d5b038a2a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=AjJusZYgXoEl2r3tjL5Jo0ykaPA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cf33abbd2d894f45b384f017cd279b75~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=sOl4LwpWxqsfi7W3Tw4tq3z6eVg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d79f70e69f964819aecc0f7a5b80430a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=0Al3Ge0AYqa9tEIN00HoEfAu98g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/da3fad07217a4a6f83ee686b9210f32f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=EzIkIXvmTpnHRPz9iNbht05ZhzA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每一对双胞胎的长相身型几近相同，穿着服饰的品牌和款式<span style="color: black;">亦</span>是一模<span style="color: black;">同样</span>。但<span style="color: black;">她们</span>服饰的“价格标签”却有着<span style="color: black;">显著</span>的差别。展示橱窗服饰标价醒目，分别印刻着市场价和唯品会价格，利用价格对比的手法，<span style="color: black;">明显</span>唯品会的物美价廉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">可口可乐</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《沙滩冰块》</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">炎热的夏天你最想做什么？<span style="color: black;">倘若</span>当你来到海边，有500罐装在冰块中的冰冻罐头出<span style="color: black;">此刻</span>眼前，你<span style="color: black;">必定</span>会被它吸引。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7b43012a9ca34074b7b102662e95967d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=zGTaehTajIJMxEoWzNRfS9kQjEY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d01e47effa4b477bbe493405647ad407~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=DqYIdI2a3UqQQfw2h931FHNXylQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/824ae062be864523a938b1874abe778a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=UcjCqEqdfvLwh8LMpmbyE4TL8po%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/403c0f0447f24f3388384d6ee1e93d14~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=7Nyr1kbAo0AK6xD1fukNcfkjtwo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营销专家可口可乐认为推广品牌新包装的最佳<span style="color: black;">办法</span><span style="color: black;">必要</span>要<span style="color: black;">把握</span>四个词汇：创意、与众<span style="color: black;">区别</span>、需求以及免费。在拿到这些饮料之前，<span style="color: black;">必要</span>要将饮料从高2厘米，重8吨的巨型冰块中取出，但这绝非易事。为了能够拿到饮料，人们<span style="color: black;">能够</span>尝试<span style="color: black;">各样</span><span style="color: black;">办法</span>，这种博眼球的方式，很自然的<span style="color: black;">增多</span>了品牌与受众之间的互动性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">05</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">德邦快递</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《巨型快递盒》</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">毕业季除了告别，还有一件事情-行李托运。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">德邦快递以“毕业搬”为主题，做过一期毕业季校园托运<span style="color: black;">起步</span>仪式，并在在国内多所高校<span style="color: black;">持续</span>举办。空降的巨型快递盒吸引了<span style="color: black;">非常多</span>学生，并得到了毕业生的肯定与好评。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e73d7d31b51046ad996a5fb6400c5aec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=Dx1bCP9NNwgAejeP47WdRxAjTf0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ac514865f29940ac811b51f9a8d16993~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=XywLGqStz3EJ6bSHAzM2sYSZL8E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ac279662940c49f3803a3415f26890b6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=v3ekwHo7kRvOwNd1NPkQJ9Guz%2Bw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f38e46ea2a9248b2972eb5c2b6d32718~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=XjQJH0ZgldXP2OlqmagAEnOV93I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个巨型快递盒，<span style="color: black;">便是</span>要把你的"宿舍"一次性打包，在这个快递里，<span style="color: black;">更加多</span>的是<span style="color: black;">大众</span>对大学时光的回忆。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/32ead341e4fe4493acdbabc9fc9c4ece~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=z20J4vtI8ybFb90e%2F9DEvLeAHLs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/fe4450562b794c778d64a0eb990fa2d4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723517244&x-signature=Q8x%2Ba6PWAy8aQKtOxCHgPPkbkA8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“情怀”事件<span style="color: black;">非常多</span>商家都运用过，但巨型快递盒事件可谓直击毕业生痛点，<span style="color: black;">诱发</span>了广泛<span style="color: black;">热榜</span>，<span style="color: black;">能够</span>说是非常成功的案例了。</p>
楼主节操掉了，还不快捡起来！ 你的见解独到，让我受益匪浅，期待更多交流。 我们有着相似的经历，你的感受我深有体会。 外贸论坛是我们的，责任是我们的，荣誉是我们的，成就是我们的，辉煌是我们的。 哈哈、笑死我了、太搞笑了吧等。
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